0:00baby chewing phone case A close-up shot focuses on a baby with light red hair and bright blue eyes, wearing a sage green long-sleeved onesie and white socks. The baby is seated on an adult's lap, whose torso, clad in a dark gray knitted sweater and blue jeans, is visible in the blurred background. The baby is holding a textured, brown Pela phone case, which features a circular magnetic charging area and a camera cutout, and is actively putting it in its mouth. The background subtly suggests a cozy indoor setting with a white sofa and a light-colored, possibly wicker, chair. The lighting is soft and even, highlighting the baby's features. Text overlay in white reads: 'This is the healthiest'. The camera remains static.
0:03woman smiling with baby A medium shot frames a woman with long, wavy blonde hair and a radiant smile. She is wearing a dark gray knitted sweater and red lipstick. She is seated on a white sofa, with the baby, mostly out of frame save for its head and shoulders, still holding the brown phone case. The woman looks directly into the camera, exuding a friendly and confident demeanor. The background features a large, light-colored wicker hanging chair and a white wall, all bathed in soft, natural light, creating a bright and inviting atmosphere. The overall color palette is warm, dominated by beige, white, and gray tones. Text overlay: 'phone case you'll ever eat. I mean, meet.' The camera remains static.
0:07phone cases on wood An overhead shot presents a visually appealing array of colorful Pela phone cases, each featuring a unique pattern. The cases are arranged neatly in a row on a light-colored wooden surface, which exhibits a distinctive herringbone pattern. Each case is designed for an iPhone, clearly showing the precise camera cutouts. Specific designs visible include a beige case with blue and orange citrus fruits, another beige case adorned with red pomegranates, a third beige case with delicate yellow wildflowers, and a light gray case depicting a white mountain landscape. Text overlays appear sequentially over the cases, starting with 'This is a Pela Case, Plant-based,' then 'Nontoxic,' and finally 'Compostable.' The entire scene is brightly and clearly lit, emphasizing the intricate details and vibrant colors of the cases against the warm wood background. The camera is static.
0:08woman holding phone asking question A medium close-up shot focuses on the woman from earlier scenes, who has long, wavy blonde hair and is wearing a white shirt under a light beige knitted cardigan. Her lips are adorned with bright red lipstick. She holds a light green Pela phone case in her hands, looking directly at the camera with an inquisitive and engaging expression. The background consists of a textured, light beige wicker hanging chair, providing a soft and inviting backdrop. The lighting is soft and even, highlighting her features and the phone case. Text overlay: 'Now, why does that matter?' The camera remains static.
0:09pink phone case on wood A high-angle shot captures a solid pink Pela phone case resting on a light-colored wooden table. The table's surface features a distinctive sunburst pattern, adding visual interest. The phone case is clearly identifiable as an iPhone model due to its camera cutouts. The scene is well-lit, with bright, even lighting that emphasizes the texture of the wood and the smooth surface of the phone case. Text overlay: 'On average,' The camera is static.
0:10hand touching phone case A medium close-up, overhead shot shows a female hand with neatly manicured, light-colored nails. A prominent gold ring adorns her index finger. The hand is gently placing an iPhone, encased in a beige Pela phone case with a vibrant yellow wildflower pattern, onto a dark wooden floor featuring a herringbone pattern. The action is slow and deliberate. The lighting is soft but effectively highlights the ring, the hand, and the intricate pattern of the phone case against the dark wood. Text overlay: 'people like you'. The camera remains static.
0:11sunlight on marble countertop A close-up shot captures a pristine white marble countertop. Strong, natural light streams in from the left side of the frame, creating distinct, elongated shadow patterns across the smooth, reflective surface. The countertop is clean and devoid of any objects, emphasizing its texture and the interplay of light and shadow. Text overlay: '2,617 times a day.' The camera is static, allowing the viewer to observe the subtle details of the marble and the natural lighting effects.
