0:00close up dispensing liquid The scene features a close-up shot focused on a dark-skinned hand pressing a red button on a black spigot, which is attached to a large white cardboard box. A clear stream of liquid is dispensing from the spigot downwards. The background is blurred, showing a light wooden surface in the lower right, suggesting a countertop, and a white, possibly tiled or cabinet, surface in the upper left. The lighting is bright and even, highlighting the details of the hand and the spigot. The dominant colors are the dark skin tone of the hand, the black spigot with a red button, and the clear liquid against the neutral background. White text overlays appear: 'Refill your bottles' (0-1500ms) and 'from home' (1500-3125ms). The camera is static, maintaining a tight frame on the action.
0:03medium shot refilling bottle The camera pulls back to reveal a medium shot of the same action, now showing the full white cardboard box on a light wooden countertop, and a person's upper body from the chest down, wearing a white top and black bottoms. The hand continues to press the spigot, and the clear liquid is now visibly flowing into a white, opaque bottle with a slight curve, which the person holds with their left hand. The background features white kitchen cabinets and a subtle white subway tile backsplash, indicating a home environment like a laundry room or kitchen. The lighting remains bright and even. White text overlays appear: 'to reduce single-use plastic' (3125-4500ms) and 'from your routine' (4500-5083ms). The branding 'ATTITUDE' and other product information are visible on the white box. The overall color palette is clean, dominated by whites, light wood, and the dark elements of the spigot and the person's clothing. The camera is static.
0:05brand logo end card The scene transitions to a stark black background with white text centered in the frame. The primary text is 'ATTITUDE', stylized with a small pine tree icon replacing the 'I'. Below this, in a smaller font, are the lines 'NATURAL HOME & BODY CARE' and 'IN ECO REFILLS'. At the very bottom, in an even smaller font, is the website 'attitudeliving.com'. The lighting is uniform, providing high contrast for the white text against the black background. There are no other visual elements, creating a clean and direct presentation of the brand information. The camera is static.
