0:00product hero shot with title
The scene opens with a mouth-watering, eye-level, medium close-up shot of a Chick-fil-A Smokehouse BBQ Bacon Sandwich, perfectly centered in the lower half of the frame. The sandwich features a golden-brown brioche bun, a thick, crispy fried chicken fillet, a slice of creamy white American cheese, several strips of perfectly cooked, glossy bacon, and a generous layer of dark, rich BBQ sauce glistening over the bacon and chicken. A bed of fresh, vibrant green lettuce peeks out from beneath the chicken patty. The sandwich rests on a light brown, slightly textured paper wrapper, which is placed on a distressed, greyish-silver metal tray. The upper half of the frame is a clean, bright white background. Prominently displayed in the white space is a red circular graphic with the text 'SMOKEHOUSE BBQ BACON SANDWICH' in a bold, sans-serif font, accompanied by the small Chick-fil-A chicken logo at the bottom center of the circle. The lighting is bright and even, highlighting the textures and colors of the food, creating an appetizing and clean aesthetic. The dominant colors are vibrant reds, rich browns, crisp whites, and fresh greens.
0:02product shot with text callouts
This scene maintains the exact same eye-level, medium close-up framing of the Chick-fil-A Smokehouse BBQ Bacon Sandwich as the previous shot. The sandwich itself remains unchanged, featuring its perfectly stacked layers of golden bun, crispy chicken, melted cheese, glossy bacon, rich BBQ sauce, and vibrant green lettuce, resting on the brown paper and metal tray. The bright white background in the upper half of the frame serves as a canvas for dynamic text overlays in red. First, 'salsa ahumada,' appears in a flowing script font. This is then joined by 'pollo spicy' below it, also in red script. Finally, '¡buenísimo!' appears in a larger, bolder, and more emphatic red script font, replacing the previous text. At the bottom of the frame, on the light brown paper wrapper, small white legal text becomes visible, stating 'DISPONIBLE POR TIEMPO LIMITADO EN RESTAURANTES PARTICIPANTES. © 2023 CFA Properties, Inc. Las marcas mostradas son propiedad de CFA Properties, Inc.' The consistent bright, even lighting continues to emphasize the appetizing qualities of the food. The scene's primary action is the sequential appearance and disappearance of the descriptive red text, reinforcing key features of the sandwich in Spanish.
0:05brand logo and call to action
The scene transitions to a stark white background that fills the entire frame, creating a clean and minimalist aesthetic. Centered prominently on this white canvas is the iconic Chick-fil-A logo in a vibrant, bold red. The logo features the distinctive 'Chick-fil-A' text with the stylized 'C' resembling a chicken's head. Below the main logo, a smaller, secondary graphic appears. This graphic consists of a white chicken head icon positioned above two horizontal lines, symbolizing the Chick-fil-A mobile app. Adjacent to this app icon, the red text 'Ordena ahora con la Chick-fil-A® App' (Order now with the Chick-fil-A® App) is displayed. The lighting is pure and bright, emphasizing the crispness of the white background and the strong brand presence of the red logo and text. The overall color palette is limited to bright white and a striking red, conveying a sense of simplicity and directness in the call to action.
