0:00aldi shopping bag static
The scene opens with a vibrant, light blue background that fills the entire frame. In the lower center, a light blue reusable shopping bag with a colorful, rainbow-like stripe design (red, orange, yellow, green, blue) on its front is prominently displayed. The ALDI logo, a white stylized 'A' with three horizontal lines within a dark blue square bordered by red, yellow, and orange, is centered on the bag. The bag is overflowing with a diverse array of groceries, including a baguette, a small bag of "Simply Nature" sea salt, a yellow lemon, a red apple, a carton of strawberries, a plastic-wrapped salmon fillet, and various meat packages (some labeled "Black Angus"). A small bunch of green herbs is visible towards the top right, appearing to float slightly above the bag. The lighting is bright and even, highlighting the fresh, clean appearance of the products. White text appears on the top left: "Hey Thomaston, we're open." and below it, "Come in and shop." The overall color palette is bright and inviting, dominated by the cheerful blue and the fresh colors of the produce. There are no overt shadows, suggesting soft, diffused studio lighting. The camera remains static throughout this scene.
0:03animated storefront and entrance
The scene transitions to an animated, light blue background with a white ALDI store facade centered in the middle. The store features dark blue columns, light blue window frames, and a prominent ALDI logo above its main entrance. Above the store, a light blue banner unfurls from the left, revealing the white text "Everyday low prices." with the same rainbow-colored stripes from the ALDI bag in the top right corner. As the banner fully displays, the animated store facade seamlessly opens up to reveal a live-action, real-world shot of an ALDI store interior. A person with light-colored, curly hair, wearing a light blue denim jacket over a pink top and light-colored pants, is seen walking into the store through the automatic doors, pushing a shopping cart. The transition highlights the blend of animated graphics with real-life store footage, creating a dynamic visual experience. The lighting in the live-action part is bright and typical of a supermarket interior, with fluorescent lights visible on the ceiling. The overall mood is welcoming and modern, emphasizing the store's accessibility and value proposition.
0:07seafood display
The scene focuses on a close-up of a refrigerated display case filled with fresh seafood, specifically packaged salmon fillets. The shelves are neatly stocked with various sizes and cuts of salmon, all vacuum-sealed in clear plastic packaging, showcasing the vibrant orange-pink color of the fish. Some packages are labeled with prices, such as "$9.99" for a particular cut. Above the main display, a red sign with white text reads "Price as Marked". The lighting is bright and cool, consistent with refrigerated supermarket displays, enhancing the freshness of the product. The background consists of the dark shelves and the subtle glow of the refrigerated section. A bright blue rectangular speech bubble with rounded corners slides in from the bottom left, displaying white text: "Don't miss the fresh seafood." The color palette is dominated by the natural colors of the fish, the cool blue of the text bubble, and the dark tones of the shelving, creating a clean and appetising presentation. The camera is static, focusing intently on the product.
0:10produce bakery aisle
The camera pans slowly across a wide and well-stocked supermarket aisle, showcasing the fresh produce and bakery sections. On the left, various fruits and vegetables are displayed in organized bins and shelves, including bright green lettuces, colorful bell peppers, and citrus fruits. Moving to the right, the bakery section is visible with shelves full of bread, pastries, and other baked goods, all arranged enticingly under warm, inviting lighting. Overhead, modern fluorescent lighting fixtures illuminate the entire aisle, creating a clean and bright environment. Large signage on the wall indicates different sections, such as "BREAD" and "PASTRY", with accompanying photographic illustrations of the products. The floor is clean and polished, reflecting the ambient light. A bright blue rectangular speech bubble with rounded corners slides in from the bottom left, displaying white text: "And the fresh produce." The overall color palette is rich with natural greens, reds, and yellows from the produce, complemented by the golden browns of the bakery items, all set against the neutral tones of the store interior. The sense of abundance and freshness is very strong.
0:13aldi logo closing
The scene reverts to a bright, uniform light blue background, similar to the opening shot. White text appears in the top left corner, first displaying "Can't" and then expanding to "Can't wait to see you!". In the lower right corner, the distinctive ALDI logo, a white stylized 'A' with three horizontal lines within a dark blue square bordered by red, yellow, and orange, emerges. Simultaneously, a dynamic animated element consisting of thick, curving stripes in red, orange, and yellow (matching the ALDI brand colors) sweeps into the frame from the bottom left, swirling upwards and to the right behind the text. The lighting is flat and even, characteristic of graphic animation, ensuring high visibility of the text and logo. The overall color palette is dominated by the bright blue, contrasting with the vibrant brand colors and crisp white text. The scene is clean, direct, and serves as a strong call to action and brand reinforcement.
