0:00product showcase gummybears The scene opens with a close-up shot of a hand holding a light-colored phone case, adorned with a playful pattern of pink, orange, and yellow gummy bears. The case is for an iPhone, identifiable by its distinct triple camera cutout. The background is softly blurred, showing an indoor plant with green leaves and a white window frame, suggesting a bright, natural light source from the top right. The overall color palette is soft pastels against the natural green and white. The hand holding the phone case has neatly manicured nails. White text overlays the bottom of the screen, reading 'Wow, this is why this phone case went viral'. The camera is static, focusing on the product in hand.
0:01product showcase geese This scene is a continuation, with a close-up shot of a hand holding a different phone case. This case is blue with a playful pattern of white geese featuring orange beaks, designed for an iPhone with the same triple camera cutout. The background is identical to the previous scene, featuring a blurred indoor plant and a white window frame, indicating consistent lighting. The hand is positioned similarly, presenting the product. The dominant colors are blue, white, and a touch of orange from the geese, with the green of the plant in the soft background. The text overlay remains 'Wow, this is why this phone case went viral'. The camera maintains a static position.
0:02male talking head introducing problem A medium close-up shot features a male speaking directly to the camera, positioned slightly off-center to the right. He has short to medium length dark brown hair, a beard, and is wearing a plain white t-shirt. His expression is engaged and slightly surprised, with his mouth open as he speaks. The background is a clean, modern indoor setting with light-colored walls, a dark grey door, and a glimpse of what appears to be a light-colored couch. Overhead recessed lighting provides even illumination. The overall color palette is neutral and bright, focusing attention on the speaker. White text overlay at the bottom reads 'I thought all cases were the same'. The camera is static.
0:03plastic cases broll An overhead shot shows multiple phone cases on a dark brown wooden table with a visible wood grain pattern. A light-skinned hand reaches into the frame from the bottom left, picking up a clear plastic phone case. Two other cases are visible: a bright orange one and another clear one with a circular magnetic charging ring. The lighting is bright and even, highlighting the textures of the cases and the wood. The color palette is dominated by the warm brown of the table, contrasted with the bright orange and transparent cases. White text at the bottom reads 'just plastic shells protecting our phones'. The camera is static.
0:05male talking head transition A medium close-up shot of the same male narrator, positioned slightly off-center to the right, continues to speak directly to the camera. He maintains an engaged, slightly curious expression. The background is the same modern indoor setting with light walls and a dark grey door. The lighting remains bright and even. The text overlay changes to a single word: 'Then'. The camera remains static, drawing focus to his expression and the unfolding narrative.
0:06phone showing landfill image A high-angle shot focuses on a black smartphone lying on a clean, light grey surface. The phone's screen displays a stark image of a massive landfill, overflowing with various types of trash, predominantly plastic waste. The phone is positioned at a slight diagonal angle. The lighting is diffused and bright, making the screen image clear and impactful. The color palette contrasts the minimalist grey surface with the grim, desaturated tones of the landfill image on the screen. White text at the bottom reads 'my eco-conscious friend shared a shocking stat'. The camera zooms in slowly on the phone.
0:09landfill shocking stat An extreme close-up shot captures a massive, chaotic landfill filled with a dense array of trash and waste. Various plastic items, fabrics, and debris are visible, creating a textured and somber scene. The lighting is overcast, giving a dull, muted grey cast to the sky and landfill, emphasizing the bleakness. A bright green rectangular text box with white text is overlaid on the image, prominently displaying '1.6 BILLION'. Below it, white text reads 'plastic cases fill landfills YEARLY', followed by a yellow surprised emoji with large eyes and an open mouth. The camera slowly pans downwards, revealing more of the landfill.
