0:00store entrance display
A medium wide shot captures a smiling young Black woman with long braids pulled into a high ponytail, standing in the middle of a brightly lit, modern luggage store. She is positioned between two sets of 'Away' brand luggage: a rose gold hard-shell suitcase to her left and a silver hard-shell suitcase with a black weekender bag stacked on top to her right. Behind her, various colorful suitcases and packing cubes are neatly displayed on white tiered platforms against warm wooden walls. The lighting is bright and even, highlighting the products and the store's clean aesthetic. Text overlay reads 'BRAND NEW AWAY STORE WITH FREE GOODIES IN DALLAS' in white and black boxes. The color palette is modern and clean, featuring rose gold, silver, blue, beige, and various other pastel-toned luggage pieces against a minimalist wood and white background.
0:01mirror reflection bags
A medium shot captures the same young Black woman admiring her reflection in a large rectangular mirror within the store. She holds two soft, puffed crossbody bags, one light peach and one light green, one draped over each shoulder. Her face is turned slightly to the left, and she smiles gently while looking at her reflection. The background shows the store's interior reflected in the mirror, with various colorful Away luggage pieces and backpacks displayed on white shelves and wooden walls. The lighting is bright and inviting, contributing to a clean and modern ambiance. Text overlays: 'IF YOU LIVE IN DALLAS AND LOVE TO TRAVEL LIKE ME THIS POST IS FOR YOU' appears at the bottom left.
0:03store interior wide shot
A wide, slightly elevated shot provides a comprehensive view of the brightly lit 'Away' store interior from just inside the entrance. The floor is light grey tiled, transitioning to warm wooden flooring within the main store area. Various colorful 'Away' hard-shell suitcases in pink, green, beige, blue, and black are prominently displayed on white platforms and wooden tables. Several customers and staff members are visible browsing and interacting with products in the mid-ground. The store features minimalist wooden walls with white recessed shelving showcasing smaller bags and accessories. Large text overlays remain, reinforcing the 'BRAND NEW AWAY STORE WITH FREE GOODIES IN DALLAS' message. The overall aesthetic is modern, spacious, and inviting, with a vibrant color palette from the luggage contrasting with the neutral store design.
0:04colorful luggage display overview
A medium shot focuses on a meticulously arranged display of hard-shell 'Away' suitcases lined up on white tiered platforms. The luggage is arranged by color, showcasing a vibrant spectrum including white, peach, red, orange, olive green, dark blue, and black. In the foreground, several light beige suitcases are displayed, along with stacks of matching packing cubes. The background features light wooden walls and bright overhead lighting. The scene emphasizes the wide variety of colors and sizes available. Text overlay 'IS FOR YOU BECAUSE AN AWAY STORE JUST OPENED IN' continues from the previous scene, describing the store's opening. The clean lines and organized presentation contribute to a sense of order and modern design.
0:05store interior medium shot
A medium wide shot reveals more of the store's interior, focusing on an area with prominent displays of pink and green hard-shell suitcases on wooden tables. The same young Black woman from earlier is briefly visible in the mid-ground, along with another customer and a staff member. The store's minimalist design continues, with warm wooden walls and recessed white shelving displaying various bags. The floor is light-colored, and the lighting is bright and uniform. Text overlay 'PARK MALL THAT IS BEAUTIFUL' is visible at the bottom left, continuing the narrative about the new store. The overall atmosphere is elegant and clean, designed to highlight the product range.
0:07woman examining duffel bag
A medium shot focuses on the young Black woman standing next to a display shelf, examining a dark blue 'Away' duffel bag. The bag is placed on a white shelf against a warm wooden wall. She reaches out with her right hand to gently touch or adjust the bag. Her expression is focused and interested. Another similar dark blue duffel bag is visible behind the one she's touching. The lighting is soft and warm, coming from overhead. Text overlay 'AND INSTEAD OF JUST ORDERING ONLINE,' appears at the bottom left, starting to explain the benefit of a physical store.
0:08woman inspecting luggage
A medium shot shows the young Black woman standing in front of a display of light olive green hard-shell suitcases. She leans down slightly, with both hands on the top handle of a medium-sized suitcase, appearing to inspect its features or the quality of the handle. Behind her, other green and blue suitcases are arranged on white tiered platforms. The store's warm wooden walls with framed art (one featuring a tent in a natural landscape) are visible in the background, adding a touch of personality. Text overlay 'YOU CAN NOW TOUCH AND FEEL THESE PIECES' is at the bottom left. The lighting is bright and even, casting subtle shadows.
