0:00pharmacist intro offer The scene features a split-screen composition. The top half shows a medium close-up of a middle-aged Caucasian man, likely a pharmacist, with short, neatly styled gray hair, wearing a white lab coat over a black t-shirt. He stands in what appears to be a pharmacy aisle, with rows of white shelves filled with various bottles and boxes in the background. The lighting is bright and even, casting minimal shadows. He points his right index finger to his temple, looking intently at the camera with a questioning expression. An emoji of a thinking face appears below him. The bottom half of the screen displays close-ups of hands interacting with several bottles of 'Mary Ruth's Liquid Morning Multivitamin'. The first shot shows a hand sliding a dark red pouch, then cuts to three distinct bottles of the multivitamin (Raspberry, Fruit Punch, Strawberry, and Peach Mango flavors) lined up on a surface. Prominent red and white text overlays on the bottom screen read 'WHO NEEDS TO TAKE A MULTIVITAMIN?' and 'BUY 2, GET 1 FREE LIMITED TIME OFFER'. The overall color palette is clinical white and muted blues in the background, contrasting with the vibrant red and product colors.
0:03liquid pour close up The scene is a dynamic close-up, focusing entirely on a vibrant orange liquid being poured from an unseen container into a clear glass. The liquid streams down in a thick, consistent flow, creating a slight splash as it hits the bottom of the glass. The background is intentionally blurred, featuring indistinct warm orange and black tones, suggesting a close-up on the pouring action itself, possibly with a light source behind the liquid creating a backlit effect. The lighting is bright and highlights the texture and movement of the liquid. There are no characters visible, and the camera is static, capturing the action directly.
0:04pharmacist capsules disprove This scene is presented in a split-screen format. The top half shows the same middle-aged Caucasian man in a white lab coat, seen in a medium close-up, speaking directly to the camera from a pharmacy aisle. He maintains a steady, serious expression as he delivers his message. To his left, a digital counter displaying '00' in a retro, light blue digital font appears, serving as a visual timer or counter. The bottom half of the screen features a neutral-colored countertop on which several small, golden-yellow gelatin capsules are scattered, falling and rolling slightly. The lighting is consistent with the top half, bright and even, highlighting the clean white shelves and the capsules. A red and white text overlay on the bottom screen states: 'You don't really need a multivitamin.' The overall color palette is clinical and clean, emphasizing the scientific or medical context.
0:05pharmacist fridge product The split-screen continues with the pharmacist in the top frame, maintaining a consistent medium close-up as he speaks from the pharmacy. He gestures with his hands to emphasize his point, looking directly at the camera. The digital counter on his left still displays '00'. The bottom frame shows a hand, with dark skin, reaching into a refrigerator and pulling out a bottle of 'Mary Ruth's Liquid Morning Multivitamin'. The interior of the refrigerator is visible, with other food items or condiments blurred in the background. The lighting remains bright and clear. A red and white text overlay reads: 'Cause 19 studies that showed only one out of ten adults in the United States'. The scene uses a clean, bright color palette, with the product packaging providing a pop of color.
0:06pharmacist pouring stats The split-screen continues with the pharmacist in the top frame, maintaining his medium close-up and direct address to the camera. The digital counter on his left now shows '09' then '08' in quick succession. He uses animated hand gestures while speaking. The bottom frame consistently shows a close-up of a clear liquid, presumably water, in a tall glass bottle on a light wooden table, next to an empty clear drinking glass. Orange liquid, the multivitamin, is poured into the drinking glass from an off-screen bottle, slowly filling it. A small green leafy plant is visible in the background, suggesting a natural, indoor environment. The lighting is soft and natural. Over time, several red and white text overlays appear and change: 'CLEAN INGREDIENTS', 'eat fruits or vegetables at the recommended amount.', 'Kids, they're worse...', and 'In 2021, half of the kids'. The scene effectively combines the pharmacist's commentary with a visual demonstration of the product's usage, set against a naturalistic backdrop.
0:11pharmacist label tastes great The scene maintains the split-screen. The top half features the pharmacist in a medium close-up, still talking directly to the camera from the pharmacy setting. The digital counter on his left displays '08'. He appears focused and emphatic. The bottom half showcases a close-up of the 'Mary Ruth's Liquid Morning Multivitamin' bottle label, focusing on the details of the product's ingredients and benefits. The label is predominantly pink and white with a small illustration of a woman. Above the label, large red and white text emphatically declares 'TASTES GREAT!'. The lighting is bright and consistent across both screens. The color palette combines the pharmacist's clinical environment with the bright branding of the product.
