0:00unboxing product package The scene opens with a top-down medium shot looking into an open, light brown cardboard box. The inside of the box is decorated with a subtle, white, leaf-like pattern. Resting inside is a white, flat, rectangular product package, clearly branded with the word "pact" in black, sans-serif font. The package features small eco-friendly logos and text indicating it's a "responsibly made, carbon-neutral, and completely recyclable paper bag." A pair of hands, with light skin tone and short, unpainted fingernails, enters the frame from the top, gently lifting the package from the box. The background consists of a textured, light beige fabric, likely a bedspread or blanket, and a small, rustic wooden stool is visible on the right side of the frame. The lighting is soft and even, suggesting natural light from an overhead or slightly off-camera source. The overall color palette is warm and natural, dominated by beige, brown, and white. A black text overlay on a white rectangle reads "PSA:".
0:01product display underwear The camera presents a top-down, close-up shot of several pieces of women's underwear neatly arranged and overlapping on a light brown, subtly textured fabric surface, possibly a bedspread. The underwear is made of a soft, cotton-like material and comes in various solid, neutral colors: white, light peach, light brown, medium brown, and light grey. Each piece is smooth without lace or elaborate embellishments. The camera slowly rotates counter-clockwise over the items, allowing a clear view of their texture and simple design. The lighting is soft and diffused, highlighting the fabric's natural qualities and the gentle curves of the garments. The overall mood is calm and natural, with a focus on comfort and quality. The color palette is earthy and subdued. A black text overlay on a white rectangle, identical to the previous scene, reads "PSA: Pact's new organic underwear Intro Bundles are almost 40% off!!".
0:03screen recording website The scene transitions to a screen recording of the Pact website, viewed from a mobile device perspective. The screen displays various styles of women's underwear bundles under the "pact" brand, organized into categories like "Sets & Bundles," "Thong," and "Bikini." Product images show multi-packs of underwear in different colors and styles, with prices like "$30 $48" and "37% Off Set Savings" clearly visible, highlighting a discount. The user interface includes a search bar, shopping cart icon, and a user profile icon at the top. The video then shows an interaction where a color selection menu pops up, showcasing various pastel and neutral shades (Agave Green, black, grey, pink, brown, blue, yellow, white). An arrow graphic points to specific colors being highlighted. The background is dark, making the brightly lit phone screen stand out. The color palette of the website is clean and modern, dominated by white product backgrounds and a black text. A white text overlay on a green rectangle appears at the bottom, partially obscured, reading "With these Intro Bundles that come in gorgeous color options you can try each style and find your favorite".
0:07unboxing multiple packages This is a top-down medium shot, visually similar to the opening scene but with more activity. A pair of hands, with light skin tone, reaches into a partially visible cardboard box (similar to the first one, with leaf pattern inside). The hands are actively pulling out multiple white, rectangular product packages, identical to the one seen earlier, and placing them onto a textured, light beige fabric surface. The packages are subtly rustling as they are handled. The focus is on the action of unpacking. The lighting is soft and even, highlighting the products and hands. The color palette remains natural and muted with whites, light browns, and beige. A white text overlay on a green rectangle is present at the bottom of the screen, partially obscured, reading "This is the perfect chance for you to ditch all your toxic undies".
0:08product display lace underwear The camera provides a close-up, slightly overhead shot of a diverse collection of women's lace-trimmed underwear, neatly folded and stacked on a textured, light beige fabric background. The underwear comes in various colors, including black, light beige, white, a dusty rose, and grey, each featuring intricate lace detailing along the edges. The camera slowly pans and slightly zooms in, revealing the delicate textures and patterns of the lace and fabric. The lighting is soft and even, emphasizing the subtle variations in material and color. The scene exudes a sense of luxury and femininity through the delicate lace and varied color options. The dominant colors are muted pastels and neutrals, creating a sophisticated and appealing aesthetic. A white text overlay on a green rectangle is present at the bottom of the screen, partially obscured, reading "and make the switch to organic cotton". This text continues from the previous scene, forming a complete thought.
0:11product being placed in box This is a dynamic, overhead shot looking into the same light brown cardboard box with the leaf pattern interior. A hand, with light skin tone, quickly drops several pieces of underwear into the box. The underwear, a mix of solid colored and lace-trimmed pieces in various neutral shades (white, grey, black), tumbles into the box, landing on an existing pile. The action is swift, suggesting ease and abundance. The background remains the light beige textured fabric. The lighting is consistent, soft and diffused. The primary colors are the natural tones of the box and fabric, accented by the diverse colors of the underwear. A white text overlay on a green rectangle is present at the bottom, partially obscured, reading "Go get yours while the deal lasts".
0:12product filled box closing cta The final scene is a static, top-down medium shot looking into the same light brown cardboard box, which is now filled with a generous assortment of Pact underwear. The underwear, a mix of plain and lace-trimmed styles in various neutral and muted colors (white, black, beige, grey, dusty rose), is casually piled inside, creating a sense of abundance. The leaf pattern on the inside of the box is still visible around the edges. The light beige textured fabric background is still present, grounding the scene. The lighting is soft and even, making the textures of the fabric and lace apparent. The overall color palette is warm, natural, and inviting. A white text overlay on a green rectangle at the bottom now fully reads "Go get yours while the deal lasts at wearpact.com". This serves as a clear call to action.
