0:00intro chris casual
The scene opens with a medium full shot of a man, Chris, standing center-frame in a warmly lit, inviting indoor setting. Behind him, a comfortable brown leather sofa with a dark blue throw pillow, a tall floor lamp with a warm glowing bulb, and a potted snake plant create a cozy atmosphere. Two framed abstract art pieces hang on the dark brown wall. Chris is wearing a light grey tank top, black shorts, and brown leather flip-flops. He has sunglasses on and his expression is neutral. The lighting is soft and warm, casting gentle shadows. The dominant colors are warm browns, greys, and dark blues. White text overlay on his torso reads 'THIS IS CHRIS'.
0:01close up feet
This is a close-up shot focused on Chris's feet, clad in brown leather flip-flops, standing on a textured, light brown woven rug. The background is softly blurred, showing the lower part of the brown leather couch. The lighting remains soft and warm. The primary colors are the earthy tones of the rug and flip-flops, contrasted with the darker tones of his legs. White text 'HE'S IN DESPERATE NEED OF BOOTS' is overlaid on the lower part of the frame.
0:02chris arms crossed
Returning to a medium full shot, Chris is again standing in the same indoor setting, but now he has his arms crossed over his chest, exuding a slightly more confident or expectant posture. He is still wearing the grey tank top, black shorts, and brown flip-flops. The background elements – the brown leather sofa, floor lamp, and framed art – remain consistent, maintaining the warm and cozy ambiance. The lighting is soft and even. White text 'FOR WINTER' is overlaid, positioned just above his crossed arms.
0:03chris outfit change
This scene is a quick transition shot showing Chris undergoing an outfit change. He starts in the grey tank top and black shorts and quickly changes to a grey short-sleeved t-shirt and dark grey or black jeans. The shot is a medium full shot in the same indoor setting as the previous scenes. The background with the sofa, lamp, and art remains the same. The action is a swift, almost magical transformation of his clothing. White text 'SO HE DECIDES' appears briefly in the middle of the frame.
0:04chris walking street
The scene shifts outdoors to a bustling city street, filmed from a medium shot, tracking Chris as he walks from right to left across the frame. He is dressed in his new grey t-shirt and dark jeans, now wearing darker closed-toe shoes. The background features typical New York City architecture: brick buildings, a fire escape, and pedestrians blurred in the distance, indicating movement. The lighting is bright and natural, suggesting daytime. A red map pin icon with white text 'THURSDAY BOOTS - FLATIRON 48 W 21st St, FL 2, New York, NY (ALSO ONLINE AT THURSDAYBOOTS.COM)' is prominently displayed at the top center of the screen, indicating a location. White text 'TO CHECK OUT THURSDAY BOOTS' is overlaid near his legs.
0:05chris enters store
This is a medium shot with a slight pan, following Chris as he approaches and enters a building. The entrance features large, dark-framed glass doors and a dark grey brick facade with the number '48' above the door. An A-frame sign for 'THURSDAY BOOT CO.' with 'Find us on the second floor!' is positioned near the entrance. A red fire hydrant is visible to the right. The street is still visible, connecting this scene to the previous outdoor shot. The lighting is natural and bright. The same red map pin overlay from the previous scene is present at the top, along with white text 'IN NEW YORK' below it.
0:06chris elevator
The scene is a medium shot of Chris exiting an elevator. The elevator interior is metallic and sleek, with a mirrored back wall. The area outside the elevator features dark walls, a black patterned floor mat, and a large black industrial fan on the left. The lighting is dim inside the elevator, contrasting with the slightly brighter, but still subdued, lighting of the hallway. Chris walks directly out of the elevator towards the viewer. White text 'A BRAND THAT HAS BEEN DELIVERING' is overlaid on the lower part of the screen.
0:07store logo
This scene presents a static medium shot of the 'THURSDAY BOOT CO.' logo, prominently displayed in gold lettering against a dark teal or green wall. Below the logo, a rack of leather jackets and other apparel is visible on black industrial-style clothing racks. The floor is made of polished wood, reflecting some of the overhead lighting. The lighting is bright and focused on the logo and the retail space, highlighting the products. The overall color palette is dark and sophisticated, with warm wood tones and rich greens. White text 'THE HIGHEST QUALITY FOOTWEAR' is overlaid, positioned just above the clothing rack.