0:12pharmacist woman eating The split-screen view continues. The top half shows the pharmacist in a medium close-up, speaking with conviction to the camera from his pharmacy setting. The digital counter on his left shows '08'. The bottom half features a medium close-up of a young adult Black woman in a casual top, actively eating something with a spoon from a small bowl or container. Her mouth is open, and she appears to be enjoying what she's consuming. Several 'Mary Ruth's' product bottles are blurred in the background on a countertop. The lighting is bright and clear, emphasizing the woman's facial expression and the product. A red and white text overlay states: 'half of the kids'. The scene contrasts the informative pharmacist with a relatable, positive user experience.
0:13pharmacist woman drinking shot This split-screen scene features the pharmacist in the top frame, maintaining his engaging medium close-up from the pharmacy, with the digital counter on his left showing '08'. He gestures with his hands, reinforcing his message. The bottom half shows a young adult Caucasian woman with long brown hair in braids, wearing a brown top. She is taking a small shot of an orange liquid from a clear shot glass. Her expression is neutral but focused on drinking. In the background, two 'Mary Ruth's' bottles are visible on a countertop. The lighting is bright and clean, typical of an indoor, perhaps kitchen, setting. A red and white text overlay reads: 'under the age of five'. The scene combines the expert commentary with a diverse and practical demonstration of product consumption.
0:14pharmacist woman drinking wine glass The split-screen format persists. The top half shows the pharmacist, maintaining his medium close-up and direct gaze into the camera from the pharmacy. The digital counter on his left still displays '08'. His expression is thoughtful and slightly concerned. The bottom half features a different young adult Caucasian woman with dark, long hair, wearing a light gray top, holding a wine glass filled with an orange liquid up to her lips. She is in the process of drinking from it, demonstrating another way to consume the multivitamin. The background is a modern, light-toned room, possibly a kitchen or dining area. The lighting is soft and even. A red and white text overlay displays: 'that were in the survey'. This scene adds another relatable user scenario, showcasing the versatility of consumption.
0:15pharmacist woman shocked reaction The split-screen scene continues. The pharmacist is in the top frame, maintaining his medium close-up and direct address from the pharmacy. The digital counter on his left shows '08', now blinking. His expression is serious. The bottom half reveals a medium close-up of the same young adult Caucasian woman from the previous scene, with dark, long hair, wearing a light gray top. Her eyes are wide open in a surprised or shocked expression, and her mouth is slightly agape. She holds the wine glass with the orange liquid. The background remains a modern, light-toned room. The lighting is soft and natural. A red and white text overlay states: 'hadn't eaten a single fruit or vegetable'. This scene introduces a reaction shot, emphasizing the impact of the statistic being presented.
0:16pharmacist woman looking at bottles The split-screen continues with the pharmacist in the top frame, maintaining his medium close-up and direct gaze from the pharmacy. The digital counter on his left shows '08' and blinks. The bottom half shows the same young adult Caucasian woman with long, dark, wavy hair, wearing a light brown top, looking down thoughtfully at a selection of three 'Mary Ruth's Liquid Morning Multivitamin' bottles arranged on a light-colored countertop. Her expression is contemplative, suggesting she is evaluating the products. The background is a modern kitchen or living space. The lighting is soft and even. A red and white text overlay reiterates: 'hadn't eaten a single fruit or vegetable'. This scene visually reinforces the product as a solution to the dietary issues mentioned.
0:17pharmacist woman holding bottles smiling This split-screen scene features the pharmacist in the top frame, maintaining his medium close-up and direct gaze from the pharmacy, with the digital counter on his left showing '08' and blinking. His expression is serious. The bottom half shows the same young adult Caucasian woman with long, dark, wavy hair, now smiling broadly and holding up two 'Mary Ruth's Liquid Morning Multivitamin' bottles towards the camera. She wears a light brown top. The background is a modern, light-toned room. The lighting is soft and natural, emphasizing her joyful expression. A red and white text overlay states: 'in the last week.'. This scene offers a positive resolution or endorsement, tying the product to a positive user outcome.
0:18pharmacist woman pink background reviews The split-screen continues with the pharmacist in the top frame, maintaining his medium close-up and direct gaze from the pharmacy, with the digital counter on his left displaying '08' and blinking. The bottom half shows a different young adult Caucasian woman with long, dark, wavy hair, wearing a light gray hoodie. She is smiling sweetly and holding a single bottle of 'Mary Ruth's Liquid Morning Multivitamin' in front of a vibrant solid pink background. Her smile is gentle and inviting. Large red and white text overlays read: '30,000+ 5 STAR REVIEWS' and 'in the last week.'. The stark pink background creates a bold, modern aesthetic, highlighting the product and the positive user association. The lighting is bright and even.
