0:00NFL player intro
A medium shot of a muscular Caucasian man, a football player, centered against a deep navy blue background. He is looking directly at the camera with a confident, friendly expression, and his hands are clasped in front of him at waist level. The lighting is soft and even, highlighting his features. Above him, subtle animated light blue dashed lines form two arcs, suggesting motion. At the top of the frame, there are two logos: Lowe's on the left and NFL on the right, both white. Below these logos, in white uppercase text, it reads "2 MINUTE DRILLS" followed by "FILTER DEFENSE" in a much larger, bold white font. The overall color palette is dominated by dark blue, white, and the blue/red accents of his jersey, creating a sporty and instructional atmosphere.
0:03close up dirty filter
A close-up shot of a person's hands wearing a white and pink striped shirt and blue jeans, actively removing a very dirty, grey air filter from a white rectangular vent opening on a light beige wall. The filter is covered in visible dust and debris, emphasizing its need for replacement. A white plastic grille, attached to the vent, is being held open by one hand. To the right, on the floor, is a red and blue box for a "Filtrete 1085" air filter. The lighting is bright and even, highlighting the grime on the old filter and the textures of the wall and filter materials. The color palette includes the neutral wall tones, the dirty grey of the filter, and the vibrant colors of the filter box, indicating the product being used. The camera is positioned slightly above and to the side, looking down at the action.
0:04woman removing filter wide
A medium-wide shot of a Caucasian woman, likely in her 30s, kneeling on a light brown patterned rug against a light beige wall, removing a dirty air filter from a white rectangular vent. She is looking directly at the camera with an expressive, slightly comedic facial expression, as if speaking to the audience or reacting humorously to the task. Her body is slightly angled, showing her profile as she leans into the vent, but her head is turned towards the viewer. Next to her, on the floor, is a brightly colored "Filtrete 1085" air filter box, predominantly red and blue. The background shows a modern home interior with a doorway leading to another room and light switch on the wall, suggesting a spacious living area. The lighting is bright and diffused, creating a clear and inviting atmosphere. The dominant colors are the light neutrals of the home, the woman's casual attire, and the bright filter box, giving the scene a relatable, home-improvement feel.
0:06thermostat time out
A close-up shot of a white smart thermostat mounted on a light beige wall. The digital screen displays
0:07woman inserting filter wide
A medium-wide shot of the same Caucasian woman from Scene 3, kneeling on the light brown patterned rug against the light beige wall. This time, she is focused on inserting a new, clean white air filter into the same white rectangular vent. Her back is mostly towards the camera, but her head is slightly turned, allowing a partial view of her profile. A "Filtrete 1085" air filter box is still visible on the floor to her right. Above her, overlaid in white uppercase text, are the words "SUB IN A REPLACEMENT". A dashed light blue semi-circular arrow graphic appears around her, originating from the filter box and curving towards the vent, visually emphasizing the process of replacing the filter. The lighting remains bright and even, and the home interior background is consistent, maintaining a bright and practical atmosphere.
0:10transition instant replay text
A dark navy blue screen fills the frame. Bold, white uppercase text appears and moves across the screen. The text "INSTANT" slides in from the left and "REPLAY" slides in from the right, meeting in the center to form the full phrase "INSTANT REPLAY." The movement is quick and dynamic, serving as a transitional graphic. The background is a solid, dark color, providing high contrast for the white text and creating an impactful, almost sports-broadcast-like interlude.
0:11instant replay close up
A close-up shot, framed within a slightly rounded square border, showing the hands of an adult (consistent with the woman's hands from previous scenes) inserting a clean white air filter into a white rectangular vent. The view is from a slightly high angle, looking down at the action. A "Filtrete 1085" air filter box is visible on the right, reinforcing the product placement. In the bottom left corner, a blue and white graphic overlay appears, shaped like an arrow pointing right. It displays the text "PRO TIP" in white, bold uppercase letters, followed by "REPLACE EVERY 3 MONTHS FOR PEAK PERFORMANCE" in smaller white uppercase letters. The lighting is bright and clear, emphasizing the detail of the new filter being installed and providing practical advice.
0:13woman on couch reacting
A medium shot of a Caucasian woman, the same individual who installed the filter, sitting comfortably on a brown leather couch in a well-lit living room. She is facing forward, holding a black remote control in her right hand, and looking directly at the camera with a surprised and then gleeful expression, as if reacting to something on a screen she's watching (implied by the remote). Her legs are crossed, and her bare feet are visible. On the dark wood coffee table in front of her, there's a stack of magazines and a white tray with an item inside. The background reveals a modern kitchen with dark cabinetry and stainless steel appliances through an open archway, and a window with blinds providing natural light. The lighting is warm and inviting, suggesting comfort. Towards the end of the scene, large white uppercase text appears in the center of the frame, first "EARN" then "YOUR" then "SUNDAY," layered over her, connecting the action to the ad's slogan.
0:18lowes nfl logo
A deep navy blue screen fills the frame, serving as a clean and professional backdrop. The Lowe's and NFL logos are positioned prominently in the center of the screen. The Lowe's logo is on the left, depicted as a white outline of a house with the word "LOWE'S" inside, beneath it. A thin, vertical white line separates it from the NFL shield logo on the right, also rendered entirely in white. Below these logos, in smaller white uppercase text, is the phrase "Official Partner of the NFL". The solid, deep navy blue background creates a stark and professional presentation for the brand partnership, concluding the advertisement with clear branding.
