The scene opens with a close-up shot of a hand with slightly manicured nails, holding a glossy black ceramic mug. The mug features distinct white line art depicting serene, almost Buddha-like figures and plant motifs. The background is softly blurred, showing a domestic setting with white shelves and indistinct items, suggesting a kitchen or pantry environment. The lighting is soft and ambient, casting gentle reflections on the mug's surface. A white text overlay at the bottom left reads, 'IF YOU'VE been thinking'. The camera is static, focusing tightly on the mug and hand, with the top of the hand and fingers visible but the person's face out of frame. The dominant color palette consists of black and white from the mug, accented by the soft browns and whites of the blurred background.
0:01placing opening tin This shot features a close-up of a hand placing and then opening a sleek, matte black cylindrical tin of 'MUD\WTR' on a rustic wooden surface. The tin is labeled 'Masala Chai' and lists various ingredients like Cacao, Lion's Mane, and Cordyceps in white text. The wooden surface has a visible grain and a few small water droplets, suggesting a natural and perhaps slightly used aesthetic. The background is a blurred domestic setting with white shelves and some green plants. Lighting is soft, highlighting the texture of the tin and wood. The action is deliberate, emphasizing the product and its packaging. A white text overlay appears mid-frame, reading 'about TRYING MUD\WTR,' then 'this is your SIGN.' The camera is static, observing the hands and product interactions. The color palette is dominated by the black of the tin, the warm browns of the wood, and the muted greens and whites of the background.
0:03scooping pouring drink The scene shows two continuous actions: first, a silver spoon carefully scoops a generous amount of dark brown MUD\WTR powder from the tin into a beige, subtly textured ceramic mug. The powder is fine and rich in color. Second, a black gooseneck kettle with a wooden handle pours a steady stream of clear hot water into the mug, mixing with the powder. The mug sits on a wooden surface, with the black MUD\WTR tin visible in the background, out of focus. The background shows a blurred, bright outdoor or window light, creating a warm and inviting atmosphere. White text overlays sequentially appear: 'It's FINALLY on sale.', '33% off.' The camera maintains a medium close-up, focusing on the mug and the preparation process. The color palette features warm browns from the powder and wood, beige from the mug, and the sleek black of the kettle and tin.
0:06mushroom frother animation An overhead shot presents a small bowl filled with brown MUD\WTR powder, centrally positioned on a vibrant green mossy ground. Around the bowl, whimsical white line drawings of various mushrooms are animated, appearing to grow from the moss. The natural setting suggests the organic nature of the product. The lighting is bright and even, highlighting the textures of the moss and the powder. A prominent white text overlay at the bottom center states, 'Free FROTHER.' The camera is static, capturing the entire arrangement from directly above. The color palette is dominated by the earthy greens of the moss, the rich browns of the powder, and the stark white of the mushroom illustrations and text, creating a clean and appealing visual.
0:07pouring milk latte art A close-up shot focuses on hands skillfully pouring thick, white frothed milk from a metallic pitcher into a clear, double-walled glass mug. The mug contains a rich, dark brown liquid (the MUD\WTR drink) and as the milk is poured, a circular 'latte art' pattern begins to form on the surface. The background is softly blurred, showing a warm, domestic interior, likely a kitchen. The lighting is bright and even, accentuating the contrast between the white foam and the dark liquid, and highlighting the delicate bubbles in the froth. A white text overlay at the bottom reads, '100% organic.' The camera is static, capturing the intricate detail of the pouring process. The primary colors are the milky white, dark brown, and the metallic sheen of the pitcher, all against a warm, indistinct background.
0:08ingredients flat lay An overhead flat lay composition features a black MUD\WTR tin, centrally placed, surrounded by a diverse array of natural ingredients against a dark, soil-like background. The ingredients include various spices, roots, and dried mushrooms such as turmeric rhizomes, cinnamon sticks, ginger, dried chaga, and cordyceps. Some ingredients are in small glass jars, while others are spread directly on the dark surface. The arrangement is artistic and organic, emphasizing the product's natural composition. The lighting is soft and diffused, creating a slightly dramatic and earthy feel. White text overlays appear sequentially: '100% ORGANIC.', 'Packed with SUPERFOODS', 'and functional MUSHROOMS.' The camera is static, capturing the full arrangement from directly above. The dominant color palette is earthy, with rich browns, yellows, and oranges, contrasted by the black of the tin and the dark background.
