0:00intro product display The scene opens with a medium shot of a young Black man, Jaylen Brown, looking downwards with a thoughtful expression. He is wearing a dark charcoal grey button-up shirt and a silver Cuban link chain necklace. His hair is styled in short braids, and he has a well-groomed beard. His left hand is slightly raised, holding a black, matte, spherical object, possibly a headphone earcup, which he then raises slightly as he shifts his gaze upwards and to the right, a subtle smile forming on his lips. The background is a dimly lit, sophisticated room featuring rich, dark wooden paneling and shelves filled with books and decorative items, suggesting a study or library setting. The lighting is warm and directional, creating soft shadows and highlighting the texture of his shirt. Overlaid on the scene in white text are the words 'DAVID YURMAN'. The overall mood is luxurious and contemplative. The color palette is dominated by dark wood tones, deep grey, and the subtle glint of silver jewelry.
0:01product close up bracelets This is a tight close-up shot focused on the wrist and hand of a dark-skinned individual, showcasing two luxurious chain bracelets. The bracelets are silver-toned and heavily encrusted with sparkling stones. One bracelet features a distinct pattern of bright green emeralds, while the other is adorned with brilliant white diamonds. The hand is cupped slightly, allowing the light to catch the facets of the stones and emphasize their brilliance. The background is dark and out of focus, ensuring that the jewelry remains the central highlight. The lighting is bright and direct on the bracelets, making them gleam. The overall color palette highlights the silver, green, and white of the jewelry against the rich, warm brown tones of the skin. A white text overlay at the bottom reads 'THE STYLE THAT YOU HAVE,'.
0:02grandfather speaking A medium shot frames an older Black gentleman, Willie Brown, from the chest up, seated and looking towards the right side of the frame, off-camera, as if addressing someone. He is wearing a light tan, collared polo sweater. His hair is short and grey, and he has a short, salt-and-pepper beard. His expression is serious and thoughtful as he speaks, with his right hand slightly raised near his chin, engaging in conversation. The background maintains the dimly lit, rich wooden study aesthetic, with bookshelves and decorative elements visible behind him, creating a warm, sophisticated ambiance. The lighting is soft and warm, casting gentle shadows that define his features. Overlaid text identifies him as 'WILLIE BROWN JAYLEN'S GRANDFATHER' and presents his dialogue: 'WHERE'D YOU GET IT FROM?'. The shot emphasizes his wisdom and calm demeanor.
0:04jaylen brown responding The scene shifts to a medium shot of Jaylen Brown, now wearing a creamy white, ribbed polo sweater, seated and looking towards the upper left of the frame, smiling broadly. His dark braids and beard are impeccably styled. He brings his hands together in the center of the frame, gesturing expressively as he speaks, a confident and happy expression on his face. The background is the same elegant, dimly lit wooden study, with warm lighting from the upper left highlighting his face and the texture of his sweater. The rich wood tones and the warm glow create a cozy yet luxurious atmosphere. White text overlaid on the scene identifies him as 'JAYLEN BROWN BASKETBALL CHAMPION & ENTREPRENEUR'. His body language conveys ease and genuine pleasure.
0:06product close up chain An extreme close-up shot focuses on a thick, silver-toned chain with black stone inlays, resting around the neck of a dark-skinned individual. The chain is visible against the creamy white fabric of a polo sweater collar. The focus is incredibly sharp on the intricate details of the chain, highlighting the contrast between the polished silver and the dark, subtle sparkle of the stones. The background is completely blurred and dark, ensuring the jewelry is the sole point of interest. Soft, diffused lighting illuminates the chain, emphasizing its texture and craftsmanship. Overlaid text reads 'I GOT IT FROM YOU. THE JEWELRY,'. The shot is static and deliberate, designed to showcase the product's quality.
0:07product close up ring This extreme close-up captures the fingers of a dark-skinned hand as they delicately adjust a silver-toned ring on the ring finger. The ring features a detailed design with black stones set into a leaf or marquise pattern. The skin texture is visible, and the nails are clean and well-kept. The background is completely dark and out of focus, making the hand and ring pop in the frame. The lighting is direct and slightly overhead, creating subtle highlights on the metal and stones. A white text overlay at the bottom reads 'THE RINGS,'. The action of adjusting the ring draws attention to its fit and design, suggesting a personal connection or importance. The shot is stable, maintaining focus on the intricate details of the jewelry.
0:08jaylen brown explaining A medium shot again features Jaylen Brown, dressed in the creamy white polo sweater. He is seated, looking off-camera to the left, then back towards the viewer, speaking with a confident and somewhat playful expression. His hands are actively gesturing, moving in front of his chest and then pointing with his right index finger, emphasizing his words. He has a gold chain visible beneath his collar. The background is the familiar elegant, dimly lit wooden study, providing a consistent and refined setting. Warm, soft lighting from the upper left illuminates his face and upper body, creating a sense of depth and focus. White text overlays his dialogue: 'YOU'VE BEEN TELLING ME FOREVER. TO GO FOR THE RING.'. His body language is dynamic and expressive, reflecting his engaged storytelling.
0:10grandfather reaction The scene returns to the older gentleman, Willie Brown, in a medium shot. He is dressed in the tan polo sweater, looking off-camera to the right, nodding slightly with a thoughtful, almost knowing expression. His right hand is raised to his chin, indicating active listening and agreement. The consistent dimly lit wooden study background provides a stable and warm environment. The lighting remains soft and directional, highlighting his features. White text overlaid on the screen displays 'RIGHT.'. His reaction is calm and affirmative, serving as an encouraging response to the speaker.
0:11jaylen brown declaration Jaylen Brown reappears in a medium shot, in his creamy white polo sweater. He looks off-camera to the left, then turns his head slightly towards the viewer, making a 'peace' sign with his left hand, and then points to a ring on his right ring finger. His expression is confident and proud as he speaks, his body language assertive. The background is the familiar dark wooden study, with warm lighting illuminating him from the left. Overlaid in white text is his declaration: 'NOW I'M GOING FOR RING NUMBER TWO.'. The camera focuses on his upper body and expressive hand gestures, emphasizing his words and the significance of the jewelry.
0:13grandfather happy reaction The scene cuts back to Willie Brown, the older gentleman, in a medium shot. He is now smiling broadly and laughing, his eyes crinkling with warmth and pride. He looks off-camera to the right, gently touching his chin with his right hand, a gesture of thoughtful amusement. The background remains the consistent, elegantly dark wooden study. The soft, warm lighting highlights his joyful expression. Overlaid text reads 'DAVID YURMAN CURB CHAIN COLLECTION'. His genuine happiness and positive reaction are the focal point, reflecting the emotional connection in the conversation.
0:14jaylen brown bracelet adjust The final scene returns to Jaylen Brown in a medium shot, again in his creamy white polo sweater. He is looking down at his left wrist, then up and to the right, as he adjusts a prominent gold chain bracelet. The bracelet is chunky and catches the light, drawing attention to the product. The background is the same rich wooden study, maintaining visual continuity. Soft, warm lighting from the upper left accentuates his features and the gleam of the bracelet. Overlaid text reinforces the brand: 'DAVID YURMAN CURB CHAIN COLLECTION'. The shot focuses on the action of handling the jewelry, providing a final product placement with a natural, sophisticated feel, before the video ends.
