0:00intro unboxing
A medium shot frames a young woman smiling and holding a sleek black gift box, adorned with a white ribbon and a large white 'DKNY' logo, prominently featuring the text 'Hailey Bieber x DKNY ?!'. She is standing in a brightly lit room with minimalist decor. To her left, a wooden vanity table with an illuminated mirror and a fluted-shade lamp is visible. To her right, a white bed is partially seen. The room has light-colored walls and a neutral-toned rug. The overall color palette is bright and clean with accents of gold and black. She gestures animatedly, indicating excitement. The lighting is soft and even, suggesting indoor artificial light combined with natural daylight.
0:04unboxing reveal image
A close-up shot focuses on a black gift box being opened, revealing layers of white tissue paper printed with subtle 'DKNY' logos. A hand with neatly manicured nails and gold rings on several fingers carefully pulls back the tissue paper. Beneath it, a large, glossy campaign image of Hailey Bieber wearing a black top and sunglasses is revealed, lying flat inside the box. The lighting is bright and even, highlighting the textures of the paper and the sharp details of the image. The composition emphasizes the luxury and exclusivity of the unboxing experience.
0:06unboxing denim jacket
A close-up shot of hands carefully lifting a folded blue denim jacket from inside the black DKNY box. The jacket is a classic wash with silver buttons and visible seams. A white fabric tag with 'DKNY JEANS' written in black is clearly seen on the cuff of the jacket. The background remains the white tissue paper within the box. The focus is on the quality and detail of the denim garment. The lighting is soft and even, accentuating the texture of the denim.
0:07campaign look preview
A medium shot shows the young woman, still in her white robe, holding up large printouts of the Hailey Bieber x DKNY campaign. She is standing in the same bright, minimalist room. She flips through the images, which feature Hailey Bieber in various denim looks, one with sunglasses and another in a full denim ensemble. Her expression is attentive and appreciative. The background elements remain consistent: the wooden vanity, fluted lamp, and part of the white bed. The color palette is dominated by the light neutrals of the room and her robe, contrasted by the blue denim and black tones in the campaign images.
0:08denim outfit try on
A medium full shot of the woman now dressed in a complete denim-on-denim outfit: a white ribbed tank top, light wash wide-leg jeans, and an oversized light wash denim jacket. She is actively putting on and adjusting the jacket, with a focus on how the pieces fit. The setting remains the same bright, minimalist room with a vanity on the left and a bed on the right. The lighting is soft and natural, illuminating her and the clothing evenly. The overall color scheme is light blue denim, crisp white, and the neutral tones of the room, creating a fresh and casual aesthetic.
0:11denim outfit details
A mid-shot focuses on the woman's torso, highlighting the denim-on-denim ensemble. She is wearing a white ribbed tank top, an open oversized light wash denim jacket with silver buttons, and light wash wide-leg denim jeans. Her hands are placed into the pockets of her jeans, showcasing the fit around the waist and hips. A gold necklace is visible against her white top. A white text overlay reads 'denim on denim >>>'. The lighting is soft, emphasizing the texture and even color of the denim. The background is a plain light wall, keeping the focus entirely on the outfit.
0:13denim outfit presentation
A medium full shot of the woman, now fully styled in the denim-on-denim outfit, including a white belt with a gold buckle visible beneath the open jacket. She poses confidently, turning slightly to showcase the outfit and gesturing with her hands as she speaks. The setting remains the minimalist room with the vanity and bed. The natural light from an unseen window provides soft, even illumination. The color palette is dominated by the various shades of blue denim and white, with small accents of gold from her jewelry and the belt buckle.
0:17accessories details
A close-up shot focuses on the woman's midsection and accessories. Her hands are in the front pockets of her light blue denim jeans, with a white belt and gold buckle clearly visible. Her left arm is adorned with several gold bracelets, including a chunky gold cuff and a delicate chain bracelet with small black and gold charms. A large pearl ring and other gold rings are visible on her fingers. She wears an open denim jacket over a white ribbed top. The lighting is focused, highlighting the metallic sheen of the jewelry and the texture of the denim and belt. The background is a blurred light wall.
0:19sunglasses try on
A medium full shot captures the woman wearing the denim outfit, now adding dark sunglasses. She holds the sunglasses in both hands, bringing them up to her face, then placing them onto her face. Her expression is focused as she models the accessory. The minimalist room background remains the same. The lighting is bright and even, maintaining a consistent aesthetic with previous scenes. The dark sunglasses provide a strong contrast to the light denim and white top.
0:20sunglasses close up
A close-up shot of the woman's face as she adjusts a pair of black, rectangular aviator-style sunglasses. Her eyes are partially visible behind the dark lenses. Her right hand, adorned with a large pearl ring, touches the frame of the sunglasses. She has a subtle blush and a soft lip color. Small golden starfish-shaped earrings are visible. The lighting is soft and flattering, highlighting her features and the details of her makeup and accessories. The background is a blurred light wall.
0:21denim outfit sunglasses
A medium full shot of the woman, confidently posing in the denim-on-denim outfit. She has the dark sunglasses perched on top of her head, adding a chic element to the look. She stands upright, her hands in her pockets, and smiles as she speaks. The familiar minimalist room with the wooden vanity and white bed remains in the background. The consistent bright, even lighting complements the clean aesthetic of the outfit. The color palette is primarily blue denim and white, accented by the black sunglasses and gold jewelry.
