0:00intro vote message
The scene is presented in a monochromatic black and white aesthetic, divided vertically into three distinct panels. The overall impression is stark and urgent. The left panel features a medium shot of a young Black man, likely in his late teens or early twenties, looking directly towards the viewer with a serious, almost challenging expression. He has short, curly dark hair and is wearing a collared shirt. The central panel is stark black with the word "VOTE" prominently displayed in large, bold, white, sans-serif capital letters. This text dominates the middle of the frame. The right panel shows a close-up overhead shot of a white sheet of paper on a dark surface, with the word "VOTE!" handwritten in dark ink, followed by an exclamation mark. A dark ballpoint pen rests diagonally across the paper. Below these three panels, across the bottom black border of the screen, white text reads: "So on November 3rd, 2020...". The lighting is even, creating soft shadows and a high contrast black and white effect.
0:01diverse voices montage
This scene is a rapid-cut montage presented in black and white, maintaining the three-panel vertical split screen format. The overall mood is serious, urgent, and empowering, showcasing a diverse array of individuals advocating for voting. The central panel consistently features a person, usually a Black woman in her 40s or 50s, performing American Sign Language (ASL) for the spoken dialogue, which appears as white subtitles at the bottom of the screen. Her framing is a medium shot, with a plain light grey background, and she often wears casual, comfortable clothing like a light-colored sweater. The left and right panels rapidly switch between different individuals from various age groups, genders, and ethnicities. Each individual is shown in a medium shot, against a simple grey background, looking directly or slightly off-camera, often with determined or encouraging expressions. Their clothing varies from casual t-shirts and hoodies (some with "VOTE" text or patriotic stars) to collared shirts and denim jackets. The camera remains static for each individual shot before cutting to the next person, creating a dynamic sense of multiple voices converging. The lighting is soft and even, highlighting facial features and creating subtle shadows. The dominant color palette is strictly monochrome, emphasizing the message rather than visual distractions. Subtitles at the bottom cycle through messages like "voter suppression will be present," "Vote anyway," "You will be discouraged," "Vote anyway," "Tuesday will be imperfect," "Vote anyway," "Cast your promise," "Cast your vote," "Cast your vote."
0:13levi branding cta
This concluding scene maintains the black and white, three-panel vertical split screen format. The central panel is now entirely black, featuring the iconic white Levi's batwing logo. Below the logo, white sans-serif text reads: "learn more and register to vote at levi.com/itsyourvote". The left panel displays a young Black woman with a shaved head, facing slightly right and looking upwards with a thoughtful expression. She is wearing a dark, possibly sleeveless top and light-colored pants (likely white jeans) and a necklace. Her hands are clasped together at her chest. The right panel features a young woman with long, wavy blonde hair, looking slightly left and downwards with a soft, contemplative expression. She is wearing a cropped hoodie with a "VOTE" graphic and star patterns, and her hands are clasped in front of her. Both individuals are presented in medium-to-full body shots, emphasizing their full attire. The background for both side panels remains a plain light grey, consistent with previous scenes. The overall lighting is soft and even, highlighting the individuals and the central brand message. The scene transitions to a full black screen right at the end.
