0:00salmon meal close up intro The scene opens with a vibrant close-up shot of a prepared salmon meal, presented on a light green plate set on a woven brown placemat. The salmon fillet, cooked to a tender orange, is generously topped with a bright green pesto sauce. It rests on a bed of what appears to be farro or brown rice. To the right, a pile of crisp green beans is visible, and to the upper left, small portions of roasted red bell peppers and possibly pickled red onions add bursts of color. The lighting is soft and even, highlighting the textures of the food. The camera is static, focusing tightly on the meal. The dominant color palette includes natural greens, oranges, browns, and whites, evoking a fresh and wholesome feel. White text 'This' appears centered at the bottom of the screen.
0:01enchilada meal overhead with fork This scene presents an overhead shot of a white rectangular takeout container filled with two cheesy enchiladas and a side of seasoned rice with corn and black beans. The enchiladas are covered in a rich red sauce and a generous layer of melted, golden-brown shredded cheese. A silver fork is seen piercing one of the enchiladas, poised to take a bite. The container is placed on a white desk surface, with a black computer keyboard visible in the upper background, indicating an office or workspace setting. The lighting is bright and even, casting minimal shadows. The colors are warm, dominated by reds, oranges, and greens from the meal, contrasting with the white container and desk. White text 'is the new Blue Apron.' appears centered at the bottom of the screen.
0:03chicken meal overhead An overhead close-up shot features a white ceramic bowl with a distinctive striped pattern on its rim, containing a colorful chicken and rice dish. Cubed chicken pieces, coated in a light orange sauce, are mixed with sliced green bell peppers and topped with scattered peanuts. The chicken and vegetables rest on a bed of fluffy white rice. The bowl is positioned on a light brown woven surface, possibly a placemat, with a white knife and fork handle visible on the right. The lighting is bright and natural, enhancing the fresh appearance of the ingredients. The color palette is vibrant, with whites, greens, and oranges being prominent, conveying a sense of homemade quality. White text 'is the new Blue Apron.' appears centered at the bottom of the screen.
0:04enchilada melted cheese detail A tight close-up shot focuses on the top of the cheesy enchiladas from the earlier scene, emphasizing the rich, melted texture of the cheese and sauce. The two enchiladas are nestled closely together, completely covered in bubbling, golden-brown cheese that stretches and glistens. The red sauce peeks out from underneath the cheese, along with hints of the rice and bean mixture. The background is softly blurred, keeping the focus entirely on the delicious-looking, gooey meal. The lighting highlights the glossy surface of the cheese, making it appear very appetizing. The colors are warm and inviting, primarily reds, oranges, and yellows. White text 'Premade meals.' appears centered at the bottom of the screen.
0:06salmon meal assemble bake This scene revisits the salmon meal from the first shot, offering a slightly wider angle. The light green plate holds the pesto-covered salmon, brown rice/farro, green beans, and roasted vegetables. The plate is positioned on a light wooden table, with hints of a glass of water and other dinnerware elements blurred in the background. The scene suggests a home dining setting, with a more relaxed and ready-to-eat presentation. The lighting remains soft and inviting. The overall color scheme is natural and healthy, dominated by greens, oranges, and earthy browns. White text 'Assemble and Bake.' appears centered at the bottom of the screen.
0:07chicken meal scooping detail A dynamic close-up shot focuses on the chicken and rice meal in the white ceramic bowl. A silver fork or spoon is actively scooping up a portion of the chicken and rice, showing the movement and texture of the food. Peanuts and green peppers are clearly visible within the spoonful. The lighting is bright and highlights the glossy sauce on the chicken. The background is softly blurred, keeping the viewer's attention on the action of eating. The color palette is warm and natural, emphasizing the freshness of the ingredients. White text 'Meal Kits.' appears centered at the bottom of the screen.
0:09salmon meal fork bite The salmon meal is shown again in a medium close-up, with a silver fork entering the frame from the right, spearing a piece of salmon and some green beans. The pesto sauce on the salmon and the vibrant green of the beans are clearly visible. The plate is on a light wooden surface. The lighting is bright and even, making the food look appealing and ready to eat. The scene emphasizes the ease of consumption and the quality of the ingredients. The primary colors are greens, oranges, and light browns. White text 'Now with no subscription required.' appears centered at the bottom of the screen.
0:10chicken meal fork bite A close-up shot of the chicken and rice meal in the ceramic bowl. A silver fork is seen lifting a piece of chicken, coated in sauce, along with some rice and a peanut. The focus is on the act of eating and the texture of the food being lifted. The background is softly blurred, drawing attention to the food. The lighting is bright and clear, highlighting the detail of the ingredients. The colors are warm and inviting, featuring whites, light oranges, and greens. White text 'Now with no subscription required.' appears centered at the bottom of the screen.
0:12enchilada cheese pull The scene features an overhead shot of the enchilada meal in its white takeout container, placed on a white desk next to a black keyboard. A silver fork is lifting a bite of enchilada, creating a dramatic cheese pull effect. The melted cheese stretches from the enchilada piece on the fork down to the remaining meal in the container, emphasizing its gooey, appetizing texture. The lighting is bright and even, with soft shadows. The colors are dominated by warm reds and oranges from the food, contrasting with the stark white of the desk and container. White text 'Yeah. We're kinda changing the game.' appears centered at the bottom of the screen.
0:13enchilada cheese pull again This scene is a near-identical repetition of the previous one, showing the overhead shot of the enchilada meal on the desk, with the fork lifting a cheesy bite and creating a cheese pull. The black keyboard is visible in the background. The lighting, colors, and framing are consistent with the previous shot, reinforcing the appetizing quality of the meal. White text 'Again.' appears centered at the bottom of the screen.
0:14blue apron end card The final scene is an end card featuring the brand's logo and slogan. Against a plain, off-white or very light beige background, the words 'Blue Apron' are prominently displayed in a bold, sans-serif font in a distinctive royal blue color. Beneath it, in a smaller, elegant serif font, the slogan reads 'Keep the flavor. Ditch the subscription.' The composition is clean and minimalist, with ample negative space. The lighting is even and soft, focusing on the text. The color palette is restricted to the blue of the logo and text against the muted background, creating a professional and clear brand message.