0:09woman extending luggage handle
A medium shot from a slightly low angle captures the young Black woman extending the telescopic handle of a light olive green hard-shell suitcase. She holds the handle with one hand, demonstrating its smooth operation. The suitcase is positioned on a white tiered display platform, with other similar suitcases visible in the background. The store's wooden walls and artwork are also in the frame. Her posture is slightly bent over, focusing on the task. Text overlay 'TO TRY BEFORE YOU BUY' is present at the bottom left, completing the previous thought about trying products in person. The lighting remains bright and clear, emphasizing the product.
0:10woman opening backpack
A medium shot shows the young Black woman standing behind a marble-patterned counter, opening the main compartment of a light grey 'Away' backpack. She looks down at the backpack with a pleasant, engaged expression, using both hands to unzip and open it. Behind her, the store's warm wooden wall features white recessed shelves displaying various bags and backpacks in different colors. The lighting is bright and functional, typical of a retail environment. Text overlay 'I'M OBSESSED' is visible at the bottom left, starting a new thought about her affinity for the brand.
0:12woman wearing backpack
A medium shot captures the young Black woman from a slight side angle, modeling the light grey 'Away' backpack on her shoulder. She is turning slightly, looking away from the camera with a confident and stylish pose. The backpack is slung over her right shoulder, showcasing its design and fit. The background maintains the store's aesthetic with warm wooden walls and white display shelves featuring colorful bags. Text overlay 'WITH AWAY BAGS BECAUSE ONE, THEY'RE' appears at the bottom left. The bright, clean lighting highlights the product and her outfit.
0:13silver suitcase handle
A close-up shot focuses on a silver hard-shell 'Away' suitcase, positioned on a light-colored floor. A hand, presumably the young woman's, is shown pulling the telescopic handle upwards, demonstrating its smooth extension. The suitcase features distinctive horizontal ridges and black latches/locks. In the blurred background, other luggage pieces and a white tote bag on a display are visible. Text overlay 'SUPER CUTE AND HAVE SO' is positioned at the bottom, contributing to the list of reasons why the bags are desirable. The lighting is bright and even, emphasizing the metallic finish of the suitcase.
0:14rose gold suitcase handle
A close-up shot similar to the previous one, this time featuring a rose gold hard-shell 'Away' suitcase. A hand pulls the handle upwards, showcasing its ease of use. The suitcase also has horizontal ridges and latches, characteristic of the 'Away' brand. The background is blurred, showing other store displays. Text overlay 'MANY DIFFERENT STYLES AND COLORS' is at the bottom, continuing the discussion about the bags' appeal. The lighting is bright, highlighting the rose gold metallic sheen.
0:15woman walking with pink suitcase
A medium shot captures the young Black woman walking across the store floor, confidently pulling a bright pink hard-shell 'Away' suitcase. Her back is mostly to the camera, but she turns her head slightly towards the left, looking into the store. The store's interior, with wooden walls, white displays, and other luggage pieces, forms the background. Text overlay 'AND TWO, THE BAGS ARE' is visible at the bottom left, continuing her narrative. The bright overhead lighting illuminates her path.
0:16woman opening hard shell suitcase
A medium shot shows the young Black woman demonstrating the features of a beige hard-shell 'Away' suitcase. She stands behind a marble-patterned counter, lifting the top half of the open suitcase to reveal its interior. She is smiling and looking down at the open luggage, conveying enthusiasm. In the background, a colorful array of hard-shell suitcases are displayed on white tiered platforms against a warm wooden wall. Text overlay 'DURABLE, THEY'RE EASY TO ROLL THROUGH AN AIRPORT' is visible at the bottom left, continuing the brand's advantages. The bright, clean lighting emphasizes the product's design.
0:17packing cube demonstration
A close-up, high-angle shot focuses on the young Black woman's hands as she expertly places and arranges dark grey packing cubes inside the open beige hard-shell suitcase. The suitcase is laid open on a marble-patterned counter. Her hands move efficiently, demonstrating how the packing cubes fit neatly into the luggage compartments. The interior of the suitcase is dark blue, providing a clear contrast to the light grey packing cubes. Text overlay 'AND THEY LITERALLY HAVE SO MANY UNIQUE FUNCTIONS THAT ARE BUILT FOR CONVENIENT TRAVEL' is at the bottom left, highlighting the functionality. The lighting is bright and direct, clearly showing the details of the packing process.
0:21colorful luggage display panorama
A medium wide shot showcases a long line of colorful 'Away' hard-shell suitcases displayed on a white tiered platform against a warm wooden wall. The luggage spans a wide color range from white, peach, red, orange, olive green, dark blue, to black. The scene emphasizes the extensive color options available. A blurred figure of a person is visible in the background, walking further into the store. Text overlay 'I HAD NO IDEA' is at the bottom left, expressing surprise at the variety. The lighting is bright and even, highlighting the products.