0:12woman holding phone repeating statistic A medium close-up shot features the woman from previous scenes, with her long, wavy blonde hair cascading around her shoulders. She is wearing a white shirt and a light beige knitted cardigan, and her lips are highlighted with bright red lipstick. She holds a light green Pela phone case prominently in her hands, looking directly at the camera with a confident and engaging smile. The background is softly blurred, revealing the familiar light beige wicker hanging chair. The lighting is consistently soft and even. Text overlay: '2,617 times a day.' The camera remains static, maintaining focus on the woman and the product.
0:14baby on couch looking up A medium shot captures the baby from earlier, with its distinctive light red hair. The baby is dressed in a sage green long-sleeved onesie and white socks. It sits upright on a plush, light beige sofa, looking up and slightly to the right with an inquisitive, almost surprised expression. The background is gently blurred, showing more of the sofa and a hint of a wall, maintaining a soft and cozy atmosphere. The lighting is soft and even, highlighting the baby's curious gaze. Text overlay: 'Heck,' The camera remains static.
0:15baby smiling on couch A close-up shot intimately frames the baby from the previous scene, now with a wide, infectious smile, looking towards the right side of the frame. The baby is wearing the same sage green long-sleeved onesie. The background is a soft, blurred expanse of the light beige sofa, keeping the focus entirely on the baby's joyful expression. The lighting remains soft and even, enhancing the warmth of the scene. Text overlay: 'you're touching it'. The camera is static.
0:16hand putting phone into bag A high-angle, medium close-up shot captures a person's hands, likely female, with a gold ring adorning the left ring finger and neatly manicured nails. The hands are carefully placing an iPhone, protected by a beige Pela case featuring a vibrant yellow wildflower pattern, into a small, black leather crossbody bag. The bag is detailed with gold hardware, including a zipper and chain elements. The action unfolds on a polished light wooden table. Text overlay: 'And every time'. The lighting is bright and even, highlighting the details of the phone case, bag, and jewelry. The camera is static.
0:18hand sliding phone A close-up shot, taken from a high angle, features a female hand with neatly manicured nails. A distinct light green ring is worn on the middle finger. The hand is shown sliding an iPhone, protected by a beige Pela phone case with a striking red pomegranate pattern, across a smooth, light wooden surface. The movement is fluid and controlled from left to right. Text overlay: 'you touch your plastic'. The bright lighting illuminates the hand, the ring, and the vibrant pattern of the phone case. The camera remains static.
0:19person walking with phone A slightly blurred, handheld, medium shot provides a first-person perspective, following a person as they walk. The person's hand, adorned with a ring, is holding an iPhone, which is protected by a beige Pela case featuring a blue geometric pattern with some red accents. The phone is held casually near the hip. The background flashes past, showing a plain white wall and a dark doorway, suggesting an indoor transition. Text overlay: 'it's slowly disintegrating'. The camera movement is intentionally shaky, conveying a sense of everyday, unposed activity.
0:20woman baby on couch holding phone A medium shot captures the woman and baby seated together on a comfortable, light beige sofa. The woman, with her long blonde hair, wears a dark gray knitted sweater and blue jeans. She is holding an iPhone, secured in a blue and white patterned Pela case, in her left hand, using it to gesture as she speaks. Beside her, the baby, with light red hair and a sage green onesie, is engrossed in playing with a small wooden toy featuring colorful geometric shapes. The background reveals light-colored curtains and a simple white wall, creating a clean indoor environment. The lighting is soft and natural, contributing to a warm, homely atmosphere. Text overlay: 'into billions of microplastics that are toxic'. The camera remains static.
0:23baby with toy on couch The scene begins with a brief, rapid blur of the woman and baby, quickly transitioning into a sharp zoom-in that focuses tightly on the baby. The baby, with its light red hair, is wearing a sage green onesie and white socks, seated on a light beige sofa. An adult hand, presumably the woman's, is gently resting on the baby's back. The baby is entirely absorbed in playing with a small wooden toy, which has colorful geometric shapes. The background remains a softly blurred expanse of the light beige sofa. Text overlay: 'endocrine disruptors for you and your little one.' The rapid zoom-in draws immediate attention to the baby and its interaction with the toy. The camera executes a quick zoom-in.
