0:00intro pointing brightening
The scene opens with a medium close-up shot of an East Asian woman, positioned slightly to the right of the frame, from her chest up. She is looking directly at the camera, speaking with a confident and engaging expression. Her dark, voluminous, wavy hair is styled partially pulled back, secured by light purple clips on either side of her head. The background features clear acrylic shelves filled with various colorful makeup products in their packaging, creating a well-organized and bright cosmetic display. The lighting is soft, bright, and even, illuminating her face without harsh shadows. She gestures with her right index finger pointed towards the lower-left portion of the frame, emphasizing her words. The dominant colors are the bright pink of her top, the deep black of her hair, and the diverse hues of the makeup products. Text overlay: 'Look how bright'.
0:02reaction so good
This scene maintains a medium close-up of the woman, similar to the preceding shot, showing her from the chest up. She continues to look directly at the camera, smiling broadly and speaking. Her dark, wavy hair, styled with purple clips, frames her face. The background remains a well-lit cosmetic display with clear acrylic shelves filled with makeup products. The bright, soft, and even front lighting highlights her features. She expresses satisfaction, maintaining eye contact with the viewer. The overall color palette is dominated by the bright pink of her attire, the black of her hair, and the various vibrant colors of the background products. Text overlay: 'So good'.
0:03product introduction lilac powder
The camera pulls back slightly to a medium shot, framing the woman from her waist up, allowing more of her gestures to be seen. She holds a small, black square compact in her right hand, initially presenting its closed side. With a fluid movement, she then opens the compact towards the camera, revealing a vibrant lilac-colored powder inside. She presents the product with an engaging smile and direct eye contact. The background continues to be the well-organized clear acrylic shelves filled with a variety of colorful makeup items. The lighting is consistently bright and even, highlighting both the woman and the product. The color scheme features her bright pink top, dark hair, and the newly introduced striking lilac powder. Text overlay: 'Huda Beauty just launched an electric lilac'.
0:05extreme close up lilac powder
This scene is an extreme close-up, tightly framed on the woman's right hand holding the square Huda Beauty Easy Bake powder compact. The product is clearly in focus, showcasing the vibrant lilac-colored powder through its mesh sifter. The woman's manicured fingers, with light metallic nail polish, are visible as she holds the compact firmly. Her face is visible in the upper background, slightly out of focus, indicating she is holding the product close to the camera. The background of makeup shelves is heavily blurred, creating a soft bokeh effect that keeps the focus squarely on the product. Bright, direct lighting illuminates the compact, emphasizing the powder's color and texture. Text overlay: 'Easy Bake, it's going to give you a super bright undereye. Let me show you it in action, okay'.
0:09applying lilac powder with puff
The camera zooms in to a close-up of the woman's face, specifically focusing on her right eye area and her hands. She is meticulously dabbing the vibrant lilac powder under her right eye using a small, triangular pink makeup puff. Her expression is focused and precise, demonstrating the application technique. The background consists of the same blurred cosmetic shelves, maintaining a shallow depth of field to keep attention on the application process. Bright, even front lighting illuminates her face and the product, highlighting the powder's texture as it's applied. The primary colors are the pink of the puff and her top, the lilac powder, and her warm skin tone. Text overlay: 'I zoomed you in and you can use it to set your undereye'.
0:13brushing off lilac powder
This scene is a medium close-up, showing the woman from the chest up, similar to the initial shots. She uses a small, soft makeup brush to gently dust off the excess lilac powder from under her right eye, revealing the brightened effect. Her gaze is directed at the camera, and she offers a satisfied smile, showcasing the result of the application. The background remains the familiar cosmetic display with clear acrylic shelves and various makeup products, slightly out of focus. The lighting is consistent, bright, and even, emphasizing the clear and refreshed appearance of her under-eye area. The color palette centers on her bright pink top, dark hair, and her warm skin tones. Text overlay changes from 'Dust it off and look how bright' to 'So good'.
0:16revealing brightening effect
The camera presents a slightly wider medium shot compared to the previous scene, showing more of the woman's shoulders and upper torso. She is talking directly to the camera, gesturing with her hands to her face to emphasize the brightening effect of the powder. Her expression is bright and animated, reflecting her satisfaction with the results. The background is the same well-lit cosmetic display with clear acrylic shelves holding various makeup products, providing context without distracting from the main subject. The lighting remains bright, soft, and even, ensuring all details are clear. The colors are dominated by her bright pink top, dark hair, and her radiant skin tone, with the background adding diverse cosmetic hues. Text overlay: 'and when I zoom out, you can really see that before and after. Super brightening'.
