0:00host introduces goldbelly
A medium shot features a man standing behind a large red and black cardboard box from Goldbelly, placed on a grey kitchen counter. He is looking directly at the camera, talking with an expressive, open-mouthed smile, holding a small black microphone close to his mouth. The kitchen background is modern, with white cabinets, stainless steel appliances, and a white subway tile backsplash, creating a clean and contemporary setting. Soft, even lighting illuminates the scene from the front. The box has "GOLDBELLY" in large, stylized white and black letters, with arrows indicating "THIS SIDE UP" and a "PLEASE RECYCLE" symbol. Yellow text overlays appear and disappear, saying "HELLO MATE", "WELCOME TO NEW YORK", and "SANDWICH FROM PITTSBURGH". The color palette is bright and clean, dominated by white, grey, and the vibrant red of the box.
0:05primanti bros sandwich hero
A close-up, slightly low-angle shot showcases a fully assembled, towering sandwich on a wooden cutting board. The sandwich is visually striking, with copious layers of dark red pastrami, bright yellow melted cheese, golden-brown french fries, white coleslaw, and vibrant red tomato slices, all generously piled between two pieces of crusty, light brown bread. A visible drip of orange sauce or egg yolk oozes from the bottom, indicating its juiciness. The background is a slightly blurred, modern kitchen with white cabinets and a stainless steel range, ensuring the focus remains sharply on the sandwich. Bright, diffused lighting highlights the texture and rich colors of the food. Yellow text overlays cycle through "PRIMANTI", "BRO'S", and "SANDWICH", clearly identifying the dish. The overall color palette is warm and inviting, emphasizing the rich food tones against the neutral kitchen.
0:09man carrying goldbelly box
A medium wide shot shows a man walking through a doorway into a brightly lit room. The door, white and slightly ajar, frames his entrance. He is carrying a red and black Goldbelly box with both hands under his right arm. He wears dark grey jeans and white socks, with a black t-shirt and a baseball cap. The flooring is a light wood, leading into a room with white walls, indicative of a modern apartment or condo. The background is simple and uncluttered, with a focus on the action of him bringing the package inside. The lighting is bright and even, highlighting the clean aesthetic of the space. Yellow text overlays "SO THE OTHER DAY" and "GOLDBELLY".
0:12man opens goldbelly box
A medium close-up shot focuses on a man's upper torso and hands as he uses a silver utility knife to carefully open the top of a red and black Goldbelly box. The box sits firmly on a grey kitchen counter, revealing its cardboard flaps. His hands are visible, demonstrating the precise action of slicing through the sealing tape. The kitchen background is bright and modern, with white cabinets and a stainless steel oven/microwave, indicating a functional and clean cooking space. Yellow text overlays "BUCKET LIST SANDWICH" and "BY SENDING ME", providing context for the unboxing. The lighting is bright and direct, highlighting the detail of the unboxing process and the texture of the cardboard.
0:15goldbelly box ingredients
An overhead shot looks down into the open Goldbelly box, revealing several individually packaged ingredients for the sandwich. Visible items include a large clear plastic bag of pre-sliced, soft bread, a smaller clear bag of golden-brown french fries, a small, vibrant red tomato, and what appears to be a clear container of finely shredded white coleslaw. The brown cardboard of the box, with its distinct red and black Goldbelly branding, frames the colorful and diverse contents, emphasizing the convenience of a meal kit. The lighting is bright and even, casting minimal shadows and making the ingredients appear fresh and appealing. Yellow text overlays "A PRIMANTI BROTHERS".
0:16host shows pastrami
A medium shot captures the man from the chest up, holding a vacuum-sealed, clear plastic bag filled with dark red, thinly sliced pastrami directly over the open Goldbelly box. He looks at the camera with a slight, confident smile, presenting the primary meat component of the sandwich. The bright, modern kitchen counter and white cabinet background are visible behind him, creating a clean and contemporary setting. The lighting is clean and bright, accentuating the rich, deep color of the pastrami through the transparent packaging. Yellow text overlays "WITH PASTRAMI", clearly identifying the ingredient being displayed. The scene focuses on the quality of the delivered ingredients.