0:20pharmacist raspberries product The split-screen scene continues, with the pharmacist in the top frame maintaining his medium close-up and direct gaze from the pharmacy. The digital counter on his left blinks '08'. The bottom half features a close-up of a small, white bowl overflowing with fresh, red raspberries, placed next to a bottle of 'Mary Ruth's Liquid Morning Multivitamin' on a light-colored surface. The natural light highlights the vibrant color and texture of the fruit and the product label. Red and white text overlays read: 'Your big food companies,' then 'they're saying that'. This B-roll emphasizes natural ingredients and healthy eating in conjunction with the product.
0:22pharmacist woman pink bg claim The split-screen composition persists. The pharmacist remains in the top frame, seen in a medium close-up, speaking directly from the pharmacy, with the digital counter on his left still blinking '08'. He appears to be emphasizing a point. The bottom half of the screen shows the same young adult Caucasian woman with long, dark, wavy hair, wearing a light gray hoodie, smiling at the camera while holding a 'Mary Ruth's Liquid Morning Multivitamin' bottle against a solid, vibrant pink background. Large red and white text overlays read: 'they fortified it to a point where you don't need it anymore.' The scene's bright, energetic color palette, especially the pink background, makes the product stand out. The lighting is bright and even.
0:24pharmacist woman stirring drink The split-screen continues. The pharmacist is in the top frame, maintaining his medium close-up and direct gaze from the pharmacy. The digital counter on his left blinks '08'. He appears to be making a critical statement. The bottom half shows a medium shot of a young adult Caucasian woman with long, reddish-brown hair, wearing a light gray long-sleeved top and a gold bracelet. She is in a modern kitchen, stirring an orange liquid in a clear drinking glass with a spoon. A banana and some strawberries are visible on a white plate in the background, subtly suggesting fresh ingredients. The lighting is soft and ambient. A red and white text overlay states: 'The way they're telling you that your diet doesn't really matter.' This scene depicts practical product use within a healthy lifestyle context.
0:26pharmacist woman thoughtful reaction The split-screen persists. The pharmacist is in the top frame, maintaining his medium close-up and direct gaze from the pharmacy, with the digital counter on his left still blinking '08'. He appears to be conveying a point that requires thoughtful consideration. The bottom half features a close-up of the same young adult Caucasian woman with long, reddish-brown hair, wearing a light gray long-sleeved top. She touches her left cheek and jawline with her fingers, looking slightly concerned or thoughtful, her gaze directed downwards and to the right. The background is blurred, suggesting a modern, clean indoor environment. The lighting is soft and natural. A red and white text overlay reiterates: 'The way they're telling you that your diet doesn't really matter.' This scene captures a moment of deep contemplation or mild frustration, emphasizing the emotional impact of the pharmacist's message.
0:28pharmacist product pitch cta The scene is primarily dominated by the split-screen with the pharmacist in the top half, seen in a medium close-up from the pharmacy. He begins by gesturing with an empty hand, then picks up and holds one bottle, then two bottles of 'Mary Ruth's Liquid Morning Multivitamin' as he speaks directly to the camera. The digital counter on his left side counts down from '30' to '18' throughout this segment. His expressions shift from questioning to emphatic, making strong eye contact. The bottom half of the screen is mainly a vibrant pink background with prominent red and white text overlays that change frequently. This includes: 'If we're not getting', 'BUY 2, GET 1 FREE Liquid Morning Multi & Liquid Morning + Hair Growth', 'and our vitamins, really?', 'From the source that was saying you don't need a multivitamin, why did you believe them?', 'Of course you need a multivitamin, unless you're that one out of ten. And if you are, high five.'. Emojis of a flexing arm, a smiling face with a halo, and a face with sunglasses also appear. The pharmacist actively holds and subtly shakes the bottles while speaking, reinforcing the product's presence. The lighting remains bright and clear, emphasizing the pharmacist and the product branding.
0:43end card logo website The scene transitions to a full-screen white background. In the center, the 'Mary Ruth's' brand logo is prominently displayed. The logo features a circular illustration of a smiling, blonde-haired woman with a red ribbon in her hair, set against a background of rolling green hills, a small red farmhouse, and a blue sky with clouds. Below the illustration, the brand name 'MARY RUTH'S®' is written in bold, red, serif font. Beneath the logo, a blue search bar-like graphic appears, with a magnifying glass icon on the right end. The text 'MaryRuthOrganics.com' gradually types itself out within this search bar. The overall aesthetic is clean, simple, and directly focused on brand recognition and call to action for the website. The lighting is uniform and bright.
