0:00young woman excited product A young Asian woman, appearing to be in her mid-20s, with a vibrant smile and wide-open mouth, stands in a brightly lit Target aisle. She is holding a light blue and green 'First Day' vitamin bottle in her right hand, holding it up slightly. The background features tall shelving units stocked with various health supplements and personal care products, organized neatly. Fluorescent lighting from above illuminates the scene, creating a clean, bright atmosphere. The shelves are mostly white with some red accents. The woman is positioned slightly off-center to the right, looking directly at the camera with an expression of enthusiastic surprise. A red shopping basket hangs on her left arm. The dominant colors are the bright white of the store, the red of Target branding, and the colorful product packaging. A white text overlay "First Day is officially" appears at the bottom left of the frame.
0:00older woman smiling product A medium shot of an Asian woman, appearing to be in her 40s or 50s, standing in a brightly lit Target aisle. She is smiling gently while holding a light blue and green 'First Day' vitamin bottle in both hands, examining it. The background consists of tall, white shelving units filled with various brightly colored vitamin and supplement bottles, predominantly from the 'Olly' brand. The store is clean and well-lit by overhead fluorescent lights, casting soft, even shadows. The woman is positioned slightly to the right of the frame, looking down at the product with a serene, happy expression. The color palette is bright with splashes of red, green, blue, and yellow from the product packaging. A white text overlay "on target.com" is visible in the bottom center.
0:02groceries close up A high-angle close-up shot looking directly into a red Target shopping basket, filled with various groceries. Visible items include two light blue and green 'First Day' vitamin bottles prominently placed in the center, a gallon of 'Good & Gather' purified drinking water, a bag of 'Sharp Cheddar' cheese slices, a bag of 'Snack Cubes Mild Cheddar', green grapes, and bananas. The basket itself is made of red plastic with a distinctive perforated pattern. The lighting is bright and even, typical of a supermarket interior, highlighting the fresh and packaged products. The overall color palette is a mix of reds (basket), greens (vitamins, grapes), yellows (cheese, bananas), and blues (water bottle). A white text overlay "which makes my life" is displayed at the bottom center.
0:02woman checkout target A medium shot of an Asian woman, appearing to be in her 40s or 50s, at a Target self-checkout lane. She is in the process of placing a light blue and green 'First Day' vitamin bottle into a white plastic shopping bag on the bagging area. To her left is a red Target shopping cart containing a pack of bottled water. The background shows other self-checkout stations and parts of the store, including festive red and white holiday decorations hanging from the ceiling, suggesting a seasonal shopping period. The store is well-lit with bright overhead lights. The woman is focused on her task, with a neutral, efficient expression. The dominant colors are red, white, and various product colors. A white text overlay "so much easier" appears at the bottom center.
A close-up shot of a well-stocked aisle shelf in Target, specifically showcasing a wide array of vitamin and supplement bottles. The bottles are colorful, with many different brands and types visible, predominantly bright reds, blues, greens, and yellows, creating a visually appealing spectrum of products. The shelves are white with metal dividers, maintaining a clean and organized appearance. The lighting is bright and uniform, typical of a retail environment, making all product labels clearly visible. The shot focuses on the abundance of choices and the product category, with no people in frame. A white text overlay "an easy way" is positioned at the bottom center.
0:05shopping cart pov aisle A first-person perspective (POV) shot from a shopping cart moving down a long, brightly lit aisle in Target. The red edge of the shopping cart's handle is visible at the bottom of the frame, providing a sense of immersion. The aisle is lined with tall shelving units on both sides, stocked with various consumer goods, though the specific products are not clearly discernible due to distance and motion blur caused by the dolly movement. The floor is light-colored tile, reflecting the bright overhead fluorescent lighting that illuminates the entire space. The perspective gives a dynamic sense of movement and being actively engaged in the shopping experience. A white text overlay "to stay consistent" is at the bottom center.
0:05woman examining vitamins A medium shot of an Asian woman, appearing to be in her 40s or 50s, standing in a brightly lit Target aisle. She is holding a light blue and green 'First Day' vitamin bottle in both hands, examining it closely with a focused yet pleased expression. Her head is tilted slightly, indicating thoughtful consideration. The background shows tall shelving units packed with an assortment of vitamin and supplement bottles, mostly colorful plastic containers arranged neatly. The store's white ceiling with fluorescent lights is visible, providing bright, even illumination. A red shopping basket is visible to her left. A white text overlay "and being able to grab" is at the bottom center.