0:25macro phone case pattern A very quick and dynamic macro shot displays a white phone case adorned with delicate blue floral and plant patterns. The camera moves rapidly across the surface of the case, creating a motion blur that makes precise details momentarily indistinct but highlights the general aesthetic. The movement adds a sense of speed and transition to the scene. Text overlay: 'As a mom,' The camera performs a rapid panning motion.
0:26woman holding empty phone case A close-up shot focuses on a woman's hands, with neatly manicured nails and a silver ring on her left ring finger. She is holding an empty, light beige Pela phone case, with the interior facing the camera. The internal structure, including a circular magnetic area and faint text, is clearly visible. The background is softly blurred, showing a portion of her dark gray knitted sweater, which provides a contrasting texture. Text overlay: 'that's why I switched to Pela Cases'. The lighting is soft and even, highlighting the details of the case and the ring. The camera remains static.
0:27woman attaching phone to case A close-up shot captures a woman's hands, featuring neatly manicured nails, as she skillfully attaches an iPhone into a patterned Pela phone case. The iPhone's dark camera cluster is prominently visible before being fully encased. The Pela case is beige with a delicate yellow wildflower pattern. The background is gently blurred, revealing a segment of her dark gray knitted sweater. The action is smooth and deliberate, showcasing the ease of assembly. The lighting is soft and consistent, ensuring clear visibility of the interaction. The camera is static.
0:28baby playing with phone on floor A medium shot, taken from a slightly elevated angle, shows the baby from previous scenes, with its light red hair, dressed in a sage green onesie. The baby is crawling on a textured, light brown woven rug, completely absorbed in playing with an iPhone protected by a white and blue patterned Pela case (featuring delicate flowers and leaves). The baby is looking down at the phone, engrossed in its activity. In the blurred background, an adult's legs, wearing blue jeans and white sneakers, are visible, along with parts of a dark wooden chair. Text overlay: 'with my Pela Case. I never have to'. The lighting is soft and warm, contributing to a cozy home environment. The camera remains static.
0:30baby with pink phone case on lap A close-up shot features the baby, with its light red hair, wearing a sage green onesie and white socks, seated on an adult's lap. The baby is holding a solid pink Pela phone case, looking down at it with a neutral, contemplative expression. The adult's dark gray sweater and blue jeans are visible, providing a soft background. Text overlay: 'worry about him'. The lighting is soft and consistent, creating an intimate feel. The camera is static, focusing on the baby's interaction with the phone case.
0:31baby drooling on phone case A close-up, slightly Dutch-angled shot presents the baby's face, partially obscured by an iPhone in a light blue patterned Pela case. A visible tear or trace of drool glistens on the baby's cheek. The baby is lying on a light-colored surface, reaching out towards the phone. The phone case features a playful pattern that appears to include cowboy boots and stars. Text overlay: 'grabbing my phone or biting it'. The subtle tilt of the camera adds a dynamic, personal touch. The lighting is soft and diffused, highlighting the baby's delicate features. The camera is static, but the slight angle gives a sense of immediacy.
0:32baby biting phone case A very close-up shot focuses intensely on the baby's face, specifically from the nose up, revealing bright blue eyes and light red hair. The baby is actively biting on an iPhone, which is encased in a light blue patterned Pela case adorned with cowboy boots and stars. The baby's gums are visible as it mouths the case. Text overlay: 'or biting it'. The background is blurred and dark, ensuring the viewer's attention remains solely on the baby's interaction with the phone case. The lighting is soft but direct, highlighting the baby's features. The camera is static.
0:33baby throwing phone A medium close-up shot focuses on the baby's arm and hand, clad in a sage green onesie sleeve, as it deliberately pushes an iPhone, protected by a patterned Pela case, off a light-colored woven rug. The phone slides out of the frame towards the right. To the left, a wooden side table with a sunburst pattern is partially visible. Text overlay: 'or chucking it.' The lighting is soft and even, highlighting the baby's action. The camera is static, capturing the decisive movement. The scene effectively conveys the rough handling a phone might receive from a child.
0:34phone dropping on rug A low-angle shot, as if from the perspective of the phone, shows an iPhone encased in a light gray Pela case (featuring a subtle mountain landscape design) falling through the air onto a textured, light brown woven rug. The phone lands flat on its back with a soft impact. In the background, glimpses of a white dresser and sections of a wooden floor are visible. Text overlay: 'Oopsie.' The lighting is soft and ambient, providing a clear view of the fall. The camera is static, capturing the moment of impact.
