0:00street view building text overlay The scene opens with a dynamic, low-angle shot from a moving vehicle or camera dolly, capturing an urban street environment. The camera is panning slightly to the right, revealing the side of a building with boarded-up windows covered in light-colored wooden panels. Some of the boards have graffiti or faded paint, including the word "OPEN" spray-painted in white. Above the boarded-up section, a dark blue facade is visible, suggesting a commercial building. A tall, dark lamppost stands prominently in the mid-ground on the left, slightly obstructing the view. The sidewalk below is made of concrete, showing signs of wear. The lighting is overcast, creating a soft, diffused light with no harsh shadows. The overall color palette is muted, dominated by grays, browns, and dark blues, with pops of lighter wood and white paint. White text overlay: "Black people represent 13% of the population" is centered on the screen.
0:02street view pedestrian text overlay This scene continues the low-angle, street-level perspective from a slightly faster-moving camera, panning right. The environment transitions to a wider view of an urban streetscape under an overcast sky. The foreground features a concrete sidewalk, with the blurred presence of a lamppost on the left, similar to the previous scene. In the mid-ground, various buildings line the street, characterized by brick facades, some with architectural details like awnings or decorative trim. There's a visible storefront with large windows and a dark entrance. A person, largely silhouetted, is walking from left to right across the frame, carrying a bag. Cars are parked along the street further in the background. The lighting remains soft and diffused. The dominant colors are muted grays, browns, and dark tones from the buildings and asphalt. White text overlay: "but only hold 2% of the wealth." is centered on the screen.
0:05talking head executive A close-up shot of Wayne Hamilton, an adult Black man, speaking directly to the camera. He is framed from the chest up, positioned slightly off-center to the right. The background is a softly blurred, light-toned interior, possibly an high-end office or modern building, with faint natural light coming from the left. The lighting is soft and even, highlighting his face. He is wearing a blue collared shirt under a light blue and grey plaid blazer. His expression is serious and thoughtful as he speaks. The overall color palette is professional and calm, with cool blues and grays. A lower-third graphic appears at the bottom left: "WAYNE HAMILTON" in white, "Walmart Vice President" in white below it, and the yellow Walmart spark logo above his name.
0:07business owner smiling A medium shot of an adult Black woman, standing confidently with her arms crossed, smiling broadly directly at the camera. She is framed from the waist up. She wears an orange short-sleeved shirt and a blue and white striped apron. Her hair is short, dark, and neatly styled, and she wears glasses with thin gold frames and large hoop earrings. The background is a softly lit, warm-toned interior, possibly a restaurant or cafe kitchen, with some light fixtures visible in the ceiling and brick walls. The lighting is bright and inviting, creating a warm glow. The color palette is warm, with oranges, browns, and the crisp blue and white of her apron. White text overlay: "Walmart is investing $100 million" is centered on the screen.
A medium shot inside a traditional barber shop, seen through a slightly blurred foreground element on the left (possibly a mirror or another customer). A Black barber, wearing a dark short-sleeved uniform, is focused on cutting the hair of a Black client, who is seated in a dark green barber chair. The client's back is mostly to the camera, wearing a dark green barber's cape. The background shows wooden panels, framed pictures, and shelves, typical of a community barbershop. The lighting is practical, emanating from overhead lights, creating a well-lit but not overly dramatic scene. The color palette includes greens, browns, and dark tones. White text overlay: "to help close the economic gap," is centered on the screen.
0:11grocery store owner smiling A medium shot of an older adult Black man, smiling broadly and genuinely at the camera, standing in what appears to be a brightly lit grocery store aisle. He is framed from the waist up. He has short, graying hair and is wearing a light-colored, short-sleeved button-up shirt with a dark apron over it. His hands are on his hips. The background is brightly lit, showing shelves stocked with various colorful products, slightly blurred, indicating a clean and well-maintained commercial environment. The lighting is bright and even, highlighting his joyful expression. The color palette is vibrant with product packaging colors in the background, contrasting with his neutral shirt and dark apron. White text overlay: "by investing in Black-owned businesses." is centered on the screen.
0:12brand logo screen A full-screen graphic on a solid bright blue background. A white circular logo is centered, featuring a stylized six-pointed star (resembling the Walmart spark logo) in the middle. The text "CENTER FOR" is arced above the star, and "RACIAL EQUITY" is arced below it, both in white, sans-serif font, within the circular boundary. The logo has a clean, modern, and professional aesthetic, conveying a sense of purpose.
0:13walmart logo cta screen A full-screen graphic on a solid bright blue background. The white "Walmart" wordmark is centered horizontally, with the stylized yellow "spark" logo to its right, glowing softly. Below the logo, a white oval button with rounded corners contains the text "Learn more" in black, centered. The overall design is clean, branded, and action-oriented, encouraging viewer engagement. The bright blue background and white elements create a fresh and clear visual.