0:17host shows fries
A medium shot shows the man holding a clear plastic bag of golden-brown french fries over the open Goldbelly box, looking towards the camera with a neutral expression. The fries appear fresh and lightly seasoned, ready for cooking. His black t-shirt and the bright, modern kitchen background, including white cabinets and a glimpse of a stainless steel appliance, are visible. The lighting is bright and clear, highlighting the texture of the fries and making them look appetizing. Yellow text overlays "FRIES", indicating the ingredient being showcased. The overall aesthetic is clean and practical, focusing on the unboxing process and the convenience of the meal kit.
0:18host shows tomatoes slaw
A medium shot shows the man, now holding two bright red, perfectly ripe tomatoes in his right hand, extended towards the camera over the open Goldbelly box. He then smoothly transitions to holding a clear jar of white coleslaw, presenting it to the camera with the same outstretched arm. The background is a clean, modern kitchen with white cabinets and stainless steel elements, bathed in bright, even light. Yellow text overlays "TOMATOES" as he displays the fruit, then changes to "SLAW" as he shows the container of shredded cabbage. The transition is fluid, emphasizing the variety of fresh ingredients provided in the kit.
0:20host shows cheese
A medium shot features the man holding a clear plastic bag containing several round, light yellow slices of cheese over the open Goldbelly box. He holds it up, looking at the camera with a neutral yet engaging expression, showcasing the quality of the dairy product. The background shows parts of a modern kitchen with white cabinets and a stainless steel appliance, maintaining a clean aesthetic. Bright, even lighting illuminates the scene, making the cheese appear fresh and ready for use. Yellow text overlays "CHEESE", clearly labeling the ingredient. The focus is on presenting each component of the sandwich kit.
0:20host shows bread
A medium shot captures the man holding a large, clear plastic bag of pre-sliced, long light brown bread loaves over the open Goldbelly box. He gestures slightly with his hands as he presents the bread, emphasizing its size and freshness. The modern kitchen with white cabinets and stainless steel appliances is visible in the background, creating a bright and clean environment. The bread appears soft and ready for toasting, forming the foundation of the sandwich. Yellow text overlays "AND BREAD INSIDE", informing the viewer about the contents. Bright, diffused lighting highlights the scene, drawing attention to the final component of the meal kit.
0:22ingredients on cutting board
An overhead shot showcases all the sandwich ingredients neatly arranged on a large, rectangular wooden cutting board. The ingredients include a pile of golden-brown french fries, a container of white coleslaw, vibrant red sliced tomatoes, light yellow cheese slices, and a generous mound of dark red pastrami slices. Each component is distinct and appears fresh, laid out in an inviting display. The cutting board sits on a grey countertop, with a subtle modern kitchen background out of focus, featuring white cabinets and stainless steel elements. Yellow text overlays "CREATE THIS FAMOUS PITTSBURGH SANDWICH AT HOME", highlighting the DIY aspect of the meal kit. The lighting is bright and even, emphasizing the colors and textures of the food, making them look highly appetizing.
0:25man cooking pastrami
A medium shot, taken from the side, shows a man in a modern kitchen standing beside a stainless steel range with a white subway tile backsplash. He is actively cooking sliced pastrami in a black frying pan on the stovetop. He uses a small white plate to press down the meat in the pan, ensuring even cooking. The kitchen features sleek white cabinets and a stainless steel microwave above the stove, contributing to a clean and functional aesthetic. The lighting is bright and clear, with the stovetop burners glowing red under the pan, indicating heat. Yellow text overlays "A QUICK FRY", narrating the action. The scene emphasizes the hands-on preparation process of the meal.