0:14animated crying earth An animated graphic features a stylized Earth character with a sad expression, shedding black tears. On either side of the Earth, two grey factory smokestacks emit white, cloud-like smoke, symbolizing pollution. The background is a solid, dark teal color, creating a stark contrast with the Earth and factories. White text overlays the bottom of the screen, initially reading 'I claimed to care about Earth', then transitioning to 'while adding to the problem', and finally, 'Major hypocrite moment'. The animation is simple, focusing on the visual metaphor of environmental distress. The camera is static.
0:18flexing pela case A close-up shot shows two light-skinned hands holding a flexible, light beige phone case adorned with a gummy bear pattern. The hands gently bend and flex the case, demonstrating its pliability. In the blurred background, two other Pela cases are visible on a wooden table: one blue with white geese, and another light blue with fried egg designs. The lighting is bright and even. The color palette is warm and inviting, showcasing the product's aesthetic and material. White text at the bottom reads 'She showed me Pela case Made from plants flax shive'. The camera is static.
0:23composting demonstration A high-angle close-up shot shows a light-skinned hand holding a dark grey phone case, designed to resemble a retro cassette tape, partially submerged in a bed of reddish-brown wood chips. The hand then pulls the case out, demonstrating how it integrates with natural compost. The background is a vibrant, sunny outdoor setting with scattered wood chips and bright natural lighting. The color palette is earthy, with the dark case contrasting against the red wood chips and the green hints of foliage in the distance. White text overlays at the bottom, stating 'that fully composts in just 3-6 months instead of sitting in a landfill for 700 years'. The camera is static.
0:27male talking head worst part A medium close-up shot features the male narrator, looking serious and direct, speaking to the camera. He is positioned slightly off-center to the right. He maintains eye contact, conveying a sense of gravity to his statement. The background is the same clean indoor setting with light walls and a dark door. The lighting remains bright and even. White text overlay at the bottom poses a question: 'The worst part?'. The camera is static, focusing on his expression to underscore the seriousness of the issue.
0:29plastic leaching demonstration A medium shot shows the male narrator, wearing a white t-shirt, standing in a brightly lit indoor space. He holds a black plastic phone case in his right hand, displaying it to the camera with a neutral expression. He then deliberately drops the case into a large, black plastic trash can positioned to his left. The background is a clean living room setting with a light-colored couch visible. The lighting is bright and even. The color palette is neutral, highlighting the black phone case and trash can. White text overlays at the bottom: 'Those plastic cases leach toxic microplastics onto your skin'. The camera is static.
0:33skin contact demonstration A close-up shot focuses on a female in her 20s to 30s, wearing a dark top, holding a clear plastic phone case. She moves the case to touch her cheek and jawline, demonstrating how the phone case is constantly in contact with skin. As she moves it away, a subtle green smudge becomes visible on the inside of the case, implying accumulated residue. Her expression is one of slight concern or contemplation. The background is a blurred indoor environment with light walls and a dark door. Bright, even lighting illuminates her face and the phone case. The color palette is neutral, emphasizing the clear case and the implied skin contact. White text overlays the bottom: 'with every one of those 2,617 daily touches'. The camera is static.
0:38non toxic pela case The male narrator is shown in a medium close-up, first holding a Pela case with an earthy, patterned design to his ear as if on a call, and then lowering it to hold it by his hip. He makes a satisfied gesture with his finger. The case appears to be a muted brown/mauve color with subtle engraved patterns. His expression is confident and positive. The background is a clean indoor setting with light walls. The lighting is bright and even. The color palette is warm, with the earthy tones of the Pela case standing out against the white of his shirt. White text overlays at the bottom: 'while Pela's material is completely non-toxic'. The camera is static.
0:41premium feel pela case A close-up shot of the female demonstrator, wearing a dark top, holding a light beige Pela case to her cheek. She closes her eyes slightly and smiles contentedly, conveying a sense of comfort and quality from the product. The lighting is bright and soft, highlighting her skin and the matte texture of the case. The background is a blurred indoor setting. The color palette is warm and inviting, emphasizing the positive tactile experience. White text overlays the bottom: 'and feels premium in your hand'. The camera is static.