0:11woman drinking peacefully A medium shot captures a young woman sitting comfortably in a cross-legged position on a wooden floor, basking in soft, warm sunlight filtering through a large window with white panes. She is wearing a light-colored hoodie and a dark beanie, holding a light-colored mug to her chest with both hands, her eyes closed in a moment of calm enjoyment or meditation. Her facial expression is serene and peaceful, conveying a sense of well-being. The background shows a minimalist interior with a wooden stool and the bright window, suggesting a tranquil home environment. White text overlay at the bottom states, 'MORE benefits than COFFEE.' The camera is static. The color palette is warm and inviting, with soft yellows, whites, and browns dominating the scene.
0:13man reacting to comment A close-up shot features a young man with dark skin and short, dark curly hair, wearing a black crew-neck t-shirt. He is looking down and to the left, likely at a phone screen (though the phone is mostly out of frame), with his eyes squinted and a subtle grimace or look of slight frustration on his face, indicating a negative reaction. His right index finger is raised and pointed, as if making a point or emphasizing a statement. The background is a stark, clean white, making him stand out. A white text overlay reads, 'And yeah, PEOPLE say,', followed by a speech bubble graphic from 'ShaneH's comment' that says, 'This sh*t is expensive!!!' and then the text 'this shit's EXPENSIVE.' The camera is static. The color palette is high contrast, with the black of his shirt and hair against the pure white background.
0:16hand holding mud wtr tin shelf A medium shot shows a hand holding a black MUD\WTR tin, similar to previous scenes, against a blurred background of shelves filled with various products and minimalist decor. The tin is held upright, showcasing its label, while the background elements are indistinct but suggest an organized retail or pantry environment. The lighting is soft and even, highlighting the product in the foreground. A white text overlay appears mid-frame, stating, 'They're not WRONG.' The camera is static. The colors are muted, with the black tin contrasting against the blurred browns, whites, and dark tones of the background.
0:17drink price comparison This segment is a quick montage showcasing the MUD\WTR drink in different settings, focusing on its affordability argument. It begins with a close-up of a frothy brown drink in a light-colored mug, then transitions to an overhead shot of a similar drink in a blue enamel mug with subtle bubbles. Next, a medium shot shows a hand reaching for the blue enamel mug beside the MUD\WTR tin on a white outdoor table. Finally, a wider shot reveals a person (likely the same hand's owner) relaxing in a white Adirondack chair by a tranquil lake, holding the blue mug. Text overlays appear throughout: '$1.33 A cup isn't CHEAP.', 'especially for SOMETHING you might end up DRINKING every day.', 'But HERE'S the thing.' The lighting varies from indoor soft light to bright outdoor daylight. The camera mostly uses static shots, but the last shot features a slow pan. The color palette shifts from warm indoor browns and beiges to outdoor blues, greens, and whites, emphasizing a lifestyle component.
0:22man walking stage mug A medium wide shot shows a man with glasses, dressed in a light-colored short-sleeved shirt and dark pants, walking confidently across a raised wooden stage. He carries a white mug in his right hand. The stage is made of light-toned wooden planks, and the background features a large, industrial-style window with multiple panes, allowing natural light to stream in. The lighting is bright and somewhat dramatic, creating shadows on the stage. A white text overlay at the bottom center reads, 'THEY could have cut corn AND used fillers.' The camera follows him with a slow, smooth dolly motion, emphasizing his movement. The color palette is earthy, with light woods, muted grays from the walls, and the bright light from the window.