0:22green transparent bag close up
A close-up shot focuses on a small, rectangular, transparent dark green hard-shell crossbody bag with a wide green strap. The bag has the 'AWAY' logo subtly embossed on it. A person's hand, presumably the young woman's, with painted nails, holds the bag for display. The background is blurred, showing other shelves with bags and the wooden store walls. Text overlay 'THEY HAD ALL THESE DIFFERENT COLLECTIONS THOUGH' is at the bottom left, continuing the narration. The lighting is bright and clean, highlighting the bag's unique material and color.
0:23woman with green backpack
A medium shot captures the young Black woman from a side profile, wearing a dark olive green backpack. She is standing next to a display area, looking slightly upwards and to the right with a thoughtful expression. The backpack has multiple compartments and straps, showcasing its utilitarian design. The background shows the store's warm wooden walls with white recessed shelves displaying various colorful bags and smaller luggage pieces. Text overlay 'UNTIL I WENT INTO THE STORE FROM LIMITED EDITION' is visible at the bottom, indicating her in-store discovery. The bright lighting illuminates her and the product.
0:24green and pink luggage display
A medium shot displays two large, hard-shell 'Away' suitcases: a vibrant green one in the foreground and a bright pink one behind it. Both suitcases are on wooden display tables. The green suitcase features a distinct green elastic band around it, possibly for compression or style. The background includes more store displays with other bags and luggage on white shelves and wooden walls. Text overlay 'LUGGAGE TO THESE CUTE' is visible at the bottom, describing the product range. The colors are bold and eye-catching against the neutral store palette. The lighting is bright and even.
0:26woman holding duffel bag
A medium shot shows the young Black woman holding up a large, light green 'Away' duffel bag, displaying its size and design. She holds it with both hands, looking towards the camera with a bright smile. The bag has a distinct bottom compartment visible. In the background, another woman is partially visible near more luggage displays. Text overlay 'OVERNIGHT BAGS, THERE'S JUST SO MANY OPTIONS' is at the bottom, highlighting the versatility of the products. The bright store lighting creates a warm and inviting atmosphere.
0:27tote on suitcase
A medium shot focuses on a light grey tote bag neatly placed on top of a light grey hard-shell 'Away' suitcase. The suitcase's handle is extended, indicating it's ready for travel. The items are positioned on a light-colored floor in a store aisle. The background shows various luggage pieces and bags displayed on white shelves and wooden walls. Text overlay 'AND I LOVE THAT YOU CAN GET AN IDEA ACTUAL SIZING' is at the bottom, referencing the convenience of seeing products in person. The lighting is bright and commercial, highlighting the coordinated travel set.
0:29woman pulling pink suitcase
A medium shot shows the young Black woman pulling a vibrant pink hard-shell 'Away' suitcase along the store floor. Her legs and the lower half of her body are primarily visible, along with the suitcase. She moves purposefully across the brightly lit store. The background is slightly blurred, showing other display areas. Text overlay 'LIKE LOOK AT HOW MUCH STUFF' is present at the bottom, teasing the next demonstration. The simple action highlights the portability of the luggage.
0:29packing weekender bag
A medium shot captures the young Black woman standing behind a marble-patterned counter, meticulously packing items into a large, light green 'Away' weekender bag. She demonstrates placing several light grey packing cubes into the spacious main compartment of the bag. She smiles with enthusiasm while explaining the bag's capacity. The background features warm wooden walls and white recessed shelves displaying various bags. Text overlay 'FITS INTO A WEEKENDER BAG' is visible at the bottom left, completing the demonstration of the bag's spaciousness. The bright, clean lighting highlights the packing process and the product's functionality.
0:33store exterior entrance
A wide, slightly low-angle shot captures the modern and inviting entrance of the 'Away' store from the mall walkway. The store features a large glass facade, allowing a clear view of the brightly lit interior with its colorful luggage displays. The floor outside is light grey tiled. Several people are visible inside the store, browsing. Text overlay 'I CAME OUT WITH A FEW NEW ITEMS AND A FEW ON MY' is present at the bottom, beginning a summary of her shopping experience. The overall impression is one of a sleek, accessible retail space.
0:34luggage display green tones
A medium shot focuses on a clean display of light olive green and dark green 'Away' hard-shell suitcases on white tiered platforms. The suitcases vary in size, showcasing different models within the green color family. To the right, a black tote bag is also visible on display. The background consists of a plain white wall, emphasizing the products. Text overlay 'WISH LIST, BUT I GOT THE' is visible at the bottom, continuing the narrative. The lighting is bright and even, highlighting the textured surface of the luggage.
