0:00man looking down text overlay
A medium close-up shot captures an older Black man looking downwards and slightly to the right, portraying a thoughtful or melancholic expression. The scene is rendered in black and white, establishing a somber and reflective mood. Soft, directional lighting sculpts his facial features, creating subtle shadows that add depth to his contemplative gaze. His short, curly silver-grey hair and matching beard contrast gently with his darker skin tone. The background is a softly blurred, neutral grey, maintaining focus on the subject. Text overlays appear sequentially: initially, "HAVEN'T THOU", followed by "IS K?", which then transitions to the full phrase "HAVEN'T THOUGHT ABOUT SHINGLES RISK?". In the top right corner, the text "Funded and Sponsored by GSK" with its logo is visible. At the bottom, the CVS logo and the disclaimer "Actor portrayal" are also present. The monochromatic palette enhances the seriousness of the message.
0:02close up shingles rash on back
An extreme close-up focuses intensely on a person's lower back, revealing a distinct and inflamed shingles rash. The skin tone is a rich dark brown. The rash manifests as several clusters of small, raised, fluid-filled blisters and crusted lesions, spread across a reddish, irritated patch of skin on the right side of the lower back, just above the waistline. The person is wearing dark lower garments, likely trousers or underwear, and a white top that has been pulled up to fully expose the affected area. In the blurred background, a dark wooden chair back is barely discernible. The lighting is soft and natural, emphasizing the texture and severity of the rash without harsh shadows. The scene uses warm, realistic skin tones. In the top right, "Funded and Sponsored by GSK" with its logo is present, alongside the CVS logo and "Actor portrayal" at the bottom. A text overlay reads: "DON'T LEARN THE HARD WAY".
0:03man staring into camera text overlay
An extreme close-up of the same older Black man from the initial scene, now directly engaging the camera with an intense, serious, and slightly troubled gaze. The entire shot is presented in black and white, maintaining the advertisement's dramatic and somber aesthetic. His eyes are wide and focused, conveying a sense of direct communication and personal experience to the viewer. Soft, dramatic lighting highlights the intricate textures of his silver-grey beard and the subtle lines on his face, emphasizing his weathered appearance. The background remains a blurred, dark grey. A white text overlay prominently displays: "LIKE I DID". The "Funded and Sponsored by GSK" logo is in the top right, and the CVS logo along with "Actor portrayal" are at the bottom. The monochromatic palette enhances the gravity of his expression and the message.
0:04text on black background
A full-screen shot presents a plain, stark black background, emphasizing clear communication. White, elegant serif font text is centrally aligned. Initially, the phrase "THERE'S AN EASIER WAY TO LEARN" appears. This is then followed by a dynamic animation where the word "SHINGLES" slides in from the right, replacing "THINGLES" and completing the phrase to read "ABOUT SHINGLES." The text "ABOUT SHINGLES" is rendered in a slightly larger and bolder font than the preceding line, drawing attention to the key topic. In the upper right corner, the "Funded and Sponsored by GSK" logo is distinctly visible. Directly below the main white text, the iconic CVS logo in white is positioned, maintaining brand presence. The overall color palette is purely monochromatic, utilizing black and white to create a serious and informative tone, focusing solely on the message conveyed by the text.
0:06cvs logo on red background
The scene is a full-screen display of the prominent CVS Pharmacy brand logo against a vibrant and highly saturated solid red background. The red color, a rich and deep hue often associated with emergency services or healthcare in Western cultures, fills the entire frame, creating a striking and memorable visual. The CVS logo itself is rendered in crisp white, providing a strong contrast that ensures maximum visibility and brand recognition. It features a distinctive heart-shaped icon, where the right side of the heart seamlessly integrates with a small checkmark, symbolizing care and quality. To the right of this heart-check mark emblem, the capital letters "CVS" are displayed in a bold, sans-serif typeface, accompanied by a small registered trademark symbol (®) in the upper right corner of the 'S'. The composition is intentionally simple and clean, directing all attention to the corporate identity and reinforcing the brand's presence as the advertisement concludes.
