0:00dr few talking head A medium close-up shot features a bald, dark-skinned man with a neatly trimmed grey beard, speaking directly to the camera. He is wearing a dark navy blue scrub-style top, and two white, crescent-shaped eye masks are visibly placed under his eyes. He maintains a friendly and knowledgeable expression throughout the shot. The background is a bright, modern interior space with large windows allowing abundant natural daylight to stream in from the right, illuminating the scene softly. White walls and subtle, minimalist decor are visible, suggesting an upscale office or home. Overlays identify him as 'Dr. Julius Few,' a 'board-certified plastic surgeon,' and 'founder of dr.few skincare.' The 'goopbeauty' logo is prominently displayed in white at the top center of the screen.
A static screen with a solid muted green background, specifically the hex code #4d7f50. The 'goopbeauty' logo is displayed in white text at the top center of the screen. Below the logo, a white text overlay in a elegant serif font reads: 'the eye masks every badass, on-the-go ceo keeps in her bag.' The lighting is even and flat across the screen, highlighting the text and logo against the simple background. There are no other visual elements present.
0:17man applying eye masks A medium shot captures a man with short, wavy dark brown hair and a dark beard. He is wearing a black ribbed turtleneck sweater. His hands, adorned with tattoos on his fingers and the back of his hands, are actively applying white, crescent-shaped eye masks to the area under his eyes. He looks down with concentration while applying the first mask, then raises his gaze towards the camera with a neutral, slightly focused expression as he positions the second. The background is a bright, intentionally blurred office setting, featuring large windows that reveal a clear, light blue sky and indistinct city buildings. The 'goopbeauty' logo in white is visible at the top center, and white text on the screen reads: 'because busy schedules don't wait — and neither should your skin.'
0:24hands in product jar A close-up, overhead shot focuses on a clear, cylindrical jar containing multiple white, crescent-shaped eye masks submerged in a translucent liquid. A female hand, featuring light pink polished fingernails, gently uses a small, clear plastic spatula to lift one of the eye masks from the jar, revealing the moist texture of the masks. The background is a clean, bright white surface, emphasizing the product itself. The 'goopbeauty' logo in black is positioned at the top center of the screen. An elegant white text overlay reads: 'the secret weapon for ceos who run on zero downtime.' The lighting is soft, bright, and even, casting minimal shadows and making the product appear fresh and appealing.
A static screen features a solid muted blue-green background, specifically the hex code #60a5ad. The 'goopbeauty' logo is presented in white text at the top center. In the middle of the screen, a white text overlay, rendered in a sophisticated serif font, states: 'the #1 holy grail product for women who don't have a minute to waste.' The scene is evenly lit, with the text and logo standing out against the tranquil colored background. No other visual elements are present.
A medium shot shows a blonde woman with long, wavy hair, wearing a black long-sleeved top. She is seated at a white desk in a contemporary office environment. She is in the process of applying white, crescent-shaped eye masks to her under-eye area with both hands. On the desk, a silver laptop is open, alongside a pair of dark sunglasses, a light blue notebook, and a white tissue box. The background is dominated by large windows offering a sweeping view of a city landscape, featuring palm trees, modern buildings, and a bright sky, suggesting a high-rise office. The 'goopbeauty' logo appears in white at the top center. White text on the screen reads: 'morning meetings, midday calls, late-night plans... this 10-minute ritual always fits in.'
0:40dianna cohen testimonial A close-up shot of a young woman with long, light brown hair, wearing a cream-colored ribbed sweater. She looks directly at the camera with a fresh, approachable expression, which transitions into a warm smile. She is gently rubbing her under-eye area with her fingers, suggesting the application or blending of an eye product. The background is a white wall adorned with a curated collection of various framed photos, collages, and art prints, indicating a creative and personal workspace. The 'goopbeauty' logo in white is visible at the top center. White text on the screen identifies her as 'dianna cohen founder, crown affair' and quotes her saying: 'i love how these instantly wake up my face for the day ahead.'
A static screen with a solid vibrant orange background, specifically the hex code #f5a623. The 'goopbeauty' logo is presented in white text at the top center. In the center of the screen, a white text overlay in a decorative serif font reads: 'stay refreshed and ready, no matter the schedule.' The entire screen is evenly lit, making the text and logo stand out clearly against the warm orange background. No other visual elements are present in this scene.
