0:00intro animated cloud
The scene opens with an animated, amorphous, grey cloud-like shape prominently displayed in the center of the frame, surrounded by a bright, glowing yellow aura. The background is a stark, clear blue sky occupying the upper two-thirds of the frame, contrasting with a light beige or concrete ground in the lower third. In the far background, blurred, minimalist grey buildings can be vaguely discerned under the bright, natural daylight. The overall mood is energetic and stylized, with a clean, vibrant color palette focusing on blues, yellows, and greys. There is no visible text or specific action beyond the cloud's initial appearance.
0:00narrator introduces headquarters
A medium wide shot captures a male narrator walking directly towards the camera on a bright, expansive concrete plaza. The Oakley headquarters building, a distinctive grey structure with a large, circular, metallic, segmented entrance resembling a sci-fi spacecraft, serves as the prominent backdrop under a clear, bright blue sky. Lush green hills are visible in the distant background. The lighting is harsh and sunny, casting distinct shadows. The narrator stops in the middle of the frame, holding a pair of red and black Oakley sunglasses, and begins speaking, gesturing with his hands. White captions like '50 AND' and 'CELEBRATE' appear on screen, along with a row of five blurred icons below the captions. The color palette is dominated by the bright blue sky, the grey building, and the warm tones of the concrete, evoking a sunny, professional, and slightly futuristic atmosphere.
0:03oakley headquarters aerial
An aerial or high-angle wide shot showcases the distinctive Oakley headquarters building, which has a futuristic, almost spaceship-like design with a large, segmented, circular entrance. The building is primarily grey with subtle architectural details. It is surrounded by a vast concrete and gravel plaza, with a few dark-colored vehicles, including a pickup truck, parked in the foreground. In the background, rolling green hills under a bright, sunny blue sky complete the Californian landscape. The lighting is natural and bright, highlighting the building's metallic textures. The shot provides a grand, imposing view of the corporate campus, emphasizing its unique architecture. A white caption 'ONE' appears at the bottom of the screen, along with five blurred icons.
0:05secret display stage
The scene is a dark, atmospheric interior shot looking towards a stage-like setup. Three large screens are visible at the back, with the central screen displaying the word 'SECRET' in white capital letters against a dark background, framed by a subtle glowing border. Two smaller screens flank the main one. The stage floor is dark and reflective, and the entire area is filled with theatrical smoke, illuminated by strong, cool blue spotlights shining from above and creating light shafts. Two small, glowing candle-like lights are placed on dark pedestals in the foreground. The mood is mysterious and dramatic, with a dominant blue and dark grey color palette. Five blurred icons are overlaid at the bottom of the screen.
0:06glowing oakley logo
A close-up shot focuses on a large, glowing white circular Oakley 'O' logo, affixed to a wall composed of three-dimensional hexagonal tiles in shades of purple and dark grey. The logo itself emits a bright, cool white light, creating a stark contrast against the darker, textured background. Patches of green moss or artificial foliage are visible along the edges of the hexagonal tiles, adding a touch of natural texture to the otherwise futuristic and geometric design. The lighting is primarily internal from the logo, creating soft shadows around the hexagons. The overall aesthetic is modern, sleek, and high-tech, with a dominant color palette of purple, grey, and white light. The camera slowly zooms out slightly, revealing more of the patterned wall. Five blurred icons are overlaid at the bottom of the screen.
0:07museum display cases
The camera pans horizontally through a dimly lit, futuristic museum or exhibition space. Numerous freestanding glass display cases, illuminated from within, are arranged across the dark, reflective floor. Each case contains various colorful, intricate artifacts, possibly eyewear or product prototypes, creating points of interest. The walls are abstract and geometric, made of a light, smooth material, with some curved architectural elements. Streaks of cool blue light from unseen sources cut across the floor and walls, enhancing the mysterious and high-tech atmosphere. The scene has a sleek, modern design with a primary color palette of dark blues, greys, and the vibrant colors of the displayed artifacts. The camera movement slowly reveals the depth of the space. Five blurred icons are overlaid at the bottom of the screen.