0:24mug from below up An extreme close-up, upward-tilted shot focuses on the bottom and inner wall of a plain white ceramic mug. The perspective is from inside or just below the mug, looking up towards the rim. The lighting is bright and even, highlighting the smooth texture of the ceramic. A white text overlay across the middle reads, 'corn AND used fillers.' The background is completely out of focus, just a bright blur, emphasizing the mug itself. The camera is static. The color palette is predominantly white from the mug, creating a clean and somewhat abstract visual.
An animated graphic on a black background illustrates the concept of fillers. Two stylized bottles, labeled 'FILLER' and 'DEXTRAN' respectively, are shown pouring white, viscous liquid into an open, minimalist black container labeled 'MUSHROOM PRODUCT'. White dashed lines and Xs are interspersed around the containers, adding to the graphic style. The animation is simple and direct, clearly conveying the idea of adding undesirable substances. A white text overlay beneath the animation continues the previous thought: 'Skimped on the GOOD stuff.' The camera is static. The color palette is minimalist, primarily black and white with the contrasting white liquid, making the message clear and impactful.
0:26stirring mixture jar A close-up shot focuses on a hand stirring a thick, brown, granular mixture inside a clear glass jar with a small, dark spoon. The jar is placed on a light wooden cutting board, which rests on a metal shelving unit. Other blurred items are visible on the shelves in the background, suggesting a kitchen or processing area. The lighting is bright and even, highlighting the texture of the mixture as it's stirred. A white text overlay at the bottom reads, 'Skimped on the GOOD stuff.' The camera is static, capturing the detailed action of mixing. The color palette is dominated by the earthy browns of the mixture and wood, contrasted with the clear glass and metallic sheen of the shelves.
0:27woman winking pointing A medium close-up features a young woman outdoors, wearing a dark baseball cap with text, sunglasses perched on top, and a purple bandana tied around her neck. She has light-colored hair and blue eyes. She winks conspiratorially at the camera and playfully points her right index finger, conveying a sense of friendly directness and confidence. She holds a small white cup in her left hand. The background is a blurred outdoor setting with green grass, trees, and indistinct figures, suggesting a festival or casual event. The lighting is bright and natural sunlight. A white text overlay at the bottom reads, 'But they DIDN'T.' The camera is static. The color palette is vibrant, with the greens of nature, the purple bandana, and the woman's lively expression.
0:29mud wtr tin ingredients list A static shot presents the matte black MUD\WTR Masala Chai tin, standing upright and centered on a deep black background that subtly features a dark, ghosted pattern of mushrooms. The tin's label is clearly visible, listing ingredients such as 'Masala Chai, Cacao, Lion's Mane, Cordyceps, Chaga, Reishi, Cinnamon, Turmeric, Himalayan Salt.' The minimalist aesthetic highlights the product's identity and its key components. The lighting is even and soft, providing excellent readability of the text. A white text overlay at the bottom states, 'The original BLEND is a', followed by 'legit COFFEE ALTERNATIVE, made with'. The camera is static. The color palette is primarily black and white, emphasizing sophistication and clarity.
0:31pouring masala chai base A close-up shot captures hands pouring a milky white liquid through a fine metal sieve into a large, well-used metallic teapot. The liquid filters through small dark specks, likely tea leaves or spices, which are caught in the sieve. The teapot sits on a rustic, patterned surface, possibly an old wooden table with a worn tablecloth or patterned tile. The background is softly blurred, indicating a simple, traditional kitchen or preparation area. The lighting is bright and direct, highlighting the texture of the milk and the detail of the sieve. A white text overlay at the bottom reads, 'MASALA chai, cacao,'. The camera is static. The dominant colors are the metallic gray of the teapot and sieve, the white of the milk, and the muted browns and grays of the background.
0:32hands holding cacao beans A close-up shot shows two cupped hands holding a generous amount of raw, dried cacao beans. The beans are varying shades of brown and gray, with visible textures and slight imperfections, indicating their natural state. The hands are gently cupped together, showcasing the volume and quality of the beans. The background is a clean, light-colored wooden surface, slightly blurred, putting full emphasis on the beans and hands. The lighting is soft and natural, highlighting the details and colors of the cacao. A white text overlay at the bottom reads, 'masala chai, CACAO,'. The camera is static. The color palette is warm, dominated by the rich browns of the cacao and the light wood of the background.
