0:00diner split screen
The scene is a vertical split screen, bisected horizontally by the white text overlay "Good mornings make for better days" centered on the frame. The top half shows a medium-to-wide shot of a diner interior, bathed in warm, inviting light. A young Caucasian woman with voluminous curly brown hair, wearing a white t-shirt, blue jeans, and a red bandana around her neck, is seen from behind and slightly to the left, turning her head back and smiling, holding two empty white plates. To her left, an older Caucasian man with a prominent white beard and a light-colored cowboy hat sips from a white mug, looking towards the waitress. The bottom half is a medium shot of a cheerful Caucasian man with a dark beard and a black beanie, wearing a white t-shirt and a dark apron, smiling broadly and looking slightly upwards and to the left. He is positioned slightly to the right of the lower frame, with the soft-focus background hinting at a diner kitchen or serving area. The color palette is warm with yellows, browns, and whites, conveying a cozy morning atmosphere.
0:01outdoor group seated split
This scene maintains the vertical split screen and the central white text overlay "Good mornings make for better days". The top half transitions to a medium-wide shot of three young adults seated side-by-side on a faded light green wooden bench against a light beige building facade, under bright daylight. From left to right, a young Caucasian man with messy curly brown hair wears a dark grey graphic t-shirt and blue jeans, looking straight ahead. Beside him, a young Black man with dreadlocks wears an open plaid shirt over a dark t-shirt, also looking forward. On the far right, a young Caucasian woman with long brown hair wears a red and white striped long-sleeved shirt and light jeans, looking forward. A dark-colored pickup truck is partially visible in the far background on the right. The bottom half remains the same medium shot of the cheerful Caucasian chef, smiling broadly and looking slightly upwards and to the left. The color palette mixes bright outdoor tones with the diner's warmth.
0:02outdoor group standing split
This scene continues the vertical split screen with the "Good mornings make for better days" text overlay. The top half transitions to a medium-wide shot of the same three young adults from the previous scene, now standing upright in front of the light beige building facade. From left to right, the young Black man with dreadlocks and a plaid shirt, the young Caucasian woman in the red and white striped shirt and light jeans (now positioned centrally), and the young Caucasian man with curly hair in a graphic t-shirt. They are all looking towards the camera with neutral expressions, appearing casual and relaxed. The bottom half transitions to a wide shot of a young Caucasian woman with long dark hair, wearing a black wide-brimmed cowboy hat, a dark denim vest, and dark jeans, sitting casually on the tailgate of an old, faded beige pickup truck. A rustic, carved wooden guitar case rests beside her on the truck bed. She looks directly at the camera with a calm expression. The environment is sunny and dry, with glimpses of hills and sparse vegetation in the far background, suggesting a rural, desert-like setting. The color palette is earthy and bright.
0:03woman truck arm close up split
The scene maintains the vertical split screen and the central white text overlay "Good mornings make for better days". The top half continues to show the young Caucasian woman with long dark hair, wearing a black wide-brimmed cowboy hat, dark denim vest, and dark jeans, sitting on the tailgate of an old, faded beige pickup truck. The rustic, intricately carved wooden guitar case is positioned beside her on the truck bed. She looks directly at the camera with a calm, confident expression, the sunny and dry landscape visible behind the truck under a clear sky. The bottom half transitions to a close-up shot focusing intimately on the woman's left arm, resting on the top of the detailed, carved wooden guitar case. Her arm is adorned with several distinctive silver rings on her fingers and a large, prominent silver bracelet with turquoise stone detailing on her wrist. Multiple small, faded tattoos are clearly visible on her forearm. The lighting is bright and natural, creating clear highlights and shadows, emphasizing the textures of the jewelry and guitar case. The color palette is muted with denim blues, earthy tones, and metallic silver.
0:04man cowboy hat arm close up split
The scene continues as a vertical split screen with the "Good mornings make for better days" text overlay. The top half transitions to a medium-to-close shot of a young Hispanic or Caucasian man with a dark beard and mustache, wearing a light tan cowboy hat and a light blue denim jacket with a distinct tan corduroy collar. He looks pensively off to the left of the frame, with a serious and contemplative expression. The background is softly blurred, but suggests an outdoor, rustic setting, possibly under a covered porch or awning, with sunlit structures and shadows creating depth. The bottom half remains the close-up shot of the woman's left arm, adorned with silver rings and a large turquoise bracelet, resting on the detailed, carved wooden guitar case, showcasing her tattoos. Natural daylight illuminates both segments, creating distinct highlights and shadows and a warm, inviting feel. The color palette is rich in denim blues, earthy browns, and metallic silver accents.