0:09oakley store interior
A medium shot captures a section of a modern retail space, likely a showroom for Oakley products. The walls are a dark, muted grey, and the ceiling is open with visible industrial lighting tracks. On the left, tall shelves displaying rows of sunglasses and frames stretch vertically, with more glasses showcased in a glass counter below. Above the shelves, three flat-screen TVs are mounted, showing different dynamic video content, presumably related to Oakley or sports. On the right, dark wooden display cases with subtle lighting present other products. Green, moss-like wall art adds a touch of organic texture. The lighting is bright and even, highlighting the products. The dominant colors are grey, black, and the bright displays of the screens and product. Five blurred icons are overlaid at the bottom of the screen, with a highlighted building icon.
0:10colin baden headshot
A direct medium close-up of Colin Baden, former Head of Design and CEO of Oakley. He is a Caucasian male, bald, with a serious yet thoughtful expression. He wears distinctive round, wire-frame glasses and a black t-shirt. His eyes are fixed straight into the camera, conveying a sense of directness. The background is slightly blurred but suggests an office or design studio environment with architectural drawings and binders visible. The lighting is soft and even, highlighting his features without harsh shadows. The color palette is muted, focusing on his skin tones, black clothing, and the neutral background elements. The white text 'COLIN' is overlaid at the bottom of the frame, along with five blurred icons.
0:11narrator museum talking effect 1
A medium shot of the male narrator standing in a museum-like setting, featuring abstract architectural elements and subtle lighting. He holds red and black Oakley sunglasses in his right hand and gestures with his left. A dynamic, swirling, white-dotted digital effect encapsulates him from the chest upwards, creating a visual energy around him. The background suggests a modern industrial aesthetic with exposed beams and concrete. The lighting is a mix of ambient and direct, creating some highlights on his face and sunglasses. The white text 'NUMBER' appears on screen, along with five blurred icons, highlighting the magnifying glass icon. The overall mood is informative and visually dynamic, with a mostly neutral color palette highlighted by the digital effect and his sunglasses.
0:12museum mechanical artifact close up
A close-up shot focuses on an intricate, metallic mechanical artifact with gears, levers, and fasteners, suggesting an early Oakley invention or design. The object is silver-toned with brass accents, showcasing fine engineering details. It is displayed within a glass case, and the reflective surface of the glass is visible. The background is dark and blurred, emphasizing the artifact. The lighting is internal to the display, creating subtle reflections and highlighting the metallic sheen. The texture is precise and industrial. The color palette is metallic silver, brass, and dark background tones. Five blurred icons are overlaid at the bottom of the screen, with a highlighted magnifying glass icon.
0:13museum shoe artifact close up
A close-up shot presents a distinctive brown and black sneaker or boot, displayed upright in a clear glass case. The shoe features a woven or textured brown upper, black laces, and a rugged black sole. Adjacent to the shoe, a translucent amber-colored block or artifact is also visible within the case. The background is dark and out of focus, drawing attention to the displayed items. The lighting is subtle, with warm tones reflecting off the shoe and the amber object. The overall mood is one of historical preservation and innovation. Five blurred icons are overlaid at the bottom of the screen, with a highlighted magnifying glass icon.
0:14museum watch artifact close up
An extreme close-up features a unique, silver-toned, watch-like artifact with a prominent red circular face, nestled in a plush black velvet lining inside an open, metallic, weathered box with small rivets. The artifact itself has a futuristic, robust design, possibly a prototype. The background is dark and out of focus, making the artifact the central focus. The lighting emphasizes the metallic texture and the vibrant red of the face, creating subtle highlights and shadows. The color palette is silver, red, and deep black velvet. Five blurred icons are overlaid at the bottom of the screen, with a highlighted magnifying glass icon.
0:15goggle product montage
A dynamic montage, stylized like film strips, showcases a variety of Oakley goggles and an old advertisement. The frame is divided into multiple black-bordered sections, each displaying a different image. These include: close-ups of colorful goggles with yellow or blue lenses, sets of different colored goggle straps, and a black and white image of a motocross rider in action. Another section displays a vintage Oakley goggle advertisement featuring a helmeted individual. The text from the film strip, such as 'KODAK PORTRA 400', is visible at the top. The overall aesthetic is retro and highlights the brand's history and product range. The color palette varies from vibrant product colors to monochrome and sepia tones of the historical content. The montage rapid-fire cuts between images. Five blurred icons are overlaid at the bottom of the screen, with a highlighted magnifying glass icon.
