0:00floating abstract debris
The scene opens with a close-up on abstract, light-colored material, possibly crumpled plastic or patterned fabric, featuring black swirly designs against a stark black background. The object, which has an organic, flowing shape, is positioned initially in the mid-right of the frame and slowly drifts towards the left while gently rotating. Smaller, indistinct white fragments of debris are also visible, subtly floating around the main object. The lighting is dramatic and artificial, highlighting the textures and contours of the white material against the deep black void. The primary color palette is a high-contrast black and white with subtle shades of grey. The overall mood is mysterious and slightly disorienting.
0:02floating plastic trash text overlay
This scene features various recognizable pieces of plastic trash and debris, including clear plastic cups, crumpled orange and clear plastic packaging (resembling snack bags), a white plastic milk jug with a green label depicting a cow silhouette, and a red plastic bag. These items are suspended and slowly rotating against an absolute black background, creating an unsettling visual of floating waste. The objects are illuminated from multiple directions, resulting in soft highlights and reflections that reveal their plastic textures. Large, bold, white sans-serif text overlays appear sequentially: 'DID' is centered from 3000ms, followed by 'THIS' centered below it from 4500ms. The color scheme is dominated by the black background, with the trash introducing a range of whites, clear plastics, oranges, reds, and hints of green from the milk jug label. The mood is confrontational and highlights environmental impact.
0:05landfill bulldozer birds
An expansive aerial wide shot reveals a vast, active landfill under a bright, slightly overcast sky. The ground is completely blanketed with an enormous volume of mixed refuse, predominantly light-colored plastics and paper, forming a textured, uneven, and endless landscape of garbage. In the middle ground, a bright yellow bulldozer with a large front blade is seen actively pushing and compacting the trash. Hundreds of white birds, likely seagulls, are scattered across the landfill surface and soar dynamically in the sky above, adding a sense of scale and movement. In the far background, a hazy horizon line suggests a large body of water or distant land. The dominant colors are dull greys, whites, and browns from the refuse, contrasted by the clear sky and the vibrant yellow machinery.
0:06deforested area
The camera presents a wide shot of a deforested landscape. The foreground and mid-ground are covered in a dense layer of dark brown soil, mud, and numerous tree stumps and scattered branches, clearly indicating recent clear-cutting or logging activity. In stark contrast, the background features a tightly packed line of very tall, slender conifer trees with dark green foliage, standing erect against a bright, clear blue sky. The ground is predominantly dark brown and grey, while the trees offer a deep, rich green. The scene conveys a profound sense of environmental disruption and the stark reality of natural resource extraction.
0:07ocean plastic debris
An overhead shot looks directly down into a turbulent body of water, likely the ocean, which is heavily contaminated with a myriad of plastic debris. White-capped waves vigorously crash and churn, vigorously mixing the clear blue-green water with countless pieces of trash. Visible items include plastic bottles, bags, and fragments in various colors such as white, red, blue, and black. The constant motion of the waves creates a dynamic and disturbing visual, as the plastic is agitated, dispersed, and brought to the surface. The primary colors are the vibrant, yet turbulent, blue-green of the ocean, interspersed with the multi-colored specks and larger pieces of plastic waste.
0:08discarded cup stroller
A low-angle medium shot focuses sharply on a white plastic cup, discarded and lying on its side on a textured concrete or asphalt surface. A small amount of yellowish liquid residue is visible inside the cup. The background, softly blurred, shows lush green foliage, suggesting an outdoor environment like a park or residential sidewalk. The lighting is soft and natural, creating gentle shadows. A person, pushing a dark-colored baby stroller with light-colored wheels, walks from the right side of the frame towards the left in the background. Only their lower legs and the stroller are partially visible, and they pass by the cup without acknowledging or interacting with it. The scene subtly highlights the common issue of littering.
0:10picking up cup
This is a close-up shot focused on the same white plastic cup previously seen lying on the ground. A person's lower legs and feet enter the frame from both the left and right sides. The individual is wearing light-colored capri-style pants, possibly light grey or khaki, and black espadrille-style wedge sandals with woven platform soles and an ankle strap. They bend down, positioning their feet on the concrete around the cup, and reach towards it, signifying the act of picking up the litter. The background remains out of focus, maintaining the soft green foliage and concrete texture. The natural lighting is bright, clearly illuminating the action and the clothing details.
0:11opt to act text overlay
A stark and minimalist scene featuring white text and graphics against a solid, deep black background. The central graphic is composed of two bold, white recycling arrow symbols that form a dynamic circular shape, slowly rotating to convey continuous motion. Encased within this rotating symbol, in prominent, bold, white sans-serif capital letters, are the words 'OPT TO ACT', stacked vertically. Both the text and the graphic elements are sharply illuminated, standing out crisply against the dark void. The scene's color palette is strictly black and white, creating a powerful, unambiguous visual message about taking action.
0:12rei call to action
This static and minimalist scene displays white text and graphics against a solid black background, identical to the previous graphic scene. At the top, the white REI Co-op logo is prominently featured, characterized by a stylized pine tree adjacent to the 'REI' text. Below this, the hashtag '#OPTOUTSIDE' is displayed in large, bold white text, followed by the specific date '11.29.19' in slightly smaller white lettering. At the bottom of the frame, a distinct, vibrant red rectangular button with gently rounded corners contains the white call-to-action text 'SWIPE UP TO ACT'. The entire scene is brightly and evenly lit, ensuring maximum readability of all text and graphics. The color palette consists of a high-contrast black and white, accented by the striking red of the interactive button.
