0:00product shot with text overlay The scene opens with a medium shot of a dark navy blue backpack, possibly the Bellroy Via Workpack, floating against a muted, solid grey background. The backpack is oriented slightly to the left, showcasing its front pocket, shoulder straps, and top carry handles made of a contrasting dark leather-like material. The material of the backpack itself has a subtle textured weave. Large, semi-transparent white text, "VIA" is prominently overlaid across the center of the backpack, with smaller white text, "WORKPACK," positioned directly below it. The lighting is soft and even, highlighting the contours and texture of the bag without harsh shadows, suggesting a studio setup. There is a subtle shadow directly beneath the floating backpack, indicating it's suspended. The overall color palette is cool and minimalist, emphasizing the product.
0:02split screen flat lay and inside bag This scene employs a split-screen format, divided horizontally. The top half displays a meticulously arranged flat lay of various personal and tech items on a light grey surface, centered around the same navy blue backpack, now lying flat and open. Items include a notebook, pens, sunglasses, headphones, a water bottle, a grey sweater, a laptop, a tablet, and small pouches, all in neutral or complementary tones. The arrangement is clean and organized, showcasing the potential capacity and versatility of the backpack. The bottom half of the screen offers a close-up, slightly overhead view looking into the open main compartment of the backpack, revealing some of these items already neatly packed inside, such as sunglasses, a rolled-up sweater, and headphones, emphasizing the bag's internal organization. Both sections are brightly and evenly lit.
0:03overhead inside backpack The camera is positioned directly overhead, looking down into the fully open navy blue backpack. The main compartment is shown packed with various items, demonstrating its storage capabilities. Visible contents include a silver laptop slid into a dedicated padded sleeve, a neatly rolled light grey sweater, a pair of black over-ear headphones, a water bottle with a metallic cap, and black sunglasses tucked into an internal pocket. The interior lining of the bag appears to be a lighter, beige or off-white color, providing contrast to the darker exterior. The organization of the items is clear and practical, showcasing different compartments and pockets. The lighting is bright and even, highlighting the texture of the fabric and the details of the items inside. The background is the white surface the backpack rests on.
0:05person wearing backpack from behind This scene features a medium shot from behind a person, likely male, wearing the dark navy blue Bellroy Via Workpack. The person is dressed in a plain white long-sleeved shirt or sweatshirt, providing a stark contrast to the backpack. The backpack sits comfortably on their back, showcasing its ergonomic design and how it looks when worn. The shoulder straps are visible, and the top handle slightly protrudes above the shoulders. The Bellroy logo is subtly visible on the top front flap of the backpack. The background is a clean, bright white studio setting, ensuring full focus on the product and its fit. The person's hair is dark and styled short. The lighting is soft and even, typical of product photography, highlighting the form and texture of the backpack without casting harsh shadows.
0:07close up logo and texture The scene presents a very tight close-up shot focusing on the top central part of the dark navy blue backpack. The shot emphasizes the texture of the backpack's fabric, which has a fine, slightly granular weave, and the details of the black, leather-like top carry handles. The Bellroy logo, a small, light grey text, is clearly visible and centered in the frame, subtly embossed or printed on the fabric just below the handles. The stitching around the handles and zippers (partially visible) is neat and precise. The background remains a solid, soft grey, blurring slightly due to the shallow depth of field, which keeps the focus entirely on the product's details. The lighting is diffuse and highlights the material quality and craftsmanship. The mood is sophisticated and emphasizes brand quality.
