0:00intro talking head A young woman speaks directly to the camera, holding a black microphone. She is framed from the chest up, centered in a brightly lit indoor setting. The background is a light cream wall with shelves adorned with various small photos and a green potted plant. To the left, a portion of a computer monitor with a black screen is visible. The lighting is soft and even, suggesting natural light from a window or well-distributed indoor lights. She smiles and appears enthusiastic. A white text overlay at the top of the screen reads "Making my first design for my online shop ✨". The overall mood is positive and engaging.
0:04design reveal graphic This scene is a full-screen display of a digital graphic design. The background is a solid, warm yellow color. In the center, there's an illustration of a wooden ouija board planchette, but instead of the typical pointer, it features a red, watchful eye with a black pupil. The planchette is adorned with stylized green leaves and vibrant red and pink flowers on its lower left side. Above the planchette, in a bold, slightly gothic-inspired black font, are the words "I TALK". Below the planchette, in the same font, are the words "TO DEAD PEOPLE". The overall aesthetic is whimsical with a spooky/Halloween theme, using a warm color palette of yellows, browns, reds, and greens.
0:07explanation of design The young woman returns to the same framing and setting as the first scene, speaking directly to the camera. She maintains an enthusiastic and friendly demeanor, continuing to hold the black microphone with her left hand. Her facial expressions are animated, conveying her excitement about the design and the upcoming spooky season. The background elements remain consistent: a light cream wall, shelves with various photos, a green potted plant, and a partial view of a computer monitor to her left. The lighting is soft and consistent, highlighting her features.
0:11product selection ui This scene is a screen recording of a computer monitor displaying a "Choose product" interface for an e-commerce platform. The screen is primarily white with black text and some product thumbnail images. On the left side, there's a navigation menu listing product categories like "Men's clothing," "Women's clothing," "Tote Bags," "Wall art," "Calendars," "Photo books," and "Cards." The main content area shows various product options with titles like "Pack of 10 Greeting Cards," "Softcover Photo Book," "Hardcover Photo Book," "Canvas," "Museum-Quality Matte Paper Poster," and "Premium Matte Paper Poster." Each product displays pricing in CAD and fulfillment details. The camera is positioned slightly above and to the right of the monitor, showing a small part of a green wall with framed art in the background. The lighting is bright and even, illuminating the screen clearly.
The young woman is again shown speaking directly into the microphone, framed from the chest up in the same indoor setting. She has a determined and focused expression as she explains her decision to create a poster using the platform. Her dark hair is slightly messy but well-kept. The background elements, including the light cream wall, shelves with photos, a green potted plant, and a computer monitor, remain visible, indicating continuity in her workspace. The lighting is consistent, providing a soft, natural glow to her face.
0:18uploading design to template This scene is a screen recording focusing on a design customization interface on a computer monitor. The screen displays a blank template for a poster, which then populates with the previously shown 'I TALK TO DEAD PEOPLE' moth design. The interface includes tools for 'Effects', 'Pattern', 'Crop', 'Position', and 'Properties' at the top, along with a price in CAD. The design, set against a warm yellow background, occupies the central area of the poster template. The text "I can make any adjustments necessary before moving on to the mock up section" is overlaid at the bottom of the screen. The camera angle is slightly from the right, capturing the screen and hints of the surrounding room, including colorful framed art on the wall.
The screen recording continues, now showcasing the mock-up preview section of the design platform. The main display area cycles through various lifestyle mock-ups of the poster with the 'I TALK TO DEAD PEOPLE' design. These mock-ups show the poster placed realistically within different room settings, such as a cozy bedroom with a bed and side tables, and another bright bedroom with a window. Thumbnail previews of other mock-ups are visible at the bottom of the screen. The text "to get a better idea of what it'll look like in real life" is overlaid at the bottom. The camera captures the computer screen from a slightly elevated angle, with glimpses of a blue computer screen below and artistic prints on the wall above, suggesting a creative workspace.
0:27benefits of mockups The young woman addresses the camera again in a medium shot, speaking directly into the microphone. She maintains an engaging and confident expression as she highlights the utility of the mock-up feature, specifically mentioning its benefits for social media promotion. Her dark hair is slightly tousled around her face, giving her a casual yet professional look. The familiar background of the cream wall, shelves with photos, and the potted plant remains consistent. The lighting is soft and consistent, creating a warm and inviting atmosphere that reinforces her approachable persona.
0:32saving template process This screen recording shows the final process of saving the design as a template within the e-commerce platform. The main screen displays the 'I TALK TO DEAD PEOPLE' poster design. A small, central pop-up window labeled "Save as template" appears, prompting the user to "Enter a template name below so it's easier to find and use it." Below this prompt, a text field pre-fills with "Classic Semi-Glossy Paper Poster", and standard "Cancel" and "Save" buttons are clearly visible. The text "after completing some product details confirming the price I'm able to save this template and add it to my store" is overlaid at the bottom. The camera focuses on the pop-up and the relevant interface elements, simulating a user interaction.
0:37call to action outro The young woman addresses the camera again, framed from the chest up, with the black microphone still in her left hand. She concludes the video with a call to action, encouraging viewers to follow her journey and sign up for the Gelato service. Her expression is friendly, warm, and highly persuasive, inviting engagement. The background remains the same light cream wall with shelves, photos, and a plant, maintaining a consistent brand environment. The lighting is soft and consistent, ensuring her face is well-lit. A prominent white text overlay appears in the upper middle of the screen: "www.gelato.com/maddy", clearly displaying the URL for viewers.