0:33hand holding cinnamon A close-up shot features a hand holding a small, tightly bundled cluster of cinnamon sticks against a stark, deep black background. The cinnamon sticks are a warm reddish-brown, with visible fibrous textures. The hand's fingers are gently wrapped around the bundle, presenting it neatly. The harsh contrast with the black background makes the cinnamon stand out vividly. The lighting is direct and focused, highlighting the color and texture of the spice. A white text overlay at the bottom reads, 'TURMERIC, cinnamon, and'. The camera is static. The primary colors are the rich brown of the cinnamon and the absolute black background, creating a bold and clear visual.
0:34blender mixing ingredients This scene opens with a medium shot of a black Ninja blender, filled with various colorful ingredients such as turmeric pieces, dark roots, and light-colored mushroom chunks, sitting on a light wooden countertop. The background shows a modern indoor setting with brown leather couches and green plants, implying a stylish, natural environment. The blender is then activated, and the camera zooms in slightly as the ingredients are powerfully mixed into a fine, uniform consistency. The lighting is bright and even, highlighting the action inside the blender. A white text overlay at the bottom reads, 'a BLEND of functional MUSHROOMS.' The camera slowly pushes in as the blender operates. The color palette combines the natural hues of the ingredients (yellows, browns, whites) with the sleek black of the blender and the warm tones of the wood and leather.
0:36lions mane mushroom A static shot displays a pristine white Lion's Mane mushroom, with its distinctive shaggy, cascading texture, against a plain, light gray background. The mushroom is irregularly shaped, resembling a brain or coral. The lighting is soft and diffused, highlighting the intricate details and delicate appearance of the fungus. A white text overlay at the bottom reads, 'Lion's MANE for focus,'. The camera is static, presenting the mushroom as a singular, distinct ingredient. The color palette is minimalist, featuring the pure white of the mushroom against the soft gray background.
0:37cordyceps mushroom A static shot showcases a pile of dried Cordyceps mushrooms, which appear as thin, elongated, and slightly twisted orange-brown tendrils, against a plain, light gray background. The mushrooms are intricately intertwined, forming a natural, organic cluster. The lighting is soft and even, emphasizing their unique shape and earthy color. A white text overlay at the bottom reads, 'Cordyceps for ENERGY,'. The camera is static, focusing on the mushroom as a distinct ingredient. The color palette is warm, with the orange-browns of the Cordyceps contrasting with the neutral gray background.
0:38woman on treadmill A medium close-up shows a young woman in athletic attire, running on a treadmill. She wears a light-colored sports bra and has her hair tied back. Her expression is focused and determined, with a slight pout as she exercises. The background is a modern gym setting with large windows overlooking lush green foliage, suggesting an active and healthy lifestyle. The lighting is bright and natural, coming from the windows. A white text overlay at the bottom reads, 'Cordyceps for ENERGY,'. The camera is static, capturing her movement. The color palette is fresh and bright, with the greens of the outdoors, the light tones of her clothing, and the warm browns of her skin.
A static shot presents two reddish-brown, fan-shaped pieces of Reishi mushroom against a plain, light gray background. One piece is larger and more circular, while the other is a smaller, broken fragment, showing the underside's lighter texture. The mushrooms have a woody, almost lacquered appearance. The lighting is soft and even, highlighting their natural forms and rich color. A white text overlay at the bottom reads, 'chaga, AND reishi for'. The camera is static, showcasing the mushroom as a distinct ingredient. The color palette is warm, featuring the deep reddish-browns of the Reishi against the neutral gray background.
An action shot captures a male surfer expertly riding a large, powerful ocean wave. He is shirtless, wearing dark swim shorts, and poised dynamically on his surfboard, generating a significant spray of white water around him. The sky above is a clear, bright blue, and the ocean water is a vibrant turquoise. The scene conveys energy, vitality, and natural power. The lighting is bright, natural sunlight, enhancing the dynamic colors of the ocean. A white text overlay at the bottom reads, 'IMMUNE support'. The camera is static, freezing the exhilarating moment. The color palette is dominated by the intense blues of the sky and ocean, the white of the foam, and the surfer's skin tone.