A wide shot capturing a vibrant section of a grocery store's produce aisle, likely within a Target store. The foreground features large, colorful displays of fresh fruits, including bright red apples, yellow lemons in transparent mesh bags, and large orange grapefruits. In the background, more green produce is visible, including green apples and other fruits, neatly arranged in rustic wooden crates and metal bins. Price signs are scattered throughout the display, with some clearly visible, like "$1.49" for grapefruits and "$39" for limes. The lighting is bright and natural-looking, enhancing the fresh colors of the produce. The overall atmosphere is fresh and inviting, typical of a well-stocked grocery department. A white text overlay "when I'm doing" is at the bottom center.
0:09woman in produce aisle A medium shot of an Asian woman, appearing to be in her 40s or 50s, pushing a red Target shopping cart through the produce section. She is looking forward, past the fresh fruit displays in the foreground which include grapefruits, limes, and lemons. In the background, other shoppers and grocery aisles are visible, indicating a busy store environment. The lighting is bright and even, characteristic of a supermarket. The woman is dressed in a black puffer jacket and blue jeans, with a neutral, focused expression as she navigates her shopping path. The red of the cart and the vibrant colors of the produce stand out. A white text overlay "online shopping" is displayed at the bottom center.
0:10shopping cart full A first-person perspective (POV) shot looking into a red Target shopping cart, now full of various groceries. Visible items include a large bottle of water, a bag of green grapes, a white decorative item (possibly a small plush toy), and the distinct light blue and green 'First Day' vitamin bottles. The cart is moving down a wide, brightly lit aisle in Target, with tall shelves of packaged goods visible on both sides of the aisle in the background. The floor is light-colored tile. The overhead fluorescent lighting creates a bright, clean environment. The full cart signifies a successful and completed shopping trip. A white text overlay "is such a win" is at the bottom center.
0:11woman picks womens multivitamin A medium shot of an Asian woman, appearing to be in her 40s or 50s, standing in a brightly lit Target aisle. She is holding a light blue and green 'First Day' vitamin bottle (specifically the Women's Multivitamin) in both hands, smiling as she examines it. This shot is very similar to scene 7, reinforcing the product's appeal to her. The background shows tall shelving units packed with an assortment of vitamin and supplement bottles, creating a colorful backdrop. The store's white ceiling with fluorescent lights is visible. A red shopping basket is visible to her left. A white text overlay "the Women's Multivitamin" is at the bottom center.
0:12woman puts product in cart A medium shot showing an Asian woman, appearing to be in her 40s or 50s, dropping a light blue and green 'First Day' vitamin bottle into a red Target shopping basket. Her right hand is visible as she releases the bottle into the cart. The basket contains other items, including what appears to be a bag of grapes, indicating a typical grocery trip. The background shows a brightly lit Target aisle with shelves of various vitamins and supplements, creating depth. The woman is smiling slightly as she places the item. A white text overlay "for me" is at the bottom center, reinforcing a personal connection to the purchase.
0:13young woman puts products in cart A medium shot showing a young Asian woman, appearing to be in her mid-20s, placing two light blue and green 'First Day' vitamin bottles into a red Target shopping basket. Her hands are prominent as she carefully puts the bottles in next to other groceries already in the cart. The background shows a brightly lit Target aisle with shelves of various products. The woman is looking down at the cart with a focused, pleasant expression, suggesting she is making a considered purchase for her and her daughter. A white text overlay "and the Teen Multivitamin" is at the bottom center, specifying the product.
0:14young woman pushing cart A medium shot of a young Asian woman, appearing to be in her mid-20s, pushing a red Target shopping cart down an aisle. She is looking forward, guiding the cart with a determined posture. The cart is quite full with various groceries, including the 'First Day' vitamin bottles visible among them. The background shows other shelves of products and the wide, brightly lit interior of Target, emphasizing the spaciousness of the store. The floor is light-colored tile. The woman appears calm and focused on her shopping journey. A white text overlay "for my daughter," is at the bottom center, providing context for her purchase.
