0:00street interruption dialogue This scene opens with a full shot of a man and a woman engaged in an unexpected conversation on a bustling city sidewalk. They are positioned in front of a modern storefront with large, clear display windows, showcasing various home goods including a neatly stacked mattress and decorative holiday elements like small white Christmas trees. The man, on the left, is actively gesturing with both hands, his body language energetic and persuasive. The woman, on the right, appears surprised and slightly skeptical, holding a smartphone in one hand. The background features the multi-story, light-colored brick facade of a building, indicative of an urban environment. The natural daylight provides bright, even lighting, highlighting the details of their clothing and expressions. A prominent black text box with white, uppercase text reading 'YOU NEED A BETTER MATTRESS' and a red Swiss cross emoji is fixed at the top center of the frame. Subtitles at the bottom sequentially display dialogue such as 'Stop stop stop!', 'What if I could save you $500* on a mattress that does more than just lay there?', 'What else is a mattress supposed to do?', and 'You need a better mattress!'.
0:07mattress demo bedroom The scene shifts to a bright, modern bedroom, presented as a medium shot. On the right side of the frame, the same man from the previous scene, now acting as a host, speaks directly to the camera. He wears the same green cardigan and pink t-shirt. On the left, a bed with a light grey upholstered headboard features a light blue and white striped mattress. A second male subject is seen demonstrating the mattress's comfort; first, he lies flat on his back with his hands clasped over his chest, then stretches his arms above his head, appearing very relaxed. The bedroom walls are white, complemented by a large abstract painting with shades of grey and white above the bed. A lush green potted plant stands on the left. The overall lighting is soft and inviting, suggesting a comfortable home environment. White text overlays at the bottom introduce product features: 'The TEMPUR-LuxeAdapt® conforms to your shape and your weight for personalized comfort.'
0:12mattress sale offer This scene utilizes a dynamic split-screen format to combine product benefits with a promotional offer. The right side of the screen maintains the medium shot of the host, a man in a green cardigan, speaking directly to the camera and gesturing persuasively, his expression confident and friendly. The left side features a lifestyle shot of a woman with curly dark hair, smiling broadly and looking very content as she reclines on the light blue and white striped mattress. She is wearing an orange-colored top, and her head is comfortably resting on a white pillow. The upper portion of the entire screen is dominated by a vibrant teal-green background with large, bold white text announcing 'TEMPUR-PEDIC SAVE UP TO $500* ON SELECT ADJUSTABLE MATTRESS SETS', emphasizing a significant discount. Below the woman on the left, a smaller dark green banner with light green text highlights a key benefit: 'Relieves pressure + eases aches & pains'. White subtitles at the bottom reinforce the offer: 'and you can save up to $500* during the Tempur-Pedic® Presidents Day sale.'
0:16mattress motion isolation demo This scene demonstrates a key product feature: motion isolation, using a split view. The host, wearing the green cardigan, remains in the bottom right corner, speaking directly to the camera and explaining the feature. The main visual on the left side of the screen shows a sequence of demonstrations within a modern bedroom. First, a man in a dark hoodie jumps onto one side of the light blue and white striped mattress, while a full glass of red wine, placed on the opposite side of the bed, remains perfectly stable and undisturbed. This is followed by a close-up shot of a hand gently pressing down on the mattress right next to the wine glass, which still doesn't budge. Finally, the scene shows a woman carefully climbing into bed on one side, while a man is already peacefully asleep under a light grey duvet on the other side, completely unaffected by her movement. The bedroom features a warm wooden headboard, white walls, and a minimalist nightstand with a brass lamp, a small potted cactus, and an alarm clock. A black text box at the top center declares 'MOTION ISOLATION'. White subtitles explain: 'The TEMPUR-Material™ provides motion isolation. You'll stay asleep even when they get in or out of bed.'
0:21call to action and sale This scene combines a direct call to action with a re-emphasis of the promotional offer. It begins with the host, the man in the green cardigan, standing once again on the city sidewalk in front of the same modern storefront from the opening scene. He addresses the viewer directly, gesturing with both hands, his expression enthusiastic and inviting. A black text box with white, uppercase text at the top center reads 'BUY THE BETTER MATTRESS'. White subtitles at the bottom urge 'Buy the better mattress!'. The scene then quickly transitions into the familiar split-screen format from Scene 3, reiterating the sales message. The host appears on the right, speaking to the camera, while the smiling woman relaxes on the mattress on the left. The prominent teal-green banner across the top loudly declares 'TEMPUR-PEDIC SAVE UP TO $500* ON SELECT ADJUSTABLE MATTRESS SETS', with the green 'Relieves pressure + eases aches & pains' banner below the woman. White subtitles re-state the offer: 'and save up to $500* during the Tempur-Pedic® Presidents Day sale.'
The final scene is a static end card, serving as a branded closing for the video. The entire screen is filled with a solid, vibrant teal-green color, consistent with the brand's palette. Centered at the top, the 'TEMPUR-PEDIC' logo is prominently displayed in clean white text, providing clear brand recognition. Below the logo, a smaller block of white text contains a disclaimer or additional legal information, which is clearly legible against the green background. The clean, minimalist design focuses entirely on branding and essential information.
