0:00intro black screen The scene opens with a completely black screen, indicating a transition or the beginning of the video. There are no visual elements, text, or graphics visible. The overall mood is neutral and anticipatory, setting the stage for the content to follow. The absence of light creates a stark contrast before the introduction of the main subject. The screen remains entirely dark for the duration, suggesting a brief pause or a moment of reflection before the narrative unfolds. This initial emptiness allows for a clean start to the visual story, preparing the viewer for the content that is about to be presented.
0:01turtle swimming over coral An underwater medium shot captures a majestic sea turtle swimming effortlessly above a vibrant coral reef. The water is a deep, clear blue, illuminated by natural sunlight filtering from above, creating subtle light rays. The coral reef below features various textures and shades of brown, green, and orange, indicating a healthy ecosystem. The turtle, positioned slightly to the left of the frame, propels itself with slow, graceful movements of its front flippers. Its shell displays intricate patterns of brown, green, and black, blending with the natural environment. Small schools of fish can be seen in the distance, adding depth. The overall lighting is bright and natural, suggesting a clear sunny day underwater. The text "For over 150 million years," gradually appears in white in the lower-middle portion of the screen.
0:06close up turtle swimming The camera focuses on a close-up of a sea turtle gracefully gliding through clear blue ocean waters. The turtle is slightly angled, showing its patterned shell from the top-side and the gentle movement of its flippers. The shell has a mosaic-like pattern in various shades of brown, green, and white. Sunlight filters down from the surface, creating bright highlights on the turtle's shell and the water. The background consists of slightly blurred coral formations in muted tones of brown and grey, receding into the deep blue. The text from the previous scene, "For over 150 million years, turtles have existed," is now fully visible in white, positioned in the middle-left of the frame, with the word "existed" appearing last. The Pela logo, a white leafy 'p', is discreetly placed in the bottom right corner.
0:12turtle looking up surface This scene features an intimate close-up shot of a sea turtle from below, swimming upwards towards the bright surface of the ocean. The turtle's belly and the underside of its flippers, which are lighter in color, are prominent. The clear blue water above is intensely lit by sunlight, creating a bright, almost white glow where the sun penetrates the surface. The turtle's head is tilted slightly upwards, giving the impression it is looking towards the light or the surface. The intricate patterns on its head and shell are still visible. The text "Until now..." appears in white, centrally placed on the screen, emphasizing a turning point. The overall palette is dominated by bright blues and the lighter tones of the turtle's underside, suggesting a moment of critical awareness.
0:16turtle near debris An overhead wide shot captures a sea turtle navigating a vibrant but increasingly troubled coral reef. The water is a clear, light blue, allowing for a good view of the seabed. The reef is teeming with various coral formations in shades of brown, red, and beige. However, in the upper-left quadrant, a piece of white plastic debris is entangled among the coral, subtly hinting at human impact. The turtle, moving slowly across the frame from right to left, appears to be casually swimming past the debris. The text "All seven species of turtles are facing extinction" appears in white, center-left, highlighting the grave situation. The lighting is bright and natural, but the presence of debris introduces a somber undertone, emphasizing the fragile balance of the ecosystem. The Pela logo is visible in the bottom right corner.
0:21plastic pollution underwater A clear, distressing shot focuses on white plastic bags floating just beneath the water's surface. The camera is positioned underwater, looking up towards the diffuse light of the sun. The water is a medium blue, with some rippling effects visible from the surface. The plastic bags are translucent and billow gently with the water currents, creating an eerie, almost jellyfish-like appearance, but their synthetic nature is undeniable. This scene vividly illustrates ocean pollution and its pervasive presence. The text "Through ocean pollution," appears in white, centrally placed, directly associating the visual with the cause. The lighting is natural but highlights the unnatural presence of the plastic, creating a sense of environmental damage.
0:24city coastal development aerial An impressive aerial wide shot showcases a sprawling coastal city at either dawn or dusk, with a soft purple and orange gradient sky filled with clouds. Numerous skyscrapers dominate the urban landscape, stretching along the coastline beside a large body of water that merges with the horizon. The water reflects the soft colors of the sky. In the foreground, densely packed buildings are visible, with some construction cranes hinting at ongoing development. The overall color palette is warm and inviting, but the massive scale of human development contrasts with the previous underwater scenes, subtly indicating the impact on marine ecosystems. The text "coastal development" appears in white, centrally placed, explicitly stating another threat to marine life. The Pela logo is visible in the bottom right corner.
0:27fishing boat seagulls A mid-shot frames a large fishing trawler silhouetted against a bright, hazy blue sky. The ocean surface below is shimmering with bright reflections of the sun, creating a sparkling, almost blinding effect. The boat is positioned slightly to the right of the frame, showing its rigging and nets. Numerous seagulls are flying around the boat, creating a dynamic sense of movement and suggesting intensive fishing activity. The overall mood is bright but the industrial nature of the boat against the vast ocean evokes a sense of human impact and exploitation of marine resources. The text "and an irresponsible fishing industry" appears in white, centered, directly addressing a critical issue contributing to marine life endangerment.
0:30underside turtle swimming statistic This scene provides a unique, intimate shot of the underside of a sea turtle as it swims, viewed from directly below. The turtle's pale plastron, marked with faint lines and textures, dominates the frame. Its powerful flippers are seen moving in graceful, synchronized strokes against the bright blue water. Sunlight penetrates the water from above, creating a radiant glow around the turtle's form. The background is a clear, deep blue, devoid of coral, emphasizing the open ocean. The text "Turtles survival rate has lowered to less than 1%" appears in white, centered, delivering a stark statistic that underscores the severity of the problem. The bright, clear water contrasts with the grim message, highlighting the urgency. The Pela logo is visible in the bottom right corner.
0:35turtle close up call to action intro A compelling close-up shot captures the head and upper body of a sea turtle resting on or near a coral reef. The water is clear and bright blue, with natural light illuminating the scene. The turtle's face, with its distinct pattern and calm eyes, is prominent. Its front right flipper is slightly raised, creating a sense of gentle movement. The coral reef in the background is sharp and detailed, showing a variety of textures and colors, from earthy browns to muted greens. The text "Let's save turtles in our waste free future." appears in white, positioned slightly below center, transitioning the narrative from problem to solution and offering a hopeful vision. The Pela logo is visible in the bottom right.
0:42product overlay turtle background This scene features a creative composite shot where two Pela brand phone cases are overlaid onto a background of a sea turtle swimming in a deep blue ocean. The background turtle is slightly desaturated or semi-transparent, swimming left to right, with many small fish visible in the water around it. The two Pela phone cases, one coral pink and one olive green, are prominently displayed in the foreground, standing upright and slightly angled, with a debossed turtle design on each. They are clearly branded "pela" at the bottom. The text "By purchasing a TURTLE EDITION pēla case 1% of the sale goes towards efforts to preserve turtle life" appears in white, centered, directly linking the product purchase to conservation efforts. The Pela logo is visible in the bottom right corner, reinforcing brand identity and mission alignment.
0:50end card logo slogan The final scene is an underwater wide shot of a sea turtle swimming away from the camera into the deep blue. The turtle, viewed from above and behind, is gracefully propelling itself forward. Numerous small fish are scattered in the mid-ground, adding to the natural ocean environment. The water is a consistent, calming deep blue. The Pela logo, a stylized white 'p' with a leaf, is prominently displayed in the center of the screen, against the blue water. Below the logo, the white slogan "Everyday products without everyday waste" is neatly aligned, reinforcing the brand's mission and commitment to sustainability. The lighting is soft and ambient, providing a serene closing visual that leaves a lasting impression of environmental care.
