0:00plastic bottle introduction
A clear plastic water bottle with a vibrant blue screw-cap is prominently centered in the lower half of the frame, partially obscuring a bright light blue circular graphic. The background is a solid, deep navy blue, creating a stark contrast that makes the bottle stand out. At the very top of the frame, the elegant white script logo 'Culligan Water' is displayed. Below this logo, the phrase 'Goodbye, plastic bottle waste' appears in bold, white sans-serif text, conveying a clear message. The lighting is soft and even, highlighting the translucent quality of the bottle and its clear liquid contents. The overall color palette is dominated by cool blues and crisp white, evoking a sense of cleanliness and environmental responsibility. The bottle remains static throughout this short segment.
0:01water filtration system reveal
The scene transitions to display a modern, under-sink water filtration system, replacing the plastic bottle. The backdrop remains the same solid, deep navy blue. On the left, a compact, matte grey cylindrical pressure tank with a white top fitting sits, designed for purified water storage. To its right, a sleek, taller rectangular unit in black, representing the primary filtration housing, stands prominently. In front of these components, a polished stainless steel faucet with a gracefully curved spout is elegantly positioned. A bright light blue circular graphic is partially visible behind the system, connecting visually to the previous scene. The 'Culligan Water' logo in white script is at the top of the frame. Below it, the text dynamically changes from 'Hello, cleaner tap water' to 'New Aquasential® RO System', announcing the product. The lighting is consistent, providing even illumination and subtle depth. The color palette expands to include the cool blues and white, now complemented by the sophisticated greys and blacks of the filtration units, suggesting advanced technology and quality.