0:17narrator museum talking 2
A medium shot of the male narrator, standing in a museum-like setting with abstract architecture in the background. He holds red and black Oakley sunglasses in his right hand and gestures with his left. Unlike previous shots, there is no digital effect around him, providing a clearer view of the setting. The background suggests a modern industrial aesthetic with exposed beams and concrete. The lighting is a mix of ambient and direct, creating some highlights on his face and sunglasses. The white text 'NUMBER' appears on screen, along with five blurred icons, highlighting the bicycle icon. The overall mood is informative and direct, with a mostly neutral color palette highlighted by his sunglasses.
0:18mountain biker jumping sunset
A dynamic medium wide shot captures a mountain biker in mid-air, performing a jump over a large dirt ramp. The biker is silhouetted against a beautiful sunset sky with warm orange, pink, and purple hues transitioning into a pale blue. The background features rolling hills covered with sparse vegetation and a highway in the distance. The lighting is dramatic, with the low sun creating a rim light effect on the biker and casting long shadows. The action is frozen at the peak of the jump, conveying athleticism and freedom. The primary color palette consists of the vibrant sunset colors, the earthy tones of the dirt track, and the green hills. The white text 'OUR OWN' is overlaid, along with five blurred icons.
0:19mountain biker pump track
A medium shot follows a mountain biker navigating a dirt pump track. The biker is leaning intensely into a turn on a sculpted dirt mound, demonstrating skill and agility. The track is made of packed earth, with green trees and bushes in the background under a bright, natural daylight. The lighting is sunny, creating clear shadows and highlighting the texture of the dirt. The action is fluid and fast-paced, capturing the essence of the sport. The color palette is natural, dominated by earthy browns, greens, and the blue sky. The white text 'IF YOU KNOW' is overlaid, along with five blurred icons.
0:21narrator museum talking effect 2
A medium shot of the male narrator, standing in a museum-like setting, featuring abstract architectural elements and subtle lighting. He holds red and black Oakley sunglasses in his right hand and gestures with his left. A dynamic, swirling, white-dotted digital effect encapsulates him from the chest upwards, creating a visual energy around him. The background suggests a modern industrial aesthetic with exposed beams and concrete. The lighting is a mix of ambient and direct, creating some highlights on his face and sunglasses. The white text 'STARTED' appears on screen, along with five blurred icons, highlighting the bicycle icon. The overall mood is informative and visually dynamic, with a mostly neutral color palette highlighted by the digital effect and his sunglasses.
0:22bmx grip advertisement
A static shot displays a vintage-style advertisement for an Oakley BMX grip, formatted like a page from a magazine or catalog. The background is a clean, off-white, and features several paragraphs of descriptive text about the product in a classic serif font. At the bottom, a prominent section highlights the product price, '$3.95', and the Oakley logo. The overall aesthetic is retro and minimalist, focusing on product information. The color palette is largely monochromatic with black text on a light background. The white text 'A BMX' is overlaid near the bottom, along with five blurred icons, highlighting the bicycle icon.
0:23designer drawing silhouette
A medium shot shows the silhouette of a person, presumably a designer, leaning over a brightly illuminated light table. The table is covered with various design sketches and technical drawings, some of which are partially illuminated and reveal intricate patterns and shapes in shades of blue and white. The background is dark and appears to be a wall covered with more design sketches, creating a sense of a busy creative workspace. The lighting is dramatic, with the bright light table contrasting sharply with the dark silhouette. The color palette is dominated by dark blues, blacks, and the illuminated white and blue of the drawings. The white text '70 TO' is overlaid, along with five blurred icons, highlighting the factory icon.