0:24bomber jacket try on
A medium full shot of the woman, transitioning from the denim jacket to a black and yellow bomber jacket. She is now wearing the black bomber jacket over her white ribbed tank top and light wash denim jeans, with the white belt still visible. The jacket features prominent yellow 'DK' letters on the chest and yellow striped cuffs. She strikes a confident pose, hands out to her sides, showcasing the new outfit. The room decor remains the same, with warm, even lighting. The color palette shifts to a bolder combination of black, yellow, light blue denim, and white.
0:26bomber jacket logo mid shot
A mid-shot focuses on the woman's upper body, specifically on the black bomber jacket. The jacket is made of a textured bouclé-like fabric for the main body and has black faux leather sleeves. A large, bold yellow 'DK' logo is prominently displayed on the left chest. Her hands are in the side pockets of the jacket, showcasing the fit. Her gold necklace is visible against the white tank top beneath. The background is a plain light wall, drawing all attention to the jacket. Soft, even lighting highlights the textures and colors.
0:28bomber jacket details close up
A close-up shot of the woman's midsection details the black bomber jacket. The jacket features a textured black body, possibly bouclé, with black faux leather sleeves. The cuffs have yellow and black stripes. Silver snap buttons run down the front. On the left chest, a large, vibrant yellow 'DK' logo is clearly visible. Her white ribbed tank top is seen underneath, tucked into light blue denim jeans, with a white belt peeking out. Her hands are in her pockets, revealing gold rings. The lighting is precise, emphasizing the different textures and the contrast of colors.
0:31bomber jacket pose
A medium full shot of the woman, confidently posing in the black and yellow bomber jacket over the denim jeans and white tank top. She stands with a slight sway, looking directly at the camera with a subtle smile. Her hands are down, allowing the jacket's full silhouette to be appreciated. The bright, minimalist room background remains consistent. The vibrant yellow 'DK' logo and striped cuffs of the bomber jacket are prominent against the black and light blue denim, creating a stylish and sporty aesthetic.
0:33bomber jacket with bag
A medium full shot shows the woman in the black and yellow bomber jacket outfit. As she talks and gestures, a small black DKNY handbag with a rounded shape and short handles is digitally added to the right side of the frame, near her hip, as if to complete the ensemble. The bag features a subtle 'DKNY' logo on its front. The woman's pose and expression convey enthusiasm for the styling possibilities. The bright room and even lighting remain unchanged. The addition of the black handbag introduces another accessory that complements the bomber jacket.
0:36bomber jacket details close up 2
A close-up shot mirrors the previous detail shot of the bomber jacket, focusing on the woman's midsection. The black bomber jacket, with its textured body, faux leather sleeves, yellow and black striped cuffs, and prominent yellow 'DK' logo on the left chest, is clearly visible. Her white ribbed tank top, light blue denim jeans, and white belt peek through. Her hands are in her pockets, adorned with gold rings. The consistent bright and even lighting emphasizes the fabric textures and the bold color contrast of the jacket's design. This shot re-emphasizes the jacket's features.
0:37bomber jacket enthusiasm pose
A medium full shot of the woman, striking a pose in the black and yellow bomber jacket, denim jeans, and white tank top. She leans back slightly, hands in her pockets, and maintains a confident yet relaxed posture. She looks at the camera and speaks, conveying her positive feelings about the outfit. The bright, minimalist room background with the wooden vanity and white bed remains in the frame. The lighting is soft and even, making the bold black and yellow of the jacket pop against the lighter background and denim.
0:39bomber jacket gestures
A medium full shot of the woman in the black and yellow bomber jacket outfit, speaking animatedly. She gestures broadly with both hands, indicating enthusiasm and confidence about the styling possibilities. She wears the bomber jacket over the white tank top and light blue denim jeans with a white belt. The minimalist bedroom environment, including the wooden vanity and white bed, is visible in the background, lit by soft, even light. The dynamic hand movements add energy to the presentation of the casual yet stylish outfit.
0:41call to action laptop
A medium full shot of the woman sitting comfortably in a white office chair with a gold base, holding an open white laptop on her lap. She is wearing the full denim-on-denim outfit with the jacket buttoned, and black cowboy-style boots. She gestures with her right hand, pointing towards the camera as she encourages viewers. White text overlay in the bottom right corner reads: 'Make sure to check out and shop the new fall collection!'. The setting is the same bright, minimalist room, now showing more of a blue and white patterned rug beneath the chair. The lighting is soft and direct, creating a professional yet inviting atmosphere.
0:45social media call to action
A medium full shot of the woman sitting in the white office chair with her laptop, continuing to engage the audience. She is still in her denim-on-denim outfit with black cowboy boots. Her left hand is resting on the laptop while her right hand gestures expressively, palms open. The text overlay changes to 'Follow @DKNY on socials to see more Hailey Bieber looks from the Fall 25 Campaign!'. The minimalist room background and soft, even lighting remain consistent. The focus is on her direct address to the camera, with the text reinforcing the call to action.
