0:00product box intro
A close-up, eye-level shot framed from above, shows two hands with light-toned skin and manicured nails gently holding a small, square, white cardboard box. The box features the brand logo '/kit-sch/' at the top and 'STRENGTHENING solid shampoo.' underneath. A teardrop icon is prominent, with 'RICE WATER PROTEIN' in bold below it, along with smaller text 'For Healthier-Looking Hair'. Three small circular icons at the bottom read 'COLOR SAFE', 'pH BALANCED', and 'VEGAN'. The box indicates '3.2 oz. (91g)'. The hands are positioned against a bright, softly lit white or light gray surface, suggesting an indoor, clean environment. A text overlay reads: 'POV: You ditched generic shampoo, and your hair has never grown faster'. The overall color palette is minimalist with white, black, and a touch of golden-yellow on the box. The lighting is soft and even.
0:01split screen hair transformation 1
A split-screen shot contrasts two images of a woman's face, both framed from the chest up against a blurred indoor background with hints of warm-toned decor. The left side, labeled 'before', shows the woman with long, grey, wavy hair appearing somewhat frizzy and unkempt, with noticeable grey roots. Her expression is neutral, almost concerned. The right side, labeled 'after', displays the same woman with smooth, voluminous, and well-defined long grey waves, looking significantly healthier and styled. Her expression is more confident, with a slight, subtle smile. She's wearing a light beige or peach-colored shirt. The lighting is soft and even across both images. A white text overlay at the top reads: 'POV: You ditched generic shampoo, and your hair has never grown faster'. The overall mood transitions from slightly disheveled to polished and confident.
0:04woman messy hair on bed
A medium close-up shot captures a Caucasian woman in her 50s or 60s, seated on a bed, looking directly at the camera with a worried expression. Her long, grey, wavy hair appears messy and untamed, with her hands actively running through the strands near her scalp, suggesting frustration or concern about its condition. She is wearing a simple white V-neck t-shirt and light-colored lounge pants. The background is softly blurred, showing pillows and bedding in muted tones, indicating an indoor, private setting like a bedroom. The lighting is soft and natural. A white text overlay states: 'My hair used to break and fall out when I used my liquid shampoo'. The color palette is dominated by light, neutral tones with the grey of her hair providing contrast.
0:07hand holding s bar outdoor
A close-up shot features a hand with light-toned skin and neatly manicured nails holding a distinctive S-shaped grey shampoo bar. The bar has a textured, ridged surface. The background is a vibrant, sunny outdoor scene, with a clear blue sky and fluffy white clouds above. In the mid-ground, a lush green mountain range is visible, and the foreground shows hints of a car interior, suggesting the hand is extended out of a vehicle. The lighting is bright and natural, highlighting the texture of the bar. A white text overlay at the top reads: 'So I switched to Kitsch Bars'. The overall color palette is dominated by the blue sky, green mountains, and the neutral grey of the shampoo bar.
0:09woman hair flip 1
A medium shot captures a Caucasian woman from behind, slightly to the side, shaking her long, voluminous grey hair. The hair, styled in soft waves, flows dramatically around her as she moves her head. She is wearing a light peach or beige short-sleeved top and blue denim jeans. The background consists of lush green foliage and small yellow flowers, suggesting a sunny outdoor garden or patio setting. The lighting is bright and natural. A white text overlay states: 'that give you astonishing results'. The vibrant green and yellow of the background contrast with the cool grey tones of her hair, creating a fresh and lively atmosphere.
0:11hands holding two bars
A close-up, eye-level shot focuses on two hands with light-toned skin and neatly manicured nails, holding two Kitsch shampoo bars. The left hand holds a grey, S-shaped bar, while the right hand holds a white, U-shaped bar. Both bars feature distinct ridged patterns. The background is a lush, vibrant green, slightly blurred, consisting of large plant leaves, suggesting a tropical or garden environment. Bright natural light illuminates the scene, highlighting the colors and textures of the bars and hands. A white text overlay states: 'Their Shampoo & Conditioner nourish your strands'. The dominant colors are the natural greens of the foliage, the neutral tones of the hands, and the grey and white of the products, creating a fresh and natural aesthetic.