0:35woman picking up phone A medium close-up shot features the woman from earlier, with her long blonde hair. She is wearing a cozy light brown knitted sweater and red lipstick, seated at a light wooden table. She reaches down to pick up an iPhone, which is protected by a light gray Pela case featuring a mountain landscape design, from the table. Her expression shifts from an initial concern to a subtle relief and a gentle smile as she carefully examines the phone, touching its surface. The background shows a white door and a window with light-colored blinds. Text overlay: 'Oh, just a little bump. You're okay.' The lighting is soft and warm, enhancing the genuine emotions displayed. The camera is static.
0:38phone dropping on rug angle2 A low-angle shot presents an iPhone, encased in a light gray Pela case (adorned with a mountain landscape design), as it falls onto a textured, light brown woven rug. The phone lands on its side, demonstrating a different angle of impact. In the background, the polished wooden floor is visible, along with the slim metal legs of a table. Text overlay: 'It's completely durable'. The lighting is consistent with indoor natural light, providing clear visibility of the product and its impact. The camera is static.
0:39phone dropping on hard floor A high-angle shot captures an iPhone, protected by a light gray Pela case (featuring a mountain landscape design), falling through the air and landing face-down onto a light-colored wooden floor. The phone exhibits a slight bounce upon impact, indicating resilience. The background extends the wooden floor, with a section of a light-colored rug visible further back. Text overlay: 'and will protect my phone'. The lighting is bright and even, clearly showing the phone's fall and landing. The camera is static, focusing on the moment of impact.
0:40phone dropping down stairs A low-angle shot, positioned at the bottom of a wooden staircase, observes a person (wearing black pants and a top) walking down the stairs. An iPhone, encased in a dark-colored phone case (likely a brown or black Pela case), is accidentally dropped from the top of the staircase and bounces down several steps towards the camera. The staircase has white risers and warm wooden treads, complemented by a white handrail. Text overlay: 'from all the accidents,' The lighting is even, allowing for clear observation of the phone's descent. The camera is static, capturing the entire fall in one continuous view.
0:41baby playing with phone on rug 2 A medium shot captures the baby, with its light red hair, dressed in a sage green onesie and white socks. The baby is seated on a textured, light brown woven rug, playing vigorously with an iPhone protected by a light gray Pela case (featuring a mountain landscape design). The baby is seen gently but repeatedly hitting the phone against the rug, testing its durability. In the blurred background, an adult's legs, wearing blue jeans and white sneakers, are visible. Text overlay: 'drops, and scratches.' The lighting is soft and warm, contributing to a domestic atmosphere. The camera remains static, highlighting the baby's playful interaction and the case's resilience.
0:43rotating phone case display An overhead shot showcases a dynamic, rotating display of multiple Pela phone cases. The cases are arranged in a crescent shape on a light-colored wooden surface, which features a distinctive herringbone pattern. Each case boasts a different, vibrant design, including patterns like citrus fruits, pomegranates, yellow flowers, mountain landscapes, solid pink, solid light blue, solid brown, and a unique vegetable/produce theme. The display slowly rotates, revealing more of the diverse collection from right to left. Text overlay: 'Pela cases are the most sustainable phone case on the planet.' The lighting is bright and clear, enhancing the visual appeal of the colorful designs. The camera remains static, while the product display itself is animated.
0:46hand placing phone on gravel A close-up, high-angle shot captures a female hand, adorned with multiple silver rings on various fingers, as it carefully places an iPhone, housed in a light green Pela case, onto a rough, pebbly gravel surface. The phone case itself has a subtle, textured wavy pattern. Text overlay: 'It's compostable and designed'. The lighting is natural and bright, indicative of an outdoor setting, and creates soft shadows that add depth to the scene. The camera is static, providing a clear and steady view of the interaction between hand, phone, and natural environment.