0:08store display table
A close-up shot showcases a stylish display table inside the store, laden with various boots and shoes. The table is white marble with ornate gold legs, reflecting the bright overhead lighting. Black and brown leather boots, including Chelsea boots and lace-up styles, are neatly arranged, some on wooden risers. A brown leather jacket hangs on a mannequin in the background, along with blurred glimpses of the store's interior, featuring large windows and what appears to be more seating. The lighting is bright and clean, emphasizing the quality of the products. White text 'AT HONEST PRICES' is overlaid at the bottom of the screen.
0:09store shelves medium
This medium shot provides a view of multiple wooden shelves mounted on a distressed red brick wall, filled with an array of boots and shoes. The shelves are packed with various styles, including lace-ups, Chelseas, and chukka boots, in different shades of brown, black, and tan. The background is a rustic brick wall, adding a vintage industrial feel. The lighting is warm and directional, highlighting the textures of the leather and brick. White text 'FOR OVER THE LAST 10 YEARS' is overlaid at the bottom, near the middle shelf.
0:10store interior wide
A wide shot captures the overall spacious and stylish interior of the boot store. The focus is on the large, light wooden floor and the high brick walls on the left, adorned with numerous shelves of boots. To the right, large dark-framed glass doors, likely leading to a workshop, are visible, with the word 'Workshop' written above them. The ceiling is high, featuring modern recessed lighting. A large, patterned rug covers part of the floor. The ambiance is sophisticated yet inviting. The lighting is bright and even, highlighting the clean lines and organized displays. White text 'FOR OVER THE LAST 10 YEARS' is overlaid at the bottom, near the glass doors.
0:11boot showcase carousel
This is a sequence of three quick close-up shots, each featuring a different style of boot presented on a black shoebox, against a dark, textured background. The camera pans or slides smoothly between each boot. The first shows a 'Scout | Mocha' brown chukka boot, the second a 'Cavalier | Rich Mahogany' dark brown Chelsea boot, and the third a 'Diplomat | Arizona Adobe' medium brown lace-up boot with wingtip detailing. The boots are perfectly lit, with soft highlights emphasizing their leather textures and stitching. White text overlays identify each boot's style and color, along with the phrase 'FROM CHUKKA TO CHELSEAS, WING TIPS AND LACE-UPS'.
0:14store shelves pan
A medium shot captures a wall of wooden shelves, densely packed with various boots in an array of styles and colors. The camera slowly pans upwards, revealing more rows of footwear. The background is a warm, distressed brick wall, typical of an industrial-chic retail space. The lighting is somewhat dim but focused, casting soft highlights on the boots and emphasizing their textures. The dominant colors are natural browns, blacks, and the reddish tones of the brick. White text 'THERE'S A STYLE TO SUIT EVERYBODY' is overlaid at the bottom of the frame.
0:15chris browsing boots
This is a wide shot of Chris inside the boot store, interacting with the display. He is standing in the foreground, facing away from the camera, examining boots on a tall set of wooden shelves against a brick wall. He reaches up to pick a boot from a higher shelf and then bends down to inspect another. A large patterned rug covers the floor. The background includes a large black bag on the left and more shelves. The lighting is warm and somewhat dim, creating an intimate shopping experience. White text 'AFTER MUCH CONSIDERATION, CHRIS HAS NARROWED IT DOWN TO THREE CHOICES:' appears as an overlay.
0:18chukka boot showcase
A close-up shot focuses on a single brown chukka boot, held by a person's hand against a dark, blurred background. The boot is made of a soft, matte brown leather or suede, with simple lacing and a light-colored sole stitching. The lighting highlights the texture of the material. White text 'SCOUT | MOCHA' appears at the top right, with 'THE CHUKKA' below it, and then 'SHORTER AND LIGHTER' as a voiceover cue. The hand slightly rotates the boot to show its profile.