0:27pastrami and cheese cooking
A close-up, slightly overhead shot focuses directly on a black frying pan on a stovetop. Slices of dark red pastrami are sizzling and slightly browning in the pan, giving off steam. A hand then enters the frame and carefully places a round slice of light yellow cheese on top of the cooking pastrami, where it immediately begins to melt and soften, creating a glossy texture. The background shows the black grates of the stove, providing a minimalist backdrop. Yellow text overlays "OF THE INSANE AMOUNT OF PASTRAMI THAT HAS BEEN DELIVERED" and "A CHEESE MELT", detailing the ingredients and cooking step. The scene is well-lit, highlighting the textures, sizzle, and melting action of the food, making it appear very appetizing.
0:30man putting fries in oven
A medium shot from slightly above shows a man's hands carefully sliding a dark metal baking sheet, lined with beige parchment paper and topped with golden-brown french fries, into a gleaming stainless steel oven. The oven interior is visible, with multiple racks and a glowing heating element at the bottom, indicating it's preheated. The surrounding kitchen features a white subway tile backsplash and more stainless steel appliances, maintaining a modern and clean aesthetic. Yellow text overlays "ACROSS THE TOP", referring to the previous step or ingredients. Bright, even lighting illuminates the action, ensuring clarity and detail in the preparation process. The scene conveys the next step in preparing the meal kit components.
0:32man taking fries out of oven
A medium shot from a slightly low angle captures a man, seen from the waist up, bending down to retrieve a baking sheet of perfectly cooked, golden-brown french fries from a modern stainless steel oven. He uses a white and grey patterned oven mitt on his left hand to safely handle the hot tray. The open oven door reveals the warm, glowing interior. The modern kitchen with sleek white cabinets, stainless steel appliances, and a white subway tile backsplash is visible, creating a clean and functional backdrop. Yellow text overlays "FRIES IN THE OVEN TO DO THEIR THING AT 425", providing context on the cooking process. The lighting is bright and clear, highlighting the golden color of the fries and the action of taking them out.
0:35egg cooking
A close-up, slightly overhead shot focuses intently on a black frying pan on a stovetop. A raw egg is cracked into the bubbling, melted butter, and the yolk is a vibrant, rich orange surrounded by the developing white. The egg slowly cooks, with the butter sizzling and foaming gently around it, creating a perfectly round shape. The black grates of the stove provide the minimalist background, ensuring all attention is on the cooking egg. Yellow text overlays "AND THE ADDITION OF A SUNNY SIDE EGG BECAUSE I'M OH SO FANCY", adding a personal touch to the preparation. The lighting is direct and clear, emphasizing the textures and transformation of the egg as it cooks to a perfect sunny side up.
0:38bread toasting
A medium shot shows a sleek, black toaster resting on a speckled grey kitchen counter. Two slices of light brown bread are visible, partially inside the toaster, with parts of them popping up slightly as they near completion, indicating they are almost perfectly toasted. Above the counter, a floating white shelf holds various bottles and spice grinders, indicating a well-equipped and organized kitchen. The background is clean and slightly blurred, keeping the focus on the toasting bread. Yellow text overlays "FANCY", adding a playful commentary. The lighting is bright and even, highlighting the warm, inviting tones of the toasted bread against the cool, neutral kitchen elements, suggesting a cozy and domestic atmosphere.
0:40assembling sandwich pastrami
A medium close-up shot of a man's hands assembling a sandwich on a robust wooden cutting board. He is adding a generous amount of hot, cooked pastrami and melted cheese from a black frying pan onto a perfectly toasted slice of bread, which serves as the base. The meat is steaming slightly, creating a mouth-watering visual. His hands skillfully use a metal spatula to transfer the ingredients, demonstrating an efficient cooking technique. The background is a modern kitchen with white cabinets and a stainless steel oven, maintaining a clean and bright environment. Yellow text overlays "WAS TIME TO ASSEMBLE THE EASIEST TO COOK SANDWICH YOU CAN THINK OF", highlighting the simplicity of the process. The lighting is bright and clear, emphasizing the food preparation and the glistening textures of the ingredients.
