0:00intro product close up The scene opens with a close-up shot of a hand with red nail polish holding two Pela phone cases, angled slightly diagonally. The case in the foreground has a light beige background with an intricate pattern of blue tiles, yellow lemons, and green leaves and oranges. The case behind it is pink with a repeating pattern of small red ladybugs. Both cases appear to be for an iPhone 15 Pro, with prominent camera cutouts visible. The background is softly blurred, showing hints of green foliage, suggesting an outdoor or natural setting. Overhead text says 'Why I regret getting my Pela case'. The lighting is bright and even, highlighting the vibrant colors of the cases.
0:02unboxing and case showcase The scene begins with a pair of hands with long, colorful manicured nails carefully tearing open a brown paper package, revealing its contents. The background shows blurred green plant leaves, maintaining a natural aesthetic. A white numeric '1' icon is visible in the top right corner. The hands then pull out two distinctively patterned phone cases: one is pale lavender with abstract green, white, and purple shapes, and the other is light pink with small, scattered floral designs. The camera then shows a pink case with a 'Pasta Club' design and a green/white striped background, which is then flipped to reveal the other side, and then a beige case with blue tile, lemon, and orange patterns is shown, also flipped. Another shot shows three cases laid out on a light wooden surface against a dark, textured wall hanging: a blue case with white and light green marine-themed patterns, a yellow case with fruit-themed stamps, and a white case with a stylized orange scorpion. The hands pick up the scorpion case, rotating it to show all sides, and then gently placing it down. Text overlays appear throughout this sequence, initially 'Nobody warned me I'd become that girl', then 'who gets asked 'where's your case from?'', 'every time I set my phone down', and finally 'now strangers compliment my phone case daily. exhausting.' The lighting is bright and neutral.
A medium shot captures a young woman taking a mirror selfie. The woman is reflected in a heart-shaped mirror with a wooden base, positioned on a white quilted comforter. She holds a white iPhone, encased in a Pela case featuring a subtle pattern of small, light floral or abstract shapes, up to her face. Her expression is neutral but engaged with the camera. In the background, a white vase holds a large bouquet of pink hydrangeas, adding a soft, domestic touch. The room is softly lit.
0:11composting case demonstration The scene rapidly cuts through various visuals demonstrating the phone case's durability and compostability. It starts with a close-up of a Pela case (beige with small floral patterns) in a hand, showing the texture and a 'pela' logo. Text says 'They didn't tell me my phone case'. It then cuts to a hand holding a transparent phone case with a purple frame against a vibrant green and yellow floral background, with text 'could literally become dirt'. Next, an overhead shot shows a pink Pela phone case lying flat on dark, rich soil, surrounded by green foliage, with text 'Just compost it when I'm done'. The case then appears to break apart into several pieces on the soil, implying biodegradability, with text 'and boom'. Finally, the pieces are shown completely integrated into the soil, with text 'I'm saving the planet without even trying'. The lighting is bright and natural for the outdoor shots, emphasizing the connection to nature.
0:18strawberry case outdoor This scene features a vibrant pink Pela phone case with small strawberry patterns. The case is held in a hand and slowly rotated, allowing viewers to see its design and texture. It is set against a blurred background of bright green leaves and yellow flowers, suggesting a lush garden or outdoor environment. The lighting is natural and bright, enhancing the case's cheerful color palette. Text overlays 'I didn't ask for this level of environmental superiority' are displayed, adding a sarcastic, humorous tone to the eco-friendly aspect of the product.
0:21woman with case in store A medium shot captures a woman holding a phone with a colorful floral Pela case. She is in what appears to be a flower shop or a section of a store selling plants, indicated by shelves filled with wrapped flowers and foliage in the background. The woman is wearing a light pink sleeveless top and has dark hair. She looks towards the right of the frame, her expression slightly smiling. Her phone is held up, as if taking a photo or video. Text overlay repeats 'I didn't ask for this level of environmental superiority', reinforcing the previous scene's message. The lighting is artificial but bright, typical of a retail environment.
0:23case durability showcase This scene features a close-up of various Pela phone cases, emphasizing their durability. It begins with a hand holding a mustard yellow case with sun and moon patterns, walking on a textured floor, with text 'They didn't mention how indestructible these things were'. Another close-up shows the inside of a light pink case, featuring an embossed 'Designed in Canada' and 'iPhone 15 Pro' text, highlighting the product's origin and model compatibility. A hand then holds two cases, one light pink with gummy bear and heart patterns, and another light beige with small floral patterns, rotating them slightly. Text says 'It bounces like rubber'. The camera then focuses on the interior of two cases, a light beige and a light pink one, showcasing the circular MagSafe compatible magnet, and text 'but protects my phone like steel'. The background is a soft, light-colored textured surface, possibly a blanket or bedspread.