0:35woman holding two crossbody bags
A medium shot captures the young Black woman walking towards the camera, confidently holding two soft, puffed crossbody bags—one light green and one light peach—both styled over her shoulders. She also pulls a vibrant pink hard-shell 'Away' suitcase with her left hand. She looks down at the bags with a happy and satisfied expression. The background shows the store's interior with wooden walls and display shelves. Text overlay 'FEATHERLIGHT CROSSBODY THAT EVEN HAS A POCKET FOR' is at the bottom, introducing a specific product feature. The lighting is bright and inviting.
0:38airpods pocket demonstration
A close-up shot focuses on the young Black woman's hands as she demonstrates a unique feature of the light green crossbody bag: a small, dedicated pocket for AirPods. She inserts a white AirPods case into the pocket, showcasing its practicality. The bag is on a white display shelf against a warm wooden wall. Text overlay 'AIRPODS, TALK ABOUT A LIFESAVER' is at the bottom, emphasizing the convenience. The bright lighting clearly highlights the product and the action.
0:39small beige suitcase close up
A close-up shot of a small, beige hard-shell 'Away' suitcase, possibly a carry-on or personal item size. It features the signature horizontal ridges and black details. The suitcase is positioned on a white display platform. In the blurred background, a dark blue suitcase is visible. Text overlay 'AND THE CUTEST HARD-SIDE LUGGAGE PIECE' appears at the bottom, referring to the suitcase. The lighting is bright and even, accentuating the suitcase's clean design and color.
0:40woman walking with suitcase and tote
A medium wide shot captures the young Black woman walking across the store floor, pulling a light grey hard-shell 'Away' suitcase and carrying a light grey tote bag on its handle. She walks with purpose towards the right side of the frame. The store interior, with its warm wooden walls and various luggage displays, forms the background. Text overlay 'THEY ALSO HAVE A BUNCH OF OPENING PERKS RIGHT NOW' is visible at the bottom left, transitioning to information about store promotions. The bright lighting illuminates the scene, highlighting the ease of movement with the luggage.
0:42woman holding small beige case
A close-up shot focuses on the young Black woman's hands as she holds a small, rectangular beige hard-shell travel case. She presents it forward, showcasing its compact size and design. The case features the characteristic horizontal ridges of 'Away' products. The background is blurred, showing other luggage displays. Text overlay 'SO YOU GET TO SPIN THIS WHEEL WITH YOUR PURCHASE' is present at the bottom, explaining a store promotion. The bright, direct lighting emphasizes the product's details.
0:43spinning prize wheel
A medium shot captures the young Black woman standing next to a wooden counter, about to spin a large, black and yellow 'AWAY' branded prize wheel. The wheel has various prize categories written on it. On the counter, a black baseball cap, a purple luggage tag, and a white bandana are displayed as potential prizes or free gifts. The woman smiles engagingly as she looks at the wheel. The background shows store displays with colorful luggage. Text overlay 'AND GET A FREE GIFT' appears at the bottom left, referring to the prize wheel. The bright lighting illuminates the scene, creating an exciting atmosphere around the promotional activity.
0:45baseball cap detail
A close-up shot focuses on a black baseball cap with the embroidered white text 'Enjoy your trip' on its front. The cap has a slightly distressed, worn look. It is resting on a light-colored surface, possibly the counter from the previous scene. In the background, part of the yellow prize wheel is visible, along with other small items. Text overlay 'THEY HAVE CUSTOM LUGGAGE PAINTING ON CERTAIN DAYS' is at the bottom, describing another store offering. The lighting is bright and clear, showcasing the cap's detail.
0:47luggage tag detail
A close-up, slightly overhead shot focuses on a purple 'Away' luggage tag, which features a green map of Texas with a 'T Dallas X' pin. The tag rests on a light-colored surface next to a white canvas bandana with blue patterns. Part of a dark baseball cap is also visible. Text overlay 'DALLAS SPECIFIC ITEMS THAT ARE MADE BY A LOCAL ARTIST' is at the bottom, highlighting localized products. The lighting is bright and even, clearly showing the details of these unique travel accessories.
0:48pink luggage pair
A medium shot displays a pair of bright pink hard-shell 'Away' suitcases of different sizes, standing side-by-side on a wooden display table. Both suitcases feature the signature horizontal ridges and are adorned with pink elastic bands. The background shows more of the store's warm wooden walls and white display shelves with other colorful bags. Text overlay 'AND LOOK HOW CUTE THESE ARE' is at the bottom, prompting viewers to appreciate the design. The lighting is bright and uniform, making the vibrant pink color pop.