0:20boot height comparison
This close-up shot presents two different boots side-by-side on a wooden surface, showing a clear height comparison. On the left is a medium brown chukka boot, and on the right is a black lace-up boot with a more rugged sole. Animated vertical lines, red for the shorter brown boot and green for the taller black boot, highlight their differing heights. The background is dark and blurred. The lighting is direct, creating distinct shadows and emphasizing the boots' forms. White text 'LIKE A SNEAKER' is overlaid near the bottom.
0:21chelsea boot showcase
A close-up shot features a black Chelsea boot held by a person's hand, against a blurred wooden background. The boot is sleek and minimalist, made of shiny black leather, with elastic side panels. The hand gently rotates the boot to display its clean lines. White text 'CAVALIER | BLACK' is positioned at the top right, with 'THE CHELSEA' below it, and 'CLEAN, MINIMAL AND EASY TO SLIP ON' appearing as a voiceover cue. The lighting is focused, creating reflections on the polished leather.
0:23chelsea boot elastic
An extreme close-up shot focuses on the top opening of a black Chelsea boot. A pair of hands grasps the pull tabs or the elastic side panels of the boot, stretching them to demonstrate the ease of putting it on. The background is a blurred wooden floor. The lighting is bright and direct, clearly showing the elastic texture and the smooth leather. White text 'AND EASY TO SLIP ON' is overlaid, emphasizing the action.
0:24lace up boot duo
A close-up shot shows a person's hands holding two lace-up boots: a brown one on the left and a black one on the right. The boots are positioned in front of a subtly blurred background featuring the 'Thursday Boot Co.' logo on a dark wall. The lighting is direct and well-distributed, highlighting the different leather textures and colors. White text 'THE LACE-UP' is overlaid in the center of the frame, above the boots.
0:25lace up boot details
This scene presents a dynamic three-panel split screen, showcasing a brown 'Captain | Arizona Adobe' lace-up boot from different angles. The top panel offers an extreme close-up of the toe cap and stitching, the middle panel shows a full side view of the boot, and the bottom panel provides a close-up of the lacing and eyelets. The boots are against a wooden background. The lighting is bright and even, emphasizing the craftsmanship and details of the boot. White text 'A CLASSIC AND ICONIC SILHOUETTE' is overlaid in the middle panel.
0:27lace up boot variety
A four-panel split screen displays various lace-up boots, each held by a hand. Each panel shows a different style and color, with white text identifying the 'President | Mocha' (brown suede), 'Major | Black' (polished black), 'Captain Stormking | Black Matte' (matte black), and 'Casa Moto | Anejo' (dark brown). The background is a blurred store shelf filled with more boots, suggesting a wide selection. The lighting is consistent across all panels, brightly illuminating each product. White text 'AND COMES IN A VARIETY OF SETUPS' is overlaid in the center.
0:29chris holding boots
A medium shot captures Chris holding two lace-up boots, one brown and one black, in front of his chest. He is positioned center-frame, with his face slightly blurred in the background, out of focus. The boots are the primary subject. He wears a dark grey t-shirt. The background is dimly lit, suggesting the store interior. The lighting on the boots is clear and highlights their textures. White text 'CAPTAIN | TOBACCO & BLACK MATTE' and 'CHRIS WANTS SOMETHING' are overlaid.
0:30boot soles comparison
A close-up shot focuses on the soles of the two lace-up boots Chris is holding, one brown and one black. He has flipped them over to display the intricate patterns and branding on their rubber outsoles. The brown boot (left) has a more textured, lugged sole, while the black boot (right) has a cleaner, slightly less aggressive tread pattern. The background is Chris's blurred torso. The lighting is direct, clearly showing the details of the soles. White text 'CAPTAIN | TOBACCO & BLACK MATTE' and 'CLEAN, COOL, AND VERSATILE' are overlaid.