0:13woman hair flip 2
A medium shot shows a Caucasian woman from behind, slightly turned to her left, with her long, voluminous grey hair styled in soft waves. She moves her head, causing her hair to gracefully flow and bounce around her shoulders. She is dressed in a light peach or beige short-sleeved top and blue jeans. The background is an outdoor setting with vibrant green hedges and some rocks at the base, illuminated by bright, natural sunlight. A white text overlay reads: 'and grow out your locks'. The overall feel is one of health and natural beauty, emphasizing hair movement.
0:15woman touching hair front
A medium close-up shot features a Caucasian woman in her 50s or 60s, looking directly at the camera with a soft, content smile. Her long, grey hair, styled in soft, healthy waves, frames her face. Her hands are gently lifted to either side of her head, lightly touching her hair, demonstrating its softness and volume. She is wearing a light peach or beige V-neck top. The background is a sun-drenched outdoor setting with dense green foliage, slightly blurred, giving a natural and fresh vibe. The lighting is bright and warm, creating soft highlights in her hair. A white text overlay appears: 'To instantly give you healthier, longer hair'. The scene conveys satisfaction and the positive effects of the product.
0:17liquid shampoo pour
A close-up shot focuses on a stream of clear, viscous liquid, presumably shampoo, slowly pouring from an unseen bottle onto the palm of a hand. The liquid forms a delicate, thin strand before collecting in a small, glistening pool in the center of the palm. The hand has light-toned skin and neatly manicured nails. The background is a soft, blurred mix of light and dark grey tones, possibly a shower or bathroom setting, suggesting an intimate, personal care moment. The lighting is soft and focused on the hand and liquid, creating subtle highlights. A white text overlay at the top reads: 'Unlike generic shampoo'. The color palette is predominantly neutral with the stark white liquid against the skin and muted grey background.
0:19hand holding u bar outdoor
A close-up, upward-angled shot features a hand with light-toned skin and neatly manicured nails, holding a white, U-shaped shampoo bar. The bar has a distinctive ridged pattern on its surface. The background is composed of lush, vibrant green tree leaves, with glimpses of a bright blue sky and dappled sunlight filtering through, indicating an outdoor, natural setting. The camera is angled slightly upwards, making the trees appear tall and majestic. The lighting is natural and bright, creating gentle shadows and highlights on the bar. A white text overlay states: 'it never introduces harsh ingredients'. The dominant colors are the fresh greens of the foliage, the white of the bar, and the blue of the sky, creating a clean and eco-friendly impression.
0:21hands lathering u bar
A close-up shot focuses on two hands with light-toned skin and neatly manicured nails, actively lathering a white, U-shaped shampoo bar. The bar is coated in rich, white, foamy suds, indicating its lathering quality. The hands are gently rubbing the bar, creating more foam. The background is a softly blurred, light-colored tiled surface, typical of a modern bathroom or shower. The lighting is soft and even, highlighting the foamy texture and the wetness of the scene. A white text overlay reads: 'AND it can last around 100 washes!'. The primary colors are the white of the soap and lather, contrasted with the neutral tones of the hands and background, conveying cleanliness and efficiency.
0:24woman touching hair front 2
A medium close-up shot features a Caucasian woman in her 50s or 60s, looking confidently at the camera with a gentle smile. Her long, grey hair, appearing healthy and well-styled with soft waves, cascades around her shoulders. Her left hand is raised, lightly touching the hair near her temple, while her right hand is out of frame. She is wearing a light tan or olive green sleeveless tank top with a ribbed texture and a delicate gold chain necklace. The background is a bright outdoor setting with blurred green foliage and hints of a wooden fence, suggesting a sunny garden. The lighting is bright and natural, casting soft shadows and highlighting her hair. A white text overlay states: 'I love how it heals your hair over time'. The scene radiates contentment and natural beauty.
0:27rice water preparation
An overhead close-up shot shows a wooden spoon filled with white rice grains, held above a black bowl. Water is being poured from the spoon, creating a stream that falls into the bowl, which already contains water and submerged rice grains. Small bubbles are visible on the surface of the water in the bowl. The surface beneath the bowl is white, and an abundance of loose white rice grains are scattered around, emphasizing the primary ingredient. The background is a blurred dark grey or black, drawing focus to the action. The lighting is soft and even. A white text overlay states: 'with beneficial ingredients like:'. The color palette is dominated by whites, blacks, and natural wood tones, highlighting the natural ingredients.