0:49woman holding small case blue suitcase
A medium close-up shot shows the young Black woman's hands holding a small, beige hard-shell travel case, identical to the one seen earlier. She holds it up slightly, demonstrating its size relative to a dark blue hard-shell 'Away' suitcase which is visible in the foreground on a white display platform. The background is blurred, showing other store displays. Text overlay 'THIS STORE IS SMALL BUT MIGHTY' is at the bottom, beginning to summarize the store experience. The lighting is bright and highlights the texture of the cases.
0:50dallas specific items close up
A close-up shot focuses on the young Black woman's hands displaying two Dallas-themed 'Away' accessories on a white marble tray. One is a black luggage tag with a colorful Dallas-themed graphic, and the other is the small beige hard-shell travel case, now customized with vibrant star stickers in red, blue, and white. Behind the items, a white stand displays a sign titled 'NorthPark Exclusive Dallas Luggage Tag and Mini Crossbody.' Her hands gently hold and present these items. Text overlay 'FROM WORK BAGS TO WORK TRIPS' is visible at the bottom, beginning to categorize the product range. The lighting is bright and direct, highlighting the intricate details and local artistry.
0:53woman walking away in store
A medium shot captures the young Black woman walking away from the camera, deeper into the 'Away' store. She has long, braided hair that swings behind her. Her confident stride carries her through the brightly lit, modern retail space. The store interior features warm wooden walls, white display shelves with various bags, and colorful luggage pieces on the floor and platforms. Text overlay 'THERE'S SO MANY DIFFERENT OPTIONS INSIDE' is at the bottom, continuing to describe the store's offerings. The shot follows her movement, creating a sense of exploration.
0:54small colorful cases display
A medium shot showcases a line of small, hard-shell 'Away' travel cases in various colors, similar in style to a clutch or cosmetic case. The colors include orange, red, peach, olive green, dark blue, and light grey, arranged neatly on a white tiered display against a warm wooden wall. Text overlay 'AND THE BEST PART IS YOU CAN' is at the bottom, leading into the conclusion. The bright, clean lighting highlights the vibrant color range and uniform design of the products.
0:55woman holding green crossbody bag
A medium close-up shot captures the young Black woman holding up the light green 'Featherlight' crossbody bag that she showcased earlier. She holds it with both hands, presenting it to the camera with a soft smile. Her face is visible in the upper right quadrant of the frame. In the background, a vibrant pink suitcase is partially visible, along with other store displays. Text overlay 'SEE AND BUY THEM ALL IN PERSON AT THE AWAY STORE' is at the bottom, summarizing the advantage of the physical store. The bright, natural-looking lighting emphasizes the bag's soft texture and color.
0:56beige tote and suitcase display
A medium shot features a light beige canvas tote bag with sturdy handles, displayed on a white tiered platform next to a light beige hard-shell 'Away' suitcase. The suitcase features horizontal ridges and black details. The background shows more luggage displays and the warm wooden walls of the store. Text overlay 'AT THE NORTH PARK' is at the bottom, providing the store's location. The lighting is bright and even, highlighting the cohesive and stylish travel set.
0:58backpack display shelf
A medium shot focuses on a display of 'Away' backpacks neatly arranged on a white recessed shelf against a warm wooden wall. The backpacks are in various colors including dark blue, light grey, and light blue. A small white brochure or sign with 'TRAVEL-FIRST BAGS' is placed in front of the grey backpack, listing features or sizes. Text overlay 'MALL' appears at the bottom, completing the store location information. The lighting is bright and directed, showcasing the different backpack styles and colors.
0:59small colorful waist bags
A close-up shot focuses on a stack of small 'Away' waist bags or crossbody bags, displayed on a white shelf. The bags are in vibrant colors, including purple, light green, and light blue. The top purple bag has a zippered main compartment and a subtle 'AWAY' logo. Text overlay 'MALL' is visible at the bottom, continuing the store location. The bright lighting highlights the texture and varied colors of these compact accessories.
1:00away store exterior wide
A wide, slightly low-angle shot captures the modern and minimalist exterior of the 'Away' store within the mall. The store has a large glass facade, revealing the brightly lit interior with its colorful luggage displays. A curved white wall prominently features a large, stylized 'Y' from the 'AWAY' logo. The floor outside is light grey tiled. A large red map pin icon and the text 'AWAY NORTHPARK MALL' are overlaid prominently in the center of the screen, clearly identifying the location. The overall aesthetic is sleek and contemporary, emphasizing the brand's presence in the mall.
