0:00intro card golf stats The scene opens with a static graphic featuring a white rounded-rectangle card on a dark emerald green background. The background has a subtle gradient, with the bottom right corner being slightly lighter. The white card, positioned centrally and angled slightly, contains bold, dark green text that reads: 'Self-care tops the list of why Gen Z plays golf.' Below the text, a modern golf driver with a black shaft and a silver and black head is angled upwards from the bottom left, its head resting near the center of the card. A white golf ball with dimples is positioned to the right of the club head, sitting on the white card. The overall color palette is professional and calming, using deep greens and stark white for contrast, setting a clean and informative tone.
0:01young golfer swinging A close-up shot captures a young man, about 18-24 years old, fair-skinned with light blonde hair, in the midst of a powerful golf swing. He is wearing a dark polo shirt and a light-colored golf glove on his left hand. His body is twisted in motion, with the golf club held high behind his back, indicating the follow-through of a swing. His gaze is directed intensely towards the left, following the hypothetical trajectory of the ball. The background is a lush, out-of-focus tapestry of dark green foliage, suggesting a dense forest or tree line on a golf course. A bright green oval-shaped graphic with a white heart icon and the text 'Mental health and self-care' slides in from the left, along with a percentage counter animating up to '51%'. The lighting is natural and bright, highlighting his focused expression and the dynamic action.
0:04group golfers walking This medium shot shows three adult men walking on a golf course. On the left, a fair-skinned man with dark hair and sunglasses wears a light grey long-sleeved sweater and khaki pants, walking confidently. In the center, an African-American man with a beard and sunglasses wears a light beige long-sleeved polo shirt, holding onto a golf bag filled with clubs, looking directly at the camera with a slight smile. On the right, another fair-skinned man with a beard and sunglasses wears a maroon polo shirt under a dark grey cardigan, also holding a golf bag. They are walking from left to right across the frame. The background is a sprawling, vibrant green golf course with rolling hills, distant trees, and a clear blue sky, implying a beautiful, sunny day. A bright green oval-shaped graphic with a white two-person icon and the text 'Preferred social activity' slides in from the left, with a percentage counter animating up to '48%'. The scene conveys a relaxed and sociable atmosphere, emphasizing camaraderie.
0:07aerial golf course An aerial wide shot provides a sweeping view of a meticulously maintained golf course. The camera slowly pans across the lush green fairways, dotted with strategically placed sand bunkers with smooth, light-colored sand. Clusters of tall evergreen trees and deciduous trees in varying shades of green define the course boundaries and pathways. Small, faint figures of golfers can be seen on some greens, providing a sense of scale. The overall impression is one of expansive natural beauty and tranquility. A bright green oval-shaped graphic with a white plant icon and the text 'Time spent in nature' slides in from the left, with a percentage counter animating up to '43%'. The lighting is even and bright, indicating a clear, sunny day.
0:08animated infographic stats The scene transitions to a static, dark emerald green background. The top of the frame displays white, uppercase text that reads 'WHY GEN Z PLAYS GOLF'. Below this title, three identical rounded-rectangle buttons appear horizontally stacked, each initially displaying a white icon and white text: 'Mental health and self-care' with a heart icon, 'Preferred social activity' with a two-person icon, and 'Time spent in nature' with a plant icon. These buttons then animate and expand into progress bars. The bars fill from left to right, revealing percentage values on the right side: '51%', '48%', and '43%' respectively, illustrating the survey results. The animation is smooth and engaging, emphasizing data visualization. The color palette remains consistent with the brand, using dark green for the background and bright green for the active elements, reinforcing a clean, informative, and trustworthy aesthetic.
The scene features a static, dark emerald green background, consistent with the brand's primary color. A clean, white 'lightspeed' logo, comprising a stylized 'S' or lightning bolt graphic followed by the word 'lightspeed' in a sans-serif typeface, appears centered in the frame. Shortly after, a small, vibrant green rounded-rectangle button with a white arrow or play icon quickly animates into view to the right of the logo, adding a subtle interactive element. The overall composition is minimalist and effective, serving as a clear brand identification and call to engagement. The lighting is soft and even, highlighting the bright white and green elements against the dark background.