0:44assembling sandwich egg
A medium close-up shot continues the sandwich assembly on a wooden cutting board. The man carefully slides a perfectly fried sunny-side-up egg from a black frying pan onto the already growing stack of pastrami and melted cheese on the toasted bread. The bright, vivid yellow yolk of the egg is prominently featured, adding a rich color and texture to the layers. The background remains a modern kitchen with white cabinets, slightly blurred to keep the focus on the sandwich. Yellow text overlays "LET'S JUST SAY", preceding commentary on the sandwich's size. The lighting is bright and focused on the sandwich, making each ingredient stand out. The scene emphasizes the crucial addition of the egg, a signature component.
0:48assembling sandwich fries
A medium close-up shot focuses intently on the man's hands adding a generous handful of golden-brown french fries from a white bowl onto the stacked sandwich ingredients on the wooden cutting board. The fries are perfectly cooked, with a crispy exterior. Some fries inevitably fall around the base of the sandwich, emphasizing the sheer volume of ingredients. The background is a blurred, modern kitchen with white cabinets. Yellow text overlays "YOU BETTER COME HUNGRY AS THIS IS A THICK BOY ONCE YOU'VE STACKED IT ALL UP HIGH", highlighting the impressive size of the sandwich. The lighting is bright and clear, drawing attention to the textures and colors of the fries and the growing layers of the sandwich.
0:52assembling sandwich slaw
A medium close-up shot shows the man using a fork to add a generous portion of white coleslaw onto the sandwich, which is already piled high with pastrami, cheese, egg, and fries. The coleslaw is finely shredded and appears fresh, adding a contrasting texture and color to the stack. The wooden cutting board is in the foreground, with a blurred modern kitchen background featuring white cabinets. Yellow text overlays "ESPECIALLY WITH THOSE FRIES INSIDE THE SANDWICH WHICH IS THE SIGNATURE PRIMANTI'S MOVE", providing key information about the sandwich's unique style. Bright, even lighting illuminates the scene, making the coleslaw look crisp and inviting, and emphasizing the layering process of this iconic sandwich.
0:56assembling sandwich tomatoes
A medium close-up shot shows the man's hands carefully placing several vibrant slices of bright red tomato on top of the coleslaw layer, which is already piled high on the sandwich. The tomatoes add a fresh burst of color and a juicy element to the already vibrant and complex stack of ingredients. The wooden cutting board is in the foreground, providing a natural base, with a blurred kitchen background maintaining focus on the food. Yellow text overlays "BUT THICK BOYS", hinting at the substantial nature of the sandwich. Bright, focused lighting ensures that the fresh, appealing colors of the tomatoes are prominently displayed, highlighting the final fresh additions to the sandwich.
0:58finishing sandwich top bread
A medium close-up shot shows the man's hands placing the final slice of golden-brown toasted bread on top of the fully assembled, towering sandwich. He gently presses down to secure all the layers, which include pastrami, cheese, egg, fries, coleslaw, and tomatoes, creating an incredibly thick and substantial meal. The sandwich sits firmly on a wooden cutting board, with some stray fries around its base. Yellow text overlays "AND IDIOT PROOF COOKING BOXES ARE MUSIC", humorously commenting on the simplicity of the kit. The lighting is bright and even, accentuating the perfect toast of the bread and the rich colors of the filling, highlighting the completion of the assembly process.