0:48phone case on gravel turtle An overhead shot presents a light green Pela phone case lying flat and centrally on a bed of gravel. The case features an intricately engraved or embossed design of a sea turtle, which stands out against the green. Text overlay: 'to fully break down'. The lighting is bright and natural, suggesting an outdoor environment and emphasizing the texture of both the gravel and the phone case. The camera is static, providing a clear, detailed view of the product's design and its natural setting.
0:49phone case in white flowers An overhead shot showcases a light purple or off-white Pela phone case, featuring an engraved pattern (possibly leaves or waves), gently nestled among a cluster of small white flowers with vibrant green leaves. The setting is distinctly natural and outdoors, emphasizing the eco-friendly nature of the product. Text overlay: 'in 3 to 6 months.' The lighting is natural and bright, illuminating the delicate flowers and the subtle pattern on the phone case. The camera remains static, allowing for a clear and serene visual presentation.
0:50phone case on wood chips An overhead shot captures a light green speckled Pela phone case lying on a bed of reddish-brown wood chips. The phone case has a textured surface, showcasing its unique material composition. Text overlay: 'Unlike plastic'. The natural and bright lighting highlights the organic textures of both the phone case and the wood chips, reinforcing the product's environmental message. The camera is static, providing a clear, top-down view.
0:51phone case on grass honeycomb An overhead shot presents a vibrant yellow Pela phone case, distinctly featuring a honeycomb pattern with subtle bee engravings, lying on lush, green grass under bright sunlight. The natural setting emphasizes the eco-friendly aspect of the product. Text overlay: 'phone cases'. The clear, crisp lighting enhances the rich color of the grass and the intricate details of the phone case's design. The camera is static, offering a serene and focused view.
0:52landfill drone shot A high-angle aerial drone shot reveals a massive, sprawling landfill site, bustling with activity. A green garbage truck is prominently visible on a dirt path that cuts through the center of the scene, surrounded by vast, undulating piles of trash, including abundant plastic waste. A striking bright pink umbrella stands out in the upper right quadrant of the frame, providing a stark contrast to the dreary landscape. The sky above is clear and blue. Text overlay: 'living in landfills'. The camera is static, capturing the overwhelming scale of waste from an elevated perspective.
0:53landfill wide shot A wide shot captures an expansive view of a massive landfill, extending to the horizon under a clear blue sky. The landscape is dominated by huge, irregular mounds of garbage, a chaotic mix of various materials. The sheer scale of the waste is overwhelming, conveying a sense of environmental degradation. Text overlay: 'for hundreds of years.' The lighting is natural and stark, emphasizing the vastness and bleakness of the scene. The camera is static, allowing the viewer to take in the full scope of the environmental problem.
0:55woman holding green phone case smile A close-up shot frames the woman's hands, which are holding an iPhone encased in a light green Pela phone case. Above the phone, the woman's lower face is visible, featuring red lipstick and a gentle, reassuring smile. Her hands are neatly manicured. The background is softly blurred, showing a segment of a white sofa, which provides a neutral backdrop. Text overlay: 'They're sustainable'. The lighting is soft and even, highlighting her expression and the product. The camera is static, maintaining focus on the woman's connection to the product's message.
0:56woman holding blue patterned phone case A close-up shot focuses on the woman's hands, holding an iPhone with a light blue patterned Pela phone case, which features a playful design of cowboy boots and stars. Her lower face, adorned with red lipstick and a slight smile, is visible just above the phone. Her hands are neatly manicured. The background is softly blurred, showing a white sofa. Text overlay: 'without sacrificing comfort, protection, or style'. The lighting is soft and even, ensuring clear visibility of the product and the woman's expression. The camera is static, emphasizing the details of the case and the woman's endorsement.
0:58woman looking at phone smiling A medium close-up shot captures the woman with long, wavy blonde hair, wearing a light brown knitted sweater. She is seated at a light wooden table, looking down at an iPhone, which is protected by a blue and white patterned Pela case (featuring a delicate floral or leaf design). A soft smile plays on her lips, suggesting contentment. The background reveals a white door and a window, adding to a bright, domestic setting. The lighting is soft and warm, enhancing the comfortable atmosphere. The camera is static, focusing on her relaxed interaction with the phone.
