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0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK

Ad Copy

As a person living with diabetes, you know the emotional toll can be just as real as the physical. What are some of the myths you’ve heard from people? What do you wish people knew about living with diabetes? See personal stories about diabetes stigma at abovebias.com. #AbovetheBias #DiabetesStigma #FreeStyleLibre Information contained herein for global distribution. Local legal and regulatory approval is required to publish any content. ©2024 Abbott. ADC-105390 V1.0

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FreeStyle Libre US

AI Analysis

Transcript

0:00I heard it's preventable.

0:04I thought diabetics couldn't eat that.

0:08You did it to yourself.

0:11Words don't just hurt. They harm.

Text on Screen

0:00I heard it's preventable.

0:01Do you even exercise?

0:01If you didn't sit around all day...

0:01No more cake for you.

0:01Not making much progress, are we?

0:01This post is giving me diabetes.

0:01You did it to yourself.

0:01You NEED to get fit.

0:01you should really watch what you eat.

0:03If you didn't sit around all day...

0:03No more cake for you.

0:03Not making much progress, are we?

0:03This post is giving me diabetes.

0:03You did it to yourself.

0:03You should really watch what you eat.

0:03Do you even exercise?

0:04I thought diabetics couldn't eat that.

0:05Do you even exercise?

0:05No more cake for you.

0:05Not making much progress, are we?

0:05You should really watch what you eat.

0:05you didn't sit around all day...

0:08You did it to yourself.

0:08No more cake for you.

0:08This post is giving me diabetes.

0:08You NEED to get fit.

0:08You should really watch what you eat.

0:11They harm.

0:11Words don't just hurt.

0:14#ABOVETHEBIAS

0:14Abbott

0:14Find out more

0:14Information contained herein for global distribution. Local legal and regulatory approval is required to publish any content. © 2024 Abbott. ADC-102584 V1.0.

0:14Libre

Scenes (6)

0:00opening dark blurry text

The scene opens on a completely dark, almost black screen, devoid of any discernible features or light sources, creating an initial impression of a void or a deep, empty space. Gradually, from the very center of the frame, a faint, heavily blurred, light grey text begins to manifest, almost imperceptibly emerging from the blackness. The text is initially too indistinct and out of focus to be deciphered, presenting only a ghostly, elongated smudge of light. This subtle appearance builds a sense of anticipation and mystery. The lighting is extremely dim, with the only illumination originating from the nascent, blurry textual element itself, which emits a soft, ethereal glow. The camera remains perfectly static, maintaining a direct, head-on perspective, allowing the viewer's attention to be solely drawn to this ambiguous, developing visual. The overall mood is solemn and foreboding.

0:01negative comments first quote

The dark background persists, now filled with numerous blurry, light grey text fragments, resembling various negative social media comments about diabetes. These texts are scattered across the screen, some larger, some smaller, some partially visible at the edges, creating a chaotic and overwhelming visual effect. In the center, a clear, white, sans-serif text in quotation marks reads: "I heard it's preventable." This central text stands out sharply against the blurred background. The perspective is slightly angled, as if looking at a screen from a side angle, and the camera subtly zooms in and out, or shifts, making the background text slightly re-focus and blur. The dominant color palette is dark grey and white, creating a somber, critical atmosphere. No specific lighting source is visible, but the text glows faintly.

0:07negative comments second quote

The visual style continues from the previous scene with a dark background and a flurry of blurry, light grey text fragments representing negative comments. The camera continues its subtle, disorienting movements, subtly zooming and shifting perspective, making the background text constantly appear and disappear from focus. In the center, another clear, white, sans-serif text in quotation marks appears, replacing the previous one. This new text reads: "You did it to yourself." This quote is stark and accusatory, prominently displayed against the swirling, out-of-focus background. The overall color palette remains dark grey and white, reinforcing the negative, overwhelming, and critical atmosphere.

0:11transition blur to white

This scene marks a rapid and dramatic visual transition. The previously dark, chaotic background, dense with blurred text fragments, undergoes an immediate and intense transformation. All the textual elements and the dark tones rapidly blur into an even greater degree of indistinctness, coalescing into a shimmering, light grey, almost white haze. Simultaneously, the entire screen brightens with incredible speed, shifting from the oppressive darkness to a luminous, almost pure white. This swift and impactful change signifies a cleansing or a release from the preceding visual noise and negativity. The rapid brightening creates a sense of relief or revelation, completely altering the atmosphere from somber to stark and clean. There are no recognizable objects or environmental details, only the dynamic interplay of color and light transforming the entire frame.

0:12final message harm

The scene features a clean, soft grey background, slightly off-white, with subtle shadows suggesting depth, though it largely appears flat. Centered on the screen, clear, black sans-serif text reads: "Words don't just hurt. They harm." The text is concise and impactful, presented in a straightforward, easy-to-read font. A subtle, large, dark grey circular shape appears to enter the frame from the top right, partially visible, adding a hint of abstract composition to the otherwise minimal scene. The lighting is even and bright, highlighting the text. The overall mood is contemplative and serious.

0:13brand outro call to action

The background transitions to a solid, dark charcoal grey. In the top left corner, the "Libre" logo appears, featuring a stylized yellow butterfly icon next to the word "Libre" in white, sans-serif font. Below this, large, bold yellow text commands attention: "Find out more." Further below, a white hashtag reads "#ABOVETHEBIAS". At the bottom, small white legal text is present. In the bottom right corner, the "Abbott" logo, a distinctive 'A' icon with the word "Abbott" in white, is displayed. The lighting is flat and even, clearly illuminating all the text and logos. The overall mood is informative and calls to action. The dominant colors are dark grey, yellow, and white, creating a clean, professional, and branded look.

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