0:00man placing griddle
The scene opens with a medium shot of a man from the chest up, positioned centrally behind a stainless steel stovetop. He is holding a large, rectangular, matte black griddle, lowering it onto the stove's burners. The background is a dimly lit, modern kitchen with dark wooden walls, metal racks holding knives, and subtle kitchen appliances like a stand mixer visible on shelves. The lighting is focused on the man and the stovetop, casting soft shadows. An orange banner with white text 'AMERICAN STEEL' sweeps across the frame from left to right as the griddle is being placed. The overall color palette is dark and industrial, with the warm orange of the text providing a striking contrast. The man looks directly at the griddle, focused on the task.
0:03installing drip tray
This close-up shot focuses on the front edge of the black griddle and the control panel of the stovetop. A man's hands are visible, demonstrating the installation of a stainless steel drip tray. The hands carefully slide the rectangular tray into a designated slot beneath the griddle's front edge. The griddle's surface appears dark and smooth. Below the griddle, stainless steel control knobs are visible. An orange banner with white text 'LARGE DRIP TRAY' sweeps across the bottom of the frame, highlighting this feature. The lighting is bright and clear, emphasizing the details of the product and the action.
0:07griddle heating flames
The camera is positioned slightly above the griddle, looking down towards the front edge. The man from the first shot is visible from the chest down, wearing the same apron. His hands activate the stovetop burners beneath the griddle. Initially, a small blue flame appears, then rapidly transforms into large, vibrant orange and yellow flames that engulf the entire front length of the griddle. The flames illuminate the dark kitchen background, creating a dramatic effect. The heat shimmer is visible above the flames, conveying intense heat. The color palette shifts to include bright oranges and yellows against the dark, industrial kitchen setting, creating a dynamic and powerful visual.
0:11even heating butter
An overhead wide shot shows the entire matte black griddle surface. Five cubes of butter are scattered across the griddle, arranged in a pattern (two on top, one in middle, two below). As the scene progresses, the butter cubes visibly melt and bubble simultaneously and evenly across the entire surface. Small wisps of steam rise from the melting butter, indicating uniform heat distribution. The background is a light grey countertop, making the dark griddle stand out. An orange banner with white text 'EVEN HEATING' appears, reinforcing the visual demonstration. The scene emphasizes the product's efficiency and even cooking capability.
0:14cooking breakfast
This is a close-up, slightly elevated shot of the griddle, filled with breakfast items cooking. Several golden-brown pancakes are arranged towards the back of the griddle, with strips of crispy bacon placed in front of them. In the foreground, perfectly cooked sunny-side-up eggs with bright yellow yolks and firm white edges are sizzling. Slight steam rises from the food. The background is dark and out of focus, keeping full attention on the food. An orange banner with white text 'COOK BREAKFAST...' is prominent at the bottom of the frame, implying the versatility of the griddle. The colors are warm and inviting, highlighting the delicious appearance of the cooked items.
0:17cooking lunch
The scene transitions to another close-up, slightly elevated shot of the griddle, now featuring lunch items. Three portions of Philly cheesesteak-style sandwiches are cooking. Each portion consists of thinly sliced, browned steak mixed with green bell peppers, topped with melted white cheese, served on golden-brown bread rolls. Steam gently rises from the hot food, suggesting it's freshly prepared. The background remains dark and out of focus. An orange banner with white text 'LUNCH...' sweeps in from the left at the bottom of the frame. The colors are rich and appetizing, with the melted cheese adding a creamy texture to the composition.
0:20cooking dinner
This close-up shot of the griddle displays dinner items being cooked. The griddle surface is filled with ingredients for what appears to be chicken fajitas. Towards the back, several golden-brown tortillas are visible. In the foreground, strips of white chicken meat, sliced white onions, and red and green bell peppers are seasoned with spices, cooking and sizzling on the hot surface. Slight steam is visible. The background is dark and blurred, directing attention to the vibrant food. An orange banner with white text 'AND DINNER' appears at the bottom of the frame. The colorful mix of ingredients and the visible seasonings create an appealing and dynamic culinary scene.
0:22easy clean up
A medium shot captures the man, seen from the chest up, standing behind the griddle. He is demonstrating the cleaning process. He pours a stream of water from a clear plastic squeeze bottle onto the hot griddle surface, causing immediate sizzling and steam to rise. He then uses a metal scraper to push food debris and the steaming water into the griddle's grease channel. The background is the same dimly lit kitchen. An orange banner with white text 'EASY CLEAN-UP' appears over the top of the man and the griddle. The action is deliberate and efficient, showing how easily the griddle can be cleaned. The contrast of the dark griddle, white steam, and the man's focused action creates a clear visual narrative.
0:27oiling and wiping
This is an overhead, slightly angled close-up shot of the griddle surface. A hand holding a small bottle pours a thin stream of golden cooking oil onto the dark, clean griddle. The oil forms a small pool, which is then spread across the entire surface by another hand using a red cloth. The red cloth moves in broad, circular motions, ensuring the oil is evenly distributed and the griddle is seasoned. The background is a light grey countertop and a hint of the stovetop's control panel. An orange banner with white text 'ONLY 2 MINUTES!' slides in from the left, emphasizing the quick maintenance time. The bright, clean oil contrasting with the dark griddle surface and the vibrant red cloth creates a visually appealing and informative scene.
0:32cover board placement
The scene returns to the medium shot of the man standing behind the stovetop, holding a large, elegant wooden cutting board. He carefully places this board over the griddle, transforming the cooking surface into additional counter space. The cutting board is made of dark wood with lighter wood stripes, featuring subtle metal handles on the sides. The man's action is smooth and deliberate. An orange banner with white text 'EXPAND COUNTER SPACE WITH A COVER BOARD' slides in from the left, highlighting this dual functionality. The dark wood of the board provides a rich, natural contrast to the industrial kitchen setting, enhancing the aesthetic appeal and practical benefits.
0:37steelmade logo
The scene transitions to a medium shot of the man standing in front of the griddle with the cover board. He is making a slight gesture with his hands, as if presenting the completed setup. The 'STEELMADE COOKWARE JOIN THE REVOLUTION' logo, which was previously on his apron, now appears as a large, white, circular graphic overlay, expanding and filling the screen. The logo features crossed spatulas with flames, a small American flag, and the brand name. The background slowly fades to black, leaving only the crisp white logo on a black screen. The man fades out as the logo becomes the sole focus, providing a clean brand identity conclusion.
