0:00locker room dad bod selfie
The scene opens with a medium shot of a Caucasian man, appearing to be in his late 20s to early 30s, standing shirtless in what appears to be a locker room or gym changing area. He is taking a selfie in a mirror with a black smartphone, holding it up with his right hand. He smiles warmly while subtly gesturing towards his midsection with his left hand, highlighting his 'dad bod'. The background features light grey walls with black lockers on the right side of the frame, indicating a functional, utilitarian space. The lighting is bright and even, likely from overhead fluorescent lights, casting minimal shadows. The overall color palette is muted, dominated by greys, whites, and the man's natural skin tone. Overlay text 'DO YOU HAVE A DAD BOD?' appears in a red rectangular bubble with a white arrow on the left, followed by 'I FOUND JUST WHAT YOU NEED.' The camera remains static throughout the shot.
0:02model showing tshirt fit shoulders
This scene features a medium shot of a fit, dark-haired man of mixed ethnicity in his late 20s or early 30s, standing against a plain, light cream-colored wall. He is wearing a dark blue-grey t-shirt with a small white logo on the left chest. The camera is positioned directly in front of him, capturing his torso and upper thighs. He confidently flexes his right arm, subtly pulling at the sleeve to showcase the shirt's fit around his bicep and shoulder. The lighting is soft and natural, coming from the front, highlighting the fabric's texture and his physique without harsh shadows. A floor lamp with a white shade is partially visible in the blurred background to the left. Bright blue graphical arrows are overlaid, pointing to his shoulder and across his chest, emphasizing the shirt's accentuating qualities. A green checked box with text 'Accentuates your shoulders and chest' is also overlaid at the bottom right. The mood is confident and informative. The camera is static.
0:04model showing tshirt fit belly
The scene presents a full-body shot of a larger Caucasian man, likely in his 30s, with a dark, trimmed beard and short hair. He is walking towards the camera from the right side of the frame against a clean, plain light grey background. He is wearing a dark charcoal grey t-shirt and light grey trousers. The t-shirt appears to fit well, draping smoothly over his midsection. A prominent red oval graphic is overlaid, encircling his belly area, visually demonstrating how the shirt subtly conceals it. The lighting is soft and even, typical of a studio setting, ensuring no harsh shadows distract from the garment's appearance. The overall aesthetic is clean and minimalist, focusing on the product's feature. A green checked box with text 'Hides your belly' is overlaid at the bottom right. The camera follows him with a slight tracking motion.
0:05comparison slim and loose fits
This scene is a montage of two short clips, both presented in black and white, contrasting different t-shirt fits. The first clip shows a young Caucasian man, in his early 20s, with short dark hair, wearing a tight-fitting black t-shirt. He is filmed from the waist up, raising his arms and stretching, demonstrating how painfully slim the fit is. The background is a brightly lit, modern apartment living space with a table and sofa. Overlay text 'Other brands are either painfully slim fit' appears at the bottom. The second clip features another young Caucasian man, also in his early 20s, with dark hair and glasses, wearing an excessively loose and saggy black t-shirt. He stands with his arms slightly out, showing the baggy fit. The background is an artistic space with a large black and white mural. Overlay text 'or saggy and loose.' appears. Both clips use a static camera, maintaining a medium shot to highlight the t-shirt's fit. The black and white filter creates a stark, comparative visual.
0:08multiple models showing good fit
This scene features a rapid montage of three medium shots, all showcasing men wearing well-fitted t-shirts from the brand. The first shot captures a light-skinned man with curly blonde hair and a beard, wearing a black t-shirt, standing against a light grey wall, looking towards his left. Text 'We created tees that are fitted' is overlaid. The second shot is a close-up of a dark-haired Caucasian man, likely in his 30s, wearing a black t-shirt, pulling up his sleeve to show his bicep and a tattoo. Text 'to make you look fit without the gym.' is overlaid. The third shot returns to the man with curly blonde hair, now wearing a dark grey t-shirt, smiling broadly and looking off-camera to the right. The lighting in all shots is soft, natural, and bright, creating an inviting and confident atmosphere. The camera is static for each individual shot within the montage.