0:41coffee beans ground A macro close-up shot focuses on a scattering of dark roasted coffee beans partially buried in a bed of finely ground coffee. The beans are rich, dark brown, with a slight sheen, and the ground coffee is a uniform, deep brown. The texture contrast between the smooth beans and the powdery grounds is prominent. The lighting is soft and artful, creating subtle highlights on the beans and deep shadows in the grounds, adding a sense of richness and depth. A white text overlay at the bottom reads, 'IT'S got a fraction of the CAFFEINE in coffee,'. The camera is static, capturing intricate detail. The color palette is dominated by various shades of dark brown, evoking the sensory experience of coffee.
0:43frothy drink overhead An overhead shot presents a ribbed white ceramic mug, filled with a perfectly frothy, light brown drink. The mug is placed on a light-colored, possibly white or cream, textured rug or blanket, with the edge of a wooden floor visible in the lower right corner. The composition is clean and minimalist, focusing on the comforting appeal of the beverage. The lighting is soft and diffused, creating gentle shadows and highlighting the foam's texture. A white text overlay at the bottom reads, 'the caffeine in COFFEE,'. The camera is static, providing a clear, inviting view. The color palette is soft and warm, with whites, creams, light browns, and the natural tone of the wood.
0:44woman selfie with drink A dynamic, selfie-style close-up shot features a young woman with long dark hair, wearing a white crop top and patterned shorts. She holds a black MUD\WTR branded cup towards the camera with a wide, genuine smile, exuding happiness and enthusiasm. Her nose ring and earrings add to her stylish and approachable appearance. The background is blurred, suggesting a café or modern interior with wooden elements. The lighting is bright and cheerful, enhancing her joyful expression. A white text overlay at the bottom reads, 'and a flavour you can ACTUALLY build a ritual around.' The camera appears to be handheld, creating a slight, subtle motion typical of a selfie video. The color palette is bright and fresh, with her white top, dark hair, and the black cup contrasting with the warm, blurred background.
0:45woman drinking smoothie A close-up shot focuses on a woman with long, dark hair, sipping a thick, frothy, light brown drink from a clear glass mug through a vibrant, rainbow-colored metal straw. The drink has delicate dark chocolate swirls decorating the inside of the mug, adding to its visual appeal. Her eyes are lowered, focused on the drink, and her expression is one of calm enjoyment. The background is softly blurred, showing an indistinct modern interior. The lighting is soft and even, highlighting the textures of the drink and the colorful straw. A white text overlay at the bottom reads, 'AROUND.' The camera is static. The color palette is warm, with the brown drink, the clear glass, and the pop of color from the straw.
0:46hand holding tin gong background A medium shot captures a hand holding a black MUD\WTR tin upright, with the tin partially blurring into a softly focused, shimmering golden-bronze circular background. This background resembles a large gong or a textured metallic surface, creating a mystical or ceremonial atmosphere. The tin's label is visible, reinforcing the product's identity. The lighting is warm, highlighting the metallic sheen of the background and the subtle texture of the tin. A white text overlay at the bottom reads, 'It COSTS more because they put OVER two grams'. The camera slowly pulls back slightly. The color palette is rich, with the deep black of the tin contrasting with the warm metallic golds and bronzes of the background.
0:48mushrooms rotating flat lay An overhead flat lay shot displays a black MUD\WTR tin rotating slowly on a small wooden turntable or disc, positioned centrally on a light wooden surface. Surrounding the tin are various whole and dried mushrooms: fluffy white Lion's Mane, dark brown Chaga chunks, reddish Reishi slices, and scattered orange Cordyceps tendrils. The arrangement is aesthetic and organic, emphasizing the abundance and diversity of the functional mushrooms in the product. The lighting is bright and even, highlighting the textures and natural colors of the mushrooms. A white text overlay appears sequentially: 'of ADAPTOGENIC', 'MUSHROOMS in every SERVING, without making'. The camera is static, but the product rotates. The color palette is earthy and natural, with whites, browns, oranges, and the light wood, contrasted by the black of the tin.
