0:00Search icon intro
The scene opens with a clean, vertically oriented background split into two shades of grey. The top half is a lighter, softer grey, subtly grading to a slightly darker tone towards the bottom where it meets the lower half. The lower half is a darker, more reflective grey, suggesting a floor or surface, also with subtle gradients. Both sections have a gentle vignette effect, being brighter in the center and darker towards the edges. A small, circular red icon with a white magnifying glass symbol in its center is prominently displayed in the upper middle section of the screen, against the lighter grey background. The icon pulsates slightly as if awaiting interaction.
0:01Search bar and typing
The red circular search icon from the previous scene smoothly expands horizontally, transforming into a sleek, elongated white search bar with rounded red edges and a red magnifying glass icon on the far right. The search bar is centered horizontally in the upper third of the screen, maintaining its position against the light grey background. A text cursor blinks within the search bar, and the words "Yokohama Tires" are rapidly typed out, character by character, in a black sans-serif font. The background remains the same split grey, with the reflective lower section, providing a clean, focused environment for the search interaction.
0:03Red carpet reveal and single tire
A vibrant, deep red strip dramatically drops down from behind the expanded search bar, unfurling to create a broad central pathway on the screen. This red pathway extends from the top of the search bar to the bottom of the screen, effectively covering the split grey background in the central vertical axis and transforming the reflective lower section into a red floor-like surface. The side portions of the original grey background remain visible as vertical stripes on either side of the red. As the red strip settles, the text "AVAILABLE AT" appears in white, sans-serif font, followed by the "DISCOUNT TIRE" logo in red and white below the search bar. Simultaneously, a single, brand-new black car tire, with detailed tread patterns, smoothly rolls into view and settles precisely in the center of the red pathway, standing upright. The tire has a dark grey rim, and is well-lit, highlighting its texture and depth.
0:05Multiple tires and Yokohama logo appear
The scene expands on the previous one. While the central tire, the "AVAILABLE AT DISCOUNT TIRE" logo, the red pathway, and the search bar with "Yokohama Tires" text remain, two additional pairs of tires smoothly appear and slide into position on either side of the central tire. These new tires are slightly smaller and positioned further back, creating a sense of depth and perspective, and are also clean with visible tread. The left pair of tires have prominent black multi-spoke rims, while the right pair have a more understated, solid dark grey design. Below the array of tires, the white "YOKOHAMA" logo, enclosed in a stylized red 'Y' shape, rises into view and settles at the bottom center of the red pathway. The lighting is bright and even, highlighting the details of all the tires and logos.
0:08Full display static
This scene is a static hold of the previous composition, presenting a complete advertisement. The white search bar at the top displays "Yokohama Tires" with a blinking cursor at the end, maintaining its red outline and magnifying glass icon. Below it, the "AVAILABLE AT DISCOUNT TIRE" logo is centered prominently. Five car tires are arranged in a dynamic composition on a vibrant red pathway, flanked by subtle grey vertical stripes on either side. The central tire is the largest, with two slightly smaller pairs positioned on either side, creating a receding perspective. All tires are dark, with visible tread and dark grey rims. At the bottom, the white "YOKOHAMA" logo is prominently displayed on the red background. The lighting is even and bright, casting soft shadows beneath the tires, giving them depth and a polished look.
0:10Discount Tire outro
The entire screen rapidly transitions from the red and grey background to a clean, bright white background. The "DISCOUNT TIRE" logo, featuring bold red letters with a black outline and "TIRE" enclosed in a white rectangular box with a black outline, appears prominently in the center of the frame. Below this logo, the phrase "LET'S GET YOU TAKEN CARE OF®" appears in black, sans-serif text, with the registered trademark symbol clearly visible. Shortly after, a small, animated red circular icon with a white 'T' inside, surrounded by gear-like teeth, appears at the bottom center. Alongside this icon, the text "get your best match in 1 minute or less." appears in black, sans-serif font. The overall color palette is minimalistic, dominated by white, red, and black, creating a clean and impactful final message. The elements appear smoothly and remain static until the end of the video.
