0:00phone lock screen introduction
The scene opens with a vertically oriented smartphone, prominently centered against a dynamic purple background adorned with neon pink, glowing triangular light patterns that pulsate subtly. The phone screen displays a lock screen interface. At the top, '4:00' is shown in a small, white digital font, along with a lock icon and battery/signal indicators. Below this, a large, bold '04:00' is centrally displayed. Further down, in a smaller white font, the phrase 'IT'S CRUNCH & SIP'O-CLOCK' appears. At the bottom of the screen, a purple Doritos 'Late Night Loaded Taco' chip bag is positioned to the left, featuring a glowing triangular chip illustration, and a blue Slurpee cup with bright green slush and a black 'S' logo is on the right. The overall color palette is dominated by deep purples, vibrant pinks, and contrasting bright green and orange from the product packaging. The lighting is artificial, with a neon glow emanating from the background.
0:01product offer screen reveal
The scene continues with the smartphone display, but the content dynamically changes. A large, dark purple rectangular banner slides in from the top, occupying the upper half of the screen. This banner features bold, white text that reads 'BUY ANY DORITOS® AT 7-ELEVEN'. Simultaneously, the two product images at the bottom of the screen slightly enlarge and animate. Multiple, glowing orange Doritos chips, outlined with neon edges, rotate and float in the background behind the main product images, adding a dynamic, almost holographic effect. The purple background with neon pink triangular patterns remains visible behind the phone. A small white text 'Valid Through 8/26/25. See app for full terms.' is displayed at the bottom of the phone screen. The colors maintain the vibrant purple, pink, and product-specific hues, suggesting an energetic and promotional atmosphere.
0:02slurpee close up zoom
The camera executes a smooth, slow push-in, transitioning to a tight close-up of the Slurpee cup. The vibrant, neon green slush fills the upper two-thirds of the frame, showing its frozen, textured consistency with subtle condensation effects on the cup. The blue cup body is visible below the slush, prominently featuring the black 'S' logo and the 'SLURPEE' brand name in white text at its base. The lighting emphasizes the freshness and frosty quality of the beverage, with soft highlights on the slush. The background is blurred, focusing all attention on the Slurpee cup. The color palette is dominated by the striking green of the slush and the cool blue of the cup, creating a refreshing visual.
0:03slurpee offer screen reveal
The view pulls back to the full smartphone screen, similar to the previous phone shots. The vibrant purple background with neon pink light patterns continues to pulsate. A new, dark purple rectangular banner is now displayed across the upper half of the phone screen, with bold white text stating: 'GET A FREE SLURPEE FROM 4PM - 2AM'. Below this banner, the purple Doritos 'Late Night Loaded Taco' bag, the blue Slurpee cup with green slush, and a red Doritos 'Nacho Cheese' bag are once again visible and slightly animated, arranged horizontally. Glowing orange Doritos chips continue to rotate and float behind them, adding dynamic energy. A small white text 'Valid Through 8/26/25. See app for full terms.' is displayed at the bottom of the phone screen. The overall atmosphere remains highly energetic and promotional.
0:04alarm setting screen
The scene remains focused on the smartphone screen, but the interface transitions from the promotional offer to an alarm setting. The top of the screen still shows '4:00' and other phone indicators. The central part of the screen now displays a large '04:00 PM' in white, indicating the alarm time. Below it, in a smaller font, 'Alarm, every day' is written, with a toggle switch to its right, suggesting the alarm is active. At the very bottom of the screen, the three product images – the purple Doritos 'Late Night Loaded Taco' bag, the blue Slurpee cup, and the red Doritos 'Nacho Cheese' bag – are still visible, slightly animated with glowing chip outlines. The underlying purple background with neon pink geometric patterns continues to subtly animate. The transition suggests setting a reminder for the 'Crunch & Sip'o-clock' offer.
0:05brand promotional layout
The scene transitions to a bright, clean promotional layout. The background is pure white, framed by a distinctive border of two thin green lines and a thinner red line, evoking the 7-Eleven brand colors. Centered at the top, large, bold green text reads 'Taste the Night™'. Below this, the three products are neatly arranged horizontally across the frame: a red Doritos 'Nacho Cheese' bag on the left, a blue Slurpee cup with neon green slush in the center, and a purple Doritos 'Late Night Loaded Taco' bag on the right. Subtle, soft reflections of the products are visible beneath them on the white surface, adding depth. The overall lighting is bright and even, highlighting the products and text. At the very bottom, small grey legal text is present: 'All snack brands are registered trademarks of Frito-Lay North America, Inc. ©2025'. The color palette is fresh and clean, emphasizing the products' vibrancy against the white background.
0:077 eleven branding and cta
The scene maintains the clean white background with the green and red striped border. The previous products and 'Taste the Night' text fade out. In their place, bold green text appears at the top, reading 'Only Available at'. Below this, the iconic '7-ELEVEN' logo is prominently displayed, featuring a large red '7' with an orange extension, followed by 'ELEVEN' in green text. The '®' registered trademark symbol is visible next to the logo. Beneath the logo, a green, rounded rectangular button with white text 'FIND A STORE' is centered, serving as a clear call to action. At the very bottom, small grey legal text is updated: '© 2025 7-Eleven, Inc. All rights reserved. 7-ELEVEN is a registered trademark of 7-ELEVEN, Inc.' The lighting remains bright and even. The color palette focuses on white, green, red, and orange, consistent with 7-Eleven's corporate branding.