0:29rosemary close up
A very tight close-up shot focuses on a vibrant green rosemary sprig, held between two fingers of a hand with light-toned skin and neatly manicured nails. The needles of the rosemary are sharply in focus, showing their texture and small green leaves. The background is softly blurred, a mix of light grey and green, suggesting a natural or botanical setting. The lighting is natural and even, emphasizing the freshness of the herb. A white text overlay initially states 'with beneficial ingredients like:', then adds a green checkbox and 'Rice Water Protein', and finally another green checkbox and 'Rosemary'. The scene highlights natural, herbal ingredients. The color palette is dominated by the rich green of the rosemary and the neutral tones of the hand.
0:30biotin almonds close up
A close-up, slightly blurred background shot focuses on a white plastic spoon filled with numerous light brown almonds. The almonds are distinct, some showing their texture and natural shape, and are piled high in the spoon. The background is entirely filled with more scattered almonds, out of focus, creating a soft, textured blur in warm, earthy tones. The lighting is soft and even, highlighting the natural color of the almonds. White text overlays appear throughout the scene: first 'with beneficial ingredients like:', then adding green checkboxes with 'Rice Water Protein', 'Rosemary', and finally 'Biotin'. This sequence emphasizes biotin as a key ingredient, linking it visually to almonds. The color palette is dominated by the warm browns of the almonds, creating a wholesome and natural feel.
0:31split screen hair transformation 2
A split-screen shot presents two images of a Caucasian woman's face, framed from the chest up, against a similar blurred indoor background with warm-toned decor. The left side (before) shows her with long, grey, wavy hair appearing somewhat disheveled and less vibrant, with visible roots and a slightly concerned or surprised expression. The right side (after) features the same woman with luxuriously full, shiny, and perfectly styled long grey waves. Her face is more radiant, and she exhibits a confident, subtle smile, touching her hair with a sense of satisfaction. She wears a white V-neck t-shirt on the left and a light beige V-neck shirt on the right. The lighting is soft and consistent across both images. A white text overlay states: 'I've never had any product completely transform my hair like this'. The visual storytelling emphasizes a dramatic positive change in hair health.
0:35hands lathering grey s bar
A close-up shot focuses on two hands with light-toned skin and neatly manicured nails, actively lathering a grey, S-shaped shampoo bar. The bar is heavily coated in thick, white, foamy suds, illustrating its ability to create a rich lather. The hands are rubbing the bar with gentle, circular motions, creating more foam and highlighting the texture of the bar beneath the suds. The background is a softly blurred, light-colored tiled surface, typical of a modern bathroom. The lighting is soft and diffused, emphasizing the texture of the lather. A white text overlay at the top reads: 'But it works like MAGIC'. The color palette consists of the white foam, grey bar, and neutral skin tones against a light background, conveying a clean and effective product experience.
0:36hands lathering green s bar
A close-up shot features two hands with light-toned skin and neatly manicured nails, actively lathering a green, S-shaped shampoo bar. The bar is generously covered in white, foamy suds, demonstrating its luxurious lathering capabilities. The hands are gently working the bar to create foam, highlighting the product's tactile experience. The background is a softly blurred, white subway-tiled surface, suggesting a bright and clean bathroom environment. The lighting is soft and even, accentuating the vibrant green of the bar and the white of the foam. A white text overlay at the top states: 'Plus, Kitsch even offers a 90-day money-back guarantee'. The overall color palette emphasizes freshness with the green bar, white foam, and bright background.
0:38hands holding white u bar
A close-up shot focuses on two hands with light-toned skin and neatly manicured nails, gently holding a clean, white, U-shaped shampoo bar. The bar features a distinct ridged pattern, which is clearly visible. The hands are positioned against a softly blurred background of lush green indoor plants, providing a fresh and natural context. The lighting is soft and even, highlighting the pristine white of the bar and the natural green of the plants. A white text overlay states: 'Plus, Kitsch even offers a 90-day money-back guarantee'. The color palette is dominated by the white product, neutral skin tones, and green foliage, suggesting natural and gentle ingredients.