0:31boot line up floor
A low-angle medium shot captures a line of four lace-up boots, in various shades of brown and black, arranged neatly on a polished wooden floor. The boots appear sturdy and well-crafted. The background is a slightly blurred brick wall and white baseboard, adding a subtle textural element. The lighting is soft and even, highlighting the boots' forms and materials. White text 'A BOOT THAT MAKES A STATEMENT' is overlaid near the center, above the boots.
0:33chris deliberating boots
A medium shot frames Chris sitting on a dark grey couch in a stylish, brick-walled room. He is looking intently at three pairs of boots displayed on a white marble coffee table in front of him. One pair is a black lace-up boot on a cardboard box, and two others are black and brown Chelsea boots. The background brick wall is adorned with several framed art pieces. To the left, a light brown chukka boot rests on a grey box. The lighting is warm and somewhat dim, creating a contemplative mood. White text 'WITHOUT BEING TOO LOUD' is overlaid.
0:35chosen boot on box
A close-up shot focuses on the black 'Captain Stormking' lace-up boot resting on a plain brown cardboard box. The boot is made of a matte black leather, with sturdy black laces and a cap toe. The background is blurred, showing parts of the coffee table and the couch from the previous scene. The lighting is direct, emphasizing the texture and details of the boot. White text 'CHRIS DECIDES TO GO WITH THE BLACK MATTE CAPTAIN STORMKING' is overlaid, confirming the choice.
0:36boot stitching detail
An extreme close-up focuses on the intricate stitching and lacing of the black matte 'Captain Stormking' boot. The camera slowly zooms in, highlighting the precise, contrasting stitching patterns on the leather and the dark metal eyelets with thick black laces. The background is completely blurred, isolating the boot's texture and details. The lighting is sharp, emphasizing every thread and grain of the leather.
0:38boot cap toe
A close-up shot of the front of two black 'Captain Stormking' boots, side-by-side, on a white surface. The focus is on their distinct cap toes and the clean lines of their design. The background is softly blurred. The lighting is bright and even, highlighting the boots' dark, matte texture and robust appearance. White text 'A CAP TOE' is overlaid, pointing out this specific design feature.
0:39boot sole feature
A close-up shot presents two black 'Captain Stormking' boots on a white marble surface. One boot stands upright, while the other is tilted on its side, revealing its prominent rubber lugged outsole. The background is subtly blurred, showing a hint of greenery. The lighting is bright and clear, accentuating the rugged texture of the sole and the matte finish of the leather. White text 'THE RUBBER LUGGED OUTSOLE FOR EXTRA GRIP' is overlaid, describing the feature.
0:41boot sole overhead
An overhead close-up shot of the black rubber lugged outsole of the 'Captain Stormking' boot. The hand holds the boot up, allowing the camera to capture the entire sole with its deep, textured pattern and the 'THURSDAY BOOT CO.' branding. The background is blurred, focusing entirely on the sole. The lighting is bright, emphasizing the grip pattern and the material. White text 'FOR EXTRA GRIP' is overlaid.
0:42boot back detail
A close-up shot focuses on the back of two black 'Captain Stormking' boots, highlighting their robust construction and the texture of the black matte leather. The boots stand upright, with subtle stitching details visible. The background is softly blurred. The lighting is even, emphasizing the subtle texture of the leather. White text 'RUGGED AND RESILIENT BLACK MATTE LEATHER' is overlaid, describing the material.
0:44boot lace eyelets
An extreme close-up shot focuses on the lacing system of the black 'Captain Stormking' boot. The camera is positioned to highlight the dark metal eyelets and the durable black laces threaded through them. The matte black leather texture is visible around the eyelets. The background is completely blurred, isolating the intricate details. The lighting is sharp, accentuating the metallic sheen of the eyelets and the texture of the laces.
0:45boots overhead view
An overhead shot displays two black 'Captain Stormking' boots placed side-by-side on a white marble surface. The boots are perfectly aligned, showcasing their full top view, including the laces, cap toes, and matte black finish. The background is a clean, bright white surface. The lighting is bright and even, casting minimal shadows and highlighting the clean design. White text 'THAT REQUIRES VERY LITTLE CARE' is overlaid, emphasizing their low-maintenance quality.
