0:00logging overhead
Overhead wide shot of a forested area undergoing logging. A red and grey logging machine is positioned on a dirt path, surrounded by numerous freshly felled tree logs laid out in parallel lines. The surrounding forest consists of dark green coniferous trees, with patches of lighter green undergrowth. The ground is brown earth with some moss and debris. The lighting is natural daylight, slightly overcast, creating a muted green and earthy brown palette. White text "Every minute 65 trees are cut down in the US" is overlaid in the lower center of the frame.
0:02tree falling
Medium close-up shot of a thick tree trunk in a forest, tilted dramatically as if in the process of falling after being cut. The freshly cut surface, displaying concentric rings of light brown wood, is prominent. Sawdust and wood chips are scattered at the base of the tree. The background consists of blurred dark green forest foliage under natural daylight. The colors are dominated by the natural browns of the tree and the greens of the forest. White text "That's 3,900 trees per hour" is overlaid in the lower center.
0:05logging machine carrying logs
Medium shot of a large green logging machine with tracked wheels, slowly moving through a dense forest. The machine is heavily laden with a towering pile of freshly cut tree logs, securely held by its mechanical arm. The forest floor is covered in dark green undergrowth and pine needles. Tall, slender conifer trees with dark bark fill the background. The lighting is natural, dappled sunlight filtering through the dense canopy, creating a mix of shadows and highlights. The overall color palette is rich greens and browns. White text "94,000 per day" is overlaid in the lower center.
0:09massive log pile aerial
High-angle aerial wide shot showing an expansive logging operation. A vast, meticulously stacked pile of freshly cut tree logs, extending for a significant distance, dominates the foreground. The logs are various shades of light brown and tan. Adjacent to the log pile is a dark asphalt road where a red logging crane is actively offloading logs from a white semi-trailer truck. Another logging truck is visible further down the road. Beyond the road and logging area, a vibrant green field stretches into the distance under a bright sky with scattered white clouds. The overall scene depicts industrial-scale deforestation, with distinct color contrasts between the green fields, dark road, and light brown logs. White text "34,000,000 per year Just to make paper towels, toilet paper and tissues" is overlaid in the lower center.
0:15lush forest
Wide shot of a serene, sun-dappled forest. Tall, slender deciduous trees with light grey bark and vibrant green foliage reach towards the sky. Sunlight filters through the canopy, creating bright highlights and deep shadows on the forest floor, which is covered with brown leaves and green undergrowth. A narrow, winding dirt path is visible in the lower center, leading deeper into the woods. The overall mood is peaceful and natural, with a dominant color palette of various greens and earthy browns. White text "But paper doesn't have to come from trees" is overlaid in the lower center.
0:19unwrapping paper towels
Medium shot focused on a person's hands unwrapping a package of paper towels. The hands, with fair skin, are holding a rectangular, white plastic-wrapped pack of paper towels adorned with a green leaf design. The person is wearing a light grey long-sleeved shirt. The background is a softly blurred, light-colored interior, possibly a kitchen or bathroom. The lighting is soft and even. White text "Seedling makes" is overlaid in the lower center.
0:20tearing toilet paper
Close-up shot focusing on a person's hands tearing a sheet from a roll of white toilet paper. The person has fair skin and is wearing a light-colored, possibly white or cream, long-sleeved garment. The hands gently pull a single sheet, revealing its texture. The background is a soft, light-colored blur. The lighting is bright and even, highlighting the clean white of the toilet paper. White text "Seedling makes tree-free paper products" is overlaid in the lower center.
0:21placing toilet paper on holder
Medium shot of a person's hand placing a full roll of white toilet paper onto a wall-mounted holder. The hand, with fair skin, is seen sliding the roll onto a dark, cylindrical holder. The background features warm, vertical wooden paneling, indicating a bathroom setting, and the side of a white toilet tank is visible in the upper right. The lighting is natural and warm, bringing out the texture of the wood. White text "Seedling makes tree-free paper products" is overlaid in the lower center.
0:23field of bamboo sugarcane
Wide, low-angle shot of a vast field of tall, lush green grass swaying gently in the breeze, likely depicting bamboo or sugarcane. The sky above is bright blue with large, fluffy white clouds, suggesting a sunny day. The dominant color is vibrant green, contrasting with the blue and white of the sky. The lighting is bright and natural, casting subtle shadows within the dense foliage. White text "From fast-growing" is overlaid in the lower center.
0:25water droplets on leaves
Extreme close-up shot of green plant leaves covered in numerous clear water droplets, possibly from rain or dew. The droplets glisten under bright, natural light, reflecting the surrounding environment. The background is softly blurred into a bokeh of light greens and whites, making the droplets on the foreground leaves stand out. The texture of the leaf veins is visible. The overall impression is fresh and natural. White text "From fast-growing bamboo and sugarcane" is overlaid in the lower center.
0:27brand logo and call to action
A clean, white screen featuring black, minimalist text and a call to action. The main text "Seedling" is displayed in a elegant, handwritten-style font, followed by "By Grove" in a smaller, sans-serif font. Behind the text, a faint, translucent green and yellow-green bamboo leaf graphic is visible. Below the text, a call to action reads "Click for a free $30 starter set" in a smaller font, accompanied by a black, downward-curved arrow icon pointing to the right. The overall aesthetic is clean, modern, and inviting. The lighting is bright and even, as if from a screen.