0:28durability benefit The scene focuses on a single Pela phone case in a hand, emphasizing the protection it offers. The hand holds a mustard yellow Pela case adorned with colorful 'stamp' designs featuring various fruits and plants (lemon, banana, palm trees). The camera slowly rotates the case, showing the exterior and then the interior, revealing the circular MagSafe component. The background is a light wooden table and a dark, textured wall hanging. Text overlays reinforce the message: 'I haven't broken my screen in months' and 'and now my phone repair guy is literally mad at me'. The overall tone is playful and confident, highlighting the product's protective qualities.
0:33humorous thanks case The scene is a close-up of a hand holding a blue Pela phone case with green and white abstract patterns, reminiscent of marine life or stylized plants. The hand slightly rotates the case, showing its full design. The background is blurred, showing a light wooden surface and a dark textured wall hanging. A white text overlay reads: 'Thanks a lot, Pela 😠'. The emoji adds a sarcastic, playful tone, continuing the video's running joke about the 'regrets' of having a Pela case.
0:34floral case flat lay This is an overhead shot of a colorful floral Pela phone case laid on a light pink textured surface, possibly a fabric or bedspread. Next to the phone case are a pair of white cat-eye sunglasses and a colorful beaded bracelet. The number '4' in a blue square is visible in the top right. The lighting is soft and even, highlighting the bright colors of the items.
0:35mirror selfie matching A young woman takes a mirror selfie, focusing on her outfit and matching Pela phone case. The camera is slightly above eye level, capturing her upper body. She holds a white iPhone with a light-colored Pela case featuring small, light-brown dog and paw print patterns. She is wearing a sleeveless cream-colored tweed top with gold buttons and has dark hair. Her expression is happy and smiling. Text overlay reads: 'They have so many designs that I've started matching my phone case'. The background is a clean, minimalist interior, suggesting a modern home setting.
0:38mirror selfie matching 2 This is another mirror selfie shot, similar to the previous one, but with a different outfit and phone case. The woman is shown from the chest up, smiling brightly. She holds a pink iPhone with a light pink Pela case that has a repeating pattern of small red ladybugs. She is wearing a vibrant pink V-neck top with ruffled sleeves, and a hint of a red skirt is visible at the bottom. Text overlay continues: 'to whatever outfit I'm wearing. SO much work 😩'. The background is a light, indistinct interior. The lighting is soft and warm.
0:40buy one get one offer This scene features a close-up of two Pela phone cases held by a woman. The first case shown is light blue with white and light green abstract patterns (cacti, cowboy boots, stars). The second is a vibrant blue with a repeating pattern of light green and white daisies. The woman's hands hold the cases against a blurred green outdoor background and later against her chest, wearing a green tank top and white pants. Text overlays: 'And the worst part, I ordered a phone case and they let me choose another one for FREE?'. A numeric '5' icon is present in the top right. The final case shown is a solid lavender, also held by the woman, with her body partially visible, wearing a matching lavender top. The lighting is natural and bright.
0:45mirror selfie disrespectful A medium shot of a young woman taking a mirror selfie, similar to previous scenes, but with a slight head tilt and a playful, almost exasperated expression. She holds a yellow iPhone with a Pela case decorated with colorful 'stamp' designs (fruits, flowers, a tropical drink). She wears a white t-shirt and multiple rings and bracelets on her left hand. The background is a distinctive wallpaper featuring a bird on a branch amidst green foliage and light blue flowers. Text overlay: 'Honestly, disrespectful'. The lighting is soft and even.
0:47end card call to action This is a static end card featuring the Pela brand logo at the top. The background is split horizontally: the top section is a dark teal color, and the bottom section is a soft pink. Centered in the middle are two iPhone 15 Pro cases with different Pela designs: one white with various fruit illustrations (strawberries, blueberries, papaya, kiwi, cherry) and the other dark grey with a green mountain range and stars. Overlaid text on the dark teal section reads: 'Buy one Pela case, get another one FREE'. Below the cases, on the soft pink section, it says: 'Click the link to get yours!'. The composition is clean and product-focused, designed to promote a special offer.