0:24hands working on metal object
A close-up shot focuses on a person's hands delicately working on a metallic object with a tool, possibly filing or shaping it. The hands wear several prominent rings, including one with a skull design and another with an eagle. Fine metallic dust or particles are visible in the air around the object, illuminated by a strong, cool-toned light source from the left. The background is dark and blurred, directing all attention to the precise handwork. The textures of the metal, the tools, and the skin are sharply rendered. The dominant color palette is cool blues, metallic silvers, and skin tones. The white text '80% OF' is overlaid, along with five blurred icons, highlighting the factory icon.
0:25golden sunglass lenses production
An extreme close-up shot captures multiple rows of golden-tinted sunglass lenses, arranged vertically in a precise manufacturing jig. The lenses are reflective, showing subtle variations in color from gold to amber and reflecting unseen light sources. The surrounding machinery elements are metallic and grey, providing a stark, industrial contrast. The lighting is bright and even, emphasizing the smooth, glossy surface of the lenses and their uniform curvature. The scene suggests mass production and precision engineering. The color palette is dominated by vibrant golds, silvers, and greys. The camera subtly pans upwards, revealing more rows of lenses. The white text 'IS' is overlaid, along with five blurred icons, highlighting the factory icon.
0:26red black sunglass lenses production
An extreme close-up shot shows multiple rows of red and black sunglass lenses, arranged vertically within a manufacturing machine. The lenses exhibit a striking gradient from deep red to opaque black, appearing sleek and high-tech. Small red indicator lights are visible on the metal mechanism holding the lenses, suggesting an active production process. The surrounding machinery is composed of grey metallic parts. The lighting is bright and focused, highlighting the glossy finish and vibrant colors of the lenses. The scene conveys precision and high-volume production. The color palette is vibrant red, black, and metallic grey. The camera subtly pans upwards, revealing more rows of lenses. The white text 'IN' is overlaid, along with five blurred icons, highlighting the factory icon.
0:28factory floor manufacturing
A medium wide shot reveals a modern factory floor, bustling with automated machinery. Large, green industrial machines dominate the mid-ground, with conveyor belts and robotic arms visible through clear safety barriers. The ceiling features exposed pipes and industrial lighting, typical of a manufacturing environment. A person, partially obscured, can be seen operating one of the machines in the background. The lighting is bright and functional, illuminating the metallic and plastic components of the equipment. The overall impression is one of efficiency and high-tech production. The color palette is industrial green, grey, and metallic, with touches of yellow from safety markings. The white text 'DESIGN' is overlaid, along with five blurred icons, highlighting the factory icon.
0:29machinery close up action
An extreme close-up focuses on the intricate moving parts of an industrial machine. Gears, pistons, and various mechanical components are in motion, suggesting a complex manufacturing process. A thick, white, viscous substance, possibly a lubricant or molding material, is visible dripping or being dispensed from a nozzle, creating streaks of liquid. The lighting is functional, highlighting the metallic textures and the smooth flow of the substance. The scene emphasizes precision engineering and continuous operation. The color palette is predominantly metallic grey, black, and the stark white of the dispensed material. The white text 'MANUFACTURE' is overlaid, along with five blurred icons, highlighting the factory icon.
0:30magnifying glass detail
An extreme close-up view through a magnifying glass reveals fine details of a dark, textured surface, possibly a component of eyewear or machinery. The circular frame of the magnifying glass is visible, creating a distorted, enlarged view of the intricate patterns and subtle imperfections of the object. The surrounding area outside the magnifying glass is blurred, drawing the eye directly to the magnified detail. The lighting is focused and cool, highlighting every minute aspect. The color palette is dark blue, black, and the subtle reflections within the lens. The white text 'DO' is overlaid, along with five blurred icons, highlighting the factory icon.
0:31aerial foothill landscape
An aerial wide shot provides a sweeping view of a mountainous, arid landscape, likely indicating the location of Foothill Ranch, California. The terrain is characterized by rolling hills covered in sparse, dry brown vegetation and patches of green, hinting at a mix of desert and chaparral environments. The sky above is a clear, bright blue, suggesting a sunny day. No buildings or human structures are immediately visible, emphasizing the natural, expansive setting. The lighting is natural and bright, creating subtle shadows that define the contours of the land. The color palette is dominated by earthy browns, muted greens, and clear blues. The white text 'FOOTHILL' is overlaid, along with five blurred icons, highlighting the factory icon.
