0:00floating plastic cup straw
The scene opens with a dynamic, close-up shot of a white plastic disposable cup adorned with intricate black swirl patterns, angled towards the right. A thin, translucent white plastic straw is positioned above the cup, appearing to drip a dark liquid, possibly coffee, into it. The background is completely black, creating a high-contrast, almost dramatic effect that isolates the objects. Subtle highlights catch the light on the plastic surfaces, indicating artificial lighting, likely from the front-right. The overall color palette is stark, dominated by white, black, and the reflective sheen of plastic. The 'REI coop' logo is subtly placed in the bottom right corner, partially obscured, blending into the dark background.
0:01floating plastic debris montage
This scene presents a surreal montage of various plastic debris floating and slowly rotating against an entirely black, void-like background. Objects include a white mesh-like plastic bag, a transparent plastic cup, parts of a plastic bottle, and other unidentifiable plastic fragments. The debris appears to be moving slowly in different directions, creating a sense of chaotic suspension. The lighting is diffused, highlighting the edges and textures of the plastic without harsh shadows, giving them an almost ethereal glow. The color palette is muted, featuring whites, grays, and faint hints of other colors from the plastic, emphasizing the artificial nature of the objects. The REI Co-op logo remains visible in the bottom right corner.
0:03did text floating debris
The scene continues with the same chaotic array of plastic debris slowly floating against a stark black background. Dominating the center of the frame is the word 'DID' rendered in large, bold, white sans-serif capital letters. The text is sharply illuminated, contrasting strongly with the dark background, while the surrounding plastic pieces continue their gentle, uncoordinated dance. The debris includes elements like a crumpled orange plastic bag, a milky-white plastic jug with a green label featuring a cow, and a dark orange fibrous net. The lighting remains consistent, softly illuminating the plastic waste. The REI Co-op logo is still present in the lower right.
0:04this text floating debris
The scene persists with plastic debris gradually rotating and moving against the black backdrop. The word 'THIS' in large, bold, white sans-serif capital letters now occupies the center of the frame, replacing the previous word. Surrounding this text, the plastic waste continues to drift, including a small red item encased in plastic, a white plastic bottle, and another orange-red piece of plastic debris. The lighting maintains a soft, diffuse quality, allowing the artificial textures and shapes of the plastic to be visible. The high contrast of the white text against the black background, punctuated by the muted colors of the debris, creates a striking visual. The REI Co-op logo is still visible in the bottom right.
0:05landfill aerial view
The scene transitions to a wide, high-angle aerial shot of an immense landfill under a pale, slightly overcast sky. The ground is completely covered with an endless expanse of garbage, a chaotic mix of various colors and textures. In the mid-ground, a large, yellow bulldozer is actively pushing and compacting the waste, appearing tiny against the sheer scale of the refuse. Hundreds of white seagulls soar and circle above the landfill, some perched on the mounds of trash, adding a sense of desolation. In the distance, a calm body of water, possibly an ocean or large lake, stretches to the horizon, contrasting sharply with the environmental devastation in the foreground. The lighting is natural daylight, casting soft shadows across the uneven terrain of the garbage.
0:06deforested area pine trees
This scene presents a wide, static shot of a recently deforested area. The foreground is a barren landscape of disturbed earth, covered with numerous tree stumps and scattered woody debris, suggesting recent logging activity. The soil is dark brown and uneven. In the mid-ground, a dense, dark green wall of tall, slender pine trees stands erect, their uniform trunks creating a strong vertical line that separates the cleared land from the untouched forest beyond. The sky above is a clear, bright blue with no clouds, indicating a sunny day. The lighting is natural and bright, highlighting the contrast between the vibrant green of the standing trees and the stark, brown earth of the deforested zone. The color palette emphasizes natural greens and browns against a clear blue sky, evoking a sense of loss and natural destruction.
0:07ocean plastic waves
The scene captures a close-up, slightly overhead view of ocean waves crashing onto what appears to be a heavily polluted shoreline or section of water. The water is a murky blend of blue, green, and brown, heavily saturated with an astonishing amount of plastic debris, microplastics, and glitter-like particles that shimmer and reflect light. As the waves break, the white foam mixes with the colorful plastic, creating a disturbing mosaic of natural force and artificial pollution. The lighting is bright and natural, enhancing the sparkle of the microplastics and the harsh contrast between the natural water and the synthetic waste. The dominant colors are blues, greens, and browns of the water, overwhelmed by the multi-colored specks of plastic debris, creating a visually impactful representation of ocean pollution.
0:08broken cup stroller passing
The camera is positioned low to the ground, focusing on a broken white plastic cup lying on a gray concrete or asphalt surface. The cup is split into two main pieces, with its opening facing upwards, revealing its empty interior. In the soft-focused background, a person, largely obscured, is seen pushing a dark-colored baby stroller with large wheels, moving from left to right. Lush green foliage and hints of urban structures, possibly buildings or fences, provide a blurry backdrop. The lighting is natural and even, suggesting an outdoor setting during daytime, with soft shadows. The color palette is earthy, with grays, muted greens, and the stark white of the broken cup. Text overlay: '[Narrator] Change isn't easy.'
0:09broken cup feet walking
The scene maintains the same low-angle perspective, still centered on the broken white plastic cup resting on the gray asphalt. The cup remains in the foreground, with its fractured pieces clearly visible. Two pairs of feet, belonging to different individuals, walk into and out of the frame from the right, moving past the cup. One pair of feet wears stylish black espadrille-style wedge sandals with light brown ankle straps and gray pants. The other pair, slightly further back and less distinct, suggests dark shoes and darker pants. The background remains out of focus, showing blurry green foliage and urban elements. The lighting is consistent, natural daylight. The color palette includes the white of the cup, gray of the pavement, and the muted tones of clothing and shoes. Text overlay: 'Starting is.'
0:10opt to act logo
The scene abruptly shifts to a completely black screen, serving as a stark and minimalist background. In the center, a bold graphic appears: the phrase 'OPT TO ACT' in clean, white sans-serif capital letters. This text is encircled by two white arrows forming a continuous, looping circular symbol, suggesting cycles, renewal, or continuous action. The graphic is brightly illuminated against the absolute darkness, making it stand out prominently. The overall impression is one of clarity and a call to action. The lighting is entirely artificial, designed to highlight the white graphic. The color palette is strictly monochrome: white on black. Text overlay: 'Starting is.'
0:12rei coop call to action
The final scene is a static black screen dominated by white text and a red interactive element. At the top, the iconic 'REI coop' logo is prominently displayed in white, featuring a stylized mountain icon next to the text. Below it, the hashtag '#OPTOUTSIDE' is shown, followed by the date '11.29.19'. Towards the bottom, a rectangular red button stands out, containing the white text 'SWIPE UP TO ACT'. The entire screen is clean and well-lit, with crisp edges on all text and graphics. The color palette is high-contrast, primarily white text and logo on a black background, with a vibrant red accent for the call-to-action button, conveying a sense of urgency and directness.
