0:00product silhouette reveal The scene opens with a vertical shot of a luxury watch, heavily silhouetted, angled from the bottom left to the top right of the frame. The watch's body, which appears rectangular with softened edges, and a portion of its dark strap are visible. The background is a gradient of very dark teal or navy blue, fading into black. Subtle, soft light originates from the lower left, creating a delicate outline around the watch's form and hinting at its metallic rose gold edges. The overall aesthetic is minimalist and high-contrast, designed to build anticipation. The camera is static.
0:01watch face illumination The camera cuts to a tight close-up of a round, rose gold luxury watch face, initially shrouded in darkness. The watch is positioned centrally, slightly angled towards the bottom right. Gradually, soft, even light illuminates the white dial, revealing intricate details: the "IWC SCHAFFHAUSEN" logo, Roman numeral XII, stick hour markers, three sub-dials (showing days, date, and moon phase/month), and delicate rose gold and blue hands. The background is a consistent, smooth medium-dark teal blue, providing a sophisticated contrast. The lighting effect creates a dramatic reveal, transitioning from obscurity to detailed clarity. The camera is static, focusing on the watch as it brightens.
0:04side profile rotation The camera executes a slow, subtle circular dolly movement around the watch, which is now fully lit and centered in the frame. The view shifts from a direct front-on angle to a three-quarter profile, showcasing the elegant curve of the rose gold casing and the detailed texture of the dark grey leather strap as it extends from the watch lugs. The watch's crown, featuring an engraved IWC logo, becomes visible on the right side of the case. The clean, medium-dark teal blue background remains consistent. This shot highlights the craftsmanship and material quality of the watch from a lateral perspective.
0:05detailed face close up This scene provides an extreme close-up of the watch face, focusing intently on the intricate details of the sub-dials and the moon phase indicator. The "IWC SCHAFFHAUSEN" logo is prominently visible, along with the "XII" Roman numeral and minute markers around the edge. The shot emphasizes the precision of the small blue hands indicating the day, date, and month (JAN, FEB, MAR, etc.), as well as the beautifully rendered moon phase display with its golden moon and scattered stars against a deep blue background. The rose gold hands sweep across the dial. The background maintains a soft, diffused medium-dark teal blue. The camera is static and holds this detailed view.
0:08mechanism reveal back closeup This scene provides a tight, dynamic close-up of the watch's intricate mechanical movement, viewed through its transparent case back. Silver-toned gears, levers, and small purple-red jewel bearings are clearly visible and in precise motion. A large, ornate silver-colored rotor, engraved with "IWC" and "PROBUS S", slowly rotates counter-clockwise. The camera executes a slow, subtle pull-back and rotation, revealing more of the surrounding components and the inner workings of the watch's caliber against a diffused dark teal background. The motion highlights the complexity and craftsmanship of the internal mechanism.
The camera continues its slow zoom out and rotation, now presenting a wider shot of the watch's transparent case back and a portion of its strap. The rose gold case and lugs are fully visible, showcasing the connection points for the dark grey leather strap. The entire mechanical movement is now in frame, including more of the surrounding engravings like "IWC INTERNATIONAL WATCH CO." and "SWISS MADE". The watch is angled slightly, suspended against the consistent dark teal background. This view emphasizes the complete design, from the visible craftsmanship of the movement to the elegant exterior.
0:14final front presentation The scene cuts back to a direct front-on, static shot of the fully illuminated IWC Schaffhausen luxury wristwatch. The rose gold case, white dial with its distinct Roman numeral XII, "IWC SCHAFFHAUSEN" branding, three sub-dials (day, date, moon phase/month), and the elegant rose gold and blue hands are all perfectly centered and in sharp focus. The dark grey leather strap is visible extending vertically from the top and bottom of the watch. The background remains a clean, diffused medium-dark teal blue, providing a stark and elegant setting. This shot serves as a final, comprehensive presentation of the watch's aesthetic and complex face.
The screen abruptly transitions to a solid black background. Centered prominently on the screen is the "IWC SCHAFFHAUSEN" brand logo in clean, white, sans-serif typography. The text is sharp and stands out against the dark canvas, providing a clear and minimalist brand identification at the video's conclusion. The camera is static.
