0:00product display jacket
The scene displays a medium shot of a flat-laid, olive-green Dickies Eisenhower Jacket, centered against a clean, light beige background. The jacket is fully zipped, with its collar neatly folded and sleeves slightly creased, suggesting it has been carefully arranged for presentation. Above the jacket, centered, is the iconic Dickies logo: a red oval with a yellow horseshoe shape and a blue banner across it that reads 'Dickies' in white, block letters. Below the jacket, two lines of text are visible: 'Dickie's Eisenhower Jacket' in a plain, sans-serif font, and beneath that, 'New Season, New Uniform' in a bolder, serif, slightly italicized font, giving a classic yet contemporary feel. The lighting is even and soft, coming from above, creating no harsh shadows and highlighting the jacket's texture and color. The overall color palette is muted, featuring earthy tones of beige and olive, complemented by the primary colors of the Dickies logo. There are no actions or camera movements; the shot is static, focusing entirely on the product and brand messaging.
0:01product display pants
The scene features a dark grey Dickies Double Knee Pant, presented flat-laid and vertically, centered against a solid, neutral grey background. The pants are displayed with their legs extended downwards, showcasing the reinforced double-knee patch characteristic of this style. A horizontal wipe transition initiates this scene, where the previous beige background and jacket slide off to the left, revealing the new grey background and pants sliding in from the right. The Dickies logo remains static at the top of the frame. Below the pants, the text 'Dickie's Double Knee Pant' appears in a sans-serif font, followed by 'New Season, New Uniform' in the distinctive serif, italicized font. The lighting is soft and even, typical of studio product photography, casting no noticeable shadows. The color scheme shifts from the previous earthy tones to a cooler grey, maintaining a clean and professional aesthetic. The only movement is the brief animated wipe transition at the beginning of the clip, followed by a static display.
0:02product display work shirt
This scene displays a flat-laid, dark teal-green Dickies Work Shirt, short-sleeved and buttoned, centered against a muted brownish-grey background. Similar to the previous scenes, a horizontal wipe transition brings this new product into view, with the previous grey background and pants sliding off to the left and the new elements entering from the right. The shirt is meticulously flattened, showcasing its structured collar, full button-front, and two symmetrical chest pockets with button flaps. The classic Dickies logo remains positioned at the top center of the frame. Below the shirt, 'Dickie's Work Shirt' is displayed in a sans-serif font, with 'New Season, New Uniform' beneath it in the stylized serif, italicized font. The illumination is consistent, providing soft, shadowless light that emphasizes the shirt's details and fabric texture. The color palette continues the trend of subdued, practical workwear hues, with the teal offering a slight variation from the previous greys and olives. The camera remains static after the initial transition.
0:03product display work jean
The scene transitions with another horizontal wipe, revealing a dark blue Dickies Work Jean, presented flat-laid and vertically, centered on a neutral grey background. The previous brownish-grey background and work shirt slide out to the left as the new product and background slide in from the right. The jeans are neatly arranged, showcasing their classic straight-leg cut and standard workwear details, such as visible seams and rivets. The Dickies logo persists at the top of the frame. Below the jeans, 'Dickie's Work Jean' is shown in a simple sans-serif font, followed by the recurring 'New Season, New Uniform' text in its distinctive serif, italicized style. The lighting is soft and ambient, evenly illuminating the product without creating harsh shadows, typical for a clean product presentation. The color scheme shifts back to a cool grey for the background, contrasting with the deep indigo of the jeans, maintaining a focus on rugged, functional apparel. After the brief transition, the camera remains static.
0:04product display folded pants
A dark navy blue Dickies 874 Work Pant, neatly folded and positioned diagonally across the center of the frame, is presented against a warm, brownish-beige background. This scene begins with a horizontal wipe transition, where the grey background and work jeans recede to the left, replaced by the brownish-beige background and the folded pants entering from the right. The iconic Dickies logo maintains its position at the top center. Below the folded pants, the text reads 'Dickie's 874 Work Pant' in a sans-serif font, followed by 'New Season, New Uniform' in the stylized serif, italicized font. The lighting remains consistent: soft and diffused, highlighting the creases of the folded fabric without harshness. The overall color palette returns to warmer, earthy tones, complementing the deep navy of the trousers. The display is static after the quick animation of the transition, focusing on the product's organized presentation.
0:05product display tshirt
This scene showcases a light blue-grey Dickies T-Shirt, flat-laid and centered on a light beige background. A final horizontal wipe transition introduces this product, with the brownish-beige background and folded pants moving out to the left as the new light beige background and t-shirt slide in from the right. The t-shirt is neatly spread out, displaying its short sleeves, crew neck, and a small chest pocket on the left side, which features a tiny red Dickies brand tab. The familiar Dickies logo remains consistently at the top of the frame. Text below the t-shirt states 'Dickie's T-Shirts' in a sans-serif font, with 'New Season, New Uniform' in the distinctive serif, italicized font underneath. The lighting is soft and uniform, providing a clean, shadow-free view of the garment. The color palette is bright and fresh, with the light beige background and pastel t-shirt creating a sense of simplicity and comfort. The scene is static following the quick animated entry.
0:06final logo screen
The scene opens with a rapid horizontal wipe transition, replacing the previous product display and text with a full-screen display of the prominent Dickies logo against a plain, light beige background. The logo, consisting of a red oval with a yellow horseshoe shape and a bold blue banner across it featuring the white 'Dickies' text, is centrally placed and significantly larger than in previous scenes, filling a substantial portion of the upper half of the frame. There is no other text or product displayed. The lighting is bright, even, and shadowless, highlighting the clean lines and vibrant colors of the logo. The color palette is minimalist, dominated by the light beige and the iconic red, yellow, and blue of the brand mark, creating a strong brand identity focus. The scene is entirely static after the initial animated transition, serving as a clear brand sign-off.