0:51man drinking bike mug A close-up shot focuses on a man in a green baseball cap, with freckles and blue eyes, drinking from a black ceramic mug adorned with a white bicycle graphic. He is looking directly at the camera, conveying a sense of authenticity and connection. His expression is neutral yet engaging. The background is blurred, showing an indistinct indoor setting. The lighting is soft and natural, highlighting his features. A white text overlay at the bottom reads, 'IT taste like DIRT.' The camera is static. The color palette is grounded, with the dark tones of the mug and cap contrasting with his fair skin and the neutral background.
0:52man holding jar looking camera A close-up shot features a man with short, dark curly hair and a short beard, wearing a black zip-up top. He holds a clear glass jar containing a light brown, creamy substance. He looks directly at the camera with a calm, neutral, yet assured expression, conveying trust and transparency. The background is a blurred, light-colored kitchen or laboratory setting. The lighting is soft and even, highlighting his face and the jar. A white text overlay at the bottom reads, 'it taste like DIRT.' The camera is static. The color palette is clean, with the black of his clothing contrasting with the clear jar and the light background.
0:53organic ingredients flat lay An overhead flat lay shot features the black MUD\WTR tin centrally, surrounded by various raw ingredients like cacao beans, turmeric rhizomes, cinnamon sticks, ginger, and different types of mushrooms (Lion's Mane, Cordyceps, Chaga, Reishi), arranged aesthetically on a dark surface. Overlaid are two white circular logos: 'NON-GMO PROJECT VERIFIED' and 'USDA ORGANIC', appearing sequentially. The composition highlights the product's natural and organic claims. The lighting is bright and even, ensuring all details and text are clearly visible. A white text overlay at the bottom reads, 'IT'S all organic and'. The camera is static. The color palette is earthy and rich, with the natural browns, yellows, and oranges of the ingredients contrasted by the black tin and dark background, reinforced by the clean white logos.
0:55man putting on hazmat suit This scene is a two-part sequence. It starts with a medium shot of a young man with short dark hair and glasses, sitting on a metal bench in a clean, utilitarian changing room, putting on a white hazmat suit (Permagard branded). He smiles and looks up briefly. It then cuts to a close-up, eye-level shot of the same man, now fully in the hazmat suit with a light blue medical mask and glasses, looking directly at the camera. The background is a sterile, white-tiled wall with a mirror, reflecting a glimpse of the room. The lighting is bright and fluorescent, typical of a cleanroom environment. A white text overlay appears: 'the MUSHROOMS grown right here IN'. The camera is static for both shots. The color palette is stark, predominantly white, with accents of blue from the mask and his clothing.
0:57people in mushroom lab A wide shot shows two individuals, both wearing full white hazmat suits and light blue medical masks, standing in what appears to be a mushroom cultivation facility or laboratory. They are positioned between tall, metal shelving units filled with clear plastic bags containing mushroom substrate, suggesting a controlled environment for growing. The space is well-lit with fluorescent lights, giving it a sterile and professional appearance. A white text overlay at the bottom reads, 'IT costs more because'. The camera is static, capturing the scale of the operation. The color palette is mostly white and gray from the suits and shelves, with the light brown and white of the mushroom bags adding natural tones.
0:59powder ingredients bins A close-up shot focuses on several clear plastic bins, neatly arranged, each filled with different colored fine powders. The powders range in color from various shades of rich brown to vibrant yellow and orange, suggesting a variety of spice or mushroom extracts. The bins are lined up on a white tiled surface, indicating a clean food preparation or manufacturing environment. The lighting is bright and even, highlighting the textures and distinct colors of each powder. A white text overlay at the bottom reads, 'THEY made it for'. The camera is static, providing a clear view of the organized ingredients. The color palette is bright and varied, showcasing the raw materials in their processed form.