1:00final sandwich hero pan up
A close-up shot captures the impressive, fully assembled sandwich on a wooden cutting board. The camera slowly pans upwards, revealing the full height of the stacked ingredients: dark red pastrami, bright yellow melted cheese, a perfectly fried egg, golden french fries, white coleslaw, and vibrant red tomato slices, all generously packed between two slices of toasted bread. A visible drip of sauce still oozes from the bottom. The background is a blurred modern kitchen, with a Goldbelly box partially visible in the distant background. Yellow text overlays "TO MY EARS", emphasizing the delightful outcome. The lighting is bright and direct, highlighting the sandwich's abundance, intricate layers, and appetizing textures, making it truly a hero shot.
1:04final sandwich hero wider
A medium wide shot presents the fully assembled, colossal sandwich prominently on a wooden cutting board, placed on a grey kitchen counter. The sandwich is a vibrant, multi-layered construction of dark red pastrami, yellow melted cheese, a fried egg with a visible yolk, golden french fries, white coleslaw, and bright red tomato slices, all encased in toasted bread. A modern kitchen serves as the background, featuring white cabinets, a stainless steel range, and a partial view of a white shelving unit with bottles, giving a sense of a home kitchen environment. A red and black "Goldbelly" box is also visible on the counter in the background. Yellow text overlays "SO WE ARE HERE FOR THIS CARBS ON CARBS DELIGHT", emphasizing the hearty nature of the meal. The lighting is bright and even, showcasing the sandwich as the central focus of the culinary creation.
1:07man eating sandwich first bite
A medium shot shows the man holding the massive sandwich with both hands and taking a large, enthusiastic bite. His eyes are closed in apparent enjoyment, conveying deep satisfaction from the first taste. The sandwich is so large it's challenging to hold, requiring both hands to manage the abundant fillings. He is standing behind a wooden cutting board, with some scattered fries and remnants from the assembly indicating the recent preparation. The kitchen background is bright and modern, suggesting a clean home environment. Yellow text overlays "WHICH MEANS DON'T WAIT TILL YOU'RE OLD TO GET STARTED ON YOUR BUCKET LIST", adding an encouraging message. The lighting is bright and direct, highlighting his happy expression.
1:10man eating sandwich reaction
A medium shot shows the man continuing to eat the sandwich, savoring each bite with an expression of intense pleasure and satisfaction. His eyes are open now, and he looks slightly upwards, chewing thoughtfully, conveying deep appreciation for the meal. His hands firmly grip the large sandwich, which still appears impressively thick despite having taken several bites. Some fallen fries and sandwich remnants are on the cutting board in front of him. The modern kitchen background is visible, maintaining a bright and clean aesthetic. Yellow text overlays "GO EAT YOUR WAY THROUGH IT NOW AND YOU'LL END UP SAYING OH MY GOD", emphasizing the deliciousness. The lighting is bright and even, highlighting his contented expression.
1:13goldbelly box rotating
A medium wide shot shows a man, partially visible, closing the lid of a red and black Goldbelly box on a dark wooden circular table. He then smoothly rotates the box on the tabletop, revealing the side panels with repeating "FOOD LOVE" text in white against the red background. In the background, a white wall features a framed portrait of Anthony Bourdain, adding a culinary personality reference. The modern kitchen with stainless steel appliances and a window with blinds is also visible, creating a bright and airy environment. Yellow text overlays "JUST LIKE I DID", and "CHEERS GOLDBELLY", concluding his commentary. The lighting is bright and natural, coming from a nearby window, illuminating the scene and the vibrant box.
1:16goldbelly box final
A medium wide shot shows the closed red and black Goldbelly box resting centrally on a dark wooden circular table. The side of the box, featuring repeating "FOOD LOVE" text in white against a red background, is clearly visible, acting as a final branding message. In the background, a white wall with a large framed portrait of Anthony Bourdain, a modern kitchen with stainless steel appliances, and a window with blinds are visible, establishing a sophisticated yet homely setting. The lighting is bright and natural, likely from the window, creating a clean and inviting atmosphere. The overall composition highlights the Goldbelly brand in a well-styled domestic space, serving as a concluding visual for the video.