0:59woman holding pomegranate case grip A close-up shot focuses on a woman's hands, characterized by neatly manicured nails and a silver ring on her left ring finger. She is holding an iPhone encased in a beige Pela case, prominently featuring a vibrant red pomegranate pattern. She gently bends the case, demonstrating its flexibility and highlighting its 'grippy' texture. The blurred background reveals a portion of her dark gray knitted sweater, creating a soft contrast. Text overlay: 'with a soft, grippy feel.' The lighting is soft and even, accentuating the details of the case and the action. The camera is static.
1:00woman typing on phone A close-up shot intently focuses on a woman's hands as she actively types on an iPhone. A silver ring graces her left ring finger, and a gold ring is on her right. The iPhone is protected by a light blue Pela case, which features a subtle mountain landscape design. Her fingers move swiftly and gracefully across the screen, demonstrating ease of use. Her light brown knitted sweater is visible in the softly blurred background, providing a subtle contextual element. Text overlay: 'continue multitasking'. The lighting is soft and consistent, ensuring clear visibility of her actions. The camera is static, capturing the detailed interaction.
1:02woman on phone call A medium close-up profile shot captures the woman from earlier, with her long, wavy blonde hair. She is wearing a light brown knitted sweater and red lipstick. She holds an iPhone, encased in a beige and blue patterned Pela case (featuring citrus fruits and a geometric design), to her ear, simulating a phone call. Her expression is serious and focused, conveying concentration. The background is softly blurred, showing a window, hinting at an indoor setting. Text overlay: 'like the super mom you are, whether you're'. The lighting is soft and warm, creating a pleasant, natural ambiance. The camera is static.
1:04hand picking up phone A close-up, high-angle shot captures a female hand, adorned with a light green ring on the middle finger, as it swiftly picks up an iPhone. The phone is protected by a beige Pela case featuring a vibrant red pomegranate pattern, and is lifted from a light wooden surface. The action is quick and efficient. Text overlay: 'running out the door,' The lighting is bright and even, highlighting the hand, the ring, and the phone case. The camera is static, focusing on the rapid retrieval of the phone.
1:05woman taking photo of baby An over-the-shoulder shot provides a view of a woman, whose back and arm (wearing a dark gray knitted sweater) are visible. She is holding an iPhone, housed in a light blue case, with its screen displaying an active camera app interface. The phone is pointed towards the baby, who is seated on a light beige sofa, wearing a sage green onesie and playing with a wooden shape sorter toy. The woman is actively photographing the baby. Text overlay: 'capturing precious moments,' The background shows light-colored curtains, contributing to a soft, domestic ambiance. The lighting is natural and gentle. The camera is static, offering a glimpse into a personal moment.
1:07woman relaxing with phone on couch A medium shot frames the woman from earlier, with her long, wavy blonde hair. She is wearing a dark gray knitted sweater and is comfortably seated on a light beige sofa, partially covered by a cozy beige and white striped blanket. She looks down at an iPhone, protected by a solid pink Pela case, with a soft, relaxed smile. The woman appears peaceful and content. The background features light-colored curtains and a simple white wall, contributing to a tranquil domestic setting. Text overlay: 'or sneaking five minutes of alone time on your phone.' The lighting is soft and warm, enhancing the calm atmosphere. The camera is static, capturing a moment of quiet personal time.
1:09woman showing phone case grip A close-up shot focuses on a woman's hands, with neatly manicured nails and a silver ring on her left ring finger. She is holding an iPhone, encased in a light blue Pela case featuring a mountain landscape design. She deliberately squeezes the sides of the case, demonstrating its grippy texture and flexibility. The blurred background reveals a portion of her dark gray knitted sweater. Text overlay: 'They're grippy,' The lighting is soft and even, highlighting the action and the product's feature. The camera is static, ensuring clear visibility of the demonstration.
1:10woman talking grip not sticky A medium close-up shot features the woman from earlier, with her long, wavy blonde hair. She is wearing a dark gray knitted sweater and red lipstick. She holds an iPhone, protected by a light blue Pela case with a mountain landscape design, in her left hand. She looks directly at the camera, speaking with an engaging and confident smile, articulating a key product benefit. The background features the light beige wicker hanging chair and a white wall, providing a soft, consistent backdrop. Text overlay: 'not sticky. There's a huge'. The lighting is soft and even, enhancing her approachable demeanor. The camera is static, focusing on her persuasive presentation.