0:59man operating mixer This segment shows a man in a blue baseball cap and dark t-shirt operating a large, industrial-sized mixer. The mixer has a metal bowl and complex gears, filled with a brown powdery substance. The man first leans over the machine, concentrating on its operation, then looks up and directly at the camera with a slight, knowing smile or smirk. The background is a commercial kitchen or production facility with industrial equipment. The lighting is bright and utilitarian. White text overlays appear: 'themselves FIRST.' and 'And HONESTLY, if they had CUT corner, they'd'. The camera uses a medium shot, slightly panning to follow his movement. The color palette is industrial, with grays and silvers of the machinery, the brown of the powder, and the man's blue cap and dark shirt.
1:01pouring powder dispensers A medium shot captures a person, wearing a baseball cap, carefully pouring white powder from a large bag into one of several clear, vertically stacked dispenser containers. The containers are part of a sleek, black dispensing unit. The background is a clean, minimalist interior with light wooden walls and a metal shelf, suggesting a sophisticated production or packaging area. The lighting is bright and even, highlighting the fine texture of the powder as it flows. A white text overlay at the bottom reads, 'had CUT corner, they'd'. The camera is static, focusing on the meticulous pouring process. The color palette is clean, with the white powder, clear containers, black dispenser, and light wood creating a modern, precise feel.
1:02drinking coffee laptop An overhead shot presents a rustic ceramic mug, half light green and half beige/brown, filled with a frothy, dark brown drink, placed on a light wooden desk. Next to the mug, hands are visible typing on a black laptop keyboard. The focus is on a productive yet relaxed work environment. The background is slightly blurred, showing a modern interior with shelving. The lighting is soft and warm, creating a cozy atmosphere. A white text overlay at the bottom reads, 'BE the ones drinking it'. The camera is static, offering a clean, high-angle view. The color palette is earthy and calming, with the natural wood tones, the muted greens and browns of the mug, and the dark laptop.
1:03man drinking mug camera A close-up shot features a man with fair skin and short dark hair, wearing a white t-shirt and a grey baseball cap. He brings a two-toned, light green and beige ceramic mug to his mouth, looking directly at the camera with a calm and confident expression. The background is a soft, blurred domestic interior with some green plants, suggesting a home or casual setting. The lighting is bright and natural, highlighting his features. A white text overlay at the bottom reads, 'TOO.' The camera is static, maintaining a direct gaze. The color palette is light and fresh, with the white shirt, green plant, and natural tones of the mug.
1:04cafe interior people A medium wide shot shows the interior of a stylish, modern cafe or bar. Several people are casually sitting at a long wooden counter, with plants hanging decoratively from the ceiling in metal fixtures. Large windows in the background allow natural light to enter, and glimpses of an urban outdoor setting are visible. The atmosphere is relaxed and social. The lighting is a mix of natural light and warm interior lighting. A white text overlay at the bottom reads, 'So YEAH, give MUD\WTR a'. The camera is static. The color palette features warm wood tones, vibrant greens from the plants, and muted urban grays, creating an inviting and contemporary space.
1:05pouring latte art white cup A close-up shot focuses on hands expertly pouring perfectly frothed white milk from a metallic pitcher into a small, elegant white ceramic cup. The cup already contains a small amount of dark liquid (likely an espresso shot or concentrated MUD\WTR), and as the milk is poured, a distinct 'latte art' pattern begins to form. The background is softly blurred, suggesting a clean, modern kitchen or cafe counter. The lighting is bright and even, highlighting the smooth texture of the foam and the precision of the pouring. A white text overlay at the bottom reads, 'So yeah, give MUD\WTR a'. The camera is static. The color palette is minimalist, with the stark white of the cup and milk contrasting with the dark liquid and metallic pitcher.
