0:00problem statistic 1 The scene opens with an underwater view, dominated by a vibrant, deep ocean blue color palette. Numerous small, light blue bubbles steadily ascend from the bottom right corner of the frame towards the top left, creating a dynamic yet calming visual effect. Bright shafts of light pierce the water from above, creating subtle reflections and highlighting the bubbles. In the middle-left of the frame, prominent white and yellow text is overlaid. The word "Every second" is highlighted in bright yellow, while the subsequent text "almost 50 plastic phone cases are thrown away" is in white. The text is clean, sans-serif, and easily legible, centered on the left side, conveying a stark environmental statistic. The camera remains static, capturing the gentle flow of the underwater environment.
0:03problem statistic 2 This scene continues the underwater aesthetic with a deep ocean blue background. Bubbles consistently rise from the bottom right, maintaining the serene yet dynamic visual texture. As the previous text fades, new text appears on the middle-left side of the frame. The phrase "that's the equivalent to" is displayed in white, followed by "4000 blue whales" in a striking yellow, and then "in weight per year" in white. The text uses the same clear, sans-serif font as the previous scene, emphasizing the staggering scale of the problem. The camera remains entirely static, allowing the viewer to absorb the impactful statistics against the fluid, blue backdrop. Bright shafts of light are still visible from the top of the frame, adding to the atmospheric depth.
0:08whale icon visualization The scene maintains the consistent deep ocean blue underwater environment with active bubbles rising on the right side. On the left side of the frame, a grid of simple, white, stylized blue whale icons gradually materializes. These icons are small and appear one by one, filling the left half of the screen in neat rows and columns. There are approximately 40-50 whale icons, visually representing the '4000 blue whales' statistic from the previous text, offering a concrete visual scale of the problem. The light filtering from above continues to illuminate the scene, casting soft glow on the rising bubbles. The camera remains static, allowing the motion graphic of the whales to be the focal point.
0:11solution message 1 The underwater blue background persists, with bubbles continuing their ascent on the right side of the frame. The whale icons from the previous scene have now faded out. New text appears on the middle-left, presented in white, sans-serif font: "saying NO to plastic isn't as hard as you think". This message shifts the tone from problem-identification to a more encouraging and empowering solution-oriented perspective. The text is clear and readable, against the consistent deep blue water, which is gently illuminated from above. The camera maintains a static position, focusing on the hopeful message and the continuous, subtle motion of the bubbles.
0:14solution message 2 This scene reinforces the positive shift, maintaining the serene deep ocean blue background and the continuous upward flow of bubbles on the right. The white text, using the familiar sans-serif font, appears on the middle-left side of the frame. It reads: "millions of people are making better choices everyday". The message is designed to build confidence and show that collective action is already underway and achievable. Sunlight continues to filter through the water from the top, casting a gentle, natural glow. The camera remains perfectly static, allowing the clear, encouraging message to take center stage against the soothing, active background of the underwater world.
The final scene features the familiar deep ocean blue background with bubbles continuously rising on the right side. In the center of the frame, the white 'pela' logo emerges gracefully. The logo is stylized, with a small green leaf integrated as the dot above the 'e', subtly hinting at environmental themes. Shortly after, a clean, white rectangular button with slightly rounded corners appears directly below the logo, displaying the text "Learn More" in a simple black sans-serif font. The soft underwater lighting and consistent bubble movement create a calm, appealing environment for the brand's reveal and call to action. The camera remains static throughout, ensuring full focus on the brand identity and the interactive element.