0:20applying regular setting powder
This close-up shot focuses on the woman's right eye area and her hands, mirroring the framing used for the lilac powder application. She is applying a translucent, light-colored setting powder under her right eye using the same small, triangular pink makeup puff. In her left hand, she holds an open square compact of this white setting powder, subtly presenting it to the viewer. Her expression is concentrated on the task. The background of cosmetic shelves is blurred, keeping the focus on the application. The lighting is bright and even, highlighting the powder and her skin. The color palette includes the pink puff and top, the white setting powder, and her warm skin tones. Text overlay: 'or go in with your regular setting powder'.
0:23brushing off regular setting powder
The scene reverts to a medium close-up of the woman's face, similar to the earlier shots, showing her from the chest up. She is now brushing off the excess white setting powder from under her right eye using a small, soft makeup brush. Her gaze is directed at the camera, and she displays a calm, satisfied expression, indicating the setting process is complete. The background remains the same well-organized cosmetic display, slightly out of focus. The lighting is consistently bright and even, showcasing her flawless makeup. The prominent colors are her bright pink top, dark hair, and her warm, natural skin tones. Text overlay: 'I'm poundcake dust that off because now we're set'.
0:26grabbing ube birthday cake powder
This shot is a close-up, focusing primarily on the woman's hands and the Huda Beauty compact containing the vibrant lilac 'Ube Birthday Cake' powder. Her left hand holds the compact, while her right hand uses a small makeup brush to pick up a small amount of the powder from the sifter. Her face is visible in the background, slightly out of focus, concentrating on the task. The background of makeup shelves is blurred, drawing attention to the product and the action. Bright, direct lighting highlights the product, showcasing the unique lilac shade and its fine texture. The primary colors are the lilac powder, silver compact, and the black brush, contrasted with her warm skin tone and pink top in the background. Text overlay: 'And then grab a little bit of Ube Birthday Cake'.
0:28applying ube birthday cake
The camera provides a close-up view of the woman's face, specifically focusing on her right eye area. She is meticulously applying the lilac 'Ube Birthday Cake' powder to the inner corner and directly under her right eye using a small, precise makeup brush. Her expression is one of intense concentration, ensuring accurate placement. The background of cosmetic shelves is blurred to maintain focus on the intricate application process. Bright, even front lighting illuminates her face and the precise application, emphasizing the powder's effect. The dominant colors include the lilac powder, the black of the brush and her hair, and her warm skin tones, accented by her pink top. Text overlay: 'and apply it just where you want to brighten'.
0:32baking and dusting ube
This medium close-up shot frames the woman from the chest up, similar to previous talking head shots. She first holds her hands up, palms facing forward, in a gesture that indicates letting the powder 'bake' on her skin. Following this, she uses a small, soft makeup brush to gently dust off the excess lilac powder from under her right eye. Her expression shifts from focused concentration to a soft, satisfied smile. The background is the familiar, slightly blurred cosmetic display with clear acrylic shelves. The lighting is consistently bright, soft, and even, highlighting her flawless complexion and the brightening effect. The color palette features her bright pink top, dark hair, and her warm skin tones. Text overlay changes from 'We're going to let this bake okay' to 'Dust off'.
0:35final brightening reveal
The scene continues with a medium close-up of the woman, showcasing her from the chest up. She points to her right under-eye area with her index finger, beaming a bright and confident smile at the camera. This gesture highlights the successful brightening effect achieved with the makeup. The background remains the well-organized cosmetic display, slightly out of focus, providing a sense of context. The lighting is bright, soft, and even, enhancing the clarity and radiance of her complexion. The color scheme is dominated by her vibrant pink top, dark hair, and her glowing skin tone. Text overlay: 'now we're brightened right where we want to be'.
0:38call to action collection reveal
This final scene features a heavily blurred medium close-up of the woman, who is out of focus in the background. Her outline is discernible, and she appears to be holding the lilac powder compact. The foreground is dominated by a large, prominent text overlay. A rectangular pink banner is centered horizontally, with the word 'SHOP' in white capital letters. Below it, the words 'UBE COLLECTION' are displayed in bold, black capital letters with a subtle shadow effect, making them stand out. Further below, in smaller white text, reads 'Ube Birthday cake is that girl'. The background is indistinct, creating a soft, ethereal effect, while the foreground text is crisp and clear. The color palette is primarily black and white from the text, with a prominent pop of pink from the banner, set against the blurred, warm-toned background. The mood is promotional and conclusive.
