0:00scalp treatment close up
An extreme close-up, high-angle shot focuses on a human scalp, revealing individual hair follicles and short, dark stubble-like growths in a sparse area. Surrounding this area is light brown or blonde hair. Two hands, wearing grey disposable gloves, are visible on either side of the scalp. The right hand holds a fine-tipped, transparent device resembling a micro-needling pen or tattoo gun, which gently touches the scalp surface. The background is blurred, dark, and out of focus. A bold pink rectangular banner with white text "STOP WASTING MONEY ON EXPENSIVE HAIR TREATMENTS" is overlaid at the top of the frame, with a small pen-like icon at the end of the text. The lighting is bright and direct, highlighting the scalp and device. The dominant colors are natural skin tones, light brown hair, and the bright pink text banner.
0:03product presentation boxes
A medium close-up, eye-level shot features a pair of hands with manicured nails, holding two small, square product boxes against a clean, white tiled bathroom wall background. The left hand holds a white box labeled "/kit·sch/ STRENGTHENING solid shampoo. RICE WATER PROTEIN", and the right hand holds a black box labeled "/kit·sch/ STRENGTHENING solid conditioner. RICE WATER PROTEIN". Both boxes feature small icons for "COLOR SAFE", "pH BALANCED", and "VEGAN". The hands then open the boxes, revealing two solid, sculptural shampoo/conditioner bars, one white and one light brown with wavy, ridged designs. The lighting is bright and even, casting soft shadows. A large pink rectangular banner with white text "USE KITSCH'S RICE WATER SHAMPOO & CONDITIONER BARS INSTEAD!" is overlaid at the top of the frame. The color palette is primarily white, black, and natural beige tones of the bars, accented by the vibrant pink banner.
0:06woman explaining product benefits
A medium shot captures a young adult woman, appearing to be in her early twenties with fair skin and long dark brown hair, speaking directly to the camera. She is positioned slightly off-center to the left, holding the Kitsch product boxes in her left hand and gesturing expressively with her right. Her hair is styled straight and flows over her shoulders, looking healthy and voluminous. The background consists of white subway tiles, suggesting a clean, bright bathroom environment. The lighting is soft and natural, illuminating her face and features. Text overlays appear sequentially: "EVER SINCE USING" in white, followed by "MY HAIR HAS GROWN" in red, and then "SO MUCH" in red, highlighting her words. The overall color palette is soft, with her pink top, white tiles, and dark hair providing contrast.
0:10hair length demonstration
A close-up, high-angle shot focuses on the woman's long, dark brown hair. She is actively tossing her hair, showcasing its volume, length, and healthy texture. The hair appears thick, well-conditioned, and has natural, soft waves, reflecting light. The background is a blurred white bathroom environment, with the edge of a white bathtub briefly visible in the lower right, implying a spacious and clean setting. The lighting is bright and even, emphasizing the sheen of her hair. A white text overlay "IT FEELS SO MUCH" appears, followed by "FULLER AND THICKER" in red, underscoring the product's benefits. The primary colors are the rich dark brown of the hair against the bright white background.
0:12woman explaining product ingredients
A medium close-up shot of a young adult woman with dark, wavy hair and a black fabric headband, speaking directly to the camera. Her complexion is fair and glowing, and she wears a light-colored, zippered sweatshirt. Her dark, thick hair is pulled back at the crown with the headband, with long, wavy strands gracefully falling over her shoulders. The background is a white wall with subtle, textured vertical ridges, providing a clean and understated backdrop. The lighting is bright and soft, highlighting her facial features and shiny hair. Multiple text overlays appear sequentially, explaining the product's benefits: "INFUSED WITH" in white, "THE NOURISHING" in red, "POWER OF RICE" in white, "WATER," in red, "KITSCH'S BARS" in white, "PROTEIN AND MADE" in red, and finally "TO STRENGTHEN" in red. The overall color palette is light and neutral, emphasizing her natural beauty and the product's message.
0:17hair product application
A close-up shot focuses on a person's hands actively massaging dark, wet hair against a light-colored, patterned tiled surface, likely a shower wall. The hair is very dark, appears thick, and is covered in rich white lather, indicating the application of shampoo or conditioner. Water streams from an unseen showerhead, gently rinsing parts of the hair. The hands have light skin and short, dark-painted nails, moving with purpose through the hair. The background tiles are white with a subtle herringbone pattern, creating a clean bathroom aesthetic. Text overlays appear at the bottom: "STRANDS," in red, "REDUCE BREAKAGE," in red, and "AND PROMOTE HEALTHIER" in red. The color palette is dominated by the dark hair, white lather, and white tiles, with the subtle pop of red text.