0:15young woman kitchen vitamins A medium close-up shot of a young Asian woman, appearing to be in her mid-20s, standing in a bright, modern kitchen. She is holding two 'First Day' vitamin bottles, one light blue and green, the other with similar branding, in her hands, inspecting them carefully. Her body is slightly turned to the right. The background features clean white kitchen cabinets, a light-colored granite countertop, and a white toaster with other small kitchen appliances. The lighting is warm and domestic, likely from overhead kitchen lights, creating a cozy and personal feel. A white text overlay "we've both been dealing" is at the bottom center, introducing a problem statement.
0:16young woman phone cart A medium shot of a young Asian woman, appearing to be in her mid-20s, pushing a red Target shopping cart down an aisle. She is looking down at her smartphone, which she holds in her hands, while continuing to move the cart. The cart is full of groceries and a pack of bottled water. The background shows shelves of various household products and a wide, brightly lit Target interior, indicating a large retail space. The woman is focused on her phone, demonstrating multitasking and a busy lifestyle. A white text overlay "with low energy," is at the bottom center, continuing the problem setup.
0:17woman picking chips A medium shot of an Asian woman, appearing to be in her 40s or 50s, in a brightly lit Target snack aisle. She is reaching for a large bag of chips from a shelf, pulling it towards her. The shelves are packed with numerous bags of chips and other snacks, displaying a wide variety of brands and flavors, emphasizing abundance. Price signs indicating sales like "2/$10" and "2/$6" are visible, highlighting promotions. The store is brightly lit with overhead fluorescent lights. The woman is wearing a black puffer jacket and carrying a large black tote bag. Her expression is neutral and task-oriented, engaged in the act of shopping. A white text overlay "busy schedules," is at the bottom center, further articulating the problem.
0:18chip aisle overview A wide shot looking down a grocery store aisle, specifically the chip and snack section. Tall metal shelves are completely filled with bags of various brands and flavors of chips, creating a colorful and abundant display that stretches into the distance. The floor is light-colored tile, and the aisle is brightly illuminated by overhead fluorescent lights, creating a clean and inviting retail environment. The perspective emphasizes the vast selection available in a typical supermarket snack aisle. No people are clearly visible, focusing solely on the products and the scale of the store. A white text overlay "and not always" is at the bottom center, building context for the solution.
0:19woman choosing chips A close-up shot focusing on an Asian woman's hands as she selects a bag of chips from a fully stocked shelf. Her hands are in the process of pulling a bag forward, indicating a selection. The shelf is filled with multiple bags of chips, displaying a variety of colors and brands, highlighting the choices available. The background is a blur of more snack products, keeping the focus on the immediate action. The lighting is bright and even, typical of a grocery store. The action is quick and mundane, showing an everyday shopping task. A white text overlay "eating perfectly" is at the bottom center, completing the problem statement.
0:20mother daughter kitchen vitamins A medium shot of an Asian mother and daughter in a bright, modern kitchen. The mother, appearing in her 40s or 50s, is on the left, holding a light blue and green 'First Day' vitamin bottle. The daughter, mid-20s, is on the right, smiling and taking a gummy vitamin from her mother's hand. They are both smiling and looking at each other, creating a warm and positive interaction that suggests connection and shared well-being. The background features clean white kitchen cabinets and a stainless steel refrigerator. The lighting is warm and inviting, emphasizing a comfortable home environment. A white text overlay "First Day" is displayed at the bottom center, now positioned as the solution to the previously stated problems.
0:21shopping cart groceries product A close-up shot looking down into a red Target shopping cart filled with groceries. Two 'First Day' vitamin bottles (one light blue/green, one light green) are prominently placed among items like a bag of spinach, bread, and bottled water, demonstrating their integration into a healthy grocery haul. The red perforated plastic of the cart is clearly visible. The lighting is bright and even, characteristic of a supermarket, making the products stand out. The shot emphasizes the product's presence within a typical grocery haul, signifying convenience and health. A white text overlay "is science-backed" is at the bottom center, highlighting a key feature.
