0:00intro title card
A static, medium shot of a teal background with white text centered on the screen. The text reads "Sustainable Swaps with Grove" in a clean, serif font. A subtle, soft, dark gray shadow is cast diagonally downwards and to the right behind the white text, creating a sense of depth. The lighting is even and bright, with no harsh shadows on the background. The overall color palette is dominated by the vibrant teal and crisp white, conveying a fresh, clean, and eco-friendly aesthetic. There are no other elements or actions in this scene. The camera is completely static, providing a clear and direct view of the title. The composition is balanced and straightforward, focusing solely on the brand message.
0:02product bamboo straws
A split-screen composition with the top half featuring a product shot and the bottom half displaying text on a solid color background. The top half shows six light brown, organic bamboo straws, each with a slightly different diameter opening, arranged neatly in a row against a pure white background. They are positioned horizontally, slightly angled with the ends facing the viewer. The lighting is soft and even, highlighting the natural texture of the bamboo. In the bottom half, a vibrant teal color acts as the background for white sans-serif text that reads "Organic Bamboo Straws," "Naturally antibacterial," and "Sustainable." In the upper left corner, the "Grove Collaborative" logo in black text is visible. The overall aesthetic is clean, bright, and emphasizes natural, sustainable products.
0:05product reusable bags
A split-screen composition. The upper half features a product shot against a pure white background, while the lower half displays text on a vibrant teal background. In the product shot, two white reusable sandwich/snack bags by Grove Collaborative are presented. The larger bag is positioned behind and slightly to the right of the smaller bag, both facing slightly towards the right. They feature a decorative pattern of various colorful wildflowers and green fern-like leaves, giving them an artistic, natural, and appealing look. The "GROVE" logo is visible on the front of both bags. The lighting is bright and even, casting subtle, soft shadows beneath the bags, indicating they are three-dimensional. The bottom half features white sans-serif text on the teal background, stating "Reusable Sandwich & Snack Bags," "Phthalate-free," and "BPA-free." The "Grove Collaborative" logo is visible in the upper left corner against the white background.
0:08product scrubber sponge
A split-screen composition. The top half showcases a product on a white background, and the bottom half presents text on a teal background. The product is a rectangular scrubber sponge, divided into two distinct layers. The top layer is a darker, coarse brown, resembling crushed walnuts, while the bottom layer is a lighter, creamy white, appearing to be cellulose. A white label with "GROVE Walnut + Cellulose Scrubber Sponge" in black text is wrapped around the middle of the sponge. The lighting is bright and focused, highlighting the different textures of the sponge. The bottom half, on the teal background, features white sans-serif text describing the product: "Walnut Scrubber Sponge," "100% vegetable cellulose & crushed walnuts." The "Grove Collaborative" logo is in the upper left corner against the white background. This scene emphasizes the natural and effective cleaning properties of the product.
0:11product hand soap pouch
A split-screen composition with a product shot in the upper half against a white background and descriptive text in the lower half on a teal background. The product is a white, flexible stand-up pouch containing "Gel Hand Soap." A light purple, stylized teardrop shape is prominently featured on the front, containing the product name and some smaller text. The pouch is slightly rounded at the bottom, suggesting it is full, and has a nozzle at the top left for dispensing or refilling. Soft, even lighting illuminates the pouch, casting a subtle shadow beneath it. The bottom half features white sans-serif text on the teal background: "Gel Hand Soap," "No synthetic fragances," and "60% less plastic*." The "Grove Collaborative" logo is in the upper left corner. This scene highlights the eco-friendly packaging and natural ingredients.
0:14product hand soap bottle
A split-screen composition similar to the previous scenes. The top half displays a clear glass hand soap bottle with a silver pump dispenser on a white background. The bottle is transparent, allowing light to pass through, and shows a subtle embossed or printed leafy design on its front. The silver pump gleams slightly under the bright, even lighting. The bottle is positioned centrally, slightly elevated above the teal background of the lower half. The lower half features white sans-serif text on a teal background, stating: "Glass Gel Hand Soap Bottle," "Made from recycled materials," and "Reusable." The "Grove Collaborative" logo remains in the upper left corner. This scene emphasizes durability, reusability, and recycled content.
0:15call to action
A static, medium shot featuring a solid teal background with white text and a white arrow icon. At the top, the "Grove Collaborative" logo is prominently displayed in white. Below the logo, the main message is centered in a clean, sans-serif font: "Click now to get your free $35+ Sustainable Swaps Set with first order". Below this text, a downward-pointing white arrow icon indicates a call to action. The lighting is uniform and bright across the entire frame. The color palette consists solely of the vibrant teal background and the crisp white text and icon, maintaining brand consistency. The composition is straightforward, designed to deliver a clear and concise promotional message, encouraging viewer engagement.