1:06honey drizzle target logo This scene begins with a close-up of a frothy, light brown drink in a white ceramic cup. A thin stream of golden honey is drizzled artfully from a spoon onto the top of the foam. The background is softly blurred. Then, a bold white Target logo appears as an overlay on the frothy drink, indicating retail availability. White text overlays appear sequentially: 'You CAN find it at', 'TARGET'. The lighting is bright and clean, enhancing the visual appeal of the drink and the clarity of the logo. The camera is static. The color palette is warm and inviting, with the browns and whites of the drink, the golden honey, and the crisp white Target logo, conveying accessibility and branding.
1:08kitchen prep frother An overhead shot in a well-lit kitchen features a pair of hands. First, a hand pours a light-colored, creamy liquid from a black MUD\WTR branded shaker into a small, textured white ceramic mug with a heart-shaped handle. Then, a black handheld frother is used to vigorously mix the contents of the mug, creating a rich foam. The mug sits on a clean, light-toned wooden countertop. In the background, various clear glass storage containers filled with ingredients like oats, granola, coffee, and hot cocoa are neatly arranged on a wooden tray, suggesting an organized pantry. White text overlays appear: 'TARGET or thousands of STORES across the COUNTRY.' The camera is static, capturing the entire process from above. The color palette is warm and natural, with the light wood, white ceramic, and various browns of the pantry items.
1:10frothy cinnamon drink An extreme close-up shot focuses on the beautifully frothy top of a drink in a white ceramic cup. A delicate dusting of cinnamon powder creates a textured pattern on the rich, light brown foam. The composition is highly aesthetic and inviting, emphasizing the sensory experience of the drink. The background is softly blurred, suggesting a warm and cozy environment. The lighting is soft and warm, highlighting the intricate details of the foam and spice. A white text overlay at the bottom reads, 'BEST deal, with free'. The camera is static, capturing the intricate detail. The color palette is warm and inviting, with the light browns, whites, and the subtle reddish-brown of the cinnamon.
1:11unboxing box outdoor An overhead shot shows a pair of hands holding an open, brown cardboard MUD\WTR branded box on a wooden deck. The deck railing and a lush green backyard with trees and a small shed are visible in the blurred background. The box has text printed on its inside flap, possibly a brand message or quote. The scene conveys a sense of unboxing or receiving a new product in a pleasant, natural setting. The lighting is bright, natural sunlight, illuminating the box and hands. A white text overlay at the bottom reads, 'best deal, with FREE'. The camera is static. The color palette is natural, with the browns of the box and deck, and the vibrant greens of the backyard.
1:12mud wtr starter kit box A close-up shot delves inside the open MUD\WTR branded cardboard box, revealing its contents nestled in shredded paper packing material. Clearly visible are the black MUD\WTR Masala Chai tin, an instruction booklet titled 'Your new morning ritual', several small sachets (likely individual servings), and a metallic handheld frother. The arrangement is neat and inviting, showcasing a complete starter kit. The lighting is bright and even, highlighting the details of each item. A white text overlay appears: 'shipping and A 30-day money-back GUARANTEE,'. The camera is static. The color palette is dominated by the black of the tin and frother, the white of the booklet and sachets, and the natural brown of the box and packing material, creating a cohesive brand aesthetic.
1:14website add to cart A screen recording shows an e-commerce website product page for MUD\WTR. The page displays product images, detailed descriptions, pricing information ($40 crossed out), and a prominent red 'Add to cart' button. The layout is clean and user-friendly, typical of an online store. A white text overlay at the bottom reads, 'Click the LINK.' The camera is static, capturing the digital interface. The color palette is web-standard, with whites, grays, and the red call-to-action button, focused on driving conversion.
1:15man holding tin thank A close-up shot features a man with fair skin and short dark hair, wearing a grey baseball cap and a black t-shirt. He holds a black MUD\WTR tin prominently towards the camera with a confident and slightly mischievous smile. The background is a blurred, light-toned wall with shelves, suggesting a retail or pantry environment. The lighting is bright and even, highlighting his features and the product. A white text overlay at the bottom reads, 'Your mind will THANK'. The camera is static, maintaining a direct gaze. The color palette is clean, with the black of the tin and his shirt contrasting with his fair skin and the neutral background.