0:05man standing full shot split
The scene maintains the vertical split screen and the central white text overlay "Good mornings make for better days". The top half transitions to a wide, full-body shot of the same young Hispanic or Caucasian man from the previous scene, now standing outdoors in full sun. He is wearing a light tan cowboy hat, a light blue denim jacket with a tan corduroy collar, a light blue denim shirt, light wash jeans, and boots, with a large, ornate silver belt buckle visible at his waist. He stands with his hands casually in his pockets, looking off to the left with a serious expression, positioned towards the right of the frame. He is standing in front of an old building with a faded green facade and a simple wooden bench. The background reveals a wide-open, sunny outdoor area, possibly a dusty roadside stop. The bottom half remains the close-up shot of the woman's left arm with silver jewelry and tattoos, resting on the carved wooden guitar case. Bright, natural sunlight defines both frames, creating sharp contrasts and highlighting textures. The dominant colors are denim blue, green, and earthy tones.
0:06woman walking man standing split
The scene continues as a vertical split screen with the "Good mornings make for better days" text overlay. The top half transitions to a medium-wide shot of the young Caucasian woman from earlier, seen from behind, walking away down a dusty, unpaved road. She has long wavy dark hair flowing from under a black wide-brimmed cowboy hat, wears a dark denim vest over a dark top, and dark jeans. She is carrying the carved wooden guitar case in her right hand, walking towards the horizon. The background shows dry, sun-baked hills and sparse vegetation under a clear blue sky, with power lines visible in the distance, evoking a sense of journey. The bottom half remains the wide, full-body shot of the young Hispanic or Caucasian man in the light tan cowboy hat, denim jacket, and jeans, standing with his hands in his pockets in front of the old green-façade building, looking off to the left. The scene is brightly lit by natural sunlight, with a color palette dominated by blues, browns, and greens.
0:07woman walking profile split
The scene continues as a vertical split screen with the "Good mornings make for better days" text overlay. The top half remains the medium-wide shot of the young Caucasian woman, seen from behind, walking away down a dusty road with her long wavy dark hair, black cowboy hat, denim vest, and dark jeans, carrying the carved wooden guitar case. The background features dry hills, power lines, and a clear blue sky under bright sunlight. The bottom half transitions to a close-up profile shot of the same young Caucasian woman, looking intently to the left of the frame. She wears the black wide-brimmed cowboy hat, from which her dark wavy hair flows. She has a distinctive necklace with red and white beads and a denim vest. Her expression is calm and contemplative, suggesting introspection or focus. The lighting is bright and sunny, casting subtle shadows on her face and highlighting her features and the textures of her accessories. The dominant colors are natural earth tones, denim blues, and the vibrant red of her necklace.
0:08black screen woman profile split
This scene presents a vertical split screen with the persistent white text overlay "Good mornings make for better days". The top half of the screen has transitioned to a completely solid black, creating a stark visual contrast. The bottom half maintains the close-up profile shot of the young Caucasian woman with long dark wavy hair, wearing a black wide-brimmed cowboy hat, looking intently to the left. Her necklace with red and white beads and denim vest are clearly visible. Her expression remains calm and contemplative, and bright sunlight illuminates her features and hair. A clear blue sky is visible in the background of the bottom frame, offering a glimpse of the outdoor setting. The color palette is dominated by black, blues, and the warm tones of her skin and hair, with red and white accents from her necklace.
0:09full screen text message
The entire screen is solid black, completely devoid of any imagery or split-screen elements. Centered prominently on the screen, the white text "Good mornings make for better days" is displayed in a clean, legible font. There are no other visual elements, creating a minimalist and impactful visual that solely focuses on the textual message. The stark contrast between the white text and the black background ensures maximum readability and emphasis on the positive sentiment.
0:11full screen black
The entire screen is completely solid black, devoid of any text, graphics, or imagery. This serves as a brief, clean interstitial moment or transition, creating a pause before the final branding is revealed. The complete absence of visual information emphasizes a momentary break or reset.
0:12wrangler logo
The entire screen is solid black, providing a clean canvas for brand recognition. Centered prominently on the screen is the iconic white "Wrangler" logo, rendered in its distinctive, classic font. Below the main logo, in a smaller, sans-serif white font, is the brand's enduring tagline: "FOR THE RIDE OF LIFE". The overall aesthetic is clean, stark, and highly focused on branding, with the white text standing out against the deep black background, conveying a sense of timelessness and strength associated with the brand.