1:12woman talking about designs A medium shot captures the woman from earlier, with her long, wavy blonde hair. She is wearing a white shirt under a light beige knitted cardigan, seated at a light wooden table. She looks directly at the camera with an enthusiastic and engaging expression, gesturing broadly with her hands. As she speaks, various Pela phone cases (including designs like citrus fruits, yellow flowers, red leaves, solid pink, and solid green) appear as animated overlays, floating around her head, visually representing the wide array of options. The background shows a window with light brown blinds, adding depth to the domestic setting. Text overlay: 'difference. There are over 500 designs to choose from,' The lighting is bright and warm, enhancing her energetic delivery. The camera is static.
1:15screen recording customization A high-angle shot captures a female hand, with neatly manicured nails, interacting with the screen of an iPhone. The phone, encased in a light green Pela case, is resting on a light wooden table. The phone screen displays a Pela Case website interface, specifically for customizing phone cases. The hand is seen tapping through various color options and other customization features, demonstrating the user-friendly design process. Text overlay: 'even with the option to fully customize your own.' The lighting is bright and even, providing clear visibility of the screen and the interaction. The camera is static, focusing on the digital interface and the user's engagement.
1:18screen recording photo selection A high-angle shot captures a female hand, with neatly manicured nails, interacting with the screen of an iPhone. The phone, housed in a light green Pela case, is resting on a light wooden table. The screen displays a photo selection interface, showing multiple photos of the baby from earlier scenes. The hand selects one particular photo, which then dynamically appears on a preview of a phone case design. The user then meticulously adjusts the photo's size and position on the case. Text overlay: 'But how am I supposed to decide which of the hundreds of photos to use of this little cutie?' The lighting is bright and even, ensuring clear visibility of the screen's content and the user's precise interaction. The camera is static, focusing on the customization process.
1:22woman holding plastic vs pela case A medium close-up shot features the woman from earlier, with her long, wavy blonde hair. She is wearing a light brown knitted sweater and red lipstick. She looks directly at the camera with a confident and persuasive expression, holding two distinct phone cases: a clear, rigid plastic one in one hand and a light green Pela case in the other. She gestures with both cases as she speaks, emphasizing the contrast. The background shows a window with light brown blinds, providing a bright and airy setting. Text overlay: 'Whether you like it or not, our kids are going to grow up touching phones, so we might as well'. The lighting is bright and warm, enhancing her engaging demeanor. The camera is static, focusing on her comparative presentation.
1:27woman showing pela case last time A close-up shot focuses on the woman's hands, with neatly manicured nails and a silver ring on her left ring finger. She is holding an iPhone encased in a light blue Pela case, which features a mountain landscape design. She brings the phone closer to the camera, showcasing the case's design and texture with a confident gesture. The blurred background reveals a portion of her dark gray knitted sweater. Text overlay: 'They're grippy, not sticky. There's a huge difference.' The lighting is soft and even, highlighting the product and her hand movements. The camera is static, providing a final, detailed look at the product.
1:29woman speaking final message A medium close-up shot frames the woman from earlier, with her long, wavy blonde hair. She is wearing a dark gray knitted sweater and red lipstick. She looks directly at the camera with a confident and friendly expression, holding an iPhone, protected by a light blue Pela case with a mountain landscape design, in her left hand. The background features the light beige wicker hanging chair and a white wall, providing a soft, consistent backdrop. The lighting is soft and even, highlighting her approachable demeanor as she delivers a final message. The camera is static.
1:31pela logo website A clean, minimalist animation displays a white background. The Pela logo, stylized as 'pela' in a clear, modern font, appears in the center of the screen. Directly below it, the website address 'pelacase.com' is presented in a straightforward typeface. The overall impression is clean, direct, and professional, serving as a call to action. The lighting is bright and uniform, ensuring high legibility of the text and logo. The camera is static, focusing on the graphic elements.
