0:00times square intro
A medium shot captures a lively street scene in what appears to be Times Square, New York City, dominated by a diverse group of M&M's candy characters. The background features towering, modern buildings with large, brightly lit digital billboards displaying abstract patterns and text in various languages and colors. A dark gray asphalt street is visible in the foreground, with part of a green utility truck to the left. The lighting is bright and dynamic, characteristic of an urban environment at dusk or night, with light emanating from the numerous screens and streetlights. A prominent red overlay graphic, shaped like a speech bubble with rounded corners, is positioned on the left side of the frame, containing the white text "a tour of our place?". The overall color palette is vibrant and eclectic, combining the primary colors of the M&M's characters with the vivid digital displays of the city.
0:02mms color wall
A medium shot reveals the vibrant 'M&M's Color Wall' inside a store, showcasing numerous clear vertical tubes filled with M&M's candies, neatly organized by color. The wall structure is primarily white with sections of bright yellow on the lower half, creating a clean and appealing display. The tubes contain a spectrum of M&M's, from solid colors to speckled varieties, offering a visually rich backdrop. An interactive element with circular dispensers is visible on the left. A blue, rounded rectangle text overlay with a yellow "1st stop" icon is centrally placed at the top, featuring the white text "our huuuuuuge color wall." The scene is brightly and evenly lit, emphasizing the colorful candies. In the foreground, a purple M&M character dances energetically, its movements conveying joy and excitement.
0:04mms personalization station
A medium shot captures the 'M&M's Personalization Station' within the store, a colorful and interactive area. The background features vertical clear tubes filled with M&M's candies, arranged by color, forming a vibrant backdrop. To the left, a bright yellow panel with blue and red graphic elements guides users through a customization process, with instructions like 'scan your ticket,' 'deposit your M&M's here,' and 'place your cup in here.' An orange, rounded rectangle text overlay with a yellow '2nd stop' icon is centrally positioned at the top, displaying the white text 'the personalization station.' The lighting is bright and evenly distributed, creating an inviting and user-friendly atmosphere. A red M&M character stands in the foreground, engaging with the viewer through confident gestures and expressions, suggesting the interactive nature of the station. The camera performs a slight horizontal movement, panning slightly to the right and then back to the left, offering a broader view of the station and the character.
0:07mms merchandise store
A wide shot showcases a well-stocked retail section of the M&M's store, filled with a diverse array of branded merchandise. The walls are adorned with a striking, ribbed red texture, providing a vibrant backdrop to the numerous white shelves and display units. These shelves are neatly arranged with various M&M's products, including mugs, candy dispensers, plush toys, and packaged candies, creating a visually rich and appealing display. At the top center, above the shelves, three large, soft M&M's character shapes in blue, yellow, and green are prominently featured, along with the iconic 'm&m's' logo. A green, rounded rectangle text overlay with a yellow '3rd stop' icon is centrally located, displaying the white text 'all the sweet stuff.' The lighting is bright and uniform, illuminating the products and emphasizing the store's energetic ambiance. A blue M&M character stands in the lower-left foreground, gesturing towards the merchandise, as if inviting the viewer to explore the offerings.
0:10times square outro
This scene revisits the M&M's characters on a bustling New York City street, reminiscent of Times Square, maintaining a medium shot. The background is filled with towering skyscrapers featuring dynamic, brightly lit digital billboards. These displays now prominently feature the 'M&M's' logo and '&' symbols in a repetitive pattern across the screens, creating an even stronger brand presence. The street below is a light-colored asphalt. The familiar group of M&M's characters—Red, Blue, Green, Yellow, Orange, and Purple—are arranged in the foreground, looking out towards the viewer. A striking red overlay graphic, similar in style to the intro, is positioned on the left, now displaying the white text 'join us in Times Square.' The overall lighting remains bright and urban, with reflections off the glass and metallic surfaces of the buildings, contributing to a lively and inviting atmosphere, reinforcing the brand's connection to this iconic location.
0:13brand logo endcard
This scene displays a clean and vibrant brand end card. The entire background is a solid, bright yellow color, providing a strong, cheerful, and distinctive backdrop. Centrally positioned on this yellow field is the iconic 'm&m's' brand logo, rendered in a bold, stylized dark brown font, with the ampersand symbol elegantly connecting the two 'm's. Below the main logo, in a smaller, sans-serif font of the same dark brown color, is the brand slogan: 'for all funkind.' The lighting is flat and even, typical of a graphic display, ensuring clarity and prominence for the brand elements. The overall impression is one of simple, direct branding.