0:22woman examining vitamins close A medium shot of an Asian woman, appearing to be in her 40s or 50s, in a brightly lit Target aisle. She is holding a light blue and green 'First Day' vitamin bottle in both hands, examining it with a thoughtful expression. This shot is similar to previous examination shots but is quick, serving to reinforce product engagement. The background features shelves full of various vitamin and supplement bottles, creating a context of wellness products. The lighting is bright and even, providing clear visibility of the product. This shot focuses on her engagement with the product and its details. A white text overlay "and thoughtfully made" is at the bottom center, emphasizing the product's quality.
0:23shopping cart product again A close-up shot looking down into a red Target shopping cart, showing the 'First Day' vitamin bottles prominently placed among other groceries. This is similar to scene 21, but with a slightly different composition, still highlighting the product within a shopping context. The product packaging is clearly visible, with its distinct light blue and green colors. The lighting is bright and uniform, typical of an indoor retail setting. The shot reinforces the idea of the product being an essential part of a grocery trip. A white text overlay "without artificial colors" is at the bottom center, emphasizing a natural ingredient claim.
0:23woman puts vitamins in cart A medium shot of an Asian woman, appearing to be in her 40s or 50s, in a brightly lit Target aisle. She first holds a light blue and green 'First Day' vitamin bottle, examining it with a focused, pleasant expression. She then places it into a red Target shopping basket that is positioned beside her. Her expression is content and thoughtful, suggesting satisfaction with the product's attributes. The background features shelves stocked with various vitamins and supplements, providing context for the product. The lighting is bright and even, typical of a retail environment. A white text overlay "or unnecessary ingredients, which is really important to me." is displayed at the bottom center, reinforcing the product's benefits for health-conscious consumers.
0:25red gummies close up An extreme close-up, overhead shot of a hand holding a blue container, revealing bright red, raspberry-shaped gummy vitamins inside. The gummies appear shiny and slightly translucent, suggesting a palatable texture. The container itself is a deep blue with a light blue inner rim. The background is a blurred, light-colored surface, keeping the focus entirely on the product. The lighting is bright and direct, highlighting the vibrant color and appealing texture of the gummies. A white text overlay "3-in-1 Probiotic" is at the bottom center, identifying the specific product feature.
0:26yellow gummies close up An extreme close-up, overhead shot of a hand holding a blue container, revealing translucent, yellowish-orange, round gummy vitamins inside. The gummies have a slightly irregular, natural shape, suggesting quality ingredients. The container is deep blue with a light blue inner rim. The background is a blurred, light-colored surface, ensuring the product is the sole focus. The lighting is bright and direct, emphasizing the gummies' texture and inviting color. A white text overlay "Calming Magnesium" is at the bottom center, clearly stating the product's benefit.
0:27red gummies no junk An extreme close-up, overhead shot of a hand holding a blue container, revealing bright red, raspberry-shaped gummy vitamins inside. These are identical to the gummies in Scene 25, presented again to reinforce the product. The container is deep blue with a light blue inner rim. The background is a blurred, light-colored surface. The lighting is bright and direct. A white text overlay "“No Junk”™ Multi" is at the bottom center, and a prominent blue and white "NO JUNK" badge graphic is overlaid in the bottom right corner, emphatically emphasizing the product's clean, artificial-ingredient-free nature. This serves as a strong proof point.
0:28target logo animation A full-screen shot displaying the iconic red and white Target logo. The logo consists of a solid red circle with a white inner circle, which in turn contains a smaller red solid circle, creating the distinctive bullseye design. The logo is centrally placed on a plain white background. There is a subtle, quick animation as the logo might slightly zoom or pulse before the cut, adding a dynamic feel to the brand presentation. The colors are crisp and vibrant, clearly identifying the retail partner. This scene serves as a clear brand identifier and transition.
A static end card displaying three 'First Day' vitamin bottles (Women, Kids, Teens) arranged on a clean white surface, with vibrant, colorful fresh fruit garnishes (peach slices, raspberries, half a grapefruit) carefully placed around them. The background is a light blue gradient, creating a fresh and appealing aesthetic. A prominent white text overlay at the top reads "Real results you can taste & feel.", highlighting a key benefit. A large, red rectangular call-to-action button is centered at the bottom, stating "Now at Target.com", providing clear instructions for purchase. The overall design is clean, bright, and inviting, emphasizing the product, its benefits, and its availability.