0:32oakley headquarters exterior wide
A wide shot captures the full exterior of the Oakley headquarters building, a distinctive grey structure with a large, circular, metallic, segmented entrance. The building sits amidst a large, open plaza of concrete and gravel, with a few cars parked to the right. In the distance, rolling green and brown hills are visible under a bright, clear blue sky. An American flag is proudly displayed on a flagpole near the building. The lighting is bright and sunny, highlighting the architectural details and the vastness of the campus. The scene offers a clear, unobstructed view of the unique building. The white text 'CALIFORNIA' is overlaid, along with five blurred icons, highlighting the factory icon.
0:33narrator museum talking 3
A medium shot of the male narrator, standing in a museum-like setting with abstract architecture in the background. He holds red and black Oakley sunglasses in his right hand and gestures with his left. There are no digital effects in this shot. The background suggests a modern industrial aesthetic with exposed beams and concrete. The lighting is a mix of ambient and direct, creating some highlights on his face and sunglasses. The white text 'NUMBER' appears on screen, along with five blurred icons, highlighting the smoke/cloud icon. The overall mood is informative and direct, with a mostly neutral color palette highlighted by his sunglasses.
0:34blueprint circular section 1
A static shot presents a blue architectural blueprint, with white lines detailing a circular section of a building's interior. The blueprint illustrates an overhead view, showcasing complex, radial patterns and interconnected rooms or spaces. The lines are precise and technical, typical of architectural plans. The background is a solid, deep blue, providing a sharp contrast for the white lines. The overall impression is one of detailed planning and intricate design. The white text 'THERE'S' is overlaid on the blueprint, along with five blurred icons, highlighting the smoke/cloud icon.
0:35blueprint circular section 2
A static shot displays a blue architectural blueprint, with white lines detailing a larger circular section of a building's interior. This blueprint is an overhead view, showcasing more intricate patterns and details of interconnected rooms or spaces. The lines are precise and technical, typical of architectural plans, revealing more complex design elements. The background is a solid, deep blue, providing a sharp contrast for the white lines. The overall impression is one of detailed planning and intricate design. The white text 'ROOMS' is overlaid on the blueprint, along with five blurred icons, highlighting the smoke/cloud icon.
0:36blueprint circular section 3
A static shot displays a blue architectural blueprint, with white lines detailing a complex arrangement of multiple interconnected circular and rectangular sections of a building. This overhead view highlights a radial design with central and peripheral rooms, indicating a sprawling and well-planned structure. The white lines are highly detailed, showcasing various architectural features. The background is a solid, deep blue, providing a sharp contrast for the white lines. The white text 'TALK' is overlaid on the blueprint, along with five blurred icons, highlighting the smoke/cloud icon.
0:37opening louvered door
A medium shot captures a grey hallway with a textured, louvered metal door on the right. An arm, presumably the narrator's, reaches into the frame to pull open the louvered door, revealing a standard wooden door with a glass panel behind it. The walls of the hallway are a plain, light grey, with some electrical boxes and conduits visible. The lighting is even and functional, typical of an interior corridor. The wooden door appears to lead into a more interesting space, hinted at by reflections in its glass panel. The color palette is muted greys and warm wood tones. The white text 'OF THEM' is overlaid, along with five blurred icons, highlighting the smoke/cloud icon.
0:39engine room door
A medium shot focuses on an open wooden door with a large glass panel, revealing the interior of a room called 'THE ENGINE ROOM'. The room's walls are heavily covered in graffiti, signatures, and drawings, creating a chaotic yet vibrant visual. Through the glass, dartboards are visible on the far wall, suggesting a recreational space. The door itself is a light wood tone with a silver handle. The hallway outside is a plain light grey. The lighting is bright within the room, contrasting with the slightly dimmer hallway. The color palette is varied due to the graffiti, but brown wood and grey dominate the immediate foreground. The white text 'THE ENGINE ROOM' is overlaid, along with five blurred icons, highlighting the smoke/cloud icon, which transitions to a beer mug icon.
