0:00woman applying product face
The scene opens with a close-up shot of a woman applying a cosmetic product to her right cheek with her fingers. Her head is tilted slightly, and her dark, curly hair frames her face. The background is softly blurred, showing a light-colored wall and hints of a green plant, suggesting an indoor, well-lit environment. Natural light illuminates her face from the front-right, creating soft shadows and highlighting the sheen of the product on her skin. The overall color palette is warm and natural, dominated by skin tones, muted greens, and the white and black of her attire. On the upper center of the screen, the 'LAURA MERCIER PARIS | NEW YORK' logo is visible in black text against a white background. Below her chin, white text overlay reads: 'NEW Tinted Moisturizer Blurred Matte Oil Free SPF 30'. She maintains eye contact with the camera and is speaking. Her expression is engaging and friendly. The camera remains static, focusing intently on her application.
0:03product close up
This scene presents an extreme close-up of a hand holding a black cosmetic tube, tilted slightly to the right. The background is a soft, blurry light blue or white, suggesting a clean, bright environment. The tube is sleek, matte black with the 'LAURA MERCIER' logo in gold text vertically along its body. The cap is also black, and at the bottom, a portion of the product, a light-to-medium beige-tan shade, is visible where it dispenses. The hand holding it has well-manicured nails, painted in a clear or very light pink polish. The lighting is soft and even, highlighting the texture of the tube and the hand. Text overlays similar to the previous scene are present: 'NEW Tinted Moisturizer Blurred Matte Oil Free SPF 30' with additional product details 'TINTED MOISTURIZER BLURRED MATTE Broad Spectrum SPF 30 Sunscreen'. The camera is static, focusing on the product as the hand slightly adjusts its grip, presenting it clearly.
0:06woman applying product blending
The scene returns to the close-up of the woman, now seen from a slightly lower angle than the first scene. She is actively demonstrating the product application. First, she squeezes a small amount of the tinted moisturizer onto her right cheek. Then, she gently blends the product into her skin using her fingers, meticulously patting and spreading it across her cheek and jawline. Her expression is focused yet pleasant, and she occasionally glances at the camera while speaking. The lighting remains bright and natural, casting a soft glow on her skin. Text overlay at the bottom right corner reads: 'Sheer, buildable coverage FOR NATURAL LOOKING SKIN'. The background is consistent, a blurred indoor setting with a light wall and hints of greenery. The camera remains static throughout the demonstration.
0:12before after face
This scene employs a split-screen or quick transition effect to showcase a 'before and after' comparison of the woman's face. Initially, the full frame shows her face with a 'BEFORE' text overlay at the bottom left. Her skin appears natural, showing some minor textural variations. Then, a quick transition reveals her face after the product application, marked with an 'AFTER' text overlay, showing a more even-toned and subtly blurred complexion. The framing is a medium close-up, focusing on her face and upper chest. The background is a clean, bright, blurred indoor setting. The lighting is consistent, providing a clear view of the changes in her skin. She maintains a neutral, slightly smiling expression throughout both comparisons. The camera is static.
0:15woman talking product details
The scene reverts to a close-up of the woman, slightly angled as she continues to speak directly to the camera. Initially, a small dab of the product is visible on her right cheek, which she then begins to blend. Her right hand, adorned with a gold ring, gently rubs the product into her skin. The lighting is bright and even, highlighting her features and the smooth texture of her skin. The background remains a soft, out-of-focus indoor setting. White text overlays appear incrementally at the bottom right: 'Made with 91% skincare-based ingredients' and then 'SPFF 30'. Her expression is lively and engaging, with animated hand gestures as she explains the product's benefits. The overall tone is informative and friendly. The camera is static.
0:21woman demonstrating shine control
A close-up shot features the woman continuing to talk to the camera, maintaining direct eye contact. She gently touches her forehead and cheek with her right hand, demonstrating how the product feels on her skin while discussing its shine control properties. The lighting is consistent with previous scenes, providing a bright and clear view of her face. The blurred indoor background remains visible. A text overlay at the bottom right reads: '24HR+ comfortable shine control' with a smaller disclaimer below it: '*Consumer study of 30 panelists at independent laboratory'. Her expression is confident and reassuring, highlighting the product's effectiveness. The camera is static, focusing on her upper body and facial expressions.
0:25woman talking hydration benefits
The scene continues with a close-up of the woman, actively speaking and gesturing with her hands. She touches her cheek and jawline, demonstrating the feel of her skin after application. Her dark, curly hair frames her face, and she has a noticeable glow to her complexion, appearing neither shiny nor greasy. The background remains a soft, blurred indoor setting with hints of greenery. Bright, natural lighting illuminates her face, emphasizing her clear, radiant skin. A text overlay at the bottom right states: '16HR skin-balancing hydration'. Her expression is enthusiastic and convincing, and she maintains consistent eye contact with the camera, making her delivery feel personal and engaging. The camera remains static.
0:36woman holding product closing
The final scene features a close-up of the woman, still speaking directly to the camera. She brings the black Laura Mercier tinted moisturizer tube into the frame, holding it in both hands below her chin, and then presents it clearly to the camera. Her facial expression is bright and enthusiastic, conveying genuine satisfaction with the product. The background is a soft, blurred indoor environment with light walls and a green plant visible. Bright, natural light illuminates her face, making her skin appear radiant and healthy. A white text overlay at the bottom reads: 'TRY IT NOW at LAURA MERCIER PARIS | NEW YORK'. The camera remains static, capturing her engaging delivery and the product presentation as she concludes her message.