0:47gwyneth paltrow testimonial A medium close-up shot captures Gwyneth Paltrow, a blonde woman with long, wavy hair, wearing a dark green patterned button-up shirt. She has two white, crescent-shaped eye masks under her eyes. Initially, she holds a black, rectangular object (possibly a phone or a compact mirror) in her left hand, looking serious and contemplative. She then lowers the object, revealing her full face, and smiles warmly and genuinely directly at the camera. The background is a brightly lit, elegant home interior, featuring white kitchen cabinetry and glimpses of green foliage through a window, suggesting a spacious and well-appointed setting. The 'goopbeauty' logo in white is visible at the top center of the screen. White text on the screen reads: 'look rested, even when your day doesn't allow it.'
0:50hands in product jar close up An extreme close-up shot showcases a clear, cylindrical jar filled with white, crescent-shaped eye masks. A hand, with fingers featuring light pink polished nails, uses a small, clear plastic spatula to gently lift one of the eye masks, stretching it slightly to highlight its texture and moist appearance. The mask is visibly saturated with a clear serum. The background is a soft, blurred, neutral-toned surface, ensuring the product remains the sole focus. The 'goopbeauty' logo in black is visible at the top center. White text in a decorative serif font reads: 'the must-have in every executive's toolkit.' The lighting is soft and even, emphasizing the product's quality and readiness for use.
0:55light green text card A static screen with a solid light green background, specifically the hex code #b8e6b8. The 'goopbeauty' logo is presented in white text at the top center. Centered on the screen, white text in a decorative serif font reads: 'instant results you can see (and feel).' The lighting is uniform and bright, allowing the text and logo to stand out clearly against the pastel green background. No other visual elements are present in this scene.
0:59black info card 1 A static screen with a solid black background. White text in an elegant serif font is centered, reading: 'try our #1 best selling lift + depuff eye masks'. The 'goopbeauty' logo appears subtly in light grey at the bottom center of the screen. The scene is evenly lit, ensuring high contrast between the white text and the black background.
1:00white info card 1 A static screen with a solid white background. Black text in an elegant serif font is centered, simply reading: 'instant results'. The 'goopbeauty' logo appears subtly in light grey at the bottom center of the screen. The scene is evenly lit, providing a clean and minimalist aesthetic.
1:01white info card 2 A static screen with a solid white background. Black text in an elegant serif font is centered, reading: 'powerhouse ingredients'. The 'goopbeauty' logo appears subtly in light grey at the bottom center of the screen. The scene is evenly lit, providing a clean and minimalist aesthetic.
1:03white info card 3 A static screen with a solid white background. Black text in an elegant serif font is centered, reading: 'world-class clinicals & science'. The 'goopbeauty' logo appears subtly in light grey at the bottom center of the screen. The scene is evenly lit, providing a clean and minimalist aesthetic.
1:04white info card 4 A static screen with a solid white background. Black text in an elegant serif font is centered, reading: 'gold-standard clean'. The 'goopbeauty' logo appears subtly in light grey at the bottom center of the screen. The scene is evenly lit, providing a clean and minimalist aesthetic.
1:05black info card 2 A static screen with a solid black background. White text in an elegant serif font is centered, reading: 'developed with some of the top skincare formulators in the world and to gp's highest standards'. The scene is evenly lit, ensuring high contrast between the white text and the black background. No other visual elements are present.
1:07black info card 3 A static screen with a solid black background. White text in an elegant serif font is centered, reading: 'always with the goal of being the very best product in the category'. The scene is evenly lit, ensuring high contrast between the white text and the black background. No other visual elements are present.
1:10product shot with cta A close-up, slightly overhead shot centers on an open, clear, cylindrical jar filled with white, crescent-shaped eye masks. The masks are neatly arranged and appear moist, submerged in a clear liquid. A hand, with fingers partially visible at the left, gently holds the side of the jar. The background is a soft, blurred light gray, ensuring the product remains the central focus. The 'goopbeauty' logo in black is positioned at the top center. White text in a decorative serif font overlays the image, reading: 'lift + depuff eye masks' and 'instant refresh anytime, anywhere.' Below this descriptive text, a 'shop now' button is displayed in white with a thin white outline, serving as a clear call to action. The lighting is soft and even, highlighting the product's texture and presentation.
