0:00pillowcase unboxing
The scene is split vertically. The left panel is a static graphic on a light gray background, displaying the black text logo "/kit·sch/" at the top, followed by three rectangular satin pillowcases stacked vertically: iridescent, white, and lavender. Below these are two icons: a truck with text "SHIPS SAME OR NEXT DAY" and a clock with text "90 DAY RETURNS MONEY BACK GUARANTEED". The right panel features a close-up, top-down view of a person's hands unzipping and unfolding a pearlescent, shimmering satin pillowcase against a neutral light background. The lighting is bright and even. The action shows the pillowcase being carefully opened, revealing a quilted texture inside. A text overlay in the upper right reads "HERE'S WHY I CANCELLED MY BOTOX APPOINTMENT". The color palette is soft, with pastels from the pillowcases and neutral tones.
0:03talking head introducing product
The scene maintains the vertical split. The left panel is identical to the previous scene, displaying the 'kitsch' brand information and pillowcase options. The right panel transitions to a medium close-up of a young to middle-aged woman, likely in her 30s, with warm brown hair and a friendly, engaging expression. She is wearing blue pajamas with a red and blue patterned design. She holds a dark gray satin pillowcase against her chest, looking directly at the camera. The background is a soft, plain light wall. Bright, even lighting illuminates her face. Text overlays appear sequentially: initially, "IF YOU'RE THINKING ABOUT GETTING BOTOX", then "STOP" framed by two red octagon stop signs, and finally "AND GET THIS INSTEAD". Her expression is initially serious, then shifts to a wide, confident smile as the 'STOP' message appears, suggesting a solution.
0:07woman in bed tired
The scene continues with the vertical split. The left panel remains unchanged, showcasing the 'kitsch' brand and product details. The right panel shifts to a medium shot of the same woman, now in a bedroom setting, lying in bed. She is wearing a rust-colored short-sleeved top. Her long brown hair appears dishevelled and messy, and her expression initially conveys tiredness or discomfort, with closed or squinting eyes. She then sits up slightly, rubbing her face and looking directly at the camera with a frustrated expression, emphasizing the negative effects of regular cotton pillowcases. The bed is covered with light-colored sheets, and the background is a simple, light-colored wall. Soft, natural lighting is used. Text overlay: "A few months back I saw an ad on TikTok that my cotton pillowcase is literally aging me overnight". The color palette is warm with earth tones from her shirt and cool tones from the pillowcase on the left panel.
0:12satin pillowcases on bed
The scene maintains the vertical split. The left panel is a static graphic of the 'kitsch' brand and product offerings. The right panel shows an overhead shot of a bed with light beige sheets. Two dark gray satin pillowcases are neatly placed side-by-side on the bed. The fabric of the pillowcases appears smooth and reflective, indicating their satin texture. The background is simple and uncluttered, focusing on the product. The lighting is soft and even, highlighting the sheen of the satin. Text overlay: "Then I found these Kitsch Satin Pillowcases". The dominant colors are muted grays and beiges, creating a serene and clean aesthetic.
0:14talking head life changed
The scene continues the vertical split with the 'kitsch' brand graphic on the left. The right panel returns to a medium close-up of the woman from earlier, framed from the chest up. She is now wearing the blue and red patterned pajamas and holding the dark gray satin pillowcase. Her expression is bright and enthusiastic, with a warm smile, as she looks slightly off-camera. She gestures subtly with her free hand. The background is a plain, light wall. The lighting is soft and natural. Text overlay: "that changed my life". The color palette is dominated by her colorful pajamas and the neutral tones of the background and product, contrasting with the vibrant pillowcases on the left panel.
0:16woman sleeping happily
The scene maintains the vertical split, with the static 'kitsch' brand graphic on the left. The right panel shows a close-up of the woman, sleeping peacefully on her side. Her head rests on a dark gray satin pillowcase, and she is wearing a gray top. Her eyes are closed, and a gentle, serene smile plays on her lips, conveying comfort and satisfaction. The lighting is soft and diffused, creating a calm and inviting atmosphere. The focus is on her relaxed facial expression and the smooth texture of the pillowcase. Text overlay: "Satin prevents agitation of your hair and skin while you sleep,". The color palette is muted and calm, with grays and light skin tones.
