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PHLUR's Father Figure is this androgynous, chic floral with a lush, green, sensual vibe. Love using it everyday!

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HookTalking HeadDialogue On CameraText OverlayFemale PresentConfidentUGC StyleSolution RevealProduct DemoProduct In HandPackaging VisibleProduct First FrameFeature BreakdownBrand Mention SpokenValue PropositionSeasonal ContextCall To ActionUrgency TriggerBenefit-First

Transcript

0:00One of the highest compliments I could ever give a fragrance is calling it versatile.

0:03Because I'm always picking my fragrance based on my outfit, where I'm going, the time of year, my mood, any fragrance in my collection that can perform across a variety of scenarios is one that's getting repurchased.

0:13Actually, I already have my backup bottle on lock.

0:15This is one of those fragrances for me.

0:18This is Plural Father Figure.

0:19You've probably heard of this fragrance.

0:20It's sort of a masculine floral with a really cool vibe.

0:23It's got fig, vanilla, sandalwood, musk.

0:25I love anything with musk because it sits close to the skin.

0:27Smells very sensual and provocative.

0:30But I think the fig lightens it up and just adds this really effortless.

0:34chic smell.I think this is light and clean smelling enough to wear during the day.

0:37But musky and sensual enough to wear at night.

0:39Cool enough for the summer, but musky enough for the winter.

0:41If you want a perfume that's going to put in the work for you, that's never going to let you down, that's always going to smell appropriate, this is the one.

Text on Screen

0:00one of the highest compliments I could ever give a fragrance

0:02is calling it versatile

0:04because I'm always picking my fragrance based on my outfit

0:06where I'm going the time of year

0:08my mood any fragrance in my collection

0:10that can perform across a variety of scenarios

0:12is one that's getting repurchased

0:14actually I already have my backup bottle on lock

0:16this is one of those fragrances for me

0:17this is Phlur Father Figure

0:19you've probably heard of this fragrance

0:21it's sort of a masculine floral with a really cool vibe

0:23it's got fig vanilla

0:24sandalwood musk

0:26I love anything with musk because it sits close to the skin

0:28smells very sensual and provocative

0:30but I think the fig lightens it up

0:32and just adds this really effortless

0:33chic smell

0:34think this is light and clean smelling enough to wear during the day

0:37but musky and sensual enough to wear at night

0:39cool enough for the summer

0:41but musky enough for the winter

0:43if you want a perfume that's going to put in the work for you

0:44that's never gonna let you down

0:46that's always gonna smell appropriate this is the one

Scenes (4)

0:00intro talking head gesturing

The scene opens with a close-up shot of a young adult woman looking directly into the camera, framed from her chest up. Her face is well-lit, highlighting her natural-looking makeup, including pink blush and glossy lips. Her dark, wavy hair frames her face. She is wearing a a light sage green or beige, collared top with a deep V-neck, and a delicate gold necklace with two interlocking rings. Her expression is friendly and engaging. She frequently uses her hands to gesture, often bringing them together in front of her chest or making small, illustrative movements to emphasize her speech. The background is a dimly lit room with dark wooden bookshelves filled with books and what appear to be decorative items or bags, creating a warm, slightly formal, yet personal atmosphere. The lighting is soft and even on her face, suggesting a key light from the front. A light source, possibly a ceiling fixture, is visible at the top left of the frame. The dominant colors are natural skin tones, dark hair, light clothing, and the warm browns of the wooden background. White text overlays her lower chest area, stating "one of the highest compliments I could ever give a fragrance is calling it versatile because I'm always picking my fragrance based on my outfit where I'm going the time of year my mood any fragrance in my collection that can perform across a variety of scenarios."

0:13product reveal

This is a medium shot of the same young adult woman, now holding two small, clear glass perfume bottles in front of her. The bottles are cylindrical with white caps, one containing a pale golden liquid and the other a light green liquid. She holds one bottle in each hand, presenting them towards the camera with a confident smile. Her expression is bright and enthusiastic, her eyes are open wide. Her dark, wavy hair is still styled around her shoulders. She continues to wear the light-colored collared top and gold necklace. The background remains the same dimly lit, dark wooden bookshelves filled with various items, maintaining a consistent setting. The lighting is soft and even, focused on her and the products. The dominant colors are her skin tone, dark hair, the muted color of her top, and the green and golden hues of the perfume. White text overlay at the bottom reads, "actually I already have my backup bottle on lock."

0:15product feature breakdown

The scene continues as a medium shot of the woman, who now holds a single perfume bottle (the one with the green liquid) in her left hand. She frequently gestures with her right hand, occasionally touching her chest or making illustrative movements as she describes the fragrance. Her facial expressions vary from thoughtful to engaging, maintaining eye contact with the camera. She talks about the specific notes of the perfume and its versatility for different occasions and seasons. The background remains the same dark wooden bookshelves, which are now slightly more in focus, revealing more details of the books and decorative items. The lighting is consistent, providing a soft, frontal illumination. The text overlay shifts to highlight key points of her discussion, such as "this is Phlur Father Figure," "it's sort of a masculine floral with a really cool vibe," "it's got fig vanilla sandalwood musk," "I love anything with musk because it sits close to the skin smells very sensual and provocative but I think the fig lightens it up and just adds this really effortless chic smell," "think this is light and clean smelling enough to wear during the day but musky and sensual enough to wear at night cool enough for the summer but musky enough for the winter." The overall mood is informative and enthusiastic.

0:42call to action talking head

The scene returns to a close-up shot of the woman, similar to the opening, framed from her upper chest and face. She looks directly at the camera, her expression becoming more emphatic and persuasive as she concludes her recommendation. She uses her hands to make decisive gestures, such as pointing a finger forward, and bringing her hands together in a "this is the one" motion. Her dark, wavy hair, light makeup, and light-colored collared top with the gold necklace are consistent. The background remains the dimly lit, dark wooden bookshelves, slightly out of focus. The lighting is soft and flattering. White text overlay at the bottom states, "if you want a perfume that's going to put in the work for you that's never gonna let you down that's always gonna smell appropriate this is the one." The overall tone is conclusive and authoritative.

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