0:43pela packaging plant based A medium close-up shot of the male narrator, holding a Pela case still in its brown cardboard packaging, displaying the back to the camera. The packaging features a 'THANK YOU!' message, the website 'pelacase.com/track', and other brand details, including the tagline 'BelieveInBetter' and 'everyday products without everyday waste'. He smiles confidently at the camera. The background is a light-colored couch. The lighting is bright and even. The color palette is earthy browns from the packaging, contrasting with his white shirt. White text overlays at the bottom: '"plant-based" doesn't mean fragile'. The camera is static.
0:45pela design flexibility A close-up shot focuses on two light-skinned hands manipulating a Pela case. The case is a muted brown/mauve color with an intricate, subtle engraved pattern across its back. The hands demonstrate the case's flexibility by bending and twisting it gently, then showcase its sleek, non-bulky profile by turning it sideways. They then run fingers over the surface, emphasizing its grippy texture. The background is a plain, light grey wall, providing a clean canvas for the product. The lighting is even and bright. The color palette is earthy and neutral, allowing the case's design and material properties to be the main focus. White text overlays at the bottom: 'With 500+ sleek non-bulky designs and that perfect grippy-not-sticky feel'. The camera is static.
0:52happy customer floral case A medium close-up shot features the female demonstrator, wearing a blue top, holding a light beige Pela case with a delicate black floral pattern. She holds the phone case with both hands, smiling directly at the camera with a cheerful, confident expression. The background is a softly blurred indoor setting, possibly a doorway or hallway. The lighting is bright and warm. The color palette is pleasant, with the blue of her top complementing the light tones of the case and her happy demeanor. White text overlays at the bottom: 'it's why 1.5 million people'. The camera is static.
0:54product outdoors cassettetape A close-up shot captures a light-skinned hand holding a dark grey Pela phone case with a cassette tape design. The setting is outdoors, with lush green foliage and small yellow flowers providing a vibrant, natural background, softly blurred. The sunlight filters through the leaves, creating dappled light and shadows, giving the scene a fresh, organic feel. The color palette is dominated by the greens of nature, contrasting with the dark case. White text overlays the bottom: '50,000+ five-star reviews'. The camera is static.
0:56product indoors friedegg A close-up shot presents a light-skinned hand holding a light blue Pela phone case with a cheerful fried egg pattern. The background is softly blurred, showing an indoor plant with green leaves and a white window frame, similar to the initial scenes. Natural light brightens the scene from the top right. The playful design of the case and the soft, natural lighting create a lighthearted atmosphere. The color palette is bright and fresh, with blues, whites, and yellows. White text overlays the bottom, continuing from the previous scene: '50,000+ five-star reviews'. The camera is static.
0:58product and packaging conclusion An overhead shot displays a light beige Pela phone case with a floral pattern lying on a dark wooden surface. Beside it, the brown cardboard packaging is visible, along with a small handwritten 'Thank You' note from Pela and a tiny glass bottle, possibly containing a sample or a plant-related item. The items are neatly arranged. The lighting is bright and even, highlighting the textures of the case, paper, and wood. The color palette is earthy and warm, focusing on the natural materials. White text overlays the bottom: 'can't be wrong'. The camera is static, providing a clear, final view of the product and its accompanying materials.
0:59pela end card cta The scene is a clean, minimalist end card with a plain white background. The Pela logo, in dark grey sans-serif font, is prominently displayed at the top center. Below it, an animated phone case appears and changes its design multiple times – showing a landscape with cows, then a pomegranate pattern. These cases rotate smoothly. At the very bottom center, a green button-like graphic with white text reads 'pelacase.com'. This sequence serves as a final branding and call to action. The lighting is bright and uniform, emphasizing the clean design. The color palette is simple: white, dark grey, and the vibrant colors of the animated phone cases. The camera is static.