0:20woman waking up refreshed
The scene maintains the vertical split, with the static 'kitsch' brand graphic on the left. The right panel shows the woman waking up in bed, transitioning from lying down to sitting up slightly. She is wearing the blue and red patterned pajamas. Her hair, which was dishevelled in an earlier scene, now appears smooth and neat, suggesting no frizz. She smiles brightly and contentedly, looking refreshed and happy. The background is a plain, light wall. The lighting is bright and cheerful. Text overlay: "allowing you to wake up frizz-free and fresh faced". The overall mood is positive and revitalized.
0:24hand on pillowcase texture
The scene maintains the vertical split, with the static 'kitsch' brand graphic on the left. The right panel features a close-up shot of a hand gently caressing the smooth, dark gray satin fabric of a pillowcase. The pillowcase is rumpled, showcasing its soft texture and sheen. The background is blurred, focusing entirely on the interaction between the hand and the fabric. The lighting is soft, emphasizing the luxurious feel of the satin. Text overlay: "And it ensures skincare products are not absorbed into your pillowcase like cotton". The predominant color is the rich gray of the satin, complemented by the light skin tone of the hand.
0:28hand squeezing pillowcase fabric
The scene maintains the vertical split, with the static 'kitsch' brand graphic on the left. The right panel shows a very close-up shot of a hand gently squeezing and stretching a piece of white satin pillowcase fabric. The fabric is held against a slightly blurred background that appears to be light-colored, possibly a bed frame or wall. The focus is on the elasticity and luxurious feel of the satin. The lighting is bright and highlights the pristine white color and subtle sheen of the fabric. Text overlay: "Satin regulates temperatures so it keeps you really dry & comfy all night.". The color palette is dominated by pure white, emphasizing cleanliness and comfort.
0:32talking head affordability
The scene maintains the vertical split, with the static 'kitsch' brand graphic on the left. The right panel returns to a medium close-up of the woman, framed from the chest up, wearing the blue and red patterned pajamas and holding the dark gray satin pillowcase. Her eyes are wide open, and her mouth is slightly agape in an expression of pleasant surprise and excitement, emphasizing the affordability of the product. She looks directly at the camera. The background is a plain, light wall. Bright, even lighting illuminates her face. Text overlay: "They're also so affordable". Her body language and facial expression convey genuine enthusiasm.
0:35unfolding pillowcase with packaging
The scene maintains the vertical split, with the static 'kitsch' brand graphic on the left. The right panel shows an overhead shot of a hand unfolding a white satin pillowcase on a light, flat surface. Next to the pillowcase, a dark gray product box is visible, clearly labeled "THE SATIN PILLOWCASE" with a small 'kitsch' logo. The fabric of the pillowcase is smooth and slightly wrinkled from being folded, showcasing its texture. The lighting is bright and even, highlighting the product and its packaging. Text overlay: "They're only a fraction of the price of silk pillowcases". The color palette is predominantly white and dark gray, with the light background providing a clean contrast.
0:38talking head call to action
The scene maintains the vertical split, with the static 'kitsch' brand graphic on the left. The right panel returns to a medium close-up of the woman, framed from the chest up, wearing the blue and red patterned pajamas and holding the dark gray satin pillowcase. She looks intently at the camera, speaking with conviction. She makes a pointing gesture with her index finger towards the viewer, then points to the pillowcase she's holding, emphasizing the call to action. Her expression is serious and persuasive. The background is a plain, light wall. The lighting is soft and direct, focusing on her. Text overlays appear: "Do not wait and save your money on botox" followed by "Get the Kitsch Satin Pillowcase ASAP". The combination of her direct gaze and gestures reinforces the urgency of her message.
0:43kitsch logo shop now
The entire screen is filled with a static graphic. The background is a plain, light beige color. In the center, the brand logo "/kit·sch/" is displayed in large, elegant black sans-serif typeface, with a small dot between 'kit' and 'sch'. Below the logo, a rectangular button with rounded corners is centrally placed. The button is a soft, light pink color and contains the black text "SHOP NOW". The overall aesthetic is clean, minimalist, and inviting. The lighting appears flat and even, as expected for a static graphic. The color palette is soft and neutral, primarily beige, black, and light pink.