0:39hands unwrapping s bar
A close-up shot captures two hands with light-toned skin and neatly manicured nails, in the process of unwrapping a grey, S-shaped shampoo bar from its paper packaging. The hands are delicately peeling back a white, textured paper wrapper from the bar, which reveals its ridged surface. The background is a vibrant, sunlit outdoor scene with lush green foliage, slightly blurred, creating a natural and fresh ambiance. The lighting is bright and natural, highlighting the details of the hands, the bar, and its wrapper. A white text overlay states: 'Because they're THAT confident in their formula'. The scene emphasizes the product's natural packaging and ingredients, within a bright, organic setting. The color palette features greens, the neutral grey of the bar, and white of the paper.
0:42product box comparison
A close-up, eye-level shot shows two hands with light-toned skin and pink manicured nails, adorned with small black star decals, holding a small, rectangular, dark green cardboard box. The box is rotated to display its side panel, which features white text and icons. The text reads: '1 Bar = 2 Bottles Saved', accompanied by a circular icon with '1 Bar' and an icon depicting two pump bottles with '2 Bottles Saved'. This graphic visually communicates the product's efficiency and environmental benefit. The background is a clean, bright white surface, providing a stark contrast to the dark green box. The lighting is bright and even, casting subtle shadows that define the box. A white text overlay states: 'These bars can last the same as two bottles of liquid shampoo'. The color palette is dominated by the dark green box, white text, and light background, focusing on product information.
0:46woman hair flip 3
A medium shot captures a Caucasian woman from behind, slightly turned to her left, with her long, voluminous grey hair styled in soft waves. She moves her head, causing her hair to gracefully flow and bounce around her shoulders, showcasing its health and movement. She is dressed in a light peach or beige short-sleeved top and blue jeans. The background is an outdoor setting with vibrant green hedges and some rocks at the base, illuminated by bright, natural sunlight. The lighting is bright and natural, casting soft highlights on her hair. A white text overlay reads: 'So what are you waiting for?'. The visual content emphasizes the beauty and vitality of her hair in a natural, inviting environment, acting as a call to action.
0:47product box on laptop
A medium close-up shot shows a hand with light-toned skin and neatly manicured nails, wearing a white long-sleeved top, holding a small, rectangular, black cardboard box. The box features the brand logo '/kit-sch/' at the top and 'STRENGTHENING solid conditioner.' underneath. A teardrop icon is prominent, with 'RICE WATER PROTEIN' in bold below it, along with smaller text 'For Healthier-Looking Hair'. Three small circular icons at the bottom read 'COLOR SAFE', 'pH BALANCED', and 'VEGAN'. The box indicates '2.7 oz. (77g)'. The hand is holding the box over a silver laptop, which displays the Kitsch brand website with images of shampoo bars in the background, subtly indicating online shopping. The laptop keyboard is visible in the foreground. The lighting is soft and even, typical of an indoor setting. A white text overlay states: 'Ditch your generic products for the best Shampoo Bars'. The scene combines product display with a call to action for online purchase, using a black and white color palette for the product against a silver laptop and blurred website background.
0:50animated product outro orange
An animated graphic shot displays a repeated pattern of light orange, U-shaped Kitsch bars, subtly rotating and shifting on a solid, warm orange background. The bars are evenly distributed across the frame, creating a dynamic yet organized visual. The Kitsch brand logo, '/kit-sch/', is prominently displayed in elegant black serif font at the top left corner. A white call-to-action bar is centrally located at the bottom, stating 'TIME TO RESTOCK!' in bold, with 'Shop our bars and bundles now' underneath. The entire composition is visually appealing, utilizing a warm, monochromatic orange color scheme with black and white text for emphasis. The lighting is flat and uniform, typical of graphic design.
0:52animated product outro blue
An animated graphic shot showcases a repeated pattern of deep purple, S-shaped Kitsch bars, subtly rotating and shifting on a solid, rich blue background. The bars are evenly distributed across the frame, creating a dynamic yet organized visual pattern. The Kitsch brand logo, '/kit-sch/', is prominently displayed in elegant black serif font at the top left corner. A white call-to-action bar is centrally located at the bottom, stating 'TIME TO RESTOCK!' in bold, with 'Shop our bars and bundles now' underneath. The entire composition is visually appealing, utilizing a cool, monochromatic blue and purple color scheme with black and white text for emphasis. The lighting is flat and uniform, typical of graphic design.
