0:00messy hair talking head The scene opens with a close-up, chest-up shot of a young adult male looking directly into the camera. He has very messy, dark brown, curly hair that stands up in various directions, framing his face. He also has a well-groomed dark brown beard and mustache. The lighting is bright and even, suggesting natural light from a window or overhead indoor lighting, creating a clean, high-key look. The background is a simple, light-colored (likely white or off-white) wall with a white door visible on the left side and a dark doorway in the center-right, suggesting an interior home or studio setting. He is wearing a grey t-shirt. The overall mood is casual and relatable. Text overlay reads: "If you're looking to tame those waves,".
0:01messy hair side glance This scene is a medium-close up of the same young adult male from the previous shot. He is positioned slightly off-center, with his head turned a little to his right, as if looking at himself in a mirror or a specific point just off-camera. His right hand is raised, with his fingers gently touching the hair above his right ear, as if to highlight its untamed nature. His expression is a subtle, slight smile, indicating an awareness of his current hair state. The messy, dark brown hair is still prominent. The background remains a simple, light-colored wall. Bright, even lighting continues from the previous scene. Text overlay continues from the previous scene: "If you're looking to tame those waves, look no further."
0:02product reveal close up The camera transitions to a very tight close-up shot, focusing on a white, circular tin of hair pomade. The product is held in the hands of the male subject, though only his fingers and part of his palm are visible, ensuring the focus remains entirely on the product. The label on the tin is clearly legible, featuring a black deer head logo with antlers and the brand name 'HIGHLAND' in black capital letters with a yellow sun icon. Text around the label reads 'GLACIAL CLAY POMADE', 'SUSTAINABLY CRAFTED', '2.1 Oz', 'MEDIUM HOLD', 'LOW SHINE', 'HEALTH CONSCIOUS', and 'BOULDER, COLORADO'. The background is blurred, maintaining focus on the product, but appears to be a light, neutral color. The lighting is soft and even, highlighting the product's texture and branding. Text overlay on the bottom reads: "Glacial Clay Pomade from Highland."
This is a close-up shot focused on the male subject's hands as they open the white tin of 'HIGHLAND Glacial Clay Pomade'. His thumbs are visible, prying open the lid of the circular tin. The hands are clean and well-groomed, with short fingernails. The tin's label is still partially visible, with the 'HIGHLAND' logo and deer head. The background is a blurred, light-colored setting, keeping the emphasis on the action of opening the product. The lighting is bright and even, highlighting the dexterity of the hands and the product's design. The action is smooth and deliberate. Text overlay on the bottom reads: "Glacial Clay Pomade from Highland Hair Company."
0:05product contents close up A very tight close-up shot shows the interior of the white circular tin of pomade, now open. The product itself is a light green or greenish-gray, creamy substance with a slightly textured, almost clay-like appearance. A small indentation or swirl is visible in the center, suggesting it has been used or tested. The lighting is bright and directed, showcasing the product's color and texture. The edges of the white tin are visible, framing the product. The background is completely blurred and out of focus. This shot is designed to give the viewer a clear look at the product's form and consistency. Text overlay on the bottom reads: "Glacial Clay Pomade from Highland Hair Company."
0:06product on finger The scene is a close-up of the male subject's hand, specifically his index finger and thumb, holding a small dab of the light greenish-gray pomade. The camera is slightly angled upwards, looking towards the man's face which is visible but blurred in the background, smiling warmly. This emphasizes the product's texture and how little is needed. The man's face in the background is smiling, indicating satisfaction. The lighting is bright and even. The background is a blurred, light-colored interior. This shot highlights the product's consistency and color. Text overlay is not present in this shot.
0:07talking head product benefits The scene reverts to a medium shot of the young adult male, standing upright and looking directly into the camera. His dark, wavy hair is still messy but perhaps slightly less wild than the initial shot, suggesting a subtle transition. He has a confident and friendly smile. He is wearing the same grey t-shirt, which has the word 'HONEY' printed across the chest in subtle, slightly distressed white letters. His hands are clasped loosely in front of him, gesturing occasionally to emphasize his points. The background is a clean, light-colored wall with a white door visible on the left and a dark doorway in the center-right, consistent with earlier shots. The lighting is bright and even. Text overlay reads: "They're working with 9 natural ingredients, all of which Promote healthy hair and also great style."
0:09applying product overhead This is an overhead medium-close up shot, looking down at the top of the male subject's head as he applies the pomade. His dark, wavy hair is visible, and his hands are actively working the product into his hair. A large, turquoise ring with a silver band is prominently visible on his left ring finger, adding a distinct personal detail. He is bending his head slightly forward, focused on the application. The lighting is bright and overhead, illuminating his hair and hands. The background is out of focus but appears to be a light-colored surface or wall. Text overlay continues: "All of which promote healthy hair and also great style."
0:10styling hair mirror view The camera captures a medium-close up of the male subject styling his hair. He is looking off to his right, as if into a mirror. His hands are running through his dark, wavy hair, shaping it. His forehead and cheekbones show some redness, potentially from the friction of styling or natural skin tone. The background is a clean, light-colored wall, with overhead lights visible as bright circular reflections on the ceiling. The lighting is bright and even. The action is purposeful as he works the product through his hair. Text overlay on the bottom reads: "Smells great. Can't get enough of this."
0:12styling hair talking head focused This is a close-up shot of the male subject, looking directly into the camera while continuing to style his hair. His hands are near his temples and forehead, gently pushing his hair back and up, starting to form a more defined style. His expression is serious and focused, yet still approachable. His dark, wavy hair is now visibly more controlled and styled than in the initial shots. The background is the familiar light-colored wall with overhead lighting visible. The lighting is bright and even. Text overlay continues: "Smells great. Can't get enough of this."
0:13final styling side profile The camera shows a medium-close up of the male subject, seen from a slight side profile as he finishes styling his hair. His head is turned to his right, implying he's observing his reflection in a mirror. His right hand is seen running through the side of his hair, ensuring every strand is in place. His hair now appears neatly styled and controlled, wet with product, contrasting sharply with the initial messy look. The background is a clean, light-colored wall, providing a simple and unobtrusive setting. The lighting is bright and consistent. Text overlay on the bottom reads: "Look no further...Glacial Clay Pomade."
0:15styled hair reveal smiling The scene ends with a close-up, chest-up shot of the male subject, now with perfectly styled, dark, wavy hair that is neat and shows a healthy shine. He looks directly at the camera with a confident and happy smile, showcasing the successful result of using the product. The unruly waves from the opening scene are now tamed. The background remains the clean, light-colored wall with a white door and dark doorway visible, consistent with the video's aesthetic. The lighting is bright and even, emphasizing his refreshed appearance. This shot serves as a clear 'after' comparison.