0:12model demonstrating tshirt fit zones
The scene displays a medium shot of a fit, dark-haired man of mixed ethnicity in his late 20s or early 30s, wearing a dark blue-grey t-shirt. He is positioned in a brightly lit room with a plain, light cream-colored wall as the background, and a blurred white bed frame is visible to the right. He demonstrates the shirt's fit by first pulling at the sleeve on his right arm, indicating a 'fitted' area. Overlay text 'Fitted where you want it' appears. He then smoothly adjusts the shirt around his torso, allowing it to hang naturally, indicating a 'loose' area. Overlay text 'Loose where you like it' appears. The lighting is soft and natural, emphasizing the garment's drape and the model's comfortable movements. The camera remains static, keeping the focus on the demonstration.
0:14outdoor model with review quote
The scene is a medium shot of a fit, dark-haired man of mixed ethnicity, likely in his late 20s, standing outdoors amidst lush green foliage, possibly palm leaves, creating a tropical or resort-like ambiance. He is wearing a dark blue-grey t-shirt layered under an olive green bomber jacket and dark pants. His hands are casually tucked into his pockets, and he glances at the camera with a confident, slightly amused smirk. The background is softly blurred, focusing attention on the model. Warm, natural daylight illuminates the scene, creating gentle highlights and shadows. A white speech bubble with the text '“This girl at work asked if I started lifting!” 😍' is overlaid at the top center, reinforcing the positive impact of the apparel. The camera is static, capturing his full pose.
0:16fabric softness and breathability
The scene presents two close-up shots demonstrating the fabric's qualities. The first shot shows a dark-skinned hand pressing flat against a white t-shirt, displaying its smooth, soft texture and a small black embroidered logo. Overlay text 'Ultra-soft breathable fabric' appears. The second shot immediately follows, showing the same hand gently pinching and stretching a piece of dark blue-green t-shirt fabric, highlighting its flexibility and material quality. The background in the first shot is a subtle grey-and-white patterned fabric, possibly a bedspread, while the second shot shows a similar textured background. The lighting is bright and even, accentuating the fabric's details. Both shots are static, allowing a clear view of the product's attributes.
0:18man loading washing machine
A medium shot captures a Caucasian man in his late 20s to early 30s with curly brown hair and a beard, in a bright, modern laundry room. He is crouched down, opening the door of a white front-loading washing machine, and is in the process of transferring dark laundry from a metal mesh basket into the machine. He wears a light green overshirt layered over a white t-shirt and dark jeans. The room is well-lit with natural light streaming from a window above the washing machine, creating a clean and domestic atmosphere. Light-colored wooden cabinets are visible in the background. Overlay text 'Lasts through hundreds of washes' is positioned at the bottom right. The camera is static, providing a clear view of the action.
0:20tshirt label and collar demonstration
This segment is a quick sequence of two close-up shots. The first shot shows a light-skinned hand lifting the collar of a maroon heather-colored t-shirt, revealing a black printed label inside the neck, clearly legible. Overlay text 'No itch printed label' appears. The second shot immediately follows, showing a Caucasian man with a beard and short dark hair, wearing a dark blue-green t-shirt. He uses both hands to pull at the collar of his t-shirt, stretching it firmly to demonstrate its resilience. The background is a blurred outdoor setting with natural sunlight. Overlay text 'Collar never stretches out' is visible. Both shots are static, focusing intently on the specific features being highlighted.
0:22tshirt sizes on rack
The scene displays a medium shot of several t-shirts hanging on a white clothes rack against a plain white wall. The shirts are in various shades of blue, grey, white, and black, arranged neatly. A digital overlay appears at the bottom center, showing a size selection interface with buttons for 'S' through '4XL', initially highlighting 'M' and then quickly changing to 'XL'. The text 'Available up to size 4XL' is overlaid below the size selection, emphasizing the inclusive sizing. The lighting is bright and even, creating a clean and professional presentation of the product range. The camera slowly pans across the hanging shirts, giving a sense of the variety available.
0:24model try on transition
The final scene begins with a medium shot of a muscular Caucasian man in his late 20s to early 30s with short, dark hair and tattoos on his arms and torso. He is shirtless and stands against a plain white background, looking off to the right. A large, stylized black and white logo with 'INTO THE AM' text is overlaid in the center of the frame. The text 'try one on' appears below the logo. The camera is static. Suddenly, a quick cut shows the same man, now wearing a black t-shirt, pulling it down and adjusting it to fit his torso. The text 'BASIC TEES' appears prominently in white capital letters on a black background, briefly overlaying the image before the video ends. The lighting is bright and even, highlighting his physique and the t-shirt. The transition is quick and impactful, demonstrating the product in action.