0:47chris reaching for boots
A medium wide shot shows Chris sitting on the dark grey couch, leaning forward slightly as he reaches for the chosen black 'Captain Stormking' boots on the floor in front of him. He is still wearing his grey t-shirt, dark jeans, and flip-flops. The room is the same brick-walled setting with framed art. The boots are placed on a grey patterned rug. The lighting is warm and slightly dim, maintaining the cozy atmosphere. White text 'MAKES IT THE PERFECT PAIR THAT CHRIS CAN WEAR HARD WITHOUT WORRY' is overlaid, emphasizing the boots' durability.
0:49chris trying on boots
This is a sequence of medium and close-up shots of Chris sitting on the couch, trying on the black 'Captain Stormking' boots. He removes his flip-flops, puts on dark socks, and then meticulously laces up one of the boots. The camera switches between a slightly wider shot showing his full torso and legs, and closer shots focusing on his hands and the boots. The setting is the same brick-walled room with framed art. The lighting is warm and focused on Chris and the boots. White text 'CHRIS WANTS TO MAKE SURE HE GETS THE CORRECT SIZE BECAUSE HE'S GOING TO BE ROAMING AROUND THE CITY AND STANDING IN THEM ALL DAY LONG' is overlaid, explaining his careful fitting process.
0:55chris standing in boots
A medium wide shot shows Chris standing up from the couch, now fully wearing the black 'Captain Stormking' boots. He flexes his legs slightly, assessing the fit. The setting is the same living room with the brick wall and framed art. The grey patterned rug covers the floor. The lighting is warm and even. White text 'HE DECIDES TO GO DOWN HALF A SIZE FROM HIS USUAL SNEAKER SIZE' is overlaid, conveying the sizing decision.
0:57boots walking close up
A close-up, low-angle shot focuses on Chris's feet as he walks a few steps, demonstrating the movement and fit of the black 'Captain Stormking' boots. He wears dark jeans with rolled cuffs, and the boots are securely laced. The camera tracks his feet as he moves across the patterned grey rug. The lighting is consistent, highlighting the boots' texture and the details of the laces. White text 'AND THEY FIT LIKE A GLOVE' is overlaid, emphasizing the comfort and fit.
0:59boots standing still
A close-up, low-angle shot shows Chris's feet in the black 'Captain Stormking' boots, now standing still on the patterned grey rug. The boots are perfectly laced, and his dark jeans are cuffed just above the bootline. The background is slightly blurred, focusing entirely on the footwear. The lighting is warm and direct, highlighting the matte finish of the boots. White text 'AND JUST LIKE THAT' is overlaid.
1:01chris mirror reflection
The scene is a medium shot, primarily focused on Chris's reflection in a full-length mirror with a dark wooden frame. We see the back of a person (possibly Chris himself or another individual) in a white t-shirt on the left, partially obstructing the view, as Chris looks at his reflection. In the reflection, Chris stands tall, wearing his grey t-shirt, dark jeans, and the new black 'Captain Stormking' boots. He slightly adjusts his pants. The background in the reflection reveals a modern, minimalist room with bright ceiling lights. The lighting is bright and clean. White text 'HE THINKS HE FOUND THE PERFECT BOOT FOR WINTER' is overlaid across the middle of the frame.
1:03chris mirror approval
A medium shot continues to show Chris's reflection in the full-length mirror. He is now making an 'OK' hand gesture with his right hand and a clear smile on his face, indicating complete satisfaction with his new boots. He is still dressed in the grey t-shirt, dark jeans, and black boots. The background in the reflection remains the modern room. The lighting is bright and even. White text 'YES HE DID' is overlaid at the bottom, just above the boots.
1:04fade to black
The final scene is a rapid zoom-in on Chris's smiling face in the mirror reflection, which quickly blurs and then fades completely to black. The shot begins as a close-up of his face, capturing his joyful expression. The background behind him in the reflection is blurred out even further during the zoom. The lighting remains bright, but the blurring effect and subsequent fade create a sense of conclusion. White text 'YES HE DID' briefly appears before the fade.
