0:00founder intro split screen montage The scene opens with a dynamic split screen composition. The upper frame features a male founder speaking directly to the camera, framed from the chest up. He stands within a retail store or warehouse environment, identifiable by blurred shelves stocked with work boots and clothing racks in the background. The lighting is bright and evenly diffused, illuminating his face. He uses subtle hand gestures to emphasize his words. The lower frame presents a rapid montage of close-up shots of Brunt work boots in various rugged settings. The initial lower shot shows a boot positioned on a grated metal surface, with bright sparks flying from a welding operation, strongly implying the boots' durability in heavy industrial work. This quickly cuts to a shot of a single boot standing elegantly on a dark, reflective surface, with silhouetted mountains in the background, suggesting outdoor adventure or utility. The final lower shot displays another style of boot resting on a textured, rocky ground, again with a blurred natural landscape featuring water and mountains. The overall color palette is dominated by practical earthy tones like brown, dark gray, and occasional natural greens, contrasted by the intense white and yellow of the welding sparks. Text overlays appear at the bottom of the upper frame, displaying transcribed dialogue such as "Girouard," "of BRUNT," and "Workwear."
0:02boots action montage This segment is a rapid-fire montage showcasing the Brunt work boots enduring various harsh conditions, implying their durability and comfort. The first shot is an extreme close-up of a person's foot, encased in a brown work boot, deliberately stepping onto a rough wooden plank. The ground around is covered in wood shavings and dust, setting a construction or workshop scene with natural, bright overhead lighting. This is followed by a shot featuring a single, light brown work boot standing solitary on a neutral-colored surface, dramatically enveloped in dense, billowing white smoke or vapor, creating a powerful, almost mystical aura around the product. The camera executes a slow pan around the boot in this smoky environment. Subsequently, a medium shot focuses on a person's lower legs and feet, clad in rugged brown work pants and boots, as they ascend a set of unpainted, wooden stairs. This shot conveys movement and navigation through a multi-level construction site. The final shot is a low-angle medium shot, tracking forward as the person walks steadily through a dusty, interior space with exposed wooden wall studs and a concrete floor, reinforcing the work-site utility. The dominant color scheme throughout is earthy browns, grays, and the natural tones of wood, with the white smoke providing a stark contrast. Text overlays are used to transcribe speech, showing phrases like "people," "the country," "asking us," "try on," and "apparel."
0:08founder cta split screen This scene reverts to a split screen format, with the upper half again featuring the male founder. He is framed from the chest up, maintaining direct eye contact with the camera and speaking with enthusiasm. The background, though blurred, reveals the familiar retail or warehouse setting with shelves of boots and clothing. His facial expression is confident and engaging, and he uses more pronounced hand gestures to underscore his message. The lower half of the screen presents a sequence of visuals that support the founder's dialogue and serve as a call to action. It begins with a clear graphic displaying the Brunt logo and the text: "BRUNT NOW AVAILABLE AT Saf-Gard SAFETY SHOE COMPANY," immediately followed by a shot of the founder (seen from behind) reaching and selecting a boot from a well-stocked shelf. This transitions to a medium shot of a person sitting on a bench, actively trying on a Brunt boot in what appears to be a retail fitting area, suggesting an in-person shopping experience. Subsequently, there's a detailed close-up of the robust, textured sole of a Brunt boot, emphasizing its grip and construction. The final lower shot is an extreme close-up of the intricately woven lacing system and stitching on a boot, highlighting craftsmanship. The predominant colors continue to be earthy browns, industrial grays, and the bright orange associated with the Brunt brand. Throughout this segment, text overlays display key phrases from the dialogue, including "BRUNT is," "at a," "near you," "If you want," "products," "you can," "the comfort," "head over," "BRUNTWORKWEAR.COM," "Click on," and "locator."
0:20screen recording store locator The scene transitions to a full-screen screen recording of the Brunt Workwear website's store locator page. At the top of the interface, the prominent orange 'BRUNT' logo is displayed, followed by the bold, centered text "FIND RETAILERS NEAR YOU." Below this, an interactive search bar is visible, labeled "Type a City or State," accompanied by a distinct orange search button. The central and largest portion of the screen is occupied by a geographical map, initially showing a wide view of North America. As the voiceover continues, the map subtly zooms in, focusing on a more localized region, likely within the United States. Text overlays are integrated into the screen recording, displaying the transcribed spoken words "location" and "to you."