0:40engine room graffiti ceiling
An upward-panning medium shot reveals the eclectic and heavily personalized interior of 'The Engine Room'. The walls are completely covered in an dense collage of graffiti, signatures, and various artistic doodles, giving the space a raw, creative, and lived-in feel. Above, exposed industrial pipes and ceiling structures are visible, maintaining an edgy, utilitarian aesthetic. The lighting comes from overhead fixtures, casting an even, bright glow. The dominant color palette is a mix of the countless colors from the graffiti on a light base, contrasted with the metallic and grey tones of the industrial ceiling. The white text 'YOU KEEP' is overlaid, along with five blurred icons, highlighting the beer mug icon.
0:42engine room rotary phone
A close-up shot focuses on a vintage, silver-colored rotary phone, heavily customized and covered in stickers, handwritten messages, and colorful beaded chains, mounted on a wall also completely covered in graffiti and signatures. The phone itself is a piece of art, showcasing a playful, rebellious spirit. The background is a dense, colorful tapestry of personal expressions. The lighting is bright and even, highlighting the intricate details of the phone and the wall. The color palette is extremely diverse due to the graffiti and decorations, with a metallic silver phone as a central element. The white text 'PEOPLE GOING' is overlaid, along with five blurred icons, highlighting the beer mug icon.
0:43engine room dartboard
A close-up shot of a dartboard mounted inside a wooden cabinet, which is hinged open to reveal the board and a scoreboard. A single dart is visible stuck into the bullseye, suggesting recent play. The dartboard itself is a classic design with black, white, and red segments. The surrounding wall inside the cabinet is also covered in handwritten notes and signatures. The lighting is bright and even, highlighting the textures of the cork board and the wood. The color palette is natural wood tones, the classic dartboard colors, and the various ink colors from the writing. The white text 'FUEL THEM UP' is overlaid, along with five blurred icons, highlighting the beer mug icon.
0:44engine room bar taps
A medium shot captures a set of four unique beer taps on a sleek, metallic bar counter. Each tap handle is elaborately designed in the shape of a skeleton or skull, with intricate details and various finishes, including a golden one. Behind the taps, the wall is covered in the same dense graffiti and signatures seen previously. Exposed industrial pipes run across the ceiling. The lighting is bright and even, highlighting the metallic sheen of the taps and the counter. The scene combines industrial elements with a playful, macabre aesthetic. The color palette is metallic silver, gold, and the diverse colors of the graffiti. The white text 'OUR OWN' is overlaid, along with five blurred icons, highlighting the beer mug icon.
0:45narrator final secret close up
A close-up shot of the male narrator's face, looking directly into the camera with an intense and slightly mysterious expression. He holds the red and black Oakley sunglasses very close to his mouth, almost as if he's whispering a secret into them or emphasizing his words. The background is blurred but shows the iconic, segmented circular entrance of the Oakley headquarters building and the bright blue sky, indicating he is outdoors. The lighting is bright and sunny, creating highlights on his sunglasses and face. The color palette is vibrant, with the yellow mirrored lenses, red and black frames, and the clear blue sky. The white text 'THE FINAL SECRET' is overlaid, along with five blurred icons, highlighting the beer mug icon. His focus and proximity to the camera create an intimate and captivating final reveal.
0:47oakley headquarters exterior outro
A wide shot captures the full exterior of the Oakley headquarters building, a distinctive grey structure with a large, circular, metallic, segmented entrance. The building sits amidst a large, open plaza of concrete and gravel, with a few cars parked to the right. The male narrator stands centrally in the foreground, waving to the camera. In the distance, rolling green and brown hills are visible under a bright, clear blue sky. An American flag is displayed on a flagpole near the building. The lighting is bright and sunny. White text overlays appear: 'IT' and 'WE'RE' initially, then '1 ICON' and 'FOOTHILL RANCH, CA 92610' and 'PUBLIC'. At the very end, a yellow glowing cloud animation appears at the bottom. The scene serves as a clear, inviting outro to the headquarters. Five blurred icons are overlaid at the bottom of the screen.