0:20brushing wet hair
A medium shot captures a woman with long, dark, wet hair, wrapped in a light-colored towel, standing in a modern bathroom. Her back is mostly to the camera as she meticulously brushes her wet hair with a black paddle brush, starting from the mid-lengths down to the ends. She then turns her head slightly, glancing over her right shoulder directly at the camera, revealing her profile. The background features elegant white marble-effect tiles on the wall and a large mirror with illuminated vanity lights above it, suggesting a luxurious and well-appointed bathroom. The lighting is bright and clean, enhancing the shiny, wet appearance of her hair. Text overlays appear at the bottom: "ALL WHILE KEEPING" in red, "YOUR HAIR HYDRATED" in red, and "AND SILKY SMOOTH." in red. The primary colors are the dark hair, white towel, and white marble, creating a fresh, clean aesthetic.
0:24woman explaining eco friendly benefits
A medium close-up shot features a young woman with long, dark brown hair, wearing a black headband and a casual grey t-shirt, speaking directly to the camera in a bright bathroom setting. She holds a white Kitsch shampoo bar box in her right hand initially, then picks up a white, wavy shampoo bar and a light brown, wavy conditioner bar, holding them out to the camera to compare. Her expression is enthusiastic and friendly. The background consists of a crisp white shower curtain on the left and a white tiled wall on the right, providing a minimalist and clean backdrop. The lighting is bright and even. Sequential text overlays appear: "THIS SHAMPOO" in red, "BAR SAVES TWO" in red, "IF YOU GET THE" in red, "YOU'RE ACTUALLY" in red, "SAVING FOUR BOTTLES" in red, and "OF LIQUID SHAMPOO." in red, emphasizing the product's environmental benefits. The dominant colors are white, grey, and the natural tones of the product bars.
0:29unwrapping product bar
A close-up, overhead shot shows two hands unwrapping a solid, light brown Kitsch shampoo bar from white tissue paper. The bar has a distinctive wavy, ridged design, indicating its unique texture. The hands are positioned over a pristine white surface, likely a bathroom counter or vanity, emphasizing cleanliness. A brown soap dish with the words "SHAMPOO" and "CONDITIONER" embossed is visible, slightly out of focus, in the background. The lighting is bright and clear, highlighting the product and the unwrapping action. A text overlay "*BASED ON TRI-K RICE TEIN NPNF STUDY AFTER 5 WASHES" is visible at the top, and "THERE'S A STUDY" in white appears at the bottom, followed by "THAT SHOWS THAT" in red. The color palette is muted, featuring browns, whites, and light skin tones.
0:31shower application
A dynamic close-up, overhead shot captures a sequence of actions related to showering with the product bars. Initially, hands place a light brown, wavy shampoo bar into a brown soap dish resting on a tiled shower floor. This transitions to the hands lathering the bar, producing abundant white, creamy foam. Finally, the foamy hands are shown massaging dark, wet hair on a person's head under a running shower, against a background of beige square tiles with a decorative mosaic strip. The hair appears very wet and is thoroughly covered in white lather, suggesting effective cleansing. The lighting is bright and direct, typical of a shower environment. Multiple text overlays appear at the bottom: "THESE RICE PROTEIN" in red, "BARS INCREASES" in red, "HAIR VOLUME BY" in red, "32% ON AVERAGE," in red, and "AND I TOTALLY" in red, "BELIEVE IT." in red. The disclaimer "*BASED ON TRI-K RICE TEIN NPNF STUDY AFTER 5 WASHES" remains at the top. The scene's color palette includes various shades of brown, white, and dark hair, with clear water adding freshness.
0:36woman closing statement
A medium close-up shot of a young Asian woman with long, dark, straight hair, wearing a muted olive green t-shirt, speaking directly to the camera. She holds two Kitsch product boxes (one black, one white) to her left, resting on a surface. Her facial expression is engaging and enthusiastic, with a wide smile and expressive hand gestures as she articulates her message. The background consists of vertical wooden slatted panels in a warm brown tone, creating a modern, minimalist feel. The lighting is soft and even, highlighting her features. Text overlays appear progressively: "SO IF THIS SOUNDS" in red, "YOU NEED, YOU BETTER THROW" in white, "AWAY ALL YOUR BOTTLED STUFF" in red, "RIGHT NOW AND" in white, and "SWITCH TO KITSCH." in red, serving as a call to action. The overall color palette is warm and natural, combining her olive top, dark hair, and wooden background with the contrasting text.
0:41call to action product shot
A medium-angle shot looks down onto a neatly made bed, featuring a person's light-skinned hand holding a light brown, wavy Kitsch shampoo bar. The hand is positioned directly over an open laptop, which displays the Kitsch website, specifically showcasing the "Rice Water Shampoo Bar" product page with images and product details. The bed is covered with pristine white bedding, and a plush, light blue upholstered headboard with vertical channels is visible in the background. The overall color palette is soft, inviting, and clean, dominated by whites, muted blues, and the natural beige tones of the product bar. A stylized black text logo "/kit·sch/" is overlaid at the top center, and a large black button with white text "SHOP NOW" is prominently overlaid at the bottom center, serving as a clear call to action